SPONSORSHIP OPPORTUNITIES.
- Published in:
- Human Resource Planning, 2006, v. 29, n. 1, p. 3
- Publication type:
- Article
Works matching DE "ASSOCIATION marketing"
Results: 4
1
2
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories.
- Published in:
- Journal of Marketing Management, 2007, v. 23, n. 3-4, p. 267, doi. 10.1362/026725707X196378
- By:
- Publication type:
- Article
3
The Use of Nostalgia in Television Advertising: A Content Analysis.
- Published in:
- Journalism Quarterly, 1991, v. 68, n. 3, p. 345, doi. 10.1177/107769909106800304
- By:
- Publication type:
- Article
4
Broadening the Concept of Marketing.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 1, p. 10, doi. 10.2307/1248740
- By:
- Publication type:
- Article