Works matching DE "BRAND communities"

Results: 493

THE EFFECT OF DIGITALIZATION AND SOCIAL MEDIA: GENERATION Z'S PURCHASE INTENTIONS FOR SOMETHINC SKINCARE PRODUCTS IN INDONESIA.

Published in:

Indonesian Journal of Business & Entrepreunership, 2025, v. 11, n. 2, p. 430, doi. 10.17358/IJBE.11.2.430

By:

Lubis, Riska Azzura;
Hayu, Rina Suthia

Publication type:

Article

The influence of key opinion leader characteristics on sports goods purchase intention for female consumers -- The chained mediation model based on social influence theory.

Published in:

Journal of Physical Education / Tiyu Xuekan, 2025, v. 32, n. 4, p. 67

By:

ZHANG Leqiao;
WANG Zhaohong

Publication type:

Article

ÇEVRİMİÇİ MARKA TOPLULUKLARINDA ONAYLANMANIN TÜKETİCİ KATILIMI ARACILIĞIYLA SATIN ALMA NİYETİNE ETKİSİ: İDEAL BENLİK UYUMUNUN DÜZENLEYİCİ ARACI ROLÜ.

Published in:

Akademi Sosyal Bilimler Dergisi, 2025, v. 12, n. 35, p. 162, doi. 10.34189/asbd.12.35.006

By:

AVCILAR, Mutlu Yüksel;
AÇAR, Mehmet Fatih;
CERİT, Özlem

Publication type:

Article

Community Branding and Participatory Governance: A Glocal Strategy for Heritage Enhancement.

Published in:

Heritage (2571-9408), 2025, v. 8, n. 6, p. 188, doi. 10.3390/heritage8060188

By:

Della Spina, Lucia

Publication type:

Article

Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 150, doi. 10.3390/jtaer20020150

By:

Cao, Ningyan;
Isa, Normalisa Md;
Perumal, Selvan;
Chen, Chuanmei

Publication type:

Article

Doing Being on Social Media: "pls like, comment, and subscribe!".

Published in:

CALICO Journal, 2024, v. 41, n. 1, p. 25, doi. 10.1558/cj.25512

By:

Jensen, Signe Hannibal

Publication type:

Article

Becoming Friends in Online Brand Communities: Evidence From China.

Published in:

Journal of Computer-Mediated Communication, 2016, v. 21, n. 1, p. 69, doi. 10.1111/jcc4.12147

By:

Zhou, Zhimin;
Su, Chenting;
Zhou, Nan;
Zhang, Ning

Publication type:

Article

What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence.

Published in:

Psychology & Marketing, 2023, v. 40, n. 6, p. 1211, doi. 10.1002/mar.21802

By:

Moharana, Tapas Ranjan;
Roy Bhattacharjee, Debashree;
Pradhan, Debasis;
Kuanr, Abhisek

Publication type:

Article

Some like it warm: How warm brands mitigate the negative effects of social exclusion.

Published in:

Psychology & Marketing, 2023, v. 40, n. 4, p. 777, doi. 10.1002/mar.21786

By:

Kim, Soyoung;
Murray, Kyle B.;
Moore, Sarah G.

Publication type:

Article

Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal.

Published in:

Psychology & Marketing, 2023, v. 40, n. 4, p. 791, doi. 10.1002/mar.21784

By:

Bauer, Brittney C.

Publication type:

Article

Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda.

Published in:

Psychology & Marketing, 2023, v. 40, n. 3, p. 431, doi. 10.1002/mar.21782

By:

Veloutsou, Cleopatra;
Liao, Junyun

Publication type:

Article

Brand engagement in self‐concept and consumer engagement in social media: The role of the source.

Published in:

Psychology & Marketing, 2020, v. 37, n. 3, p. 457, doi. 10.1002/mar.21312

By:

Giakoumaki, Christina;
Krepapa, Areti

Publication type:

Article

Antecedents and outcomes of digital influencer endorsement: An exploratory study.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1267, doi. 10.1002/mar.21274

By:

Torres, Pedro;
Augusto, Mário;
Matos, Marta

Publication type:

Article

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1249, doi. 10.1002/mar.21273

By:

Rossolatos, George

Publication type:

Article

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers.

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 376, doi. 10.1002/mar.20995

By:

Mousavi, Sahar;
Roper, Stuart;
Keeling, Kathleen A.

Publication type:

Article

Motivation Recipes for Brand-Related Social Media Use: A Boolean-fsQCA Approach.

Published in:

Psychology & Marketing, 2016, v. 33, n. 12, p. 1062, doi. 10.1002/mar.20940

By:

Saridakis, Charalampos;
Baltas, George;
Oghazi, Pejvak;
Hultman, Magnus

Publication type:

Article

Consumer Trust in User-Generated Brand Recommendations on Facebook.

Published in:

Psychology & Marketing, 2016, v. 33, n. 12, p. 1071, doi. 10.1002/mar.20941

By:

Chari, Simos;
Christodoulides, George;
Presi, Caterina;
Wenhold, Jil;
Casaletto, John P.

Publication type:

Article

Influence of the Virtual Brand Community in Sports Sponsorship.

Published in:

Psychology & Marketing, 2016, v. 33, n. 12, p. 1091, doi. 10.1002/mar.20943

By:

Alonso Dos Santos, Manuel;
Calabuig Moreno, Ferran;
Rejón Guardia, Francisco;
Pérez Campos, Carlos

Publication type:

Article

Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs).

Published in:

Psychology & Marketing, 2014, v. 31, n. 10, p. 853, doi. 10.1002/mar.20739

By:

Badrinarayanan, Vishag A.;
Sierra, Jeremy J.;
Taute, Harry A.

Publication type:

Article

Decomposing and relating user engagement in festivals' virtual brand communities: An analysis of Sónar's Twitter and Facebook.

Published in:

Tourist Studies, 2020, v. 20, n. 1, p. 96, doi. 10.1177/1468797619873109

By:

Garay, Lluís;
Morales, Soledad

Publication type:

Article

Proposing a sales performance motivational framework for B2B sellers in services firms.

Published in:

European Research on Management & Business Economics, 2024, v. 30, n. 1, p. 1, doi. 10.1016/j.iedeen.2023.100235

By:

Rodríguez, Rocio;
Roberts-Lombard, Mornay;
Høgevold, Nils M.;
Svensson, Göran

Publication type:

Article

Managing relationships between tourism companies and their suppliers: An approach beyond classical variables.

Published in:

European Research on Management & Business Economics, 2023, v. 29, n. 1, p. 1, doi. 10.1016/j.iedeen.2022.100203

By:

Moliner-Velázquez, Beatriz;
Fuentes-Blasco, Maria;
Gil-Saura, Irene

Publication type:

Article

Linking brand and competitive advantage: The mediating effect of positioning and market orientation.

Published in:

European Research on Management & Business Economics, 2022, v. 28, n. 2, p. 1, doi. 10.1016/j.iedeen.2021.100194

By:

Rua, Orlando Lima;
Santos, Catarina

Publication type:

Article

湖南省农产品区域公用品牌运营推广研究.

Published in:

Agricultural Outlook (1673-3908), 2022, v. 18, n. 12, p. 41

By:

方芳;
汪袁枫;
龙莉媛;
徐刘容

Publication type:

Article

Determinants of the Malaysian Cars Brand Loyalty: Mediating Effect of Brand Satisfaction.

Published in:

Journal of Industrial Integration & Management, 2022, v. 7, n. 4, p. 555, doi. 10.1142/S2424862221500172

By:

Alfakih, Khaled Ali Ahmed;
Saraih, Ummi Naiemah;
Al-Shammari, Serhan A.;
Abdulrab, Mohammed;
ur Rehman, Anis;
Al-Mamary, Yaser Hasan S.

Publication type:

Article

From Interaction to Loyalty: The Role of Digital Engagement in Automobile Consumers.

Published in:

Human Behavior & Emerging Technologies, 2025, v. 2025, p. 1, doi. 10.1155/hbe2/9912657

By:

Terason, Sid;
Pattanayanon, Pirayut;
Phawitpiriyakliti, Chaithanaskorn;
Junça Silva, Ana

Publication type:

Article

La tribu spontanée digitale constituée autour d'une marque innovante: L'étude du groupe Facebook « Club Tesla France ».

Published in:

Revue des Sciences de Gestion, 2021, p. 39, doi. 10.3917/rsg.309.0040

By:

Harriet, Loïc

Publication type:

Article

Preference of Customers for Home Stays Over Hotels - With Special Reference to Coastal Areas of Maharashtra.

Published in:

ATITHYA: A Journal of Hospitality, 2024, v. 10, n. 2, p. 27

By:

Diwanji, Sameer;
Chapte, Atul

Publication type:

Article

Brand followers.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 657, doi. 10.2501/IJA-33-4-657-680

By:

Kwon, Eun Sook;
Kim, Eunice;
Yongjun Sung;
Chan Yun Yoo

Publication type:

Article

Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns.

Published in:

Journal of Homosexuality, 2024, v. 71, n. 10, p. 2449, doi. 10.1080/00918369.2023.2245522

By:

Lim, Hayoung Sally;
Moon, Won-Ki;
Ciszek, E.

Publication type:

Article

The Research of "Products Rapidly Attracting Users" Based on the Fully Integrated Link Prediction Algorithm.

Published in:

Mathematics (2227-7390), 2022, v. 10, n. 14, p. N.PAG, doi. 10.3390/math10142424

By:

Li, Shugang;
Wang, Ziming;
Zhang, Beiyan;
Zhu, Boyi;
Wen, Zhifang;
Yu, Zhaoxu

Publication type:

Article

Greening the Greyfields: What’s Next for Urban Renewal in Maroondah’s Greyfield Precincts?

Published in:

Planning News (1329-2862), 2023, v. 49, n. 3, p. 14

By:

Bristow, Dale;
Asproloupos, Angela;
Mehta, Aman

Publication type:

Article

The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case.

Published in:

Economic Research-Ekonomska Istrazivanja, 2020, v. 33, n. 1, p. 1985, doi. 10.1080/1331677X.2020.1752277

By:

Yasin, Mahmoud;
Porcu, Lucia;
Abusharbeh, Mohammed T.;
Liébana-Cabanillas, Francisco

Publication type:

Article

Marketing Focused on The Online Brand Community – The Example of Zara.

Published in:

Marketing (0354-3471), 2021, v. 52, n. 1, p. 32, doi. 10.5937/markt2101032p

By:

Šević, Nevenka Popović;
Jeremić, Anja;
Slijepčević, Milica;
Ilić, Milena

Publication type:

Article

"Together We Go Far": Exploring the Motivational Dispositions Within Connected Fitness.

Published in:

Journal of Applied Sport Management, 2024, v. 16, n. 1, p. 41, doi. 10.7290/jasm16jdap

By:

Davies, Melissa;
Aicher, Thomas;
Newland, Brianna;
Hungenberg, Eric

Publication type:

Article

Impact of Brand Community Participation on Brand Equity Dimension in Luxury Apparel Industry - A Structural Equation Modeling Approach.

Published in:

South Asian Journal of Management Sciences, 2020, v. 14, n. 2, p. 263, doi. 10.21621/sajms.2020142.07

By:

Bashir, Muhammad Adnan;
Ali, Nadia Ayub;
Jalees, Tariq

Publication type:

Article

A Panel Study of the Relationships Between Social Media Interactions and Adolescents' Pro-Environmental Cognitions and Behaviors.

Published in:

Environment & Behavior, 2023, v. 55, n. 6/7, p. 399, doi. 10.1177/00139165231194331

By:

Gonzalez, Anaëlle;
Vandenbosch, Laura;
Rousseau, Ann

Publication type:

Article

A BIBLIOMETRIC ANALYSIS OF CONSUMER PARTICIPATION (1970-2023).

Published in:

Journal of Financial Politic & Economic Reviews / Finans Politik & Ekonomik Yorumlar, 2023, v. 60, n. 665, p. 109

By:

DEMİR, Didem

Publication type:

Article

Sosyal Medyada Marka Topluluklarının Marka Güveni ve Marka Sadakati Üzerindeki Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 4, p. 3582, doi. 10.20491/isarder.2020.1060

By:

ZENGİN, Asude Yasemin;
ÇETİN, Burak

Publication type:

Article

Insights into Influencer Marketing: Audience Dynamics, Brand Partnerships and Content Struggles.

Published in:

Journal of Media Research, 2025, v. 18, n. 1, p. 39, doi. 10.24193/jmr.51.3

By:

BROASCĂ, Anca

Publication type:

Article

Sanal Marka Toplulukları ve Marka Sadakati: Nikon Örneği.

Published in:

Ataturk University Journal of Economics & Administrative Sciences, 2019, v. 33, n. 3, p. 715

By:

DOĞANER, Mehmet Can;
ARMAĞAN, Ece

Publication type:

Article

Brands, networks, communities: How brand names are wired in the mind.

Published in:

PLoS ONE, 2022, v. 17, n. 8, p. 1, doi. 10.1371/journal.pone.0273192

By:

Kovács, László;
Bóta, András;
Hajdu, László;
Krész, Miklós

Publication type:

Article

Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 1, p. 21, doi. 10.1080/13527266.2023.2191630

By:

Nikhashemi, S. R.;
Kennedy, Rowan;
Mavondo, Felix

Publication type:

Article

Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust.

Published in:

Journal of Marketing Communications, 2024, v. 30, n. 7, p. 792, doi. 10.1080/13527266.2023.2177709

By:

Phan Tan, Luc

Publication type:

Article

Fostering Consumer–Brand Relationships through social media brand communities.

Published in:

Journal of Marketing Communications, 2022, v. 28, n. 7, p. 768, doi. 10.1080/13527266.2021.1950199

By:

Santos, Zélia Raposo;
Coelho, Pedro Simões;
Rita, Paulo

Publication type:

Article

The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC).

Published in:

Journal of Marketing Communications, 2022, v. 28, n. 6, p. 657, doi. 10.1080/13527266.2021.1931942

By:

Sweiss, Nadia;
Obeidat, Zaid Mohammad;
Al-Dweeri, Rami Mohammad;
Mohammad Khalaf Ahmad, Alaeddin;
M. Obeidat, Ahmad;
Alshurideh, Muhammad

Publication type:

Article

Digital gifting in personal brand communities of live-streaming: fostering viewer–streamer–viewer parasocial relationships.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 8, p. 865, doi. 10.1080/13527266.2021.1910327

By:

Chen, Chih-Ping

Publication type:

Article

Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person.

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 4, p. 385, doi. 10.1080/13527266.2014.894932

By:

Gabrielli, Veronica;
Baghi, Ilaria

Publication type:

Article

Editor's Introduction.

Published in:

International Journal of Electronic Commerce, 2025, v. 29, n. 1, p. 1, doi. 10.1080/10864415.2024.2442141

By:

Zwass, Vladimir

Publication type:

Article

Building Physicians' Personal Brand and Boosting Online Return: The Role of Social Media Engagement.

Published in:

International Journal of Electronic Commerce, 2025, v. 29, n. 2, p. 272, doi. 10.1080/10864415.2025.2471674

By:

Du, Wenchao;
Yang, Yabin;
Guo, Xitong;
Vogel, Doug

Publication type:

Article