Works matching DE "BRAND awareness"

Results: 769

Developing an integrated brand activation strategy framework for platform-dependent creative studios based on the kemsgraphics case.

Published in:

International Journal of Visual & Performing Arts, 2025, v. 7, n. 1, p. 79, doi. 10.31763/viperarts.v7i1.1718

By:

Kusumasari, Adita Ayu;
Albaari Kemal, Ammar Muqsith

Publication type:

Article

Influence of Components of Brand Equity on Purchase Intention in Assam's Home Appliance Market.

Published in:

IUP Journal of Marketing Management, 2025, v. 24, n. 2, p. 79, doi. 10.71329/IUPJMM/2025.24.2.79-101

By:

Baruah, Bidisha;
Kharmawphlang, Shimti;
Panda, N. M.

Publication type:

Article

ÖZGÜN HARFLEMENİN KURUMSAL KİMLİK TASARIMINDAKİ ROLÜ.

Published in:

Sanat ve Tasarim Dergisi, 2025, n. 36, p. 1, doi. 10.18603/sanatvetasarim.1518516

By:

İrem Bilgi, Ögretim Üyesi;
Demir, Çiğdem

Publication type:

Article

数字化赋能无锡阳山农产品品牌设计及推广研究.

Published in:

Journal of Wildland Fire Science, 2025, v. 43, n. 3, p. 111, doi. 10.3969/j.issn.1002-2511.2025.03.025

By:

赵晓燕

Publication type:

Article

eSport consumption and sponsor brand equity: the mediating role of congruence.

Published in:

Frontiers in Psychology, 2025, p. 1, doi. 10.3389/fpsyg.2025.1594068

By:

Noh, Yeayoung;
Ryu, Yoonji;
Kim, Kyungyeol

Publication type:

Article

INFLUENCE OF BRAND AWARENESS, BRAND AMBASSADOR, ON PURCHASE DECISION SUPPORTED BY TRUST AS THE INTERVENING VARIABLE ON SHOPEE MARKETPLACE.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2025, v. 11, n. 2, p. 525, doi. 10.17358/jabm.11.2.525

By:

Kurniawan, Bayu

Publication type:

Article

Brand Awareness, Perceived Quality, Trust and Brand Image: Unveiling Consumer Purchase Intentions for Private-Label Brands.

Published in:

Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi, 2024, v. 16, n. 2, p. 419, doi. 10.15659/ttad.16.2.188

By:

ÖZKAN, Bekir;
KOÇ, Fatih;
KURTULUŞ, Sümeyye

Publication type:

Article

A RESEARCH STUDY DESIGNED TO INVESTIGATE THE IMPACT OF VISUAL CONTEXT ON CONSUMERS' FIRST PERCEPTIONS OF AN ORGANIZATION'S VISUAL IDENTITY STRATEGIES.

Published in:

Cuestiones de Fisioterapia, 2024, v. 53, n. 3, p. 4855

By:

YUHAI, HE;
Pillai, Muralitharan Doraisamy

Publication type:

Article

The Role of Brand Awareness in Shaping Customer Purchase Decisions: A Phenomenological Study of Nora Tex, a Muslim Fashion MSME in Indonesia.

Published in:

International Journal of Management, Accounting & Economics, 2025, v. 12, n. 6, p. 966, doi. 10.5281/zenodo.15831046

By:

Sobakh, Nurus

Publication type:

Article

Analyzing the impact of viral marketing and brand awareness on crocs' purchase intentions among millennials and gen z.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 2147

By:

Zakiyyah, Nada Hasya;
Prayitno, Sentot Basuki

Publication type:

Article

Building strong brand image in the smartphone industry: the interplay of brand familiarity, brand awareness, and brand extension.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 1857

By:

Kamal, Nabila Salwa;
Agesta, Tirani;
Dedu, May

Publication type:

Article

Analysis of Acceleration Construction Project the Lecture Building at Politeknik Negeri Madura Using the Time Cost Trade off Method.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 2057, doi. 10.59141/jrssem.v4i11.909

By:

Herkunadi, Dimas Fitra;
Witjaksana, Budi

Publication type:

Article

Evaluating The Effectiveness of Digital Marketing on Purchase Intention: A Case Study of Vitmeals.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1979, doi. 10.59141/jrssem.v4i11.897

By:

Rafly, Muhammad Andy

Publication type:

Article

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF SERUNI HOTEL, BOGOR.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1837, doi. 10.59141/jrssem.v4i11.879

By:

Tanaga, Selwin Malta

Publication type:

Article

FRANCHİSE GİRİŞİMCİLERİN TECRÜBELERİ İLE SİSTEMİN AVANTAJ VE DEZAVANTAJLARI: YİYECEK İÇECEK İŞLETMELERİ ÜZERİNDEN BİR DEĞERLENDİRME.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2025, v. 21, n. 2, p. 508, doi. 10.17130/ijmeb.1498914

By:

SERBEST, Fatih;
GENÇ, Koray

Publication type:

Article

Application of Digital Marketing in Building Brand Awareness in Tourism Destinations.

Published in:

KnE Social Sciences, 2025, p. 33, doi. 10.18502/kss.v10i13.18939

By:

Erlyasari, Nova;
Supriono;
Ma'ruf Ikhsan, Muhammad Yudiananda

Publication type:

Article

Salesperson brand attachment: a job demands-resources theory perspective.

Published in:

Journal of Personal Selling & Sales Management, 2016, v. 36, n. 1, p. 3, doi. 10.1080/08853134.2016.1141505

By:

Allison, Lee;
Flaherty, Karen E.;
Jung, Jin Ho;
Washburn, Isaac

Publication type:

Article

Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption.

Published in:

Psychological Reports, 2016, v. 119, n. 1, p. 181, doi. 10.1177/0033294116659316

By:

Ling Jiang;
Juan Shan

Publication type:

Article

Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement.

Published in:

Psychology & Marketing, 2024, v. 41, n. 1, p. 27, doi. 10.1002/mar.21881

By:

Asante, Isaac Owusu;
Jiang, Yushi;
Miao, Miao

Publication type:

Article

How a blurry background in product presentation influences product size perception.

Published in:

Psychology & Marketing, 2022, v. 39, n. 8, p. 1633, doi. 10.1002/mar.21676

By:

Meng, Lu;
Kou, Sining;
Duan, Shen;
Jiang, Yushi;
Lü, Kevin

Publication type:

Article

Increasing brand awareness: Memory for short audio ads.

Published in:

Psychology & Marketing, 2021, v. 38, n. 11, p. 1960, doi. 10.1002/mar.21558

By:

Johnson, Vinith;
Zhu, Zhen;
Anguera, Roger;
Bollinger, Jacob;
Eccles, Jonathan;
Hardtke, David;
Breza, Maria;
Zanto, Theodore P.

Publication type:

Article

Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics.

Published in:

Psychology & Marketing, 2021, v. 38, n. 3, p. 481, doi. 10.1002/mar.21449

By:

Althuizen, Niek

Publication type:

Article

MEASURING BRAND AWARENESS IN A RANDOM UTILITY MODEL.

Published in:

Advances in Complex Systems, 2017, v. 20, n. 2/3, p. -1, doi. 10.1142/S0219525917500047

By:

DOTTA, PIERFRANCESCO;
TOLOTTI, MARCO;
YEPEZ, JORGE

Publication type:

Article

Development and Empirical Study of Religion Affiliated Nonprofit Organizations' Brand Equity Questionnaire: Testing Brand Awareness and Trust Among Non-members.

Published in:

Voluntas: International Journal of Voluntary & Nonprofit Organizations, 2023, v. 34, n. 5, p. 1081, doi. 10.1007/s11266-022-00527-x

By:

Yen, Wan-Hsuan;
Caskey, D'Arcy;
Warden, Clyde A.

Publication type:

Article

MEASURING BRAND EQUITY IN THE AIRLINE INDUSTRY OF TÜRKİYE.

Published in:

Journal of International Trade, Logistics & Law, 2025, v. 11, n. 1, p. 362

By:

ÖZDEMIR, Semiha Tuğçe;
DEVELI, Evrim İldem

Publication type:

Article

EMPLOYER BRANDING PRACTICES IN DIGITAL AREA.

Published in:

Journal of International Trade, Logistics & Law, 2024, v. 10, n. 1, p. 218

By:

TEMEL, Merve;
ESEN, Emel

Publication type:

Article

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction.

Published in:

Small Business International Review, 2022, v. 6, n. 1, p. 1, doi. 10.26784/sbir.v6i1.422

By:

Cromhout, Dylan;
Duffett, Rodney

Publication type:

Article

The Influence of Advertising Media on Brand Awareness.

Published in:

Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2018, v. 23, n. 1, p. 13, doi. 10.7595/management.fon.2017.0022

By:

Domazet, Ivana;
Djokic, Ines;
Milovanov, Olja

Publication type:

Article

Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting.

Published in:

International Journal of Advertising, 2018, v. 37, n. 5, p. 806, doi. 10.1080/02650487.2018.1470918

By:

Rauwers, Fabiënne;
Voorveld, Hilde A. M.;
Neijens, Peter C.

Publication type:

Article

Explaining the use and effects of humour in advertising: an evolutionary perspective.

Published in:

International Journal of Advertising, 2018, v. 37, n. 4, p. 526, doi. 10.1080/02650487.2017.1335074

By:

Eisend, Martin

Publication type:

Article

Disclosing brand placement to young children.

Published in:

International Journal of Advertising, 2018, v. 37, n. 4, p. 508, doi. 10.1080/02650487.2017.1335040

By:

De Pauw, Pieter;
Hudders, Liselot;
Cauberghe, Verolien

Publication type:

Article

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands.

Published in:

International Journal of Advertising, 2018, v. 37, n. 1, p. 71, doi. 10.1080/02650487.2017.1401519

By:

Shin, Jiye;
Chae, Heeju;
Ko, Eunju

Publication type:

Article

Preannouncement messages: impetus for electronic word-of-mouth.

Published in:

International Journal of Advertising, 2018, v. 37, n. 1, p. 54, doi. 10.1080/02650487.2017.1391679

By:

Zhang, Hao;
Choi, Yung Kyun

Publication type:

Article

#Me and brands: understanding brand-selfie posters on social media.

Published in:

International Journal of Advertising, 2018, v. 37, n. 1, p. 14, doi. 10.1080/02650487.2017.1368859

By:

Sung, Yongjun;
Kim, Eunice;
Choi, Sejung Marina

Publication type:

Article

What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions.

Published in:

International Journal of Advertising, 2018, v. 37, n. 1, p. 125, doi. 10.1080/02650487.2017.1349030

By:

Bhandari, Manu;
Rodgers, Shelly

Publication type:

Article

Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands.

Published in:

International Journal of Advertising, 2017, v. 36, n. 3, p. 496, doi. 10.1080/02650487.2016.1173765

By:

Araujo, Theo;
Neijens, Peter;
Vliegenthart, Rens

Publication type:

Article

Brand placement repetition in a fictional text.

Published in:

International Journal of Advertising, 2017, v. 36, n. 1, p. 38, doi. 10.1080/02650487.2016.1182258

By:

Avramova, Yana R.;
De Pelsmacker, Patrick;
Dens, Nathalie

Publication type:

Article

Twitter for two: investigating the effects of dialogue with customers in social media.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 181, doi. 10.1080/02650487.2014.996197

By:

Colliander, Jonas;
Dahlén, Micael;
Modig, Erik

Publication type:

Article

Fancy a coffee with Friends in 'Central Perk'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 399, doi. 10.2501/IJa-32-3-399-417

By:

Muzellec, Laurent;
Kanitz, Christopher;
Lynn, Theodore

Publication type:

Article

Discriminative Semantic Feature Pyramid Network with Guided Anchoring for Logo Detection.

Published in:

Mathematics (2227-7390), 2023, v. 11, n. 2, p. 481, doi. 10.3390/math11020481

By:

Zhang, Baisong;
Hou, Sujuan;
Karim, Awudu;
Wang, Jing;
Jia, Weikuan;
Zheng, Yuanjie

Publication type:

Article

Bioactive Peptides.

Published in:

Foods, 2017, v. 6, n. 5, p. 32, doi. 10.3390/foods6050032

By:

Daliri, Eric Banan-Mwine;
Oh, Deog H.;
Lee, Byong H.

Publication type:

Article

From social interactivity to buying: an instagram user behaviour based on the S-O-R paradigm.

Published in:

Economic Research-Ekonomska Istrazivanja, 2022, v. 35, n. 1, p. 5202, doi. 10.1080/1331677X.2021.2025124

By:

Ric, Tomáš;
Benazić, Dragan

Publication type:

Article

Differences in consumer decision-making styles among selected south-east European countries.

Published in:

Economic Research-Ekonomska Istrazivanja, 2016, v. 29, n. 1, p. 665, doi. 10.1080/1331677X.2016.1193949

By:

Anić, Ivan-Damir;
Ciunova-Shuleska, Anita;
Rajh, Sunčana Piri;
Rajh, Edo;
Bevanda, Arnela

Publication type:

Article

The influence of website use on brand awareness and its sub factors: A Zimbabwean polytechnics perspective.

Published in:

International Journal of Research in Business & Social Science, 2024, v. 13, n. 9, p. 01, doi. 10.20525/ijrbs.v13i9.3765

By:

Bhebe, Bekimpilo;
van Eyk, Marlé;
Potgieter, Adele

Publication type:

Article

The impact of gamification on loyalty mediated by consumer engagement and brand awareness.

Published in:

International Journal of Research in Business & Social Science, 2024, v. 13, n. 5, p. 96, doi. 10.20525/ijrbs.v13i5.3495

By:

Ramdhani, Nadya;
Hussein, Ananda Sabil;
Rofiaty

Publication type:

Article

Factors influencing e-servicescape on continuance intention: a case study of Blu by BCA digital in Indonesia.

Published in:

International Journal of Research in Business & Social Science, 2024, v. 13, n. 2, p. 435, doi. 10.20525/ijrbs.v13i2.3233

By:

Yusvianto, Annur Galih;
Hapsari, Raditha

Publication type:

Article

The Influence of perceived value and brand image on Lacoco's brand equity with brand awareness as a moderation variable.

Published in:

International Journal of Research in Business & Social Science, 2023, v. 12, n. 8, p. 83, doi. 10.20525/ijrbs.v12i8.3036

By:

Purnama, Yunus Indra;
Wening, Nur

Publication type:

Article

Using social media marketing in the digital era: A necessity or a choice.

Published in:

International Journal of Research in Business & Social Science, 2023, v. 12, n. 3, p. 88, doi. 10.20525/ijrbs.v12i3.2507

By:

Khanom, Musammat Tahmina

Publication type:

Article

Factors influencing purchase intention of motor vehicles during the Covid-19 pandemic: An empirical study in South Africa.

Published in:

International Journal of Research in Business & Social Science, 2023, v. 12, n. 3, p. 41, doi. 10.20525/ijrbs.v12i3.2429

By:

Gaoaketse, Lebogang;
Ligaraba, Neo;
Chuchu, Tinashe

Publication type:

Article

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price: The role of herbal brand image in Ghana.

Published in:

International Journal of Research in Business & Social Science, 2022, v. 11, n. 6, p. 1, doi. 10.20525/ijrbs.v11i6.1960

By:

Oppong, Peter Kwasi;
Owusu, Joseph;
Owusu-Ansah, Wilberforce

Publication type:

Article