The Impact of Demonetization on the Impulse Buying Behavior of FMCG Consumers.
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- IUP Journal of Management Research, 2018, v. 17, n. 4, p. 45
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- Article
Works matching DE "BIG Bazaar (Company)"
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Indian Consumers’ Perception for Packaged Food and the Strategies of Food and Grocery Retailers in India—An Analysis.
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- Journal of Food Products Marketing, 2015, v. 21, n. 3, p. 306, doi. 10.1080/10454446.2012.730496
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- Article