The regulatory fit effect on consumer preferences for price discounts and bonus packs.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2884, doi. 10.1002/mar.22090
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Works matching DE "BONUS packs (Packaging)"
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Consumer Responses to Bonus Pack and Product Enlargement Claims.
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- Journal of Marketing Theory & Practice, 2016, v. 24, n. 1, p. 59, doi. 10.1080/10696679.2016.1089764
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- Article