Why do advertisers use visual metaphors? A pragmatic perspective.
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- Marketing Review, 2016, v. 16, n. 2, p. 203, doi. 10.1362/146934716X14636478977593
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- Article
Works matching DE "AUDIOVISUAL material advertising"
Results: 3
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AUDIO-VISUAL CORNER.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 4, p. 141
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- Article
3
AT THE MOVIES, ON THE WEB: AN INVESTIGATION OF THE EFFECTS OF ENTERTAINING AND INTERACTIVE WEB CONTENT ON SITE AND BRAND EVALUATIONS.
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- Journal of Interactive Marketing, 2003, v. 17, n. 4, p. 38, doi. 10.1002/dir.10064
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- Article