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DYNAMIC MANAGEMENT IN MARKETING.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
Alpha Kappa Psi Foundation Award for 1964.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 1, p. 64, doi. 10.1177/002224296502900114
- Publication type:
- Article
INDUSTRIAL MARKETING.
- Published in:
- 1962
- By:
- Publication type:
- Book Review
MARKETING.
- Published in:
- 1941
- By:
- Publication type:
- Book Review