Works matching DE "AMBIGUITY in advertising"
Results: 14
How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations.
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- Journal of Consumer Research, 1994, v. 21, n. 1, p. 190, doi. 10.1086/209392
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- Article
INFLUENCE OF ENGLISH FOOD ADVERTISEMENTS BASED ON PHONOLOGICAL AMBIGUITY AND SEMANTIC VAGUENESS AND WAYS TO TRANSLATE INTO CHINESE.
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- Carpathian Journal of Food Science & Technology, 2015, v. 7, n. 1, p. 78
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- Article
EXAMINING THE IMPACT OF KEYWORD AMBIGUITY ON SEARCH ADVERTISING PERFORMANCE: A TOPIC MODEL APPROACH.
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- MIS Quarterly, 2018, v. 42, n. 3, p. 805, doi. 10.25300/MISQ/2018/14042
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- Article
Support superiority claims with taste tests.
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- Marketing Research, 1996, v. 8, n. 1, p. 52
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- Article
Mujer, publicidad y consumo en España. Una aproximación diacrónica.
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- Revista Anagramas, 2011, v. 9, n. 18, p. 83
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- Article
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 100
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- Article
Deception in Advertising: A Conceptual Approach.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 40, doi. 10.2307/1250801
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- Article
The Dilemma of Creative Advertising.
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- Journal of Marketing, 1960, v. 25, n. 2, p. 1, doi. 10.2307/1248603
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- Article
Processing Ambiguous Social Identity: Disclosure of Identity and Phenotypic Prototypicality Affect Processing and Evaluation of Persuasive Messages.
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- Journal of Communication, 2020, v. 70, n. 5, p. 693, doi. 10.1093/joc/jqaa024
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- Article
The Persuasive Effect of Volunteering Negative Information in Advertising.
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- International Journal of Advertising, 1987, v. 6, n. 3, p. 237, doi. 10.1080/02650487.1987.11107022
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- Article
Punishing Politeness: The Role of Language in Promoting Brand Trust.
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- Journal of Business Ethics, 2020, v. 164, n. 1, p. 39, doi. 10.1007/s10551-018-4060-6
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- Article
Ideological Ambiguity and Split Ticket Voting.
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- Political Research Quarterly, 2007, v. 60, n. 4, p. 722, doi. 10.1177/1065912907306761
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- Article
Getting Clipped: Denial and Masculinity Politics in the 2002 US Senate Race in Montana.
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- 2010
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- Essay
Interpretation of Highly Visual 'Open' Advertisements in Dutch Magazines.
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- Journal of Visual Literacy, 2012, v. 31, n. 1, p. 23, doi. 10.1080/23796529.2012.11674693
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- Article