Works matching DE "AMBUSH marketing"

Results: 58

PREPARE FOR THE AMBUSH!

Published in:

Marketing Health Services, 2011, v. 31, n. 2, p. 24

By:

GOMBESKI JR., WILIAM;
WRAY, TANYA;
BLAIRA, GEOFFREY

Publication type:

Article

Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals.

Published in:

Sport Management Review, 2020, v. 23, n. 3, p. 401, doi. 10.1016/j.smr.2019.02.002

By:

Hino, Yuta;
Takeda, Fumiko

Publication type:

Article

Consumer attitudes towards ambush marketing.

Published in:

Sport Management Review, 2015, v. 18, n. 2, p. 280, doi. 10.1016/j.smr.2014.07.001

By:

Dickson, Geoff;
Naylor, Michael;
Phelps, Sean

Publication type:

Article

Framing ambush marketing as a legal issue: An Olympic perspective.

Published in:

Sport Management Review, 2011, v. 14, n. 3, p. 297, doi. 10.1016/j.smr.2011.02.002

By:

Ellis, Dana;
Scassa, Teresa;
Séguin, Benoit

Publication type:

Article

The London Olympics 2012: what advertisers should watch.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 459, doi. 10.2501/IJA-31-3-459-464

By:

Taylor, Charles R.

Publication type:

Article

Event-related advertising and the special case of sponsorship-linked advertising.

Published in:

International Journal of Advertising, 2012, v. 31, n. 1, p. 15, doi. 10.2501/IJA-31-1-15-37

By:

Kelly, Sarah J.;
Cornwell, T. Bettina;
Coote, Leonard V.;
McAlister, Anna R.

Publication type:

Article

Responses of Chinese Laws to Ambush Marketing.

Published in:

Asian Journal of Law & Economics, 2018, v. 9, n. 2, p. 1, doi. 10.1515/ajle-2017-0015

By:

Wei Zhou

Publication type:

Article

When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 15/16, p. 1256, doi. 10.1080/0267257X.2017.1372506

By:

Weeks, Clinton S.;
O'Connor, Peter J.;
Martin, Brett A. S.

Publication type:

Article

The dark side of marketing: introduction to the special issue.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 15/16, p. 1231, doi. 10.1080/0267257X.2017.1382188

By:

Daunt, Kate L.;
Greer, Dominique A.

Publication type:

Article

The Olympics, transnational law and legal transplants: the International Olympic Committee, ambush marketing and ticket touting.

Published in:

Legal Studies, 2016, v. 36, n. 1, p. 93, doi. 10.1111/lest.12095

By:

James, Mark;
Osborn, Guy

Publication type:

Article

Consumer Attitudes toward Sponsors' Counterambush Marketing Ads.

Published in:

Psychology & Marketing, 2017, v. 34, n. 6, p. 631, doi. 10.1002/mar.21011

By:

Koenigstorfer, Joerg;
Uhrich, Sebastian

Publication type:

Article

Memory Effects of Different Relational Links between Brands and Sponsored Events.

Published in:

Psychology & Marketing, 2015, v. 32, n. 10, p. 1031, doi. 10.1002/mar.20841

By:

Wolfsteiner, Elisabeth;
Grohs, Reinhard;
Wagner, Udo

Publication type:

Article

Socially responsible attitudes of consumers as a determinant of creating product value in the sporting events market.

Published in:

Journal of Physical Education & Sport, 2020, v. 20, p. 2984, doi. 10.7752/jpes.2020.s5405

By:

WAŚKOWSKI, ZYGMUNT

Publication type:

Article

Rights in sports sponsorship.

Published in:

Journal of Physical Education & Sport, 2020, v. 20, p. 2918, doi. 10.7752/jpes.2020.s5396

By:

KOŃCZAK, JAROSŁAW

Publication type:

Article

Sports sponsoring in cooperative banks -terms, scope and goals based on the example of cooperative bank in Torun.

Published in:

Journal of Physical Education & Sport, 2020, v. 20, p. 2892, doi. 10.7752/jpes.2020.s5392

By:

BUSZKO, MICHAŁ

Publication type:

Article

Ambush marketing and RTM as a dangers for sport organisations.

Published in:

Journal of Physical Education & Sport, 2020, v. 20, p. 1130, doi. 10.7752/jpes.2020.s2157

By:

TOMANEK, MATEUSZ

Publication type:

Article

FACE AU DEVELOPPEMENT DE L'AMBUSH MARKETING, LA RÉPONSE MARKETING COMME COMPLÉMENT À L'APPROCHE JURIDIQUE ?

Published in:

Revue Française du Marketing, 2013, n. 242, p. 45

By:

LEROUX-SOSTENES, Marie-Josèphe;
REZENTHEL, Sarah;
ROUVRAIS-CHARRON, Chantal

Publication type:

Article

Defining the indefinable: Legislating for "ambush marketing".

Published in:

2020

By:

Johnson, Phillip

Publication type:

Editorial

Ambush marketing in major sports events: war minus the shooting?

Published in:

Journal of Intellectual Property Law & Practice, 2015, v. 10, n. 7, p. 536, doi. 10.1093/jiplp/jpv082

By:

Nick Shi Qiang Sim

Publication type:

Article

Who ambushed whom at London 2012? Lessons for the Rio 2016 organizing committee for the Olympic Games.

Published in:

2013

By:

Savirimuthu, Joseph

Publication type:

Book Review

Artful manoeuvring – all in good sport?

Published in:

2013

By:

Isaac, Belinda

Publication type:

Book Review

Predicting the Future for Rio 2016: Legal Issues in Sponsorship, Ambush Marketing, and Social Media.

Published in:

Entertainment & Sports Law Journal, 2016, v. 14, p. 1, doi. 10.16997/eslj.199

By:

Grady, John

Publication type:

Article

Dirty Trix at Euro 2008: Brand Protection, Ambush Marketing and Intellectual Property Theft at the European Football Championships.

Published in:

Entertainment & Sports Law Journal, 2012, v. 10, p. 1

By:

Geoff Pearson, Dr

Publication type:

Article

Legal Guarantees for Olympic Legacy.

Published in:

Entertainment & Sports Law Journal, 2011, v. 9, n. 1, p. 1, doi. 10.16997/eslj.28

By:

Stuart, Stephen A.;
Scassa, Teresa

Publication type:

Article

AMBUSH MARKETING: IS IT DECEITFUL OR A PROBABLE STRATEGIC TACTIC IN THE OLYMPIC GAMES?

Published in:

Marquette Sports Law Review, 2016, v. 27, n. 1, p. 197

By:

HILL, KATELYNN

Publication type:

Article

UNCONSTITUTIONAL HOSTING OF THE SUPER BOWL: ANTI-AMBUSH MARKETING CLEAN ZONES' VIOLATION OF THE FIRST AMENDMENT.

Published in:

Marquette Sports Law Review, 2011, v. 22, n. 1, p. 257

By:

Sliffman, Ari J.

Publication type:

Article

Ambush Marketing in Poland Before the 2012 European Football Championship.

Published in:

Journal of Entrepreneurship, Management & Innovation, 2013, v. 9, n. 1, p. 157, doi. 10.7341/2013919

By:

Gębarowski, Marcin

Publication type:

Article

The Legal Perspective of Ambush Marketing: an Arm Length Study in Indian Scenario.

Published in:

International Journal of Business Insights & Transformation, 2011, v. 4, n. 2, p. 128

By:

Mishra, Pratika;
Mishra, Saurabh

Publication type:

Article

Sponsor, Ambusher, and Other: Consumer Response to Three Strategies.

Published in:

Vikalpa: The Journal for Decision Makers, 2014, v. 39, n. 1, p. 75, doi. 10.1177/0256090920140105

By:

Gupta, Seema;
Maity, Moutusy;
Pandey, Satish C.

Publication type:

Article

Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup.

Published in:

Journal of Global Sport Management, 2018, v. 3, n. 3, p. 266, doi. 10.1080/24704067.2018.1432991

By:

Gee, Sarah;
Thompson, Ashleigh-Jane;
Batty, Rachel J.

Publication type:

Article

From the Chair.

Published in:

Travel Law Quarterly, 2012, v. 4, n. 3, p. 228

By:

Pritchard, Brenda

Publication type:

Article

The evolving sophistication of ambush marketing: A typology of strategies.

Published in:

Thunderbird International Business Review, 2011, v. 53, n. 6, p. 709, doi. 10.1002/tie.20447

By:

Chadwick, Simon;
Burton, Nicholas

Publication type:

Article

Implicit and explicit attitudes to sponsors and ambushers.

Published in:

European Sport Management Quarterly, 2012, v. 12, n. 5, p. 477, doi. 10.1080/16184742.2012.703682

By:

Koenigstorfer, Joerg;
Groeppel-Klein, Andrea

Publication type:

Article

Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation.

Published in:

Journal of Sport Management, 2016, v. 30, n. 5, p. 473, doi. 10.1123/jsm.2015-0205

By:

Ellis, Dana L.;
Parent, Milena M.;
Seguin, Benoit

Publication type:

Article

Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis.

Published in:

Journal of Sport Management, 2015, v. 29, n. 2, p. 155, doi. 10.1123/JSM.2013-0292

By:

O'Reilly, Norm;
Huybers, Twan

Publication type:

Article

What Drives Ambush Marketer Misidentification?

Published in:

Journal of Sport Management, 2015, v. 29, n. 2, p. 137, doi. 10.1123/JSM.2014-0122

By:

Wolfsteiner, Elisabeth;
Grohs, Reinhard;
Wagner, Udo

Publication type:

Article

Sponsorship-Linked Marketing: Introduction to Topics.

Published in:

Journal of Sport Management, 2015, v. 29, n. 2, p. 133, doi. 10.1123/JSM.2015-0055

By:

Cornwell, T. Bettina;
Dae Hee Kwak

Publication type:

Article

Ambush Marketing and the Right of Association: Clamping Down on References to That Big Event With All the Athletes in a Couple of Years.

Published in:

Journal of Sport Management, 2011, v. 25, n. 4, p. 354, doi. 10.1123/jsm.25.4.354

By:

Scassa, Teresa

Publication type:

Article

Laying the law down on ambush marketing.

Published in:

2011

By:

Sutherden, Andy

Publication type:

Opinion

Ambush marketing, the Olympic and Paralympic Marks Act and Canadian national sports organisations: Awareness, perceptions and impacts.

Published in:

Journal of Sponsorship, 2011, v. 4, n. 3, p. 253

By:

Ellis, Dana;
Gauthier, Marie-Ève;
Séguin, Benoit

Publication type:

Article

Ambush marketing and the Olympics 2012.

Published in:

Journal of Sponsorship, 2011, v. 4, n. 3, p. 245

By:

Palomba, Marina

Publication type:

Article

Fighting for what is left of exclusivity: Strategies to protect the exclusivity of sponsors in the sports industry.

Published in:

Journal of Sponsorship, 2010, v. 3, n. 4, p. 379

By:

Chase, Christopher R.;
Kurnit, Rick

Publication type:

Article

SPECIAL LEGISLATION FOR OLYMPIC GAMES: IS THERE A SOUND JUSTIFICATION?

Published in:

International Sports Law Review Pandektis, 2015, v. 11, n. 1/2, p. 530

By:

Lingling Wei;
Erickson, Kris

Publication type:

Article

AMBUSH MARKETING: THE ADDED-VALUE OF EVENT-SPECIFIC LEGISLATIONS.

Published in:

International Sports Law Review Pandektis, 2013, v. 10, n. 1/2, p. 189

By:

Alexandrakis, Vagelis

Publication type:

Article

THE FIGHT AGAINST AMBUSH MARKETING AND LONDON 20 1 2 : How has this phenomenon dealt with by the UK legislation and what's the role of the EU legislation?

Published in:

International Sports Law Review Pandektis, 2009, v. 8, n. 1/2, p. 156

By:

Alexandrakis, Vagelis

Publication type:

Article

CLASSIFICATION OF AMBUSH MARKETING METHODS IN SPORT - EVIDENCE FROM THE 2012 UEFA EUROPEAN CHAMPIONSHIP.

Published in:

International Journal of Contemporary Management, 2016, v. 15, n. 1, p. 131, doi. 10.4467/24498939IJCM.16.007.4840

By:

Piątkowska, Monika;
Gocłowska, Sylwia

Publication type:

Article

MARKETING WARFARE: A CASE STUDY FROM THE 2008 BEIJING OLYMPICS.

Published in:

International Journal of Business & Public Administration, 2012, v. 9, n. 2, p. 11

By:

Marber, Allen;
Wellen, Paul M.;
Wurtz, Michael;
Xiaoke Yi

Publication type:

Article

Bavarian Blondes Don't Need a Visa: A Comparative Law Analysis of Ambush Marketing.

Published in:

Tulane Journal of International & Comparative Law, 2012, v. 21, n. 1, p. 1

By:

Berger-Walliser, Gerlinde;
Williams, Melanie Stallings;
Walliser, Björn;
Bender, Mark

Publication type:

Article

Athletes as ambush marketers? An examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games.

Published in:

European Sport Management Quarterly, 2021, v. 21, n. 1, p. 116, doi. 10.1080/16184742.2020.1725091

By:

Geurin, Andrea N.;
McNary, Erin L.

Publication type:

Article

THE LEGAL ASPECTS OF AMBUSH MARKETING.

Published in:

Collected Papers of the Faculty of Law in Split / Zbornik Radova Pravnog Fakulteta u Splitu, 2019, v. 56, n. 2, p. 271, doi. 10.31141/zrpfs.2019.56.132.271

By:

Jagodic, Tone;
Mateša, Zlatko

Publication type:

Article