The Affinity Credit Card Relationship: Can it Really be Mutually Beneficial?
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 7, p. 603, doi. 10.1362/026725799785037049
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- Publication type:
- Article
Works matching DE "AFFINITY credit cards"
Results: 7
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Relationship Marketing: The Case of the University Alumni Affinity Credit Card.
- Published in:
- Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 189, doi. 10.1080/0267257X.1996.9964408
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- Publication type:
- Article
3
Charity Affinity Credit Cards--Marketing Synergy for Both Card Issuers and Charities?
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- Journal of Marketing Management, 1993, v. 9, n. 3, p. 301, doi. 10.1080/0267257X.1993.9964240
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- Article
4
IDA affinity schemes.
- Published in:
- Journal of the Irish Dental Association, 2017, v. 63, n. 3, p. 130
- Publication type:
- Article
5
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 83, doi. 10.1016/j.intmar.2012.10.003
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- Article
6
Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes.
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- Sport Marketing Quarterly, 2006, v. 15, n. 3, p. 138
- Publication type:
- Article
7
Children's Construction of Identity in Virtual Play Worlds -- A Classroom Perspective.
- Published in:
- Language & Literacy: A Canadian Educational E-Journal, 2013, v. 15, n. 1, p. 58, doi. 10.20360/G2V01M
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- Publication type:
- Article