Works matching DE "BRAND choice"

Results: 2793

Impact of Green Brand Equity on Consumer Attitude, Preference, and Loyalty: Evidence from the Hair Care Market of Assam.

Published in:

IUP Journal of Marketing Management, 2025, v. 24, n. 2, p. 50, doi. 10.71329/IUPJMM/2025.24.2.50-78

By:

Choudhury, Smritishikha;
Sitola, Dipti

Publication type:

Article

The Impact of Political Brand Personality, Political Brand Preference, and Political Brand Equity on Voter's Decision Making in Indian Youth: Behavioural Perspective of a Consumer.

Published in:

IAHRW International Journal of Social Sciences Review, 2025, v. 13, n. 2, p. 295

By:

Kumar, Narsingh

Publication type:

Article

Emotional Design of Brand IP based on Semantic Cognition.

Published in:

Journal of Imaging Science & Technology, 2025, v. 69, n. 3, p. 1, doi. 10.2352/J.ImagingSci.Technol.2025.69.3.030417

By:

Feng Wang;
Mengmeng Wang

Publication type:

Article

Sense of Control and Belonging: How Hotel Brands Counter Consumers' Perceived Threats During a Public Health Crisis.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251336831

By:

Xu, Xiaobo;
Li, Kaigeng;
Chen, Gaoyu;
Wang, Tingting;
Huang, JianChao

Publication type:

Article

2025 YILBAŞI SÜPERMARKET E-BROŞÜR VE E-BÜLTENLERİNİN GRAFİK TASARIM BAĞLAMINDA TÜKETİCİ ALGISINA ETKİSİ: MİGROS, CARREFOURSA, MACROCENTER, A-101, BİM VE ŞOK ÖRNEKLERİ

Published in:

Turkish Online Journal of Design, Art & Communication, 2025, v. 15, n. 3, p. 595, doi. 10.7456/tojdac.1670987

By:

BUÇUKOĞLU, Seyit Mehmet

Publication type:

Article

Becoming Competent Consumers: Exploring the Dynamics of the Consumer Socialization Process Between Parents and Their Adolescents.

Published in:

Journal of Consumer Affairs, 2025, v. 59, n. 2, p. 1, doi. 10.1111/joca.70012

By:

Dhondt, Bo;
Van de Sompel, Dieneke;
Hudders, Liselot

Publication type:

Article

Information Sharing with Uncertain Consumer Preferences for Store Brands.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 58, doi. 10.3390/jtaer20020058

By:

Ning, Yu;
Tong, Yang;
Li, Jicai

Publication type:

Article

The Importance of Brand and Competition in Defining U.S. Religious Markets.

Published in:

Southern Economic Journal, 2008, v. 74, n. 4, p. 1035, doi. 10.1002/j.2325-8012.2008.tb00879.x

By:

Goff, Brian;
Trawick, Michelle W.

Publication type:

Article

VARIABLE LIFE INSURANCE PRODUCT DESIGN.

Published in:

Journal of Risk & Insurance, 1971, v. 38, n. 4, p. 527, doi. 10.2307/251567

By:

Miller, Walter N.

Publication type:

Article

Colas and Globalization: Models for Sports and Event Management.

Published in:

Journal of Sport & Tourism, 2003, v. 8, n. 4, p. 320, doi. 10.1080/1477508032000161618

By:

Groves, David;
Obenour, William;
Lengfelder, Julie

Publication type:

Article

When Consistency Matters: The Effect of Valence Consistency on Review Helpfulness.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 2, p. 136, doi. 10.1111/jcc4.12106

By:

Quaschning, Simon;
Pandelaere, Mario;
Vermeir, Iris

Publication type:

Article

The Behavioral and Neuroeconomics of Food and Brand Decisions: Executive Summary.

Published in:

Journal of Agricultural & Food Industrial Organization, 2015, v. 13, n. 1, p. 1, doi. 10.1515/jafio-2015-0033

By:

Bruce, Amanda;
Crespi, John;
Lusk, Jayson

Publication type:

Article

Protected Designation of Origin Revisited.

Published in:

Journal of Agricultural & Food Industrial Organization, 2010, v. 8, n. 1, p. 1, doi. 10.2202/1542-0485.1306

By:

Bouamra-Mechemache, Zohra;
Chaaban, Jad

Publication type:

Article

THE TIES THAT BUY: THE ROLE OF INTERFIRM SOCIAL CONTAGION ACROSS CUSTOMER ACCOUNTS.

Published in:

Journal of Personal Selling & Sales Management, 2011, v. 31, n. 1, p. 7, doi. 10.2753/PSS0885-3134310101

By:

Bowler, Wm. Matthew;
Dahlstrom, Robert;
Seevers, Matthew T.;
Skinner, Steven J.

Publication type:

Article

The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products.

Published in:

Psychological Reports, 2016, v. 118, n. 2, p. 510, doi. 10.1177/0033294116637730

By:

Jieun Choi;
Doo-Hee LEE;
Taylor, Charles R.

Publication type:

Article

THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO LUXURY BRANDS.

Published in:

Psychological Reports, 2014, v. 114, n. 2, p. 609, doi. 10.2466/01.07.PR0.114k15w8

By:

WON-MOO HUR;
MINSUNG KIM;
HANNA KIM

Publication type:

Article

Influence of Cartoon Characters on Children's Food Preference Via Transfer of Functions.

Published in:

Psychological Record, 2019, v. 69, n. 2, p. 153, doi. 10.1007/s40732-018-0327-7

By:

dos Santos, Silvana Lopes;
de Rose, Julio C.

Publication type:

Article

SAY--DO CORRESPONDENCE IN BRAND CHOICE: INTERACTION EFFECTS OF PAST AND CURRENT CONTINGENCIES.

Published in:

Psychological Record, 2013, v. 63, n. 2, p. 345, doi. 10.11133/j.tpr.2013.63.2.009

By:

Porto, Rafael Barreiros;
Oliveira-Castro, Jorge M.

Publication type:

Article

Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1623, doi. 10.1002/mar.22196

By:

Taylor, Alex;
Carlson, Jamie

Publication type:

Article

Switching to sustainable products: The role of time, product, and customer characteristics.

Published in:

Psychology & Marketing, 2024, v. 41, n. 5, p. 1082, doi. 10.1002/mar.21974

By:

Karman, Agnieszka;
Lipowski, Marcin

Publication type:

Article

It's the smallness that counts: Consumer preferences for small versus large companies' products.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2576, doi. 10.1002/mar.21900

By:

Uzdavinyte, Elze;
Baršytė, Justina;
Kaminskiene, Zivile

Publication type:

Article

Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2539, doi. 10.1002/mar.21901

By:

Bauer, Brittney C.;
Carlson, Brad D.;
Arnold, Mark J.

Publication type:

Article

Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research.

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 1986, doi. 10.1002/mar.21890

By:

Woodside, Arch G.;
Akrout, Houcine;
Mrad, Mona

Publication type:

Article

What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence.

Published in:

Psychology & Marketing, 2023, v. 40, n. 6, p. 1211, doi. 10.1002/mar.21802

By:

Moharana, Tapas Ranjan;
Roy Bhattacharjee, Debashree;
Pradhan, Debasis;
Kuanr, Abhisek

Publication type:

Article

How companies use typeface design to engage consumers in charitable activities.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 107, doi. 10.1002/mar.21732

By:

Chu, Xing‐Yu;
Tok, Dickson;
Zhou, Xiaoyu;
Chen, Xi

Publication type:

Article

Love is in the air. Consumers' perception of products from firms signaling their family nature.

Published in:

Psychology & Marketing, 2022, v. 39, n. 1, p. 239, doi. 10.1002/mar.21592

By:

Rauschendorfer, Natalie;
Prügl, Reinhard;
Lude, Maximilian

Publication type:

Article

When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects.

Published in:

Psychology & Marketing, 2022, v. 39, n. 1, p. 27, doi. 10.1002/mar.21569

By:

Tezer, Ali;
Bodur, Onur;
Grohmann, Bianca

Publication type:

Article

Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators.

Published in:

Psychology & Marketing, 2021, v. 38, n. 11, p. 1942, doi. 10.1002/mar.21554

By:

Sarkar, Juhi G.;
Sreejesh, S.;
Sarkar, Abhigyan;
Dwivedi, Yogesh K.

Publication type:

Article

Effects of the number of advertised brands in a choice set: A metacognitive process.

Published in:

Psychology & Marketing, 2019, v. 36, n. 5, p. 502, doi. 10.1002/mar.21193

By:

Chang, Chingching;
Chang, Wei‐Shan;
Yu, Wan‐Yun

Publication type:

Article

Consumer Brand Hate: Steam rolling whatever I see.

Published in:

Psychology & Marketing, 2019, v. 36, n. 5, p. 431, doi. 10.1002/mar.21175

By:

Kucuk, S. Umit

Publication type:

Article

Fast food, ads, and taste in a Russian child's mind.

Published in:

Psychology & Marketing, 2019, v. 36, n. 3, p. 175, doi. 10.1002/mar.21171

By:

Effertz, Tobias;
Teichert, Thorsten;
Tsoy, Marina

Publication type:

Article

When opposites attract? Exploring the existence of complementarity in self‐brand congruence processes.

Published in:

Psychology & Marketing, 2018, v. 35, n. 8, p. 573, doi. 10.1002/mar.21107

By:

Karampela, Maria;
Tregear, Angela;
Ansell, Jonathan;
Dunnett, Susan

Publication type:

Article

Understanding cross‐product purchase intention in an IT brand extension context.

Published in:

Psychology & Marketing, 2018, v. 35, n. 6, p. 392, doi. 10.1002/mar.21094

By:

Guo, Yue;
Zhu, Ying;
Barnes, Stuart J.;
Bao, Yongchuan;
Li, Xiaotong;
Le‐Nguyen, Khuong

Publication type:

Article

We share; we connect: how shared brand consumption influences relational brand connections.

Published in:

Psychology & Marketing, 2018, v. 35, n. 5, p. 325, doi. 10.1002/mar.21089

By:

Kara, Selcan;
Vredeveld, Anna J.;
Ross, Jr., William T.

Publication type:

Article

Customer Referral Reward-Brand-Fit: A Schema Congruity Perspective.

Published in:

Psychology & Marketing, 2016, v. 33, n. 7, p. 542, doi. 10.1002/mar.20896

By:

Stumpf, Christian;
Baum, Matthias

Publication type:

Article

Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love.

Published in:

Psychology & Marketing, 2015, v. 32, n. 6, p. 624, doi. 10.1002/mar.20805

By:

Langner, Tobias;
Schmidt, Jennifer;
Fischer, Alexander

Publication type:

Article

Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation.

Published in:

Psychology & Marketing, 2015, v. 32, n. 2, p. 162, doi. 10.1002/mar.20770

By:

Kuo, Andrew;
Rice, Dan Hamilton

Publication type:

Article

More than Just an Opinion: The Effect of Verbal Self-Expression on Consumer Choice.

Published in:

Psychology & Marketing, 2013, v. 30, n. 12, p. 1062, doi. 10.1002/mar.20667

By:

Kokkoris, Michail D.;
Kühnen, Ulrich

Publication type:

Article

Brand Love is in the Heart: Physiological Responding to Advertised Brands.

Published in:

Psychology & Marketing, 2013, v. 30, n. 6, p. 469, doi. 10.1002/mar.20620

By:

Maxian, Wendy;
Bradley, Samuel D.;
Wise, Wesley;
Toulouse, Elizabeth N.

Publication type:

Article

Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition.

Published in:

Psychology & Marketing, 2013, v. 30, n. 2, p. 133, doi. 10.1002/mar.20593

By:

Smarandescu, Laura;
Rose, Randy;
Wedell, Douglas H.

Publication type:

Article

Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 941, doi. 10.1002/mar.20576

By:

Sung, Yongjun;
Choi, Sejung Marina;
Tinkham, Spencer F.

Publication type:

Article

Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 1004, doi. 10.1002/mar.20582

By:

Jain, Ajay K.;
Malhotra, Naresh K.;
Guan, Chong

Publication type:

Article

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 929, doi. 10.1002/mar.20575

By:

Voss, Kevin E.;
Gammoh, Bashar S.;
Fang, Xiang

Publication type:

Article

Memory Enhances the Mere Exposure Effect.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 995, doi. 10.1002/mar.20581

By:

Stafford, Tom;
Grimes, Anthony

Publication type:

Article

Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 919, doi. 10.1002/mar.20574

By:

van Rompay, Thomas J. L.;
de Vries, Peter W.;
Bontekoe, Fenna;
Tanja‐Dijkstra, Karin

Publication type:

Article

Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 968, doi. 10.1002/mar.20578

By:

Oakenfull, Gillian

Publication type:

Article

If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations.

Published in:

Psychology & Marketing, 2011, v. 28, n. 6, p. 561, doi. 10.1002/mar.20401

By:

Sar, Sela;
Duff, Brittany R.L.;
Anghelcev, George

Publication type:

Article

Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making.

Published in:

Psychology & Marketing, 2011, v. 28, n. 6, p. 539, doi. 10.1002/mar.20400

By:

Van Kerckhove, Anneleen;
Vermeir, Iris;
Geuens, Maggie

Publication type:

Article

Anarchy of effects? Exploring attention to online advertising and multiple outcomes.

Published in:

Psychology & Marketing, 2011, v. 28, n. 4, p. 417, doi. 10.1002/mar.20371

By:

Goodrich, Kendall

Publication type:

Article

The differential roles of brand credibility and brand prestige in consumer brand choice.

Published in:

Psychology & Marketing, 2010, v. 27, n. 7, p. 662, doi. 10.1002/mar.20350

By:

Baek, Tae Hyun;
Kim, Jooyoung;
Yu, Jay Hyunjae

Publication type:

Article