II. REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1953, v. 18, n. 1, p. 89
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THE MANAGEMENT OF RESEARCH WHEN RESEARCH--TECHNOLOGY MANAGEMENT WAS BORN.
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- Research Technology Management, 2007, v. 50, n. 1, p. 21, doi. 10.1080/08956308.2007.11657415
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