THE PORTRAYAL OF BLACKS IN BUSINESS PUBLICATION ADVERTISING.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 26
- By:
- Publication type:
- Article
Works matching DE "BLACK people in advertising"
Results: 15
1
2
Madison Avenue Blindly Ignores the Black Consumer.
- Published in:
- Business & Society Review (00453609), 1987, n. 60
- By:
- Publication type:
- Article
3
EXPLORING COLLECTIVE MEMORIES ASSOCIATED WITH AFRICAN-AMERICAN ADVERTISING MEMORABILIA.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 1, p. 47, doi. 10.1080/00913367.2003.10639048
- By:
- Publication type:
- Article
4
The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 3, p. 25, doi. 10.1080/00913367.1999.10673587
- By:
- Publication type:
- Article
5
Gender and Multicultural Issues in Advertising: Stages on the Research Highway.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 1, p. 1, doi. 10.1080/00913367.1999.10673572
- By:
- Publication type:
- Article
6
Blacks in Introductory Ads.
- Published in:
- Journalism Quarterly, 1980, v. 57, n. 3, p. 485, doi. 10.1177/107769908005700318
- By:
- Publication type:
- Article
7
"Beyond Demographics and Stereotypes: Effects of Urban Identification on Responses to Actor Race in Advertising".
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 650
- By:
- Publication type:
- Article
8
A Six-Decade Study of the Portrayal of African Americans in Business Print Media: Trailing, Mirroring, or Shaping Social Change?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 1, doi. 10.1080/10641734.2007.10505204
- By:
- Publication type:
- Article
9
Marketing Blackness: Using Race to Sell Products.
- Published in:
- 2009
- By:
- Publication type:
- Interview
10
Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices.
- Published in:
- Journal of Public Policy & Marketing, 1995, v. 14, n. 2, p. 225
- By:
- Publication type:
- Article
11
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising Yesterday, Today, and Tomorrow.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
12
Advertising in Black and White.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 149, doi. 10.2307/3149947
- By:
- Publication type:
- Article
13
The Negro and American Advertising, 1946-1965.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 29, doi. 10.2307/3149994
- By:
- Publication type:
- Article
14
Impact of Racial Attitudes on Consumers' Evaluations of Black Character Advertisements: Does Spokesperson Skin Color Make a Difference?
- Published in:
- Communication Research Reports, 2009, v. 26, n. 2, p. 91, doi. 10.1080/08824090902900479
- By:
- Publication type:
- Article
15
Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities.
- Published in:
- Health Marketing Quarterly, 2009, v. 26, n. 4, p. 372, doi. 10.1080/07359680903304328
- By:
- Publication type:
- Article