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ASSOCIATION FOR CONSUMER RESEARCH 1983 PRESIDENTIAL ADDRESS: ACR - YESTERDAY, TODAY, AND TOMORROW.
- Published in:
- 1984
- By:
- Publication type:
- Speech
CASES IN MARKETING MANAGEMENT.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
QUALITATIVE RESEARCH IN MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review