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A Rejoinder to 'How Many Scales and How Many Categories Shall We Use in Consumer Research?--A Comment'
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 61, doi. 10.2307/1250461
- By:
- Publication type:
- Article
RELIGION IN CONTEMPORARY CULTURE/RELIGION AND THE FACE OF AMERICA (Book).
- Published in:
- 1962
- By:
- Publication type:
- Book Review
Methods of Estimating Consumer Preference Distributions.
- Published in:
- California Management Review, 1967, v. 9, n. 4, p. 35, doi. 10.2307/41164074
- By:
- Publication type:
- Article
RELIGION IN CONTEMPORARY CULTURE: A STUDY OF RELIGION THROUGH SOCIAL SCIENCE (Book).
- Published in:
- 1962
- By:
- Publication type:
- Book Review