Works matching DE "ATHLETES as businesspeople"
Results: 1
To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions.
- Published in:
- Journal of Sport Management, 2017, v. 31, n. 1, p. 44, doi. 10.1123/jsm.2015-0314
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- Publication type:
- Article