Works matching DE "AMERICAN Marketing Association"

Results: 307

THE NIGHTMARE OF DREAM ADVERTISING.

Published in:

William & Mary Law Review, 2023, v. 65, n. 2, p. 259

By:

MARLAN, DUSTIN

Publication type:

Article

Preparing for, withstanding, and learning from sales crises: Implications and a future research agenda.

Published in:

Journal of Personal Selling & Sales Management, 2023, v. 43, n. 2, p. 89, doi. 10.1080/08853134.2022.2108821

By:

Dugan, Riley;
Chaker, Nawar N.;
Nowlin, Edward;
Deeter-Schmelz, Dawn;
Rangarajan, Deva;
Agnihotri, Raj;
Itani, Omar S.

Publication type:

Article

Sales management, education, and scholarship across cultures: early findings from a global study and an agenda for future research.

Published in:

Journal of Personal Selling & Sales Management, 2020, v. 40, n. 3, p. 198, doi. 10.1080/08853134.2020.1781649

By:

Dugan, Riley;
Rangarajan, Deva;
Davis, Lenita;
Bolander, Willy;
Pullins, Ellen Bolman;
Deeter-Schmelz, Dawn;
LeBon, Joel;
Agnihotri, Raj

Publication type:

Article

Sales scholarship: honoring the past and defining the future (Key takeaways from the 2018 American Marketing Association Faculty Consortium: New Horizons in Selling and Sales Management).

Published in:

Journal of Personal Selling & Sales Management, 2018, v. 38, n. 4, p. 413, doi. 10.1080/08853134.2018.1537796

By:

Flaherty, Karen E.;
Lassk, Felicia;
Lee, Nick;
Marshall, Greg W.;
Moncrief, William C.;
Mulki, Jay P.;
Pullins, Ellen Bolman

Publication type:

Article

Creating research collaboration among the global community of sales scholars: key takeaways from the 2013 AMA faculty consortium.

Published in:

Journal of Personal Selling & Sales Management, 2014, v. 34, n. 3, p. 232, doi. 10.1080/08853134.2014.905748

By:

Moncrief, William C.;
Marshall, Greg W.;
Lee, Nick J.;
Cron, William L.

Publication type:

Article

Research in Selling and Sales Management in the Next Millennium: An Agenda from the AMA Faculty Consortium.

Published in:

Journal of Personal Selling & Sales Management, 2001, v. 21, n. 1, p. 15, doi. 10.1080/08853134.2001.10754252

By:

Marshall, Greg W.;
Michaels, Ronald E.

Publication type:

Article

Analyzing the Content of Marketing Journals to Assess Trends in Sales Force Research: 1980-1992.

Published in:

Journal of Personal Selling & Sales Management, 1994, v. 14, n. 3, p. 57, doi. 10.1080/08853134.1994.10753993

By:

Bush, Man J.;
Grant, K Stephen

Publication type:

Article

Leaders in Selling and Sales Management: American Marketing Association: Sales Management Division.

Published in:

Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 63

By:

Hartman, Timothy P.;
Simpson, Edwin K.

Publication type:

Article

Energy Usage and the Conserver Society: Review of the 1979 AMA Conference on Ecological Marketing.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 3, p. 339, doi. 10.1086/208874

By:

Henion II, Karl E.

Publication type:

Article

The Evolution of the Marketing Concept.

Published in:

Knowledge Horizons / Orizonturi ale Cunoasterii, 2013, v. 5, n. 3, p. 154

By:

NICOLAU, Irina

Publication type:

Article

FEATURES OF THE SOCIO-POLITICAL MARKETING.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2009, v. 2, p. 231

By:

Poţincu, Cristian-Romeo

Publication type:

Article

POURQUOI LA SATISFACTION DES CLIENTS?

Published in:: Revue Française du Marketing, 2010, n. 229/230, p. 195
Publication type:: Article

ENTREPRENEURIAL MARKETING: A NEW APPROACH FOR CHALLENGING TIMES.

Published in:

Management & Marketing, 2012, v. 7, n. 1, p. 131

By:

Ioniţǎ, Daniela

Publication type:

Article

Relational Marketing - the Prerequisite to Implement Tourist Companies' Marketing Strategies.

Published in:

Theoretical & Applied Economics, 2009, v. 16, n. 8, p. 57

By:

Iordache, Maria Carmen;
Parpandel, Denisa

Publication type:

Article

Up Next.

Published in:: 2002
Publication type:: Proceeding

Up Next.

Published in:: 2002
Publication type:: Proceeding

A Fond Farewell.

Published in:

Marketing Health Services, 2002, v. 22, n. 3, p. 3

By:

Thomas, Richard K.

Publication type:

Article

Up Next.

Published in:: Marketing Health Services, 2002, v. 22, n. 2, p. 4
Publication type:: Article

A New Era for Marketing Health Services.

Published in:

Marketing Health Services, 2002, v. 22, n. 2, p. 48

By:

Hollfelder, Jack

Publication type:

Article

The Readers Speak.

Published in:

Marketing Health Services, 2002, v. 22, n. 2, p. 3

By:

Thomas, Richard K.

Publication type:

Article

Las prácticas de gestión de marketing en las cooperativas portuguesas.

Published in:

CIRIEC - Journal of Public, Social & Cooperative Economy / España, Revista de Economía Pública, Social y Cooperativa, 2012, n. 76, p. 199

By:

de Sá, Jorge

Publication type:

Article

Digital Marketing: The Time for a New “Academic Major” Has Arrived.

Published in:

Journal of Marketing Education, 2011, v. 33, n. 1, p. 93, doi. 10.1177/0273475310392544

By:

Wymbs, Cliff

Publication type:

Article

A.M.A Notes.

Published in:

Journal of Marketing, 1937, v. 2, n. 1, p. 90, doi. 10.1177/002224293700200124

By:

Haring, Albert

Publication type:

Article

N.A.M.T. - A Survey.

Published in:

Journal of Marketing, 1937, v. 1, n. 4, p. 305, doi. 10.2307/1246783

By:

Agnew, Huge E.

Publication type:

Article

Current Notes.

Published in:

1936

By:

Haring, Albert

Publication type:

Editorial

Toward A Code of Ethics for Marketing Educators.

Published in:

Journal of Business Ethics, 2006, v. 63, n. 1, p. 1, doi. 10.1007/s10551-005-2407-2

By:

Sirgy, M. Joseph;
Johar, J. S.;
Tao Gao

Publication type:

Article

Toward A General Model Of Ethics For All Marketing Professionals.

Published in:

Leadership & Organizational Management Journal, 2012, v. 2012, n. 1, p. 86

By:

Payne, Dinah;
Pressley, Milton

Publication type:

Article

THE ROLE OF MORAL OBLIGATIONS TO STAKEHOLDERS IN ETHICAL MARKETING DECISON MAKING.

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 34

By:

Stearns, James M.;
Walton, John R.;
Crespy, Charles T.;
Bol, Jan Willem

Publication type:

Article

Information Content of Dentists' Yellow Pages Advertising.

Published in:

1992

By:

Fisher, Caroline M.;
Coleman, R. Wayne

Publication type:

Industry Overview

A BROADENED VIEW OF ETHICS AND HEALTH CARE MARKETING.

Published in:

1991

By:

Hill, Ronald Paul

Publication type:

Editorial

Resource Guide.

Published in:: Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 72
Publication type:: Article

Resource Guide.

Published in:: Journal of Health Care Marketing, 1989, v. 9, n. 2, p. 63
Publication type:: Article

Resource Guide.

Published in:: Journal of Health Care Marketing, 1989, v. 9, n. 1, p. 77
Publication type:: Article

Resource Guide.

Published in:: Journal of Health Care Marketing, 1988, v. 8, n. 4, p. 74
Publication type:: Article

CONFERENCES.

Published in:: Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 69
Publication type:: Article

CONFERENCES.

Published in:: 1985
Publication type:: Proceeding

Teaching in and for the hinterlands: a commentary.

Published in:

Consumption, Markets & Culture, 2024, v. 27, n. 3, p. 317, doi. 10.1080/10253866.2024.2312156

By:

Rose, Alexander S.

Publication type:

Article

Biomarketing strategy and tactics 101: Part III of III.

Published in:

Journal of Commercial Biotechnology, 2012, v. 18, n. 4, p. 75, doi. 10.5912/jcb476

By:

Dogramatzis, Dimitris

Publication type:

Article

Biomarketing strategy and tactics 101: Part II of III.

Published in:

Journal of Commercial Biotechnology, 2012, v. 18, n. 3, p. 43, doi. 10.5912/jcb475

By:

Dogramatzis, Dimitris

Publication type:

Article

Biomarketing strategy and tactics 101: Part I of III.

Published in:

Journal of Commercial Biotechnology, 2012, v. 18, n. 1, p. 53, doi. 10.5912/jcb474

By:

Dogramatzis, Dimitris

Publication type:

Article

THE 2004 AMA DEFINITION OF MARKETING AND ITS RELATIONSHIP TO A MARKET ORIENTATION: AN EXTENSION OF COOKE, RAYBURN, & ABERCROMBIE (1992).

Published in:

Journal of Marketing Theory & Practice, 2004, v. 12, n. 4, p. 29, doi. 10.1080/10696679.2004.11658529

By:

Darroch, Jenny;
Miles, Morgan P.;
Jardine, Andrew;
Cooke, Ernest F.

Publication type:

Article

DECEIVED RESPONDENTS: ONCE BITTEN, TWICE SHY.

Published in:

Public Opinion Quarterly, 1974, v. 38, n. 2, p. 261, doi. 10.1086/268157

By:

Sheets, Thomas;
Radlinski, Allen;
Kohne, James;
Brunner, G. Allen

Publication type:

Article

AN INQUIRY INTO THE MISUSE OF THE SURVEY TECHNIQUE BY SALES SOLICITORS.

Published in:

Public Opinion Quarterly, 1964, v. 28, n. 1, p. 124, doi. 10.1086/267228

By:

Baxter, Richard

Publication type:

Article

ART Forum Needs to Elevate the Banner of Relevance.

Published in:

Marketing Research, 2012, v. 24, n. 4, p. 39

By:

Allenby, Greg M.

Publication type:

Article

A Taxonomy and Assessment of Current Market Research Conferences in North America: A Bayesian Approach to Modeling the Conference Selection Dynamic.

Published in:

Marketing Research, 2012, v. 24, n. 4, p. 36

By:

McCullough, Paul Richard

Publication type:

Article

Anatomy of a Censorship.

Published in:

Marketing Research, 2012, v. 24, n. 4, p. 32

By:

Chakrapani, Chuck

Publication type:

Article

FROM THE AMA CEO.

Published in:

2012

By:

DUNLAP, DENNIS

Publication type:

Editorial

From Information to Theory.

Published in:

2012

By:

Grapentine, Terry H.;
Teas, R. Kenneth

Publication type:

Opinion

Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science.

Published in:

2006

By:

Hauser, John

Publication type:

Editorial

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 915, doi. 10.1007/s11747-022-00848-9

By:

Kim, Youngtak M.;
Busenbark, John R.;
Jeong, Seung-Hwan;
Lam, Son K.

Publication type:

Article