Works matching DE "BRAND awareness"

Results: 738

STRATEGI PUBLIC RELATIONS MELALUI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DALAM MENINGKATKAN JUMLAH PENGUNJUNG PADA SUNYI COFFEE BARITO.

Published in:

Cerdika : Jurnal Ilmiah Indonesia, 2025, v. 5, n. 3, p. 1234, doi. 10.59141/cerdika.v5i3.2561

By:

Sani, Cindy Muthi'ah;
Ratna Dewi, Liza Dwi

Publication type:

Article

SHIELD AGENT AS A MIDDLEMAN AGENT TO INCREASE BRAND AWARENESS OF BPJS EMPLOYMENT AND THE NUMBER OF PARTICIPANTS WHO ARE NOT WAGE EARNERS (BPU).

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 4, p. 3908, doi. 10.59188/eduvest.v5i4.39016

By:

Aprianti, Melly;
Ridanasti, Erlita

Publication type:

Article

In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 2, p. 264, doi. 10.1177/02761467251316137

By:

Watkins, Leah;
Aitken, Robert;
Gage, Ryan;
Signal, Louise

Publication type:

Article

Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption.

Published in:

Psychological Reports, 2016, v. 119, n. 1, p. 181, doi. 10.1177/0033294116659316

By:

Ling Jiang;
Juan Shan

Publication type:

Article

The influence of influencer endorsement on brand awareness and brand image towards purchase intention on "lozy" fashion and hijab products.

Published in:

Jurnal Mantik, 2025, v. 8, n. 4, p. 1593

By:

Annisa;
Kussudyarsana

Publication type:

Article

Analysis of the influence of social media marketing on brand awareness and brand loyalty: the mediating role of brand gestalt (study at PT AKR Land Kawanua Emerald City Manado).

Published in:

Jurnal Mantik, 2024, v. 8, n. 3, p. 1474

By:

Mokalu, Risca Rioline;
Soewignyo, Tonny Irianto

Publication type:

Article

STORYTELLING MARKETING DESIGN OF WANALAND COFFEE ROASTERY TO IMPROVE BRAND AWARENESS.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 3, p. 834, doi. 10.17358/jabm.10.3.834

By:

Mahendra, Muhammad Chosasih;
Retnaningsih;
Rahmana, Adhitya

Publication type:

Article

PENGARUH PROMOSI, LITERASI KEUANGAN DAN PERSEPSI RISIKO TERHADAP MINAT MENABUNG EMAS BANK SYARIAH ABC MELALUI KESADARAN MEREK.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 645, doi. 10.17358/jabm.10.2.645

By:

Wulan, Asvianti Handaru;
Simanjuntak, Megawati;
Taryana, Asep

Publication type:

Article

THE OPTIMIZING OF DIGITAL MARKETING TO INCREASE BRAND AWARENESS OF SUDUT LOMBOK.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 467, doi. 10.17358/jabm.9.2.467

By:

Ningrum, Intan Cahya;
Megawati, Lokita Rizky;
Nurhayati, Popong

Publication type:

Article

HOW E-WOM INFLUENCE PURCHASE INTENTION MEDIATED BY TRUST AND BRAND AWARENESS: CASE ON GENERATION X IN INDONESIA.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 411, doi. 10.17358/jabm.9.2.411

By:

Arifin, Rendy;
Rahmat Syah, Tantri Yanuar

Publication type:

Article

DIGITAL MARKETING IN DEVELOPING BRAND AWARENESS OF MSMEs.

Published in:

Indonesian Journal of Business & Entrepreunership, 2022, v. 8, n. 2, p. 282, doi. 10.17358/IJBE.8.2.282

By:

Malik, Zaini Abdul;
Srisusilawati, Popon;
Silviany, Irma Yulita;
Fajaria, Risma Mustika;
Tsania, Shakila Carisya

Publication type:

Article

IMPACT OF C.S.R. ON BRAND EQUITY IN THE WAKE OF COVID-19 PANDEMIC: SPECIAL REFERENCE TO THE STC SAUDI ARABIA.

Published in:

Globus - An International Journal of Management & IT, 2022, v. 13, n. 2, p. 15, doi. 10.46360/globus.mgt.120221004

By:

AlWahashi, Abdulwahab Saleh;
Medjedel, Ahmed

Publication type:

Article

Trinity‐Yolo: High‐precision logo detection in the real world.

Published in:

IET Image Processing (Wiley-Blackwell), 2023, v. 17, n. 7, p. 2272, doi. 10.1049/ipr2.12791

By:

Mao, KeJi;
Jin, RunHui;
Chen, KaiYan;
Mao, JiaFa;
Dai, GuangLin

Publication type:

Article

BRAND AS A CUSTOMER VALUE DRIVER: RELATIONSHIPS WITH CUSTOMER ENGAGEMENT.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 43, n. 1, p. 53, doi. 10.2478/minib-2022-0003

By:

Maciejewski, Grzegorz;
Krowicki, Piotr

Publication type:

Article

INTERACTION EFFECT OF COUNTRY OF MANUFACTURE AND BRAND AWARENESS ON MALAYSIAN YOUNG ADULTS PURCHASE INTENTION OF LOW INVOLVEMENT PRODUCT.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2021, v. 39, n. 1, p. 67, doi. 10.2478/minib-2021-0004

By:

Chui Seong Lim;
Kay Tze Hong;
Siew Chin Wong;
Hew Wei Yee, Louisa

Publication type:

Article

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY DIMENSIONS ON BRAND-RELATED CONSEQUENCES WITH THE MEDIATING ROLE OF CORPORATE BRANDING -- A CASE STUDY FROM THE IRANIAN INSURANCE SECTOR.

Published in:

Forum Scientiae Oeconomia, 2021, v. 9, n. 3, p. 73

By:

SOLEIMANI, MARYAM;
EBRAHIMI, PEJMAN;
FEKETE-FARKAS, MARIA

Publication type:

Article

Country of Origin as a Constraint to Internationalization.

Published in:

Journal of Business & Economics Review (JBER), 2019, v. 4, n. 2, p. 105, doi. 10.35609/jber.2019.4.2(5)

By:

Meneses, Raquel;
Santos, Sara

Publication type:

Article

Attracting Customers Interest through Celebrity Endorses for Marketplace.

Published in:

JDM: Jurnal Dinamika Manajemen, 2020, v. 11, n. 1, p. 83, doi. 10.15294/jdm.v11i1.22784

By:

Putra, Defin Shahrial;
Yulianti, Farida;
Abdurrahim

Publication type:

Article

Konjoint Analizi ve E-Ticaret Üzerine Bir Uygulama.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2020, v. 6, p. 194

By:

ÖZGÜLTEKİN, Begümhan;
ALTAŞ, Dilek

Publication type:

Article

Determining Factors of Brand Attitude Towards Private Label Fashion Wear.

Published in:

Journal of Management Research (09725814), 2017, v. 17, n. 4, p. 232

By:

Menon, Balakrishnan

Publication type:

Article

Assessing Scale Reliability and Validity.

Published in:

Journal of Management Research (09725814), 2016, v. 16, n. 2, p. 106

By:

Sharma, Rajesh

Publication type:

Article

The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge.

Published in:

Cogent Psychology, 2017, v. 4, n. 1, p. N.PAG, doi. 10.1080/23311908.2017.1329191

By:

Schmidt, Steffen;
Langner, Sascha;
Hennigs, Nadine;
Wiedmann, Klaus-Peter;
Karampournioti, Evmorfia;
Lischka, Gesa;
Briesemeister, Benny

Publication type:

Article

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2318809

By:

Sánchez Garza, Miriam Nanyeli;
Sánchez Limón, Mónica Lorena;
Sánchez Tovar, Yesenia;
Qalati, Sikander Ali

Publication type:

Article

The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2168510

By:

Pratama, Abdul Aziz Nugraha;
Hamidi, M. Luthfi;
Cahyono, Edi

Publication type:

Article

The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses: The moderating role of brand awareness.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2105285

By:

Hien, Nguyen Ngoc;
Nhu, Tran Nguyen Huynh

Publication type:

Article

Understanding effective factors affecting brand equity.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2104431

By:

Gilitwala, Bhumiphat;
Nag, Amit Kumar

Publication type:

Article

Determinants of brand loyalty in the apparel industry: A developing country perspective.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1787736

By:

Ledikwe, Aobakwe;
Wright, Len Tiu

Publication type:

Article

Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1787733

By:

Febriyantoro, Mohamad Trio;
Wright, Len Tiu

Publication type:

Article

Social media and consumer awareness toward manufactured food.

Published in:

Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1266786

By:

Hama Kareem, Jamal Ahmed;
Rashid, Wirya Najm;
Abdulla, Daroon Faridun;
Mahmood, Othman Kareem;
Nisar, Tahir

Publication type:

Article

Luxury values as drivers for affective commitment: The case of luxury car tribes.

Published in:

Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1171192

By:

Loureiro, Sandra Maria Correia;
Kaufmann, Hans Ruediger;
Wright, Len Tiu

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger;
Wright, Len Tiu

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger

Publication type:

Article

A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union.

Published in:

Asian Journal of Business Research, 2018, v. 8, n. 2, p. 34, doi. 10.14707/ajbr.180048

By:

Wai Leong Ho, Henry;
Madden-Hallett, Helen

Publication type:

Article

多源空间大数据场景下的家装品牌线下广告选址.

Published in:

Geomatics & Information Science of Wuhan University, 2022, v. 47, n. 9, p. 1406, doi. 10.13203/j.whugis20190468

By:

张嘉琪;
杜开虎;
任书良;
王瑞凡;
关庆锋;
陈文辉;
姚尧

Publication type:

Article

창업 소상공인들의 경영활성화를 위한 마케팅전략에 관한 실증연구-커피전문점을 중심으로-.

Published in:

Journal of Digital Convergence, 2019, v. 17, n. 11, p. 105, doi. 10.14400/JDC.2019.17.11.105

By:

정두식

Publication type:

Article

효율적 사무공간 활용을 위한 브랜드확장 전략 -스타벅스를 중심으로-.

Published in:

Journal of Digital Convergence, 2018, v. 16, n. 2, p. 299, doi. 10.14400/JDC.2018.16.2.299

By:

박정훈;
김승인

Publication type:

Article

Potencijali unapređenja promocije i prodaje sjeničkog sira.

Published in:

Marketing (0354-3471), 2019, v. 50, n. 1, p. 57

By:

Filipović, Jelena

Publication type:

Article

The Effect of Fans' Attitudes on Sponsorship Outcomes.

Published in:

Journal of Applied Sport Management, 2014, v. 6, n. 1, p. 48, doi. 10.7290/jasm06nm0g

By:

Nassis, Pantelis;
Theodorakis, Nicholas D.;
Afthinos, Yanni;
Kolybalis, Haralambos

Publication type:

Article

Nuevos formatos publicitarios en automoción. SEAT Mii by Cosmopolitan, branded content dirigido a mujeres.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 1, p. 185, doi. 10.14198/MEDCOM.20816

By:

BONALES-DAIMIEL, Gema;
MIGUÉLEZ-JUAN, Blanca

Publication type:

Article

How Young Consumers in Thailand Respond to Global Sporting Apparel Brands: The Mediation Effect of Self-Identification.

Published in:

Catalyst, 2018, v. 18, p. 99

By:

Lokweetpun Suprawan

Publication type:

Article

MERCHANDISING RULES FOR SHELF SPACE ALLOCATION WITH PRODUCT CATEGORIZATION AND VERTICAL POSITIONING.

Published in:

Business Informatics / Informatyka Ekonomiczna, 2021, v. 1, n. 59, p. 34, doi. 10.15611/ie.2021.1.02

By:

Czerniachowska, Kateryna;
Subbotin, Sergey

Publication type:

Article

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand.

Published in:

Frontiers in Psychology, 2020, v. 11, p. 1, doi. 10.3389/fpsyg.2020.00231

By:

Zhang, Shikun;
Peng, Michael Yao-Ping;
Peng, Yaoping;
Zhang, Yuan;
Ren, Guoying;
Chen, Chun-Chun

Publication type:

Article

Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising.

Published in:

Frontiers in Psychology, 2019, p. N.PAG, doi. 10.3389/fpsyg.2019.01251

By:

Liu, Shixiong;
Gui, Dan-Yang;
Zuo, Yafei;
Dai, Yu

Publication type:

Article

THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY.

Published in:

Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2022, v. 21, n. 43, p. 148, doi. 10.46928/iticusbe.1050122

By:

Çelik, Zübeyir

Publication type:

Article

Study on the History, Current Situation and Countermeasures of Meteorological Theme Parks.

Published in:

Meteorological & Environmental Research, 2020, v. 11, n. 4, p. 5, doi. 10.19547/j.issn2152-3940.2020.04.012

By:

Yan ZHANG;
Licheng LIU

Publication type:

Article

THE PERCEPTION OF ROMANIA AS A WINE PRODUCING COUNTRY -- A PERSPECTIVE OF INTERNATIONAL WINE SPECIALISTS.

Published in:

Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2025, v. 25, n. 1, p. 635

By:

MICU, Daniel Marian;
ARGHIROIU, Georgiana Armenița;
BECIU, Silviu

Publication type:

Article

STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY - CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA.

Published in:

Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2023, v. 23, n. 4, p. 523

By:

MICU, Daniel Marian;
BECIU, Silviu

Publication type:

Article

Strategic Positioning in an Emerging Industry.

Published in:

Asian Journal of Case Research, 2014, v. 7, n. 1, p. 37

By:

SITI-NABIHA, A. K.;
LEE LING FANG

Publication type:

Article

UK Challenger Banks' Market Cools Down in Recession - Conditions and Scenarios.

Published in:

Journal of Accounting & Finance (2158-3625), 2020, v. 20, n. 4, p. 151

By:

Gnevko, Svyatoslav

Publication type:

Article

Social Media Marketing to Increase Brand Awareness.

Published in:

Journal of Economics & Business Research, 2014, v. 20, n. 2, p. 155

By:

Bîja, M.;
Balaş, R.

Publication type:

Article