PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.Published in:Journal of Marketing, 1971, v. 35, n. 3, p. 84By:Werner, Ray O.;Hartman, George E.Publication type:Article
VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.Published in:Journal of Marketing, 1968, v. 32, n. 3, p. 89By:Werner, Ray O.;Hartman, George E.Publication type:Article