Works matching DE "BENEFIT segmentation"
Results: 34
Benefit segmentation of pleasure boaters in Mediterranean marinas: A proposal.
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- International Journal of Tourism Research, 2021, v. 23, n. 1, p. 134, doi. 10.1002/jtr.2403
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Benefit Segmentation of Seaside Destination in the Phase of Market Repositioning: the Case of Portorož.
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- International Journal of Tourism Research, 2013, v. 15, n. 2, p. 138, doi. 10.1002/jtr.881
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When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions.
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- Journal of Consumer Research, 2004, v. 31, n. 2, p. 346, doi. 10.1086/422113
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Playing It Safe: Susceptibility to Normative Influence and Protective Self-Presentation.
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- Journal of Consumer Research, 2004, v. 31, n. 3, p. 551, doi. 10.1086/425089
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Locus of Equity and Brand Extension.
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- Journal of Consumer Research, 2003, v. 29, n. 4, p. 539, doi. 10.1086/346249
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Consumer Segmentation Via Latent Class Analysis.
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- Journal of Consumer Research, 1976, v. 3, n. 3, p. 170, doi. 10.1086/208664
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Clustering techniques for neuroimaging applications.
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- WIREs: Data Mining & Knowledge Discovery, 2016, v. 6, n. 1, p. 22, doi. 10.1002/widm.1174
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An extension of the benefit segmentation base for the consumption of organic foods: A time perspective.
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- Journal of Marketing Management, 2013, v. 29, n. 15-16, p. 1701, doi. 10.1080/0267257X.2013.800896
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Segmentation Based on Customer Profitability--Retrospective Analysis of Retail Bank Customer Bases.
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- Journal of Marketing Management, 1997, v. 13, n. 5, p. 479, doi. 10.1080/0267257X.1997.9964487
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A QUICK AND SIMPLE PROCEDURE FOR BENEFIT SEGMENTATION BASED ON CONJOINT EXPERIMENTS.
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- Advances in Consumer Research, 1987, v. 14, n. 1, p. 567
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CULTURE AS COMMODITY: THE MARKETING OF CULTURAL OBJECTS AND CULTURAL EXPERIENCES.
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- Advances in Consumer Research, 1987, v. 14, n. 1, p. 347
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A Benefit Segmentation of Rail-Trail Users: Implications for Marketing by Local Communities.
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- Journal of Park & Recreation Administration, 2001, v. 19, n. 3, p. 78
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Identification of customer groups in the German term life market: a benefit segmentation.
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- Annals of Operations Research, 2017, v. 254, n. 1/2, p. 365, doi. 10.1007/s10479-017-2446-y
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Benefit segmentation of potential wellbeing tourists.
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- Journal of Vacation Marketing, 2011, v. 17, n. 4, p. 303, doi. 10.1177/1356766711423322
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BENEFIT SEGMENTATION OF GUTKHA MARKET: A STUDY IN THE STATE OF GUJARAT.
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- Vision (09722629), 2008, v. 12, n. 3, p. 31, doi. 10.1177/097226290801200303
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Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 1, p. 30, doi. 10.1509/jmkr.42.1.30.56883
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LADI: A Latent Discriminant Model for Analyzing Marketing Research Data.
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- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 15, doi. 10.2307/3172666
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Niching Versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings .
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- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 384, doi. 10.2307/3172949
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A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments.
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- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 157, doi. 10.2307/3172647
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Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models.
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- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 301, doi. 10.2307/3150971
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The Stability of Benefit Segments.
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- Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 395, doi. 10.2307/3150588
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IMPROVING MEDIA DECISIONS IN CHINA.
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- Journal of Advertising, 2005, v. 34, n. 1, p. 49, doi. 10.1080/00913367.2005.10639186
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The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers.
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- Journal of Advertising, 1992, v. 21, n. 2, p. 9, doi. 10.1080/00913367.1992.10673364
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Value-Expressive Versus Utilitarian Advertising Appeals: When And Why To Use Which Appeal.
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- Journal of Advertising, 1991, v. 20, n. 3, p. 23, doi. 10.1080/00913367.1991.10673345
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- Article
BENEFITS OR PROBLEMS AS MARKET SEGMENTATION BASES--A COMMENT.
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- Journal of Advertising, 1984, v. 13, n. 2, p. 57, doi. 10.1080/00913367.1984.10672889
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ASSESSING MUTUAL ASSOCIATION BETWEEN ALTERNATIVE MARKET SEGMENTATION BASES.
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- Journal of Advertising, 1984, v. 13, n. 1, p. 11, doi. 10.1080/00913367.1984.10672869
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Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification.
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- Psychology & Marketing, 2009, v. 26, n. 11, p. 970, doi. 10.1002/mar.20308
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Integration of marketing research techniques into house of quality and product family design.
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- International Journal of Advanced Manufacturing Technology, 2009, v. 41, n. 9/10, p. 1019, doi. 10.1007/s00170-008-1533-2
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Integrating intelligent systems into marketing to support market segmentation decisions.
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- Intelligent Systems in Accounting, Finance & Management, 2006, v. 14, n. 3, p. 117, doi. 10.1002/isaf.280
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Benefit Segmentation of Tourists to the Caribbean.
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- Journal of International Consumer Marketing, 2007, v. 20, n. 2, p. 67, doi. 10.1300/J046v20n02-06
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PREADOLESCENT PREGNANCY: A MARKET SEGMENTATION PERSPECTIVE.
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- Journal of Health Care Marketing, 1989, v. 9, n. 2, p. 42
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A MARKET--BASED APPROACH TO HEALTH CARE FINANCIAL FEASIBILITY STUDIES.
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- Journal of Health Care Marketing, 1988, v. 8, n. 3, p. 42
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HOSPITAL BENEFIT SEGMENTATION.
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- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 26
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- Article
ACCENTUATING THE POSITIVE: BUILDING CAPACITY FOR CREATIVE INDUSTRIES INTO THE DEVELOPMENT AGENDA FOR GLOBAL INTELLECTUAL PROPERTY LAW.
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- American University International Law Review, 2013, v. 28, n. 1, p. 223
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- Article