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Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia.
- Published in:
- International Food Research Journal, 2014, v. 21, n. 6, p. 2101
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- Article
Children's Responses to TV Advertising: Product Versus Premium Orientation.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 742, doi. 10.1007/BF02729834
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- Publication type:
- Article