Works matching DE "AMERICAN Italian Pasta Co."

Must a Claim to Be "America's Favorite" Be Verifiable?

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 634, doi. 10.1177/0092070305279639

By:

• Olazábal, Ann Morales;
• Cava, Anita;
• Sacasas, René;
• Barkacs, Craig

Publication type:

Article