Works matching DE "APPEAL to fear (Logical fallacy)"


Results: 116
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    Do humour and threat work well together?

    Published in:
    International Journal of Advertising, 2014, v. 33, n. 4, p. 725, doi. 10.2501/IJA-33-4-725-740
    By:
    • Hye Jin Yoon;
    • Mayer, James Mark
    Publication type:
    Article
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    Fear Appeals: Segmentation is the Way to Go.

    Published in:
    International Journal of Advertising, 1992, v. 11, n. 4, p. 355, doi. 10.1080/02650487.1992.11104511
    By:
    • Quinn, Valerie;
    • Meenaghan, Tony;
    • Brannick, Teresa
    Publication type:
    Article
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    The Impact of Negative Campaign Ads.

    Published in:
    Journal of Applied Social Psychology, 2012, v. 42, n. 5, p. 1280, doi. 10.1111/j.1559-1816.2012.00912.x
    By:
    • MARKS, ERIC;
    • MANNING, MARK;
    • AJZEN, ICEK
    Publication type:
    Article
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    Discussion.

    Published in:
    Journal of Health Care Marketing, 1995, v. 15, n. 2, p. 22
    By:
    • King, Maryon;
    • Fraedrich, John;
    • Hill, Ronald
    Publication type:
    Article
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