Works matching DE "AMBUSH marketing"
Results: 58
From the Chair.
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- Travel Law Quarterly, 2012, v. 4, n. 3, p. 228
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- Article
The Legal Perspective of Ambush Marketing: an Arm Length Study in Indian Scenario.
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- International Journal of Business Insights & Transformation, 2011, v. 4, n. 2, p. 128
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- Article
Tobacco advertising through French TV in 2005: frequent illicit broadcasting; its impact on teenagers and young adults.
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- Journal of Public Health, 2010, v. 32, n. 2, p. 184, doi. 10.1093/pubmed/fdp101
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- Article
Consumer Attitudes toward Sponsors' Counterambush Marketing Ads.
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- Psychology & Marketing, 2017, v. 34, n. 6, p. 631, doi. 10.1002/mar.21011
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- Article
Memory Effects of Different Relational Links between Brands and Sponsored Events.
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- Psychology & Marketing, 2015, v. 32, n. 10, p. 1031, doi. 10.1002/mar.20841
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- Article
Sponsor, Ambusher, and Other: Consumer Response to Three Strategies.
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- Vikalpa: The Journal for Decision Makers, 2014, v. 39, n. 1, p. 75, doi. 10.1177/0256090920140105
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- Article
Ambush Marketing in Poland Before the 2012 European Football Championship.
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- Journal of Entrepreneurship, Management & Innovation, 2013, v. 9, n. 1, p. 157, doi. 10.7341/2013919
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- Publication type:
- Article
Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 47, doi. 10.32731/SMQ.321.032023.04
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- Article
Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 18, doi. 10.32731/SMQ.321.032023.02
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- Publication type:
- Article
An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario.
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- Sport Marketing Quarterly, 2018, v. 27, n. 3, p. 145, doi. 10.32731/smq.273.092018.01
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- Publication type:
- Article
The Evolution of Media Reporting of Ambush Marketing.
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- Sport Marketing Quarterly, 2018, v. 27, n. 1, p. 18, doi. 10.32731/smq.271.032018.02
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- Publication type:
- Article
The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes.
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- Sport Marketing Quarterly, 2012, v. 21, n. 1, p. 43
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- Publication type:
- Article
Sport Participant Attitudes Toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners.
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- Sport Marketing Quarterly, 2012, v. 21, n. 1, p. 7
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- Publication type:
- Article
Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation.
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- Journal of Sport Management, 2016, v. 30, n. 5, p. 473, doi. 10.1123/jsm.2015-0205
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- Publication type:
- Article
Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis.
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 155, doi. 10.1123/JSM.2013-0292
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- Publication type:
- Article
What Drives Ambush Marketer Misidentification?
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 137, doi. 10.1123/JSM.2014-0122
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- Publication type:
- Article
Sponsorship-Linked Marketing: Introduction to Topics.
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 133, doi. 10.1123/JSM.2015-0055
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- Publication type:
- Article
Ambush Marketing and the Right of Association: Clamping Down on References to That Big Event With All the Athletes in a Couple of Years.
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- Journal of Sport Management, 2011, v. 25, n. 4, p. 354, doi. 10.1123/jsm.25.4.354
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- Publication type:
- Article
Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup.
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- Journal of Global Sport Management, 2018, v. 3, n. 3, p. 266, doi. 10.1080/24704067.2018.1432991
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- Article
The London Olympics 2012: what advertisers should watch.
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- International Journal of Advertising, 2012, v. 31, n. 3, p. 459, doi. 10.2501/IJA-31-3-459-464
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- Publication type:
- Article
Event-related advertising and the special case of sponsorship-linked advertising.
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- International Journal of Advertising, 2012, v. 31, n. 1, p. 15, doi. 10.2501/IJA-31-1-15-37
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- Publication type:
- Article
Socially responsible attitudes of consumers as a determinant of creating product value in the sporting events market.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 2984, doi. 10.7752/jpes.2020.s5405
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- Publication type:
- Article
Rights in sports sponsorship.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 2918, doi. 10.7752/jpes.2020.s5396
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- Publication type:
- Article
Sports sponsoring in cooperative banks -terms, scope and goals based on the example of cooperative bank in Torun.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 2892, doi. 10.7752/jpes.2020.s5392
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- Publication type:
- Article
Ambush marketing and RTM as a dangers for sport organisations.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 1130, doi. 10.7752/jpes.2020.s2157
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- Publication type:
- Article
FACE AU DEVELOPPEMENT DE L'AMBUSH MARKETING, LA RÉPONSE MARKETING COMME COMPLÉMENT À L'APPROCHE JURIDIQUE ?
- Published in:
- Revue Française du Marketing, 2013, n. 242, p. 45
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- Publication type:
- Article
MARKETING WARFARE: A CASE STUDY FROM THE 2008 BEIJING OLYMPICS.
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- International Journal of Business & Public Administration, 2012, v. 9, n. 2, p. 11
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- Publication type:
- Article
The evolving sophistication of ambush marketing: A typology of strategies.
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- Thunderbird International Business Review, 2011, v. 53, n. 6, p. 709, doi. 10.1002/tie.20447
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- Publication type:
- Article
When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition.
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- Journal of Marketing Management, 2017, v. 33, n. 15/16, p. 1256, doi. 10.1080/0267257X.2017.1372506
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- Publication type:
- Article
The dark side of marketing: introduction to the special issue.
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- Journal of Marketing Management, 2017, v. 33, n. 15/16, p. 1231, doi. 10.1080/0267257X.2017.1382188
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- Publication type:
- Article
Laying the law down on ambush marketing.
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- 2011
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- Publication type:
- Opinion
Ambush marketing, the Olympic and Paralympic Marks Act and Canadian national sports organisations: Awareness, perceptions and impacts.
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- Journal of Sponsorship, 2011, v. 4, n. 3, p. 253
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- Publication type:
- Article
Ambush marketing and the Olympics 2012.
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- Journal of Sponsorship, 2011, v. 4, n. 3, p. 245
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- Publication type:
- Article
Fighting for what is left of exclusivity: Strategies to protect the exclusivity of sponsors in the sports industry.
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- Journal of Sponsorship, 2010, v. 3, n. 4, p. 379
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- Article
PREPARE FOR THE AMBUSH!
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- Marketing Health Services, 2011, v. 31, n. 2, p. 24
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- Article
The Olympics, transnational law and legal transplants: the International Olympic Committee, ambush marketing and ticket touting.
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- Legal Studies, 2016, v. 36, n. 1, p. 93, doi. 10.1111/lest.12095
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- Publication type:
- Article
Ambush Marketing - Need for Legislation in India.
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- Journal of Intellectual Property Rights, 2010, v. 15, n. 6, p. 455
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- Publication type:
- Article
CLASSIFICATION OF AMBUSH MARKETING METHODS IN SPORT - EVIDENCE FROM THE 2012 UEFA EUROPEAN CHAMPIONSHIP.
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- International Journal of Contemporary Management, 2016, v. 15, n. 1, p. 131, doi. 10.4467/24498939IJCM.16.007.4840
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- Publication type:
- Article
THE LEGAL ASPECTS OF AMBUSH MARKETING.
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- Collected Papers of the Faculty of Law in Split / Zbornik Radova Pravnog Fakulteta u Splitu, 2019, v. 56, n. 2, p. 271, doi. 10.31141/zrpfs.2019.56.132.271
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- Publication type:
- Article
Bavarian Blondes Don't Need a Visa: A Comparative Law Analysis of Ambush Marketing.
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- Tulane Journal of International & Comparative Law, 2012, v. 21, n. 1, p. 1
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- Publication type:
- Article
Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals.
- Published in:
- Sport Management Review, 2020, v. 23, n. 3, p. 401, doi. 10.1016/j.smr.2019.02.002
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- Publication type:
- Article
Consumer attitudes towards ambush marketing.
- Published in:
- Sport Management Review, 2015, v. 18, n. 2, p. 280, doi. 10.1016/j.smr.2014.07.001
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- Publication type:
- Article
Framing ambush marketing as a legal issue: An Olympic perspective.
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- Sport Management Review, 2011, v. 14, n. 3, p. 297, doi. 10.1016/j.smr.2011.02.002
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- Publication type:
- Article
Responses of Chinese Laws to Ambush Marketing.
- Published in:
- Asian Journal of Law & Economics, 2018, v. 9, n. 2, p. 1, doi. 10.1515/ajle-2017-0015
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- Publication type:
- Article
Defining the indefinable: Legislating for "ambush marketing".
- Published in:
- 2020
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- Publication type:
- Editorial
Ambush marketing in major sports events: war minus the shooting?
- Published in:
- Journal of Intellectual Property Law & Practice, 2015, v. 10, n. 7, p. 536, doi. 10.1093/jiplp/jpv082
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- Publication type:
- Article
Who ambushed whom at London 2012? Lessons for the Rio 2016 organizing committee for the Olympic Games.
- Published in:
- 2013
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- Publication type:
- Book Review
Artful manoeuvring – all in good sport?
- Published in:
- 2013
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- Publication type:
- Book Review
Predicting the Future for Rio 2016: Legal Issues in Sponsorship, Ambush Marketing, and Social Media.
- Published in:
- Entertainment & Sports Law Journal, 2016, v. 14, p. 1, doi. 10.16997/eslj.199
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- Publication type:
- Article
Dirty Trix at Euro 2008: Brand Protection, Ambush Marketing and Intellectual Property Theft at the European Football Championships.
- Published in:
- Entertainment & Sports Law Journal, 2012, v. 10, p. 1
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- Publication type:
- Article