Works matching DE "AFRICAN American consumers"
Results: 58
5 Things PR Pros Can Learn From #BlackTwitter.
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- Public Relations Tactics, 2015, v. 22, n. 11, p. 13
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- Publication type:
- Article
The Role of Normative Political Ideology in Consumer Behavior.
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- Journal of Consumer Research, 2004, v. 31, n. 3, p. 511, doi. 10.1086/425086
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- Publication type:
- Article
Culture and Consumer Ethics.
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- Journal of Business Ethics, 2012, v. 108, n. 2, p. 201, doi. 10.1007/s10551-011-1070-z
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- Publication type:
- Article
Advertising in Black Magazines: Do Advertisements Reflect African American Consumer Behavior?
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- Services Marketing Quarterly, 2005, v. 27, n. 2, p. 65, doi. 10.1300/J396v27n02_05
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- Publication type:
- Article
A Content Analysis of the Portrayal of Blacks in Trade Publication Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 67, doi. 10.1080/10641734.1992.10504981
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- Publication type:
- Article
For the Records.
- Published in:
- 2011
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- Publication type:
- Essay
Multicultural research.
- Published in:
- 2008
- Publication type:
- Excerpt
The Pet Milk Company "Happy Family" Advertising Campaign.
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- Journalism History, 2014, v. 40, n. 2, p. 70, doi. 10.1080/00947679.2014.12062933
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- Publication type:
- Article
Consumer Racial Profiling and Perceived Victimization: A Phone Survey of Philadelphia Area Residents.
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- American Journal of Criminal Justice, 2007, v. 32, n. 1/2, p. 1, doi. 10.1007/s12103-007-9019-6
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- Publication type:
- Article
Marketing Financial Services to the African-American Consumer: A COMPARATIVE ANALYSIS OF INVESTMENT PORTFOLIO COMPOSITION.
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- California Management Review, 2002, v. 44, n. 4, p. 39, doi. 10.2307/41166142
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- Publication type:
- Article
Negro Market--Fact or Fiction?
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- California Management Review, 1971, v. 14, n. 1, p. 71, doi. 10.2307/41164368
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- Publication type:
- Article
Consumption Behavior Across Ethnic Categories.
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- California Management Review, 1971, v. 14, n. 1, p. 65, doi. 10.2307/41164367
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- Publication type:
- Article
How Can You Activate 'Incongruence' in 'Customized Communications' Through African-American Stereotypes? Measuring 'Customized Communication Incongruity' in Advertising.
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- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 83
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- Publication type:
- Article
MULTICULTURAL MARKETING AND CONSUMER WELL-BEING IN UNDERSERVED HISPANIC NEIGHBORHOODS.
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- International Journal of Social Health Information Management, 2012, v. 5, n. 11, p. 18
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- Publication type:
- Article
The Florida Classic: Performing African-American Community.
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- Advances in Consumer Research, 1998, v. 25, n. 1, p. 578
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- Publication type:
- Article
Ella's Elephants and the Three Blind White Guys.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 109
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- Publication type:
- Article
The Marketing Dilemma of Negroes.
- Published in:
- 1965
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- Publication type:
- Industry Overview
2. SELLING-PERSONAL.
- Published in:
- 1952
- By:
- Publication type:
- Abstract
22. GENERAL MARKET STATISTICS.
- Published in:
- 1948
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- Publication type:
- Abstract
SOME ASPECTS OF THE NEGRO MARKET.
- Published in:
- Journal of Marketing, 1947, v. 11, n. 4, p. 399, doi. 10.2307/1246281
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- Publication type:
- Article
THE NEGRO MARKET TODAY AND POSTWAR.
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- Journal of Marketing, 1945, v. 10, n. 1, p. 68, doi. 10.2307/1245340
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- Publication type:
- Article
The Marketing of Vices to Black Consumers.
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- Business & Society Review (00453609), 1987, n. 62
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- Publication type:
- Article
The Black Economic Giant Flexes Its Mighty Muscles.
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- Business & Society Review (00453609), 1985, n. 53
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- Publication type:
- Article
Effects of Race and Ethnic Identity on Audience Evaluation of HIV Public Service Announcements.
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- Howard Journal of Communications, 2008, v. 19, n. 1, p. 44, doi. 10.1080/10646170701802019
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- Publication type:
- Article
MOBILE MARKETING AND GENERATION Y AFRICAN-AMERICAN MOBILE CONSUMERS: THE ISSUES AND OPPORTUNITIES.
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- International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 62
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- Publication type:
- Article
The Forgotten Fifteen Million: Black Radio, the "Negro Market" and the Civil Rights Movement.
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- Radical History Review, 2000, n. 76, p. 115, doi. 10.1215/01636545-2000-76-115
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- Publication type:
- Article
PERCEPTION OF FANTASY IS NOT ALWAYS THE REALITY: AN EXPLORATORY EXAMINATION INTO BLACKS' LACK OF PARTICIPATION IN FANTASY SPORTS.
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- International Journal of Sport Management, 2013, v. 14, n. 1, p. 81
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- Publication type:
- Article
African-American consumerism: An exploratory analysis and classification.
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- American Business Review, 1999, v. 17, n. 1, p. 113
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- Publication type:
- Article
Alcohol and Tobacco Advertising in Black and General Audience Newspapers: Targeting with Message Cues?
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- Journal of Health Communication, 2011, v. 16, n. 6, p. 566, doi. 10.1080/10810730.2011.551990
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- Publication type:
- Article
To Choose (Not) to Eat Healthy: Social Norms, Self-affirmation, and Food Choice.
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- Psychology & Marketing, 2016, v. 33, n. 8, p. 595, doi. 10.1002/mar.20902
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- Publication type:
- Article
The $30 Billion Negro (Book).
- Published in:
- 1969
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- Publication type:
- Book Review
Consumers' Level of Prejudice and Response to Black Models in Advertisements.
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- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 341, doi. 10.2307/3150708
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- Publication type:
- Article
The Ghetto Marketing Life Cycle: A Case of Underachievement.
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- Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 20, doi. 10.2307/3150397
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- Publication type:
- Article
Advertising in Black and White.
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- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 149, doi. 10.2307/3149947
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- Publication type:
- Article
The Appeal of Buying Black.
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- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 141, doi. 10.2307/3149946
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- Publication type:
- Article
African American Consumers' Evaluations of Ethnically Primed Advertisements.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 1, p. 94, doi. 10.1080/00913367.2015.1083919
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- Publication type:
- Article
The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 3, p. 25, doi. 10.1080/00913367.1999.10673587
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- Publication type:
- Article
The Influence of Consumer Socialization Variables on Attitude Toward Advertising: A Comparison of African-Americans and Caucasians.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 3, p. 13, doi. 10.1080/00913367.1999.10673586
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- Publication type:
- Article
Re-Conceptualizing Client Assistance Programs Using Culturally Sensitive Logic Models.
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- Journal of Rehabilitation Administration, 2015, v. 39, n. 1, p. 3
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- Publication type:
- Article
Commerce in Color: Race, Consumer Culture, and American Literature, 1893-1933.
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- 2009
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- Publication type:
- Book Review
Racial differences in restaurant tipping: A labour process perspective.
- Published in:
- Service Industries Journal, 2009, v. 29, n. 8, p. 1053, doi. 10.1080/02642060902764343
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- Publication type:
- Article
White response to potentially discriminatory actions in a services setting.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 2, p. 188, doi. 10.1002/mar.20386
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- Publication type:
- Article
Cross-Cultural Consumer Socialization: An Exploratory Study of Socialization Influences across Three Ethnic Groups.
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- Psychology & Marketing, 2003, v. 20, n. 10, p. 867, doi. 10.1002/mar.10100
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- Publication type:
- Article
Immigrant Retail Entrepreneurship and Urban Black Population Size in the Late Nineteenth-Century United States.
- Published in:
- Sociological Focus, 2018, v. 51, n. 1, p. 69, doi. 10.1080/00380237.2017.1341232
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- Publication type:
- Article
Sold Down Tobacco Road.
- Published in:
- American Journal of Public Health, 2002, v. 92, n. 7, p. 1091
- Publication type:
- Article
Comment.
- Published in:
- 1991
- By:
- Publication type:
- Abstract
Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers.
- Published in:
- Journal of International Consumer Marketing, 2010, v. 22, n. 3, p. 259, doi. 10.1080/08961531003751165
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- Publication type:
- Article
Social Class Differences in the Apparel Purchase Behavior of Single, Professional, Black Women.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 1, p. 25, doi. 10.1007/BF02721819
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- Publication type:
- Article
Factors Associated With Electronic Banking Adoption.
- Published in:
- Journal of Financial Counseling & Planning, 2020, v. 31, n. 1, p. 101, doi. 10.1891/JFCP-18-00079
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- Publication type:
- Article
The broadband digital divide and the benefits of mobile broadband for minorities.
- Published in:
- Journal of Economic Inequality, 2015, v. 13, n. 3, p. 373, doi. 10.1007/s10888-015-9296-0
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- Publication type:
- Article