Works matching DE "AUTOMOBILE racing fans"
Results: 16
SOCIAL MOTIVATIONS AND CONSUMPTION BEHAVIOR OF SPECTATORS ATTENDING A FORMULA ONE MOTOR-RACING EVENT.
- Published in:
- Social Behavior & Personality: an international journal, 2013, v. 41, n. 8, p. 1359, doi. 10.2224/sbp.2013.41.8.1359
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- Article
Spectator Perceptions of Security Management at a NASCAR (National Association for Stock Car Auto Racing) Event.
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- Sport Journal, 2009, v. 12, n. 1, p. 1
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- Article
The effects of sponsorship activation on the sales of a major soft drink brand.
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- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 403, doi. 10.69554/dyms6261
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- Publication type:
- Article
The Challenges of Enthusiasm.
- Published in:
- M/C Journal, 2009, v. 12, n. 2, p. 8, doi. 10.5204/mcj.161
- Publication type:
- Article
WHAT SHOULD NASCAR EVENTS INCLUDE TO ATTRACT NEW FANS? DEVELOPING UNIVERSITY STUDENTS' FANSHIP.
- Published in:
- International Journal of Sport Management, 2016, v. 17, n. 2, p. 273
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- Publication type:
- Article
EXAMINING GENDER AND AGE DIFFERENCES OF MOTIVATION FOR NASCAR SPECTATORS.
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- International Journal of Sport Management, 2015, v. 16, n. 3, p. 474
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- Publication type:
- Article
NASCAR and the "Southernization" of America: Spectatorship, Subjectivity, and the Confederation of Identity.
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- Cultural Studies/Critical Methodologies, 2008, v. 8, n. 4, p. 479, doi. 10.1177/1532708608321578
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- Article
Formula One pushes the limits through data and research.
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- ComputerWorld Hong Kong, 2018, p. 66
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- Article
Examining Reactions to the Dale Earnhardt Crash: The Importance of Identification with NASCAR Drivers.
- Published in:
- Journal of Sport Behavior, 2007, v. 30, n. 1, p. 94
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- Publication type:
- Article
If It Ain't Rubbin', It Ain't Racin': NASCAR, American Values, and Fandom.
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- Journal of Popular Culture, 2008, v. 41, n. 4, p. 635, doi. 10.1111/j.1540-5931.2008.00540.x
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- Article
Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees.
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- Sport Marketing Quarterly, 2016, v. 25, n. 3, p. 166
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- Article
NASCAR: Checkered Flags Are Not All That Are Being Waved.
- Published in:
- 2010
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- Publication type:
- Case Study
NASCAR's "Customer Gap": Are Fans' Perceptions Keeping Up With Their Expectations?
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 4, p. 193
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- Article
NASCAR: A business disguised as a sport.
- Published in:
- Journal of Sponsorship, 2007, v. 1, n. 2, p. 149
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- Publication type:
- Article
Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing.
- Published in:
- Marketing Bulletin, 2007, v. 18, p. 1
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- Publication type:
- Article
The Process of Organizational Identity: What are the Roles of Social Responsiveness, Organizational Image, and Identification?
- Published in:
- Journal of Sport Management, 2011, v. 25, n. 5, p. 489, doi. 10.1123/jsm.25.5.489
- Publication type:
- Article