Support superiority claims with taste tests.
- Published in:
- Marketing Research, 1996, v. 8, n. 1, p. 52
- By:
- Publication type:
- Article
Works matching DE "AMBIGUITY in advertising"
Results: 14
1
2
EXAMINING THE IMPACT OF KEYWORD AMBIGUITY ON SEARCH ADVERTISING PERFORMANCE: A TOPIC MODEL APPROACH.
- Published in:
- MIS Quarterly, 2018, v. 42, n. 3, p. 805, doi. 10.25300/MISQ/2018/14042
- By:
- Publication type:
- Article
3
How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations.
- Published in:
- Journal of Consumer Research, 1994, v. 21, n. 1, p. 190, doi. 10.1086/209392
- By:
- Publication type:
- Article
4
Processing Ambiguous Social Identity: Disclosure of Identity and Phenotypic Prototypicality Affect Processing and Evaluation of Persuasive Messages.
- Published in:
- Journal of Communication, 2020, v. 70, n. 5, p. 693, doi. 10.1093/joc/jqaa024
- By:
- Publication type:
- Article
5
Interpretation of Highly Visual 'Open' Advertisements in Dutch Magazines.
- Published in:
- Journal of Visual Literacy, 2012, v. 31, n. 1, p. 23, doi. 10.1080/23796529.2012.11674693
- By:
- Publication type:
- Article
6
INFLUENCE OF ENGLISH FOOD ADVERTISEMENTS BASED ON PHONOLOGICAL AMBIGUITY AND SEMANTIC VAGUENESS AND WAYS TO TRANSLATE INTO CHINESE.
- Published in:
- Carpathian Journal of Food Science & Technology, 2015, v. 7, n. 1, p. 78
- By:
- Publication type:
- Article
7
Getting Clipped: Denial and Masculinity Politics in the 2002 US Senate Race in Montana.
- Published in:
- 2010
- By:
- Publication type:
- Essay
8
Ideological Ambiguity and Split Ticket Voting.
- Published in:
- Political Research Quarterly, 2007, v. 60, n. 4, p. 722, doi. 10.1177/1065912907306761
- By:
- Publication type:
- Article
9
V. REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 100
- Publication type:
- Article
10
Deception in Advertising: A Conceptual Approach.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 40, doi. 10.2307/1250801
- By:
- Publication type:
- Article
11
The Dilemma of Creative Advertising.
- Published in:
- Journal of Marketing, 1960, v. 25, n. 2, p. 1, doi. 10.2307/1248603
- By:
- Publication type:
- Article
12
The Persuasive Effect of Volunteering Negative Information in Advertising.
- Published in:
- International Journal of Advertising, 1987, v. 6, n. 3, p. 237, doi. 10.1080/02650487.1987.11107022
- By:
- Publication type:
- Article
13
Punishing Politeness: The Role of Language in Promoting Brand Trust.
- Published in:
- Journal of Business Ethics, 2020, v. 164, n. 1, p. 39, doi. 10.1007/s10551-018-4060-6
- By:
- Publication type:
- Article
14
Mujer, publicidad y consumo en España. Una aproximación diacrónica.
- Published in:
- Revista Anagramas, 2011, v. 9, n. 18, p. 83
- By:
- Publication type:
- Article