Works about BRAND choice

Results: 2776

A STUDY ON CONSUMERS' BRAND PREFERENCE TOWARDS MODERN COSMETICS VS ORGANIC COSMETICS IN CHENNAI CITY.

Published in:

XIBA Business Review, 2024, v. 7, n. 2, p. 36

By:

Pradeep E.;
Majeed, Abdul;
Jackson, Alan;
M., Darry Crescenta

Publication type:

Article

Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1623, doi. 10.1002/mar.22196

By:

Taylor, Alex;
Carlson, Jamie

Publication type:

Article

The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers.

Published in:

Information Systems & e-Business Management, 2017, v. 15, n. 1, p. 69, doi. 10.1007/s10257-016-0310-2

By:

Arce-Urriza, Marta;
Cebollada, Javier;
Tarira, María

Publication type:

Article

An alternative efficient representation of demand-based competitive asymmetry.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2007, v. 28, n. 7, p. 755, doi. 10.1002/smj.601

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep

Publication type:

Article

Competitive Non-linear Pricing and Bundling.

Published in:

Review of Economic Studies, 2010, v. 77, n. 1, p. 30, doi. 10.1111/j.1467-937X.2009.00562.x

By:

Armstrong, Mark;
Vickers, John

Publication type:

Article

Brand Extension as Informational Leverage.

Published in:

Review of Economic Studies, 1998, v. 65, n. 4, p. 655, doi. 10.1111/1467-937X.00063

By:

Choi, Jay Pil

Publication type:

Article

Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade.

Published in:

Review of Economic Studies, 1995, v. 62, n. 4, p. 515, doi. 10.2307/2298075

By:

Klemperer, Paul

Publication type:

Article

When Consistency Matters: The Effect of Valence Consistency on Review Helpfulness.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 2, p. 136, doi. 10.1111/jcc4.12106

By:

Quaschning, Simon;
Pandelaere, Mario;
Vermeir, Iris

Publication type:

Article

The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products.

Published in:

Psychological Reports, 2016, v. 118, n. 2, p. 510, doi. 10.1177/0033294116637730

By:

Jieun Choi;
Doo-Hee LEE;
Taylor, Charles R.

Publication type:

Article

THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO LUXURY BRANDS.

Published in:

Psychological Reports, 2014, v. 114, n. 2, p. 609, doi. 10.2466/01.07.PR0.114k15w8

By:

WON-MOO HUR;
MINSUNG KIM;
HANNA KIM

Publication type:

Article

Even the social sciences have laws.

Published in:

Nature, 1993, v. 365, n. 6445, p. 385, doi. 10.1038/365385a0

By:

Ehrenberg, Andrew

Publication type:

Article

Brand Halo: The Elephant in the Room.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 30

By:

McCullough, Paul Richard

Publication type:

Article

Net Promoter Score Fails the Test.

Published in:

Marketing Research, 2008, v. 20, n. 4, p. 28

By:

Sharp, Byron

Publication type:

Article

Common errors in marketing research--and how to fix them.

Published in:

Marketing Research, 2008, v. 20, n. 3, p. 6

By:

Rosenzweig, Phil

Publication type:

Article

Simply better.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 9

By:

Barwise, Patrick;
Meehan, Seán

Publication type:

Article

The hunter gets captured by the game.

Published in:

Marketing Research, 2005, v. 17, n. 1, p. 26

By:

Solomon, Michael R.

Publication type:

Article

Brand Choice Models and Evaluations.

Published in:

Marketing Research, 2004, v. 16, n. 2, p. 42

By:

Wittink, Dick R.

Publication type:

Article

Response to Bill Neal.

Published in:: Marketing Research, 2003, v. 15, n. 3, p. 44
Publication type:: Article

What's Wrong With Conjoint Analysis?

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 16

By:

Gibson, Lawrence D.

Publication type:

Article

Linking Attribute, Benefits, and Consumer Values.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 4

By:

Vriens, Marco;
Hofstede, Frenkel Ter

Publication type:

Article

PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 12

By:

Grapentine, Terry

Publication type:

Article

Satisfaction is Nice, But Value Drives Loyalty.

Published in:

Marketing Research, 1999, v. 11, n. 1, p. 20

By:

Neal, William D.

Publication type:

Article

The evolution of technology in pretesting.

Published in:

Marketing Research, 1994, v. 6, n. 2, p. 42

By:

Weinblatt, Lee S.

Publication type:

Article

What's your position?

Published in:

Marketing Research, 1994, v. 6, n. 1, p. 54

By:

Wyner, Gordon;
Owen, Hilary

Publication type:

Article

Strategies for leveraging master brands.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 32

By:

Farquhar, Peter H.;
Han, Julia Y.;
Herr, Paul M.;
Ijiri, Yuji

Publication type:

Article

Western Consumers in the 1990s.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 71

By:

Townsend, Bickley

Publication type:

Article

Brand Usage: A Factor in Consumer Beliefs.

Published in:

Marketing Research, 1990, v. 2, n. 2, p. 14

By:

Castleberry, Stephen B.;
Ehrenberg, Andrew S.C.

Publication type:

Article

AI Marketing Impact on Consumer Behavior: An SOR Model Analysis of Online Food Delivery Services.

Published in:

JDM: Jurnal Dinamika Manajemen, 2024, v. 15, n. 2, p. 215

By:

Vindytia, Mona;
Balqiah, Tengku Ezni

Publication type:

Article

Cultural Heritage, Cultural Identity, Cultural Branding.

Published in:

Cultural Perspectives. Journal for Literary & British Cultural Studies in Romania, 2019, v. 24, p. 95

By:

Floria, Florinela

Publication type:

Article

Elements of Romania's Country Branding vs. British Stereotypes in Gândul Campaign "Why don't you come over to Romania?".

Published in:

Cultural Perspectives. Journal for Literary & British Cultural Studies in Romania, 2019, v. 24, p. 103

By:

Galiţa, Raluca

Publication type:

Article

Konjoint Analizi ve E-Ticaret Üzerine Bir Uygulama.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2020, v. 6, p. 194

By:

ÖZGÜLTEKİN, Begümhan;
ALTAŞ, Dilek

Publication type:

Article

Tüketici Boykotunun Çevresel Hassasiyetlerinin Değerlendirilmesine Yönelik Bir Araştırma.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2019, v. 5, n. 4, p. 25

By:

Memiş, Salih;
Cesur, Zafer

Publication type:

Article

Etkinlik Pazarlaması Kapsamında Algılanan Sosyal Faydanın Etkinliğe Katılım Algısı, Etkinlik Tatmin Düzeyi Ve Marka Hoşnutluğu Üzerindeki Etkisi: Üniversitelerde Düzenlenen Kariyer Etkinliği Üzerinde Bir Araştırma

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2020, v. 6, p. 69

By:

MEMİŞ, Salih;
CESUR, Zafer

Publication type:

Article

An Empirical Analysis of Brand Image and Customer Loyalty on the Preferences of Indian Consumers Regarding Indian and Global Apparel Products.

Published in:

Journal of Management Research (09725814), 2023, v. 23, n. 2, p. 105

By:

Zuhair Zaidi, Syed Ali;
Ahmad, Ehtesham

Publication type:

Article

Consumer preference for cement brands used in concrete production: the Ghanaian perspective.

Published in:

Cogent Engineering, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311916.2022.2062876

By:

Bonney, Stanley Owuotey;
Jianxue Song;
Zhang Jingwei;
Yi Peng

Publication type:

Article

PERSONAL VALUE INFLUENCES ON CONSUMER PRODUCT CLASS AND BRAND PREFERENCES.

Published in:

Journal of Social Psychology, 1983, v. 119, n. 1, p. 37, doi. 10.1080/00224545.1983.9924440

By:

Pitts, Robert E.;
Woodside, Arch G.

Publication type:

Article

A COMPARISON OF ALTERNATIVE MEASURES OF GROUP CONFORMITY INFLUENCE ON CONSUMER BEHAVIOR.

Published in:

Journal of Social Psychology, 1979, v. 107, n. 1, p. 137, doi. 10.1080/00224545.1979.9922687

By:

Murphy, John H.;
Cunningham, William H.

Publication type:

Article

THE EFFECT OF ATTITUDES AND PREVIOUS BEHAVIOR ON CONSUMER CHOICE.

Published in:

Journal of Social Psychology, 1977, v. 103, n. 1, p. 129, doi. 10.1080/00224545.1977.9713302

By:

Bearden, William O.;
Woodside, Arch G.

Publication type:

Article

SPECIFIC EVIDENCE ON ORIGIN OF HALO EFFECT IN MEASUREMENT OF EMPLOYEE MORALE.

Published in:

Journal of Social Psychology, 1951, v. 34, n. 2, p. 165, doi. 10.1080/00224545.1951.9919070

By:

Grove, Byron A.;
Kerr, Willard A.

Publication type:

Article

Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 4, p. 728, doi. 10.1111/jpim.12120

By:

Akdeniz, M. Billur;
Calantone, Roger J.;
Voorhees, Clay M.

Publication type:

Article

Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty? Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 516, doi. 10.1111/jpim.12006

By:

Stock, Ruth Maria;
Zacharias, Nicolas A.

Publication type:

Article

The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 82, doi. 10.1111/j.1540-5885.2012.00988.x

By:

Chang, Dae Ryun;
Park, Se‐Bum

Publication type:

Article

Abstracts.

Published in:: Journal of Product Innovation Management, 2002, v. 19, n. 5, p. 384, doi. 10.1111/1540-5885.1960455-i26
Publication type:: Article

nalysis of Consumption Acceptance for Spicy Strip Using Penalty Analysis and Preference Map Technology.

Published in:

Journal of Chinese Institute of Food Science & Technology / Zhongguo Shipin Xuebao, 2023, v. 23, n. 12, p. 438, doi. 10.16429/j.1009-7848.2023.12.043

By:

Yue Yingfeng;
Shi Bolin;
Zhao Lei;
Gao Haiyan;
Zhong Kui;
Wang Houyin;
Wang Sisi;
Gu Qianhui

Publication type:

Article

INFORMATION SOURCE PREFERENCE AND DENTAL SELECTION.

Published in:

International Journal of Public Administration, 1996, v. 19, n. 8, p. 1221, doi. 10.1080/01900699608525142

By:

Hekmat, Firooz;
Heischmidt, Kenneth

Publication type:

Article

Sub-Standard Pharmaceutical Services in Private Healthcare Facilities Serving Low-Income Settlements in Nairobi County, Kenya.

Published in:

Pharmacy, 2019, v. 7, n. 4, p. 167, doi. 10.3390/pharmacy7040167

By:

Abuga, Kennedy;
Ongarora, Dennis;
Karumbi, Jamlick;
Olulo, Millicent;
Minnaard, Warnyta;
Kibwage, Isaac

Publication type:

Article

Brand Pyramid.

Published in:

Astra Salvensis, 2017, p. 133

By:

LAKSHMI, S.;
MUTHUMANI, S.

Publication type:

Article

The Brand Likeability Effect: can firms make themselves more likeable?

Published in:

Journal of General Management, 2013, v. 38, n. 3, p. 25, doi. 10.1177/030630701303800303

By:

Bang Nguyen;
Melewar, T. C.;
Chen, Junsong

Publication type:

Article

Consumers' intention to buy private label brands revisited.

Published in:

Journal of General Management, 2010, v. 35, n. 3, p. 3, doi. 10.1177/030630701003500302

By:

Walsh, Gianfranco;
Mitchell, Vincent-Wayne

Publication type:

Article

How risky are brand licensing strategies in view of customer perceptions and reactions?

Published in:

Journal of General Management, 2008, v. 33, n. 3, p. 31, doi. 10.1177/030630700803300303

By:

Wiedmann, Klaus-Peter;
Ludewig, Dirk

Publication type:

Article