Works matching DE "BENEFIT segmentation"

Results: 36

Benefit segmentation of potential wellbeing tourists.

Published in:

Journal of Vacation Marketing, 2011, v. 17, n. 4, p. 303, doi. 10.1177/1356766711423322

By:

Pesonen, Juho;
Laukkanen, Tommi;
Komppula, Raija

Publication type:

Article

An extension of the benefit segmentation base for the consumption of organic foods: A time perspective.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 15-16, p. 1701, doi. 10.1080/0267257X.2013.800896

By:

Gad Mohsen, Marwa;
Dacko, Scott

Publication type:

Article

Segmentation Based on Customer Profitability--Retrospective Analysis of Retail Bank Customer Bases.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 5, p. 479, doi. 10.1080/0267257X.1997.9964487

By:

Storbacka, Kaj

Publication type:

Article

Integration of marketing research techniques into house of quality and product family design.

Published in:

International Journal of Advanced Manufacturing Technology, 2009, v. 41, n. 9/10, p. 1019, doi. 10.1007/s00170-008-1533-2

By:

Kazemzadeh, R. B.;
Behzadian, Majid;
Aghdasi, Mohammad;
Albadvi, Amir

Publication type:

Article

Playing It Safe: Susceptibility to Normative Influence and Protective Self-Presentation.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 551, doi. 10.1086/425089

By:

Wooten, David B.;
Reed II., Americus

Publication type:

Article

When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 346, doi. 10.1086/422113

By:

Meyvis, Tom;
Janiszewski, Chris

Publication type:

Article

Locus of Equity and Brand Extension.

Published in:

Journal of Consumer Research, 2003, v. 29, n. 4, p. 539, doi. 10.1086/346249

By:

van Osselaer, Stijn M. J.;
Alba, Joseph W.

Publication type:

Article

Consumer Segmentation Via Latent Class Analysis.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 3, p. 170, doi. 10.1086/208664

By:

Green, Paul E.;
Carmone, Frank J.;
Wachspress, David P.

Publication type:

Article

Clustering techniques for neuroimaging applications.

Published in:

WIREs: Data Mining & Knowledge Discovery, 2016, v. 6, n. 1, p. 22, doi. 10.1002/widm.1174

By:

Derntl, Alexandra;
Plant, Claudia

Publication type:

Article

BENEFIT SEGMENTATION OF VISITORS TO A RURAL COMMUNITY-BASED FESTIVAL.

Published in:

Journal of Travel & Tourism Marketing, 2009, v. 26, n. 5/6, p. 585, doi. 10.1080/10548400903163152

By:

Mimi Li;
Zhuowei Huang;
Cai, Liping A.

Publication type:

Article

ACCENTUATING THE POSITIVE: BUILDING CAPACITY FOR CREATIVE INDUSTRIES INTO THE DEVELOPMENT AGENDA FOR GLOBAL INTELLECTUAL PROPERTY LAW.

Published in:

American University International Law Review, 2013, v. 28, n. 1, p. 223

By:

PAGER, SEAN A.

Publication type:

Article

Identification of customer groups in the German term life market: a benefit segmentation.

Published in:

Annals of Operations Research, 2017, v. 254, n. 1/2, p. 365, doi. 10.1007/s10479-017-2446-y

By:

Schreiber, Florian

Publication type:

Article

Benefit segmentation of pleasure boaters in Mediterranean marinas: A proposal.

Published in:

International Journal of Tourism Research, 2021, v. 23, n. 1, p. 134, doi. 10.1002/jtr.2403

By:

Benevolo, Clara;
Spinelli, Riccardo

Publication type:

Article

Benefit Segmentation of Seaside Destination in the Phase of Market Repositioning: the Case of Portorož.

Published in:

International Journal of Tourism Research, 2013, v. 15, n. 2, p. 138, doi. 10.1002/jtr.881

By:

Rudež, Helena Nemec;
Sedmak, Gorazd;
Bojnec, Štefan

Publication type:

Article

IMPROVING MEDIA DECISIONS IN CHINA.

Published in:

Journal of Advertising, 2005, v. 34, n. 1, p. 49, doi. 10.1080/00913367.2005.10639186

By:

Hung, Kineta;
Fang Gu, Flora;
Tse, David K.

Publication type:

Article

The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers.

Published in:

Journal of Advertising, 1992, v. 21, n. 2, p. 9, doi. 10.1080/00913367.1992.10673364

By:

Feick, Lawrence;
Higie, Robin A.

Publication type:

Article

Value-Expressive Versus Utilitarian Advertising Appeals: When And Why To Use Which Appeal.

Published in:

Journal of Advertising, 1991, v. 20, n. 3, p. 23, doi. 10.1080/00913367.1991.10673345

By:

Johar, J. S.;
Sirgy, M. Joseph

Publication type:

Article

BENEFITS OR PROBLEMS AS MARKET SEGMENTATION BASES--A COMMENT.

Published in:

Journal of Advertising, 1984, v. 13, n. 2, p. 57, doi. 10.1080/00913367.1984.10672889

By:

Eckrich, Donald W.

Publication type:

Article

ASSESSING MUTUAL ASSOCIATION BETWEEN ALTERNATIVE MARKET SEGMENTATION BASES.

Published in:

Journal of Advertising, 1984, v. 13, n. 1, p. 11, doi. 10.1080/00913367.1984.10672869

By:

Van Auken, Stuart;
Lonial, Subhash C.

Publication type:

Article

PREADOLESCENT PREGNANCY: A MARKET SEGMENTATION PERSPECTIVE.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 2, p. 42

By:

Misoulis, George

Publication type:

Article

A MARKET--BASED APPROACH TO HEALTH CARE FINANCIAL FEASIBILITY STUDIES.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 3, p. 42

By:

Boscarino, Joseph A.

Publication type:

Article

HOSPITAL BENEFIT SEGMENTATION.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 26

By:

Finn, David W.;
Lamb Jr., Charles W.

Publication type:

Article

A QUICK AND SIMPLE PROCEDURE FOR BENEFIT SEGMENTATION BASED ON CONJOINT EXPERIMENTS.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 567

By:

Agrawal, Jagdish;
Kamakura, Wagner A.

Publication type:

Article

CULTURE AS COMMODITY: THE MARKETING OF CULTURAL OBJECTS AND CULTURAL EXPERIENCES.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 347

By:

Kelly, Robert F.

Publication type:

Article

Integrating intelligent systems into marketing to support market segmentation decisions.

Published in:

Intelligent Systems in Accounting, Finance & Management, 2006, v. 14, n. 3, p. 117, doi. 10.1002/isaf.280

By:

Mckechnie, Sally

Publication type:

Article

Social tourism programmes for the senior market: a benefit segmentation analysis.

Published in:

Journal of Tourism & Cultural Change, 2017, v. 15, n. 1, p. 59, doi. 10.1080/14766825.2015.1117093

By:

Eusébio, Celeste;
Carneiro, Maria João;
Kastenholz, Elisabeth;
Alvelos, Helena

Publication type:

Article

Benefit Segmentation of Tourists to the Caribbean.

Published in:

Journal of International Consumer Marketing, 2007, v. 20, n. 2, p. 67, doi. 10.1300/J046v20n02-06

By:

Rong Huang;
Sarigöllü, Emine

Publication type:

Article

Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification.

Published in:

Psychology & Marketing, 2009, v. 26, n. 11, p. 970, doi. 10.1002/mar.20308

By:

Brumbaugh, Anne M.

Publication type:

Article

A Benefit Segmentation of Rail-Trail Users: Implications for Marketing by Local Communities.

Published in:

Journal of Park & Recreation Administration, 2001, v. 19, n. 3, p. 78

By:

Bichis-Lupas, Mihaela;
Moisey, R Neil

Publication type:

Article

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 1, p. 30, doi. 10.1509/jmkr.42.1.30.56883

By:

AMALDOSS, WILFRED;
JAIN, SANJAY

Publication type:

Article

LADI: A Latent Discriminant Model for Analyzing Marketing Research Data.

Published in:

Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 15, doi. 10.2307/3172666

By:

Dillon, William R.;
Mulani, Narendra

Publication type:

Article

Niching Versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings .

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 384, doi. 10.2307/3172949

By:

Kahn, Barbara E.;
Kalwani, Manohar U.;
Morrison, Donald G.

Publication type:

Article

A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 157, doi. 10.2307/3172647

By:

Kamakura, Wagner A.

Publication type:

Article

Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models.

Published in:

Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 301, doi. 10.2307/3150971

By:

Currim, Imran S.

Publication type:

Article

The Stability of Benefit Segments.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 395, doi. 10.2307/3150588

By:

Calantone, Roger J.;
Sawyer, Alan G.

Publication type:

Article

BENEFIT SEGMENTATION OF GUTKHA MARKET: A STUDY IN THE STATE OF GUJARAT.

Published in:

Vision (09722629), 2008, v. 12, n. 3, p. 31, doi. 10.1177/097226290801200303

By:

Panwar, J. S.

Publication type:

Article