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Works matching DE "AUDIOVISUAL material advertising"

Results: 3

1

AT THE MOVIES, ON THE WEB: AN INVESTIGATION OF THE EFFECTS OF ENTERTAINING AND INTERACTIVE WEB CONTENT ON SITE AND BRAND EVALUATIONS.

Published in:

Journal of Interactive Marketing, 2003, v. 17, n. 4, p. 38, doi. 10.1002/dir.10064

By:

Raney, Arthur A.;
Arpan, Laura M.;
Pashupati, Kartik;
Brill, Dale A.

Publication type:

Article

2

Why do advertisers use visual metaphors? A pragmatic perspective.

Published in:

Marketing Review, 2016, v. 16, n. 2, p. 203, doi. 10.1362/146934716X14636478977593

By:

Djafarova, Elmira

Publication type:

Article

3

AUDIO-VISUAL CORNER.

Published in:

Journal of Marketing, 1977, v. 41, n. 4, p. 141

By:

Lynch, James M.

Publication type:

Article