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The Relationships among Theatrical Components, Experiential Value, Relationship Quality, and Relationship Marketing Outcomes.
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- Asia Pacific Journal of Tourism Research, 2015, v. 20, n. 8, p. 897, doi. 10.1080/10941665.2014.946527
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- Article
A Grey Relation-Based Model for Setting an Advertising Budget of Theme Parks.
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- Journal of Hospitality Marketing & Management, 2009, v. 18, n. 7, p. 639, doi. 10.1080/19368620903170190
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- Article
Amusement Marketing: A Few Dimensions of Amusement Parks.
- Published in:
- International Journal of Business Insights & Transformation, 2013, v. 7, n. 1, p. 36
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- Article