Works matching DE "BEER advertising"

Results: 60

Placing Alcohol Warnings Before, During, and After TV Beer Ads: Effects on Knowledge and...

Published in:

Journalism & Mass Communication Quarterly, 1999, v. 76, n. 3, p. 468, doi. 10.1177/107769909907600305

By:

Slater, Michael D.;
Rouner, Donna

Publication type:

Article

ADOLESCENT RESPONSES TO TV BEER ADS AND SPORTS CONTENT/CONTEXT: GENDER AND ETHNIC DIFFERENCE.

Published in:

Journalism & Mass Communication Quarterly, 1997, v. 74, n. 1, p. 108, doi. 10.1177/107769909707400109

By:

Slater, Michael D.;
Rouner, Donna

Publication type:

Article

Doing and denying sexism: online responses to a New Zealand feminist campaign against sexist advertising.

Published in:

Feminist Media Studies, 2018, v. 18, n. 3, p. 349, doi. 10.1080/14680777.2017.1367703

By:

Benton-Greig, Paulette;
Gamage, Dhakshi;
Gavey, Nicola

Publication type:

Article

Advertising real beer: Authenticity claims beyond truth and falsity.

Published in:

European Journal of Cultural Studies, 2014, v. 17, n. 5, p. 585, doi. 10.1177/1367549413515254

By:

O’Neill, Carly;
Houtman, Dick;
Aupers, Stef

Publication type:

Article

Highlights from our 1937 archives.

Published in:: Medical Journal of Australia, 2014, v. 201, n. 2, p. 73, doi. 10.5694/mja14.a0721
Publication type:: Article

THE WEATHERVANE.

Published in:

Hawaii Medical Journal, 2010, v. 69, n. 1, p. 26

By:

STODD, RUSSELL T.

Publication type:

Article

WHO BELONGS TO THE ‘STAR PEOPLE’? NEGOTIATING BEER AND GIN ADVERTISEMENTS IN WEST AFRICA, 1949–75.

Published in:

Journal of African History, 2011, v. 52, n. 3, p. 385, doi. 10.1017/S002185371100048X

By:

VAN DEN BERSSELAAR, DMITRI

Publication type:

Article

Beer, wine, or spirits? Advertising's impact on four decades of category sales.

Published in:

International Journal of Advertising, 2015, v. 34, n. 4, p. 641, doi. 10.1080/02650487.2015.1019961

By:

Wilcox, Gary B.;
Kang, Eun Yeon;
Chilek, Lindsay A.

Publication type:

Article

What's changed? Does beer advertising affect consumption in the United States?

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 35, doi. 10.1080/02650487.2006.11072950

By:

Wilcox, Gary B.;
Gangadharbatla, Harsha

Publication type:

Article

ABSTRACTS.

Published in:: 2006
Publication type:: Abstract

Beer brand advertising and market share in the United States: 1977 to 1998.

Published in:

International Journal of Advertising, 2001, v. 20, n. 2, p. 149, doi. 10.1080/02650487.2001.11104884

By:

Wilcox, Gary B.

Publication type:

Article

El Kiosko Budweiser: The making of a `national' television show in Puerto Rico.

Published in:

American Ethnologist, 1998, v. 25, n. 3, p. 452, doi. 10.1525/ae.1998.25.3.452

By:

Davila, Arlene

Publication type:

Article

Casting a Critical 'I' Over Caffrey's Irish Ale: Soft Words, Strongly Spoken.

Published in:

Journal of Marketing Management, 1998, v. 14, n. 7, p. 733, doi. 10.1362/026725798784867653

By:

Patterson, Anthony;
Brown, Stephen;
Stevens, Lorna;
Maclaran, Pauline

Publication type:

Article

Do Demographics Have an Impact on Country of Origin Effects?

Published in:

Journal of Marketing Management, 1997, v. 13, n. 8, p. 813, doi. 10.1080/0267257X.1997.9964513

By:

Schaefer, Anja

Publication type:

Article

The Effect of Advertising on Collusion in the U.S. Brewing Industry: A Trigger Strategy Approach.

Published in:

Atlantic Economic Journal, 2012, v. 40, n. 1, p. 21, doi. 10.1007/s11293-011-9301-3

By:

Yao, Feng

Publication type:

Article

Adolescent perceptions of underage drinkers in TV beer ads.

Published in:

Journal of Alcohol & Drug Education, 1996, v. 42, n. 1, p. 43

By:

Slater, Michael D.;
Rouner, Donna

Publication type:

Article

SOCIAL MARKETING RESOURCES.

Published in:

2003

By:

Pintado, Irene

Publication type:

Abstract

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies.

Published in:

Journal of Applied Social Psychology, 1993, v. 23, n. 6, p. 439, doi. 10.1111/j.1559-1816.1993.tb01097.x

By:

Llpsltz, Angela;
Brake, Greg;
Vincent, Eric John;
Winters, Mark

Publication type:

Article

News and Notes.

Published in:: Addiction, 1994, v. 89, n. 2, p. 237, doi. 10.1111/j.1360-0443.1994.tb00884.x
Publication type:: Article

Globalization, corporate nationalism and masculinity in Canada: sport, Molson beer advertising and consumer citizenship.

Published in:

Sport in Society, 2014, v. 17, n. 7, p. 901, doi. 10.1080/17430437.2013.806039

By:

Jackson, Steven

Publication type:

Article

Effects of Showing Risk in Beer Commercials to Young Drinkers.

Published in:

Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 1, p. 52, doi. 10.1207/s15506878jobem5001_4

By:

Zwarun, Lara;
Linz, Daniel;
Metzger, Miriam;
Kunkel, Dale

Publication type:

Article

Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings.

Published in:

Journal of Advertising, 1998, v. 27, n. 3, p. 57, doi. 10.1080/00913367.1998.10673563

By:

Fox, Richard J.;
Krugman, Dean M.;
Fletcher, James E.;
Fischer, Paul M.

Publication type:

Article

Alcoholic Beverage Advertising and Consumption in the United States, 1964-1984.

Published in:

Journal of Advertising, 1987, v. 16, n. 3, p. 22, doi. 10.1080/00913367.1987.10673082

By:

Franke, George;
Wilcox, Gary

Publication type:

Article

A seleção brasileira de futebol a serviço da cerveja: análise multifuncional de texto na perspectiva da gramática sistêmico-funcional.

Published in:

Calidoscópio, 2011, v. 9, n. 3, p. 188, doi. 10.4013/cld.2011.93.03

By:

Fuzer, Cristiane;
Cabral, Sara Regina Scotta;
Olioni, Raymundo da Costa

Publication type:

Article

The Spectacular Consumption of 'True' African American Culture: 'Whassup' with the Budweiser Guys?

Published in:

Critical Studies in Media Communication, 2002, v. 19, n. 1, p. 1, doi. 10.1080/07393180216554

By:

Watts, Eric King;
Orbe, Mark P.

Publication type:

Article

Top-class Sport and Alcohol-free Beer: A Tasteful Combination in Advertising.

Published in:

European Food & Feed Law Review, 2014, v. 9, n. 5, p. 328

By:

Hoogenraad, Ebba;
Arayess, Sarah

Publication type:

Article

Utah Attorney General delimits student editor, adviser powers.

Published in:

Journalism Educator, 1973, v. 28, n. 2, p. 46, doi. 10.1177/107769587302800214

By:

Fairbanks, Merwin G.

Publication type:

Article

Beer Goes to War.

Published in:

Food, Culture & Society, 2009, v. 12, n. 3, p. 275, doi. 10.2752/175174409X431996

By:

Jacobson, Lisa

Publication type:

Article

ABSTRACTS.

Published in:: 2010
Publication type:: Abstract

RIGHT AT HOME: FREEDOM AND DOMESTICITY IN THE LANGUAGE AND IMAGERY OF BEER ADVERTISING 1933-1960.

Published in:

Journal of Social History, 2010, v. 43, n. 4, p. 843, doi. 10.1353/jsh.0.0335

By:

Corzine, Nathan Michael

Publication type:

Article

Image Advertisements' Influence on Adolescents' Perceptions of the Desirability of Beer and Cigarettes.

Published in:

Journal of Public Policy & Marketing, 2002, v. 21, n. 2, p. 295, doi. 10.1509/jppm.21.2.295.17585

By:

Kelly, Kathleen J.;
Slater, Michael D.;
Karan, David

Publication type:

Article

Beer in Germany and the United States.

Published in:

Journal of Economic Perspectives, 2006, v. 20, n. 1, p. 189, doi. 10.1257/089533006776526120

By:

Adams, William James

Publication type:

Article

The Effect of Advertising on the Total Consumption of Alcoholic Drinks in the United Kingdom: Some Econometric Estimates.

Published in:

International Journal of Advertising, 1982, v. 1, n. 2, p. 105, doi. 10.1080/02650487.1982.11104841

By:

Duffy, Martyn

Publication type:

Article

Beer Ads and Gutter Talk.

Published in:

Business & Society Review (00453609), 1984, n. 49

By:

Casler, Lawrence

Publication type:

Article

The making of Labatt 'Blue': The quest for a national lager brand, 1959–1971.

Published in:

Business History, 2020, v. 62, n. 1, p. 123, doi. 10.1080/00076791.2017.1310195

By:

Bellamy, Matthew J.

Publication type:

Article

Sending Mixed Messages: A Comparison Of The Impact Of A "Traditional" Beer Advertisement Vs. A "Socially Responsible" Beer Advertisement On Consumer Evaluations.

Published in:

Ethics & Critical Thinking Journal, 2013, v. 2013, n. 1, p. 80

By:

McCullough, Tammy

Publication type:

Article

Advertising for Beer: Local Identity and the Klondike Br ewery, 1900–1920.

Published in:

Northern Review, 2020, n. 49, p. 133, doi. 10.22584/nr49.2019.001

By:

Green, Heather;
Papai, Matt

Publication type:

Article

DOUBLING SALES THROUGH MARKETING RESEARCH.

Published in:

Journal of Marketing, 1951, v. 16, n. 1, p. 79, doi. 10.2307/1247443

By:

Gretz, Karl L.

Publication type:

Article

THE BEER BRANDS ON THE MACEDONIAN MARKET: HOW ARE THEY PERCEIVED?

Published in:

Young Economists Journal / Revista Tinerilor Economisti, 2009, v. 7, n. 12, p. 97

By:

Ciunova-Suleska, Anita

Publication type:

Article

The Cultural Meaning of Beer Commercials.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 115

By:

Strate, Lance

Publication type:

Article

AN ANALYSIS OF ALCOHOL ADVERTISING USING FRENCH AND RAVEN'S THEORY OF SOCIAL INFLUENCE.

Published in:

Advances in Consumer Research, 1981, v. 8, n. 1, p. 708

By:

MacKenzie, Scott B.;
Zaichkowsky, Judy L.

Publication type:

Article

A critical analysis of `moderation' advertising sponsored by the beer industry: Are `responsible...

Published in:

Milbank Quarterly, 1992, v. 70, n. 4, p. 661, doi. 10.2307/3350215

By:

DeJong, William;
Atkin, Charles K.

Publication type:

Article

Happiness is drinking beer: a cross-cultural analysis of multimodal metaphors in American and Ukrainian commercials.

Published in:

International Journal of Applied Linguistics, 2012, v. 22, n. 1, p. 42, doi. 10.1111/j.1473-4192.2011.00292.x

By:

Lantolf, James P.;
Bobrova, Larysa

Publication type:

Article

Television Beer Advertising and Drinking Knowledge, Beliefs, and Intentions among Schoolchildren.

Published in:

American Journal of Public Health, 1994, v. 84, n. 2, p. 254, doi. 10.2105/AJPH.84.2.254

By:

Grube, Joel W.;
Wallack, Lawrence

Publication type:

Article

Advertising and US alcoholic beverage demand: System-wide estimates.

Published in:

Applied Economics, 1995, v. 27, n. 12, p. 1225, doi. 10.1080/00036849500000105

By:

Nelson, Jon P.;
Moran, John R.

Publication type:

Article

Advertising and the US market demand for beer.

Published in:

Applied Economics, 1992, v. 24, n. 1, p. 69, doi. 10.1080/00036849200000104

By:

Lee, Byunglak;
Tremblay, Victor J.

Publication type:

Article

Are feminists more critical of the portrayal of women in Australian beer advertisements than non-feminists?

Published in:

Journal of Marketing Communications, 2001, v. 7, n. 4, p. 245, doi. 10.1080/13527260127416

By:

Polonsky, Michael Jay;
Ford, John;
Evans, Krystal;
Harman, Allison;
Hogan, Skye;
Shelley, Laura;
Tarjan, Lucy

Publication type:

Article

Offensive Advertising, Public Policy, and the Law: The Rulings on the Zagorka Case.

Published in:

Journal of Consumer Policy, 2004, v. 27, n. 4, p. 475, doi. 10.1007/s10603-004-2719-0

By:

Millan, Elena;
Elliott, Richard

Publication type:

Article

Memory for television advertisements as a function of advertisement–programme congruity.

Published in:

Applied Cognitive Psychology, 2002, v. 16, n. 5, p. 525, doi. 10.1002/acp.812

By:

Furnham, Adrian;
Bergland, Jenny;
Gunter, Barrie

Publication type:

Article

'Sure we export all our best stuff': Changing Representations of Emigration in Irish Television Advertising.

Published in:

Nordic Irish Studies, 2014, v. 13, n. 1, p. 41

By:

McDaid, Ailbhe

Publication type:

Article