Works about BRAND awareness
Results: 701
THE INFLUENCE OF BRAND AWARENESS AND CELEBRITY ENDORSEMENT ON PURCHASING DECISIONS THROUGH CONSUMER CONFIDENCE.
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- Jurnal Visionida, 2024, v. 10, n. 2, p. 180
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THE IMPACT OF DISTRIBUTION INTENSITY ON THE BRAND EQUITY PERCEPTIONS OF WEARABLE ACTIVITY TRACKER BRANDS.
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- Polish Journal of Management Studies, 2024, v. 30, n. 1, p. 208, doi. 10.17512/pjms.2024.30.1.12
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Proposed Marketing Strategy to Increase Brand Awareness and Sales of Portable Smart Projector (A Case Study of Samsung the Freestyle).
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- Jurnal Indonesia Sosial Teknologi, 2025, v. 6, n. 1, p. 452, doi. 10.59141/jist.v6i1.1349
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How Does Sponsoring of a Motoring Event Affect Brand Awareness of Brands Involved? Case Study of Barum Czech Rally Zlín.
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- Event Management, 2024, v. 28, n. 3, p. 365, doi. 10.3727/152599523X17025088793810
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Optimization of a television advertisement scheduling problem by multi-criteria decision making and dispatching rules.
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- Multimedia Tools & Applications, 2022, v. 81, n. 8, p. 11755, doi. 10.1007/s11042-022-12027-7
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MEASURING BRAND AWARENESS IN A RANDOM UTILITY MODEL.
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- Advances in Complex Systems, 2017, v. 20, n. 2/3, p. -1, doi. 10.1142/S0219525917500047
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Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment.
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- Current Issues in Tourism, 2018, v. 21, n. 14, p. 1621, doi. 10.1080/13683500.2016.1209163
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THE EFFECT OF CUSTOMER VALUE AND BRAND AWARENESS ON CUSTOMER RETENTION WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE.
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- Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 2, p. 443, doi. 10.59141/jrssem.v3i02.553
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BRAND AWARENESS OF PRODUCTS THROUGH HUMOR GIMMICK CONTENT.
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- Journal of Syntax Literate, 2024, v. 9, n. 7, p. 3881, doi. 10.36418/syntax-literate.v9i7.17047
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STRATEGI PT. BLUEBRID TBK DALAM MENGHADAPI PERSAINGAN TAKSI ONLINE MELALUI MARKETING PUBLIC RELATIONS.
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- Journal of Syntax Literate, 2023, v. 8, n. 7, p. 4966, doi. 10.36418/syntax-literate.v8i7.12914
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- Article
EVENT MARKETING IMPLEMENTATION IN IMPROVING BRAND AWARENESS OF INDONESIAN FOOD STARTUP.
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- Journal of Syntax Literate, 2022, v. 7, n. 4, p. 3734
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- Article
Mazaraat Cheese Consumer Purchasing Decision.
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- International Research Journal of Business Studies, 2020, v. 13, n. 1, p. 81, doi. 10.21632/irjbs.13.1.81-98
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Influence factors of customer-based brand equity: A study on China mobile phone industry.
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- International Journal of Financial Engineering, 2021, v. 8, n. 1, p. N.PAG, doi. 10.1142/S2424786320500504
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The Effect of Gastronomy Brand Value Components on Travel Intention: A Case of a Route.
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- Uluslararasi Ekonomi ve Yenilik Dergisi, 2020, v. 6, n. 2, p. 276
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- Article
دراسة التأثير المباشر والغير المباشر للإعلان عبر الفايسبوك على الوعي بالعلامة والقرار الشرائي للمستهلك.
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- Economic & Managerial Researshes, 2023, v. 17, n. 1, p. 127
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The impact of perceived social media marketing activities on brand loyalty.
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- Apuntes Universitarios: Revista de Investigación, 2023, v. 13, n. 3, p. 105, doi. 10.17162/au.v13i3.1374
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Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.
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- Journal of Consumer Research, 2024, v. 51, n. 4, p. 820, doi. 10.1093/jcr/ucae019
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The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes.
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- Journal of Consumer Research, 2024, v. 51, n. 1, p. 29, doi. 10.1093/jcr/ucad046
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Intel Inside: The Linguistic Properties of Effective Slogans.
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- Journal of Consumer Research, 2024, v. 50, n. 5, p. 865, doi. 10.1093/jcr/ucad034
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Things Fall Apart: The Dynamics of Brand Audience Dissipation.
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- Journal of Consumer Research, 2015, v. 41, n. 5, p. 1228, doi. 10.1086/678907
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Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings.
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- Journal of Consumer Research, 2014, v. 40, n. 5, p. 973, doi. 10.1086/673522
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- Article
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers.
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- Journal of Advertising, 2023, v. 52, n. 4, p. 540, doi. 10.1080/00913367.2022.2149641
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Reviving and Improving Brand Awareness As a Construct in Advertising Research.
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- Journal of Advertising, 2022, v. 51, n. 3, p. 294, doi. 10.1080/00913367.2022.2039886
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- Article
How Related Multiscreening Could Positively Affect Advertising Outcomes.
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- Journal of Advertising, 2017, v. 46, n. 4, p. 455, doi. 10.1080/00913367.2017.1372233
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Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 142, doi. 10.1080/00913367.2013.835754
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Branding Potentials of Keyword Search Ads: The Effects of Ad Rankings on Brand Recognition and Evaluations.
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- Journal of Advertising, 2014, v. 43, n. 1, p. 85, doi. 10.1080/00913367.2013.845541
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Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements.
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- Journal of Advertising, 2014, v. 43, n. 1, p. 73, doi. 10.1080/00913367.2013.815110
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Children's Advertising Literacy for Advergames: Perception of the Game as Advertising.
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- Journal of Advertising, 2014, v. 43, n. 1, p. 63, doi. 10.1080/00913367.2013.795123
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Discriminative Semantic Feature Pyramid Network with Guided Anchoring for Logo Detection.
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- Mathematics (2227-7390), 2023, v. 11, n. 2, p. 481, doi. 10.3390/math11020481
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ESTIMATING THE CROSS-STRAIT PERFORMANCE OF A LOCAL COFFEE CHAIN THROUGH NETWORK META-FRONTIER DEA.
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- Singapore Economic Review, 2020, v. 65, n. 6, p. 1439, doi. 10.1142/S0217590820500587
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DIGITAL CONTENT MARKETING FOR ORGANISATIONS AS BUYERS.
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- Ekonomika, 2014, n. 1, p. 84
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- Article
IMPACT OF GREEN PRACTICES ON BUYING HABITS IN PAKISTAN'S FOOD SECTOR.
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- Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2019, v. 7, n. 2, p. 19, doi. 10.2478/eoik-2019-0012
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Fenomene ve Sponsorlu İçeriğe İlişkin Güvenin Marka Farkındalığı Üzerindeki Etkisinde Parasosyal İlişkinin Aracı Rolü: YouTube Özelinde Bir İnceleme.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2021, v. 10, n. 2, p. 1789, doi. 10.15869/itobiad.837093
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Potencijali unapređenja promocije i prodaje sjeničkog sira.
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- Marketing (0354-3471), 2019, v. 50, n. 1, p. 57
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The Effect of Fans' Attitudes on Sponsorship Outcomes.
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- Journal of Applied Sport Management, 2014, v. 6, n. 1, p. 48
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MATERYALİST EĞİLİMİN X, Y, Z'Sİ! MATERYALİST EĞİLİM, MARKA BİLİNCİ VE PARAYA VERİLEN ÖNEM ÜSTÜNE KUŞAKLARARASI KARŞILAŞTIRMALI BİR ARAŞTIRMA.
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- Journal of Management & Economics Research, 2021, v. 19, n. 2, p. 102, doi. 10.11611/yead.884649
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Porovnání efektivnosti měření cenové citlivosti u nových a zavedených značek.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2015, v. 9, n. 22, p. 38
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Measures of Brand Awareness: Bibliometric Analysis and Systematic Review.
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- TEM Journal, 2024, v. 13, n. 4, p. 3056, doi. 10.18421/TEM134-40
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- Article
Contemporary Communication Research on Local Opera in Hunan Province: A Case Study of Hunan Huagu Opera.
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- Annals of Philosophy, Social & Human Disciplines, 2023, v. 1, p. 87
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- Article
Masstige scale: An alternative to measure brand equity.
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- International Journal of Consumer Studies, 2024, v. 48, n. 1, p. 1, doi. 10.1111/ijcs.12873
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- Article
Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand.
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- Frontiers in Psychology, 2020, v. 11, p. 1, doi. 10.3389/fpsyg.2020.00231
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Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising.
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- Frontiers in Psychology, 2019, p. N.PAG, doi. 10.3389/fpsyg.2019.01251
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Perspectives of MSMEs and Business Owners on Sustainability Challenges and its Effect on Sustainability Outcomes.
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- Amity Business Review, 2021, v. 22, n. 2, p. 99
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Sosyal Medya Etkileyicileri Olarak Vloggerlar: Z Kuşağı Üzerinde Para-Sosyal İlişki, Satın Alma Niyeti Oluşturma ve Youtube Davranışları Açısından Vloggerların İncelenmesi.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2019, n. 32, p. 441, doi. 10.31123/akil.620050
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Gerçek Zamanlı Pazarlamanın İçerik Özellik ve Stratejilerinin Uzman Görüşü ve Örnek Uygulamalar Üzerinden Bir Değerlendirmesi.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2019, n. 32, p. 192, doi. 10.31123/akil.617254
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Consumer Perception of Regional Brands in Czechia in 2021.
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- Scientific Papers of the University of Pardubice. Series D, Faculty of Economics & Administration, 2022, v. 30, n. 1, p. 1, doi. 10.46585/sp30011359
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THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT.
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- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2015, p. 269
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A Study on Brand Awareness and Customer Engagement.
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- Indian Journal of Public Health Research & Development, 2020, v. 11, n. 3, p. 258
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What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge.
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- Symmetry (20738994), 2020, v. 12, n. 2, p. 198, doi. 10.3390/sym12020198
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- Article
Employees As Advertisers: On the Effects of Internal Advertising Using a Flexible Online Brand Center Platform.
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- Trípodos, 2018, n. 43, p. 119
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- Article