Works matching DE "BANKING industry advertising"
Results: 23
CONSUMER SENSITIVITY ANALYSIS IN MOBILE COMMERCE ADVERTISING.
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- Social Behavior & Personality: an international journal, 2015, v. 43, n. 6, p. 883, doi. 10.2224/sbp.2015.43.6.883
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Two Faces of Bank Commercials in Turkey: Consumerism and Populism Advertised.
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- Journal of Communication & Media Studies (2470-9247), 2022, v. 7, n. 2, p. 69, doi. 10.18848/2470-9247/CGP/v07i02/69-82
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BANKALARIN KURUMSAL REKLAM UYGULAMALARININ KURUM İMAJINA ETKİSİ.
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- Trakya University, Economics & Administrative Sciences Faculty E-Journal / Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-dergi, 2013, p. 1
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Strategic Use of English in Online Romanian Banking Advertising.
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- Romanian Economic Journal, 2017, v. 20, n. 66, p. 91
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The Rise of Consumer Culture in a Chinese Society: A Reading of Banking Television Commercials in Hong Kong During the 1970s.
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- Mass Communication & Society, 2000, v. 3, n. 4, p. 393, doi. 10.1207/S15327825MCS0304_04
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Advertising by Banks Before, During and After a Collapse.
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- Journalism Quarterly, 1986, v. 63, n. 3, p. 630, doi. 10.1177/107769908606300331
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L'implicature dans la publicité française contemporaine, selon la théorie de la pertinence.
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- Lingua (Language & Culture), 2012, v. 11, n. 1, p. 37
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- Article
OCJENA KVALITETA PROPAGANDNIH PORUKA BANAKA UPOTREBOM ANALIZE VARIJANSE.
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- Economic Review: Journal of Economics & Business / Ekonomska Revija: Casopis za Ekonomiju i Biznis, 2010, n. 15, p. 46
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Advertising, consumer awareness, and choice: evidence from the U.S. banking industry.
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- RAND Journal of Economics (Wiley-Blackwell), 2017, v. 48, n. 3, p. 611, doi. 10.1111/1756-2171.12188
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Corporate Financial Decisions, Capital Markets, and Employment in Asia-Pacific Economies.
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- Emerging Markets Finance & Trade, 2016, v. 52, n. 4, p. 775, doi. 10.1080/1540496X.2015.1117876
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Advertising and Investor Recognition of Banking Firms: Evidence from Taiwan.
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- Emerging Markets Finance & Trade, 2016, v. 52, n. 4, p. 812, doi. 10.1080/1540496X.2015.1117851
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ADVERTISING INJUSTICES: MARKETING RACE AND CREDIT IN AMERICA.
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- Emory Law Journal, 2021, v. 70, n. 7, p. 1619
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L'ordre social dans les représentations promotionnelles de la Banque d'Épargne, diffusées sous l'égide de la Société Saint-Jean-Baptiste de Montréal entre 1924 et 1946.
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- Études d'Histoire Religieuse, 2016, v. 82, n. 1/2, p. 15, doi. 10.7202/1037344ar
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Marketing Issues.
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- Journal of Marketing, 1981, v. 45, n. 1, p. 144, doi. 10.2307/1251728
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Bank Selection Decisions and Market Segmentation.
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- Journal of Marketing, 1976, v. 40, n. 1, p. 40, doi. 10.2307/1250674
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Banking on Advertising.
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- International Journal of Advertising, 1982, v. 1, n. 4, p. 297, doi. 10.1080/02650487.1982.11104862
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USO EN PUBLICIDAD DE FOTOGRAFÍAS DE BANCOS DE IMÁGENES ESPA ÑOLES.
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- El Profesional de la Información, 2011, v. 20, n. 4, p. 384, doi. 10.3145/epi.2011.jul.04
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GÖSTERGE BİLİMSEL YÖNTEMLER IŞIĞINDA DENİZ BANK REKLAMININ OKUNMASI.
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- Electronic Turkish Studies, 2010, v. 5, n. 2, p. 1313
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- Article
VISUAL-GRAPHIC VECTORS IN THE BANK ADVERTISING UNIVERSE.
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- Journal of Industrial Design & Engineering Graphics, 2012, v. 7, n. 2, p. 27
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Mythologizing the Past to Survive the Present: Trauma and Cultural Memory in Timur Bekmambetov's Imperial Bank Commercials (1992-997).
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- ULBANDUS, The Slavic Review of Columbia University, 2016, v. 17, p. 86
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The Adoption of Direct Banking Services.
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- Journal of Marketing Management, 1997, v. 13, n. 8, p. 791, doi. 10.1080/0267257X.1997.9964512
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Segmentation Based on Customer Profitability--Retrospective Analysis of Retail Bank Customer Bases.
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- Journal of Marketing Management, 1997, v. 13, n. 5, p. 479, doi. 10.1080/0267257X.1997.9964487
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Asymmetric Information and the Russian Individual Savings Market.
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- Post-Communist Economies, 2000, v. 12, n. 2, p. 165, doi. 10.1080/14631370050043625
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- Article