Works matching DE "BANNER advertisements"

Results: 33

To Banner or Not to Banner? Research on a Web Marketing Tool.

Published in:

Journal of Hospital Librarianship, 2005, v. 5, n. 2, p. 89, doi. 10.1300/J186v05n02_09

By:

Giles, Sharon;
Mayo, Helen G.;
Radley, Herldine;
Ramos, Therona;
Tan, Joseph

Publication type:

Article

The Marketing Role of the Internet in Launching a Hotel: The Case of Hotel ICON.

Published in:

Journal of Hospitality Marketing & Management, 2013, v. 22, n. 8, p. 895, doi. 10.1080/19368623.2013.734224

By:

Tse, TonyS. M.

Publication type:

Article

A Banner Year.

Published in:

Marketing Health Services, 2004, v. 24, n. 2, p. 32

By:

Gombeski Jr., William R.;
Taylor, Jan;
Krauss, Katie;
Medeiros, Clayton

Publication type:

Article

How sponsorship transparency mitigates negative effects of advertising recognition.

Published in:

International Journal of Advertising, 2019, v. 38, n. 3, p. 364, doi. 10.1080/02650487.2018.1474998

By:

Evans, Nathaniel J.;
Wojdynski, Bartosz W.;
Grubbs Hoy, Mariea

Publication type:

Article

Consumers' responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 207, doi. 10.1080/02650487.2018.1451208

By:

Kim, Seunghyun;
Youn, Seounmi;
Yoon, Doyle

Publication type:

Article

Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad.

Published in:

International Journal of Advertising, 2019, v. 38, n. 1, p. 154, doi. 10.1080/02650487.2018.1473023

By:

Guitart, Ivan A.;
Hervet, Guillaume;
Hildebrand, Diogo

Publication type:

Article

Are contextual advertisements effective?

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 351, doi. 10.2501/IJA-33-2-351-371

By:

Kwang Yeun Chun;
Ji Hee Song;
Hollenbeck, Candice R.;
Jong-Ho Lee

Publication type:

Article

The practice of informal marriages in the Muslim world: a comparative portrait.

Published in:

British Journal of Middle Eastern Studies, 2024, v. 51, n. 5, p. 1068, doi. 10.1080/13530194.2023.2194609

By:

Afary, Janet;
Friedland, Roger

Publication type:

Article

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.

Published in:

Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830

By:

Gupta, Sunil;
Hanssens, Dominique;
Hauser, John R.;
Lehmann, Donald;
Schmitt, Bernd

Publication type:

Article

Morphing Banner Advertising.

Published in:

Marketing Science, 2014, v. 33, n. 1, p. 27, doi. 10.1287/mksc.2013.0803

By:

Urban, Glen L.;
Liberali, Guilherme (Gui);
MacDonald, Erin;
Bordley, Robert;
Hauser, John R.

Publication type:

Article

From the Guest Editor: Special Issue on Advertising and the New Media.

Published in:

2002

By:

Royne, Maria

Publication type:

Editorial

THE BRAND COMMUNICATION EFFECT AFTER CLICK - THROUGH FROM BANNERS ON THE PORTAL.

Published in:

Commerce & Management Quarterly, 2014, v. 15, n. 3, p. 319

By:

Yueh-Hua Lee;
Feng-Yi Wu;
Yu-Ming Young

Publication type:

Article

Is banner blindness genuine? Eye tracking internet text advertising.

Published in:

Applied Cognitive Psychology, 2011, v. 25, n. 5, p. 708, doi. 10.1002/acp.1742

By:

Hervet, Guillaume;
Guérard, Katherine;
Tremblay, Sébastien;
Chtourou, Mohamed Saber

Publication type:

Article

Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes.

Published in:

Advances in Consumer Research, 2005, v. 32, n. 1, p. 51

By:

Chattcrjee, Patrali

Publication type:

Article

Beneath the All-Seeing Eye: Fraternal Order and Friendly Societies' Banners in Nineteenth- and Twentieth-Century Britain.

Published in:

Cultural & Social History, 2006, v. 3, n. 2, p. 167, doi. 10.1191/1478003806cs042oa

By:

Weinbren, Daniel

Publication type:

Article

Mining coverage patterns from transactional databases.

Published in:

Journal of Intelligent Information Systems, 2015, v. 45, n. 3, p. 423, doi. 10.1007/s10844-014-0318-3

By:

Gowtham Srinivas, P.;
Krishna Reddy, P.;
Trinath, A.;
Bhargav, S.;
Uday Kiran, R.

Publication type:

Article

Online Display Advertising: Targeting and Obtrusiveness.

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 389, doi. 10.1287/mksc.1100.0583

By:

Goldfarb, Avi;
Tucker, Catherine

Publication type:

Article

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466

By:

DINNER, ISAAC M.;
VAN HEERDE, HARALD J.;
NESLIN, SCOTT A.

Publication type:

Article

The Influences of Design Esthetic, Site Relevancy and Task Relevancy on Attention to Banner Advertising.

Published in:

Interacting with Computers, 2016, v. 28, n. 5, p. 680, doi. 10.1093/iwc/iwv042

By:

RESNICK, MARC L.;
ALBERT, WILLIAM

Publication type:

Article

Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments.

Published in:

Frontiers in Psychology, 2017, p. 1, doi. 10.3389/fpsyg.2017.00881

By:

Palcu, Johanna;
Sudkamp, Jennifer;
Florack, Arnd

Publication type:

Article

WHERE TO PLACE ONLINE ADVERTISEMENTS? THE COMMERCIALIZATION CONGRUENCE BETWEEN ONLINE ADVERTISING AND WEB SITE CONTEXT.

Published in:

Journal of Electronic Commerce Research, 2016, v. 17, n. 1, p. 36

By:

Ai-Yun Hsieh;
Shao-Kang Lo;
Yu-Ping Chiu

Publication type:

Article

IMPACT OF ANIMATION AND LANGUAGE ON BANNER CLICK-THROUGH RATES.

Published in:

Journal of Electronic Commerce Research, 2012, v. 13, n. 2, p. 173

By:

Zorn, Steffen;
Olaru, Doina;
Veheim, Thomas;
Zhao, Sam;
Murphy, Jamie

Publication type:

Article

Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach.

Published in:

International Journal of Electronic Commerce, 2012, v. 17, n. 1, p. 119, doi. 10.2753/JEC1086-4415170105

By:

Lee, JooWon;
Ahn, Jae-Hyeon

Publication type:

Article

Maximally representative allocations for guaranteed delivery advertising campaigns.

Published in:

Review of Economic Design, 2013, v. 17, n. 2, p. 83, doi. 10.1007/s10058-013-0141-2

By:

McAfee, R.;
Papineni, Kishore;
Vassilvitskii, Sergei

Publication type:

Article

The impact of advertising regulation on industry: the cigarette advertising ban of 1971.

Published in:

RAND Journal of Economics (Wiley-Blackwell), 2013, v. 44, n. 2, p. 215, doi. 10.1111/1756-2171.12018

By:

Qi, Shi

Publication type:

Article

Revisiting online banner advertising recall: An experimental study of the factors affecting banner recall in an Arab context.

Published in:

Journal of Arab & Muslim Media Research, 2016, v. 9, n. 2, p. 237, doi. 10.1386/jammr.9.2.237_1

By:

Khattab, Lina;
Mahrous, Abeer A.

Publication type:

Article

Promoting Stair Use: Single Versus Multiple Stair-Riser Messages.

Published in:

American Journal of Public Health, 2005, v. 95, n. 9, p. 1543, doi. 10.2105/AJPH.2004.046235

By:

Webb, Oliver J.;
Eves, Frank F.

Publication type:

Article

Does banner advertising affect browsing for brands? clickstream choice model says yes, for some.

Published in:

Quantitative Marketing & Economics, 2012, v. 10, n. 2, p. 231, doi. 10.1007/s11129-011-9114-3

By:

Rutz, Oliver;
Bucklin, Randolph

Publication type:

Article

The Impact of Advertising Location and User Task on the Emergence of Banner Ad Blindness: An Eye-Tracking Study.

Published in:

International Journal of Human-Computer Interaction, 2014, v. 30, n. 3, p. 206, doi. 10.1080/10447318.2013.847762

By:

Resnick, Marc;
Albert, William

Publication type:

Article

Relationships among Two Visual Attentions and Fixation Duration on an Ad Banner: An Exploration through Eye-Tracking on YouTube.

Published in:

Journal of Global Business Issues, 2013, v. 7, n. 1, p. 1

By:

Tangmanee, Chatpong

Publication type:

Article

A Suggestion of an Efficient Communication Method of Automobile Internet Banner Advertisements.

Published in:

International Journal of Contents, 2013, v. 9, n. 4, p. 30, doi. 10.5392/IJoC.2013.9.4.030

By:

Sang-Jin Park

Publication type:

Article

The Media You Own Versus the Media You Rent.

Published in:

Design Management Review, 2009, v. 20, n. 4, p. 6, doi. 10.1111/j.1948-7169.2010.00031.x

By:

Foley, Nick;
Cockerille, James

Publication type:

Article

Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers.

Published in:

Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 155, doi. 10.1016/j.intmar.2011.12.001

By:

Breuer, Ralph;
Brettel, Malte

Publication type:

Article