Works matching DE "BANNER advertisements"
Results: 33
From the Guest Editor: Special Issue on Advertising and the New Media.
- Published in:
- 2002
- By:
- Publication type:
- Editorial
Promoting Stair Use: Single Versus Multiple Stair-Riser Messages.
- Published in:
- American Journal of Public Health, 2005, v. 95, n. 9, p. 1543, doi. 10.2105/AJPH.2004.046235
- By:
- Publication type:
- Article
The practice of informal marriages in the Muslim world: a comparative portrait.
- Published in:
- British Journal of Middle Eastern Studies, 2024, v. 51, n. 5, p. 1068, doi. 10.1080/13530194.2023.2194609
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- Publication type:
- Article
Beneath the All-Seeing Eye: Fraternal Order and Friendly Societies' Banners in Nineteenth- and Twentieth-Century Britain.
- Published in:
- Cultural & Social History, 2006, v. 3, n. 2, p. 167, doi. 10.1191/1478003806cs042oa
- By:
- Publication type:
- Article
Is banner blindness genuine? Eye tracking internet text advertising.
- Published in:
- Applied Cognitive Psychology, 2011, v. 25, n. 5, p. 708, doi. 10.1002/acp.1742
- By:
- Publication type:
- Article
THE BRAND COMMUNICATION EFFECT AFTER CLICK - THROUGH FROM BANNERS ON THE PORTAL.
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- Commerce & Management Quarterly, 2014, v. 15, n. 3, p. 319
- By:
- Publication type:
- Article
The Influences of Design Esthetic, Site Relevancy and Task Relevancy on Attention to Banner Advertising.
- Published in:
- Interacting with Computers, 2016, v. 28, n. 5, p. 680, doi. 10.1093/iwc/iwv042
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- Publication type:
- Article
The Impact of Advertising Location and User Task on the Emergence of Banner Ad Blindness: An Eye-Tracking Study.
- Published in:
- International Journal of Human-Computer Interaction, 2014, v. 30, n. 3, p. 206, doi. 10.1080/10447318.2013.847762
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- Publication type:
- Article
How sponsorship transparency mitigates negative effects of advertising recognition.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 3, p. 364, doi. 10.1080/02650487.2018.1474998
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- Publication type:
- Article
Consumers' responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 2, p. 207, doi. 10.1080/02650487.2018.1451208
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- Publication type:
- Article
Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 1, p. 154, doi. 10.1080/02650487.2018.1473023
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- Publication type:
- Article
Are contextual advertisements effective?
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 2, p. 351, doi. 10.2501/IJA-33-2-351-371
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- Publication type:
- Article
Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments.
- Published in:
- Frontiers in Psychology, 2017, p. 1, doi. 10.3389/fpsyg.2017.00881
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- Publication type:
- Article
Maximally representative allocations for guaranteed delivery advertising campaigns.
- Published in:
- Review of Economic Design, 2013, v. 17, n. 2, p. 83, doi. 10.1007/s10058-013-0141-2
- By:
- Publication type:
- Article
The impact of advertising regulation on industry: the cigarette advertising ban of 1971.
- Published in:
- RAND Journal of Economics (Wiley-Blackwell), 2013, v. 44, n. 2, p. 215, doi. 10.1111/1756-2171.12018
- By:
- Publication type:
- Article
WHERE TO PLACE ONLINE ADVERTISEMENTS? THE COMMERCIALIZATION CONGRUENCE BETWEEN ONLINE ADVERTISING AND WEB SITE CONTEXT.
- Published in:
- Journal of Electronic Commerce Research, 2016, v. 17, n. 1, p. 36
- By:
- Publication type:
- Article
IMPACT OF ANIMATION AND LANGUAGE ON BANNER CLICK-THROUGH RATES.
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- Journal of Electronic Commerce Research, 2012, v. 13, n. 2, p. 173
- By:
- Publication type:
- Article
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach.
- Published in:
- International Journal of Electronic Commerce, 2012, v. 17, n. 1, p. 119, doi. 10.2753/JEC1086-4415170105
- By:
- Publication type:
- Article
Relationships among Two Visual Attentions and Fixation Duration on an Ad Banner: An Exploration through Eye-Tracking on YouTube.
- Published in:
- Journal of Global Business Issues, 2013, v. 7, n. 1, p. 1
- By:
- Publication type:
- Article
Revisiting online banner advertising recall: An experimental study of the factors affecting banner recall in an Arab context.
- Published in:
- Journal of Arab & Muslim Media Research, 2016, v. 9, n. 2, p. 237, doi. 10.1386/jammr.9.2.237_1
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- Publication type:
- Article
A Banner Year.
- Published in:
- Marketing Health Services, 2004, v. 24, n. 2, p. 32
- By:
- Publication type:
- Article
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830
- By:
- Publication type:
- Article
Morphing Banner Advertising.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 27, doi. 10.1287/mksc.2013.0803
- By:
- Publication type:
- Article
Online Display Advertising: Targeting and Obtrusiveness.
- Published in:
- Marketing Science, 2011, v. 30, n. 3, p. 389, doi. 10.1287/mksc.1100.0583
- By:
- Publication type:
- Article
A Suggestion of an Efficient Communication Method of Automobile Internet Banner Advertisements.
- Published in:
- International Journal of Contents, 2013, v. 9, n. 4, p. 30, doi. 10.5392/IJoC.2013.9.4.030
- By:
- Publication type:
- Article
Does banner advertising affect browsing for brands? clickstream choice model says yes, for some.
- Published in:
- Quantitative Marketing & Economics, 2012, v. 10, n. 2, p. 231, doi. 10.1007/s11129-011-9114-3
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- Publication type:
- Article
Mining coverage patterns from transactional databases.
- Published in:
- Journal of Intelligent Information Systems, 2015, v. 45, n. 3, p. 423, doi. 10.1007/s10844-014-0318-3
- By:
- Publication type:
- Article
The Media You Own Versus the Media You Rent.
- Published in:
- Design Management Review, 2009, v. 20, n. 4, p. 6, doi. 10.1111/j.1948-7169.2010.00031.x
- By:
- Publication type:
- Article
The Marketing Role of the Internet in Launching a Hotel: The Case of Hotel ICON.
- Published in:
- Journal of Hospitality Marketing & Management, 2013, v. 22, n. 8, p. 895, doi. 10.1080/19368623.2013.734224
- By:
- Publication type:
- Article
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 155, doi. 10.1016/j.intmar.2011.12.001
- By:
- Publication type:
- Article
To Banner or Not to Banner? Research on a Web Marketing Tool.
- Published in:
- Journal of Hospital Librarianship, 2005, v. 5, n. 2, p. 89, doi. 10.1300/J186v05n02_09
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- Publication type:
- Article
Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466
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- Publication type:
- Article
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 51
- By:
- Publication type:
- Article