Works about BRAND choice
Results: 2732
Türk Hava Yolları'nın Sosyal Medyada Paylaştığı İkna Edici Mesajların Marka Tercihi ve Tüketicilerin Davranışsal Niyeti Üzerindeki Etkisinde Marka Popülerliğinin ve Marka Liderliğinin Düzenleyici Rolü
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- Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2025, n. 38, p. 65, doi. 10.54600/igdirsosbilder.1494182
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- Article
Literatur zum Thema: Brand Loyalty.
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- Marketing Review St. Gallen, 2025, n. 2, p. 66
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- Article
Exploring Customer-based Airline Brand Equity: Evidence from Taiwan.
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- Transportation Journal (American Society of Transportation & Logistics Inc), 2010, v. 49, n. 1, p. 24, doi. 10.5325/transportationj.49.1.0024
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- Article
An alternative efficient representation of demand-based competitive asymmetry.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2007, v. 28, n. 7, p. 755, doi. 10.1002/smj.601
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- Article
The mediating role of relational benefit between service quality and customer loyalty in airline industry.
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- Total Quality Management & Business Excellence, 2013, v. 24, n. 9/10, p. 1084, doi. 10.1080/14783363.2012.661130
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- Article
Relationship quality and cross-buying in varying levels of category similarity and complexity.
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- Total Quality Management & Business Excellence, 2008, v. 19, n. 5/6, p. 493, doi. 10.1080/14783360802018152
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- Article
Estimating dynamic logit models with unobserved individual heterogeneity and with application in household brand choices.
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- Computational & Mathematical Organization Theory, 2024, v. 30, n. 4, p. 321, doi. 10.1007/s10588-024-09391-0
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- Article
Underground Built Heritage and Food Production: From the Theoretical Approach to a Case/Study of Traditional Italian "Cave Cheeses".
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- Heritage (2571-9408), 2022, v. 5, n. 3, p. 1865, doi. 10.3390/heritage5030097
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- Article
THE MAKEUP OF SELF-EXPRESSION: A STUDY ON THE IMPACT OF SELFCONGRUENCE ON PURCHASE INTENTIONS WITH BRAND EXPERIENCE MEDIATION AMONG MAKEUP ARTIST CONSUMERS.
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- Journal of Syntax Transformation, 2023, v. 4, n. 12, p. 206, doi. 10.46799/jst.v4i12.888
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- Article
Cigarette Brand Preference and Pro-Tobacco Advertising Among Middle and High School Students - United States, 2012-2016.
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- 2018
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- Publication type:
- journal article
基于扎根理论的品牌认同形成机制研究.
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- Journal of Changzhou University (Social Science Edition), 2020, v. 21, n. 3, p. 77, doi. 10.3969/j.issn.2095-042X.2020.03.009
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- Article
The Role of Artificial Intelligence Constructs of Perceived Usefulness and Perceived Ease-Of-Use Towards Satisfaction and Trust, Which Influence Consumers' Loyalty and Repurchase Intention of Sports Shoes in India.
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- International Journal of Computer Information Systems & Industrial Management Applications, 2023, v. 15, p. 278
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- Publication type:
- Article
SPECIFIC EVIDENCE ON ORIGIN OF HALO EFFECT IN MEASUREMENT OF EMPLOYEE MORALE.
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- Journal of Social Psychology, 1951, v. 34, n. 2, p. 165, doi. 10.1080/00224545.1951.9919070
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- Article
PERSONAL HISTORY, INTELLIGENCE, AND ACADEMIC ACHIEVEMENT.
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- Journal of Social Psychology, 1934, v. 5, n. 4, p. 500, doi. 10.1080/00224545.1934.9921617
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- Article
Identities without Products: When the Preference for Self-Linked Products Weakens.
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- Journal of Consumer Research, 2025, v. 51, n. 5, p. 896, doi. 10.1093/jcr/ucae038
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- Article
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.
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- Journal of Consumer Research, 2023, v. 50, n. 4, p. 742, doi. 10.1093/jcr/ucad014
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- Publication type:
- Article
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust.
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- Journal of Consumer Research, 2021, v. 48, n. 4, p. 562, doi. 10.1093/jcr/ucab041
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- Publication type:
- Article
Exposure to Brands Makes Preferential Decisions Easier.
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- Journal of Consumer Research, 2021, v. 48, n. 4, p. 541, doi. 10.1093/jcr/ucab025
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- Publication type:
- Article
Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships.
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- Journal of Consumer Research, 2021, v. 48, n. 4, p. 610, doi. 10.1093/jcr/ucab022
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- Publication type:
- Article
Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance.
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- Journal of Consumer Research, 2020, v. 47, n. 1, p. 56, doi. 10.1093/jcr/ucz053
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- Publication type:
- Article
Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences.
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- Journal of Consumer Research, 2017, v. 44, n. 1, p. 44, doi. 10.1093/jcr/ucw072
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- Publication type:
- Article
When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society's Dominant Ideology.
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- Journal of Consumer Research, 2015, v. 42, n. 1, p. 76, doi. 10.1093/jcr/ucv005
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- Publication type:
- Article
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective.
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- Journal of Consumer Research, 2015, v. 42, n. 1, p. 45, doi. 10.1093/jcr/ucv006
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- Publication type:
- Article
"I" Follow My Heart and "We" Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making.
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- Journal of Consumer Research, 2015, v. 41, n. 6, p. 1392, doi. 10.1086/680082
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- Publication type:
- Article
Things Fall Apart: The Dynamics of Brand Audience Dissipation.
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- Journal of Consumer Research, 2015, v. 41, n. 5, p. 1228, doi. 10.1086/678907
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- Publication type:
- Article
When Identity Marketing Backfires: Consumer Agency in Identity Expression.
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- Journal of Consumer Research, 2014, v. 41, n. 2, p. 294, doi. 10.1086/676125
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- Article
Conditioned Superstition: Desire for Control and Consumer Brand Preferences.
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- Journal of Consumer Research, 2013, v. 40, n. 3, p. 428, doi. 10.1086/670762
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- Publication type:
- Article
Feeling Like My Self: Emotion Profiles and Social Identity.
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- Journal of Consumer Research, 2013, v. 40, n. 2, p. 203, doi. 10.1086/669483
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- Publication type:
- Article
Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism.
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- Journal of Consumer Research, 2012, v. 39, n. 4, p. 663, doi. 10.1086/665413
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- Publication type:
- Article
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands.
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- Journal of Consumer Research, 2012, v. 39, n. 3, p. 644, doi. 10.1086/664972
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- Article
A Motivational Account of the Question-Behavior Effect.
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- Journal of Consumer Research, 2012, v. 39, n. 1, p. 111, doi. 10.1086/661936
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- Publication type:
- Article
Extending Culturally Symbolic Brands: A Blessing or a Curse?
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- Journal of Consumer Research, 2012, v. 38, n. 5, p. 933, doi. 10.1086/661081
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- Publication type:
- Article
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information.
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- Journal of Consumer Research, 2012, v. 38, n. 5, p. 846, doi. 10.1086/660807
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- Publication type:
- Article
The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information.
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- Journal of Consumer Research, 2010, v. 37, n. 4, p. 614, doi. 10.1086/653947
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- Article
Motivational Compatibility and Choice Conflict.
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- Journal of Consumer Research, 2010, v. 37, n. 3, p. 429, doi. 10.1086/653044
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- Publication type:
- Article
Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict.
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- Journal of Consumer Research, 2010, v. 36, n. 6, p. 1016, doi. 10.1086/644761
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- Publication type:
- Article
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format.
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- Journal of Consumer Research, 2009, v. 36, n. 1, p. 112, doi. 10.1086/595717
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- Publication type:
- Article
Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences.
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- Journal of Consumer Research, 2009, v. 36, n. 1, p. 73, doi. 10.1086/595716
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- Publication type:
- Article
The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency.
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- Journal of Consumer Research, 2009, v. 36, n. 1, p. 39, doi. 10.1086/596306
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- Publication type:
- Article
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments.
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- Journal of Consumer Research, 2009, v. 35, n. 6, p. 1026, doi. 10.1086/593949
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- Publication type:
- Article
When Brand Personality Matters: The Moderating Role of Attachment Styles.
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- Journal of Consumer Research, 2009, v. 35, n. 6, p. 985, doi. 10.1086/593948
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- Publication type:
- Article
The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice.
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- Journal of Consumer Research, 2009, v. 35, n. 5, p. 729, doi. 10.1086/592944
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- Publication type:
- Article
Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation.
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- Journal of Consumer Research, 2008, v. 35, n. 2, p. 349, doi. 10.1086/586915
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- Publication type:
- Article
Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test.
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- Journal of Consumer Research, 2008, v. 35, n. 1, p. 178, doi. 10.1086/527341
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- Publication type:
- Article
What's Not to Like? Preference Asymmetry in the False Consensus Effect.
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- Journal of Consumer Research, 2008, v. 35, n. 1, p. 119, doi. 10.1086/524416
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- Publication type:
- Article
Tightwads and Spendthrifts.
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- Journal of Consumer Research, 2008, v. 34, n. 6, p. 767, doi. 10.1086/523285
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- Publication type:
- Article
Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences.
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- Journal of Consumer Research, 2008, v. 34, n. 6, p. 754, doi. 10.1086/522322
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- Publication type:
- Article
Phonetic Symbolism and Brand Name Preference.
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- Journal of Consumer Research, 2007, v. 34, n. 3, p. 406, doi. 10.1086/518530
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- Article
Perceptual Focus Effects in Choice.
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- Journal of Consumer Research, 2007, v. 34, n. 2, p. 187, doi. 10.1086/519147
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- Publication type:
- Article
"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations.
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- Journal of Consumer Research, 2007, v. 34, n. 2, p. 248, doi. 10.1086/518539
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- Publication type:
- Article