Works matching DE "ADVERTISING-to-sales ratio"

Results: 48

The Economics of Advertising: Where's the Data?

Published in:

Review of Industrial Organization, 1995, v. 10, n. 6, p. 675, doi. 10.1007/BF01024301

By:

Rogers, Richard T.;
Tokle, Robert J.

Publication type:

Article

The Long Run, Causality, and Forecasting in the Advertising--Sales Relationship.

Published in:

Journal of Forecasting, 1994, v. 13, n. 7, p. 601, doi. 10.1002/for.3980130704

By:

Zanias, George P.

Publication type:

Article

Identifying the Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese: A Two-Step Panel Data Approach.

Published in:

Journal of Agricultural & Resource Economics, 2002, v. 27, n. 1, p. 165

By:

Schmit, Todd M.;
Diansheng Dong;
Chanjin Chung;
Kaiser, Harry M.;
Gould, Brian W.

Publication type:

Article

AN EMPIRICAL ANALYSIS OF THE OPTIMAL ADVERTISING POLICY.

Published in:

Management Science, 1977, v. 23, n. 10, p. 1037, doi. 10.1287/mnsc.23.10.1037

By:

Horsky, Dan

Publication type:

Article

ESTIMATING DYNAMIC EFFECTS OF MARKET COMMUNICATIONS EXPENDITURES .

Published in:

Management Science, 1972, v. 18, n. 10, p. B-485, doi. 10.1287/mnsc.18.10.B485

By:

Montgomery, David B.;
Silk, Alvin J.

Publication type:

Article

OPTIMAL ADVERTISING EXPENDITURE.

Published in:

Management Science, 1971, v. 18, n. 4, p. P-64, doi. 10.1287/mnsc.18.4.P64

By:

Sasieni, Maurice W.

Publication type:

Article

AN OPTIMUM GEOGRAPHICAL DISTRIBUTION OF PUBLICITY EXPENDITURE IN A PRIVATE ORGANISATION.

Published in:

Management Science, 1956, v. 2, n. 4, p. 337, doi. 10.1287/mnsc.2.4.337

By:

Zentler, A.P.;
Ryde, Dorothy

Publication type:

Article

EFFECTIVENESS OF ADVERTISING IN DIFFERENT MEDIA.

Published in:

Journal of Advertising, 2006, v. 35, n. 2, p. 111, doi. 10.1080/00913367.2006.10639233

By:

Dertouzos, James N.;
Garber, Steven

Publication type:

Article

ESTIMATING CONFIDENCE BOUNDS FOR ADVERTISING EFFECT DURATION INTERVALS.

Published in:

Journal of Advertising, 2006, v. 35, n. 2, p. 33, doi. 10.1080/00913367.2006.10639234

By:

Franses, Philip Hans;
Vroomen, Bjørn

Publication type:

Article

REJOINDER.

Published in:

Journal of Advertising, 1975, v. 4, n. 1, p. 39, doi. 10.1080/00913367.1975.10672573

By:

Barksdale, Hiram C.;
Hilliard, Jimmy E.;
Guffey Jr., Hugh J.

Publication type:

Article

CRITIQUE.

Published in:

Journal of Advertising, 1975, v. 4, n. 1, p. 39, doi. 10.1080/00913367.1975.10672572

By:

Permut, Steven E.

Publication type:

Article

NOTES ON THE JOURNAL OF INDUSTRIAL ECONOMICS WEBSITE: AN INTRODUCTION TO THE 1999 ADVERTISING AND INDUSTRY SURVEY.

Published in:

Journal of Industrial Economics, 2001, v. 49, n. 1, p. 111, doi. 10.1111/1467-6451.00141

By:

Paton, David;
Conant, Neil

Publication type:

Article

MARKET-STRUCTURE DETERMINANTS OF NATIONAL BRAND-PRIVATE LABEL PRICE.

Published in:

Journal of Industrial Economics, 1992, v. 40, n. 2, p. 157, doi. 10.2307/2950507

By:

Connor, John M.;
Peterson, Everett B.

Publication type:

Article

ADVERTISING SECRECY, CREATING POWER IN ANCIENT MESOPOTAMIA: HOW SCHOLARS USED SECRECY IN SCRIBAL EDUCATION TO BOLSTER AND PERPETUATE THEIR SOCIAL PRESTIGE AND POWER.

Published in:

Antiguo Oriente, 2013, v. 11, p. 13

By:

LENZI, ALAN

Publication type:

Article

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 468, doi. 10.1177/0022243720907578

By:

Kolsarici, Ceren;
Vakratsas, Demetrios;
Naik, Prasad A.

Publication type:

Article

A MICROMODELING APPROACH TO INVESTIGATE THE ADVERTISING-SALES RELATIONSHIP.

Published in:

Management Science, 1981, v. 27, n. 9, p. 988, doi. 10.1287/mnsc.27.9.988

By:

Blattberg, Robert C.;
Jeuland, Abel P.

Publication type:

Article

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle.

Published in:

Journal of Marketing, 2013, v. 77, n. 4, p. 49, doi. 10.1509/jm.12.0052

By:

Biswas, Abhijit;
Bhowmick, Sandeep;
Guha, Abhijit;
Grewal, Dhruv

Publication type:

Article

Reasons for Market Evolution and Budgeting Implications.

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 15, doi. 10.1509/jmkg.72.5.015

By:

Wang, Fang;
Zhang, Xiao-Ping (Steven)

Publication type:

Article

Advertising and Industry Sales: An Empirical Study of the West German Cigarette Market.

Published in:

Journal of Marketing, 1985, v. 49, n. 4, p. 92, doi. 10.1177/002224298504900408

By:

Leeflang, Peter S. H.;
Reuijl, Jan C.

Publication type:

Article

Applying on Advertising-Sales Relationship Model to Product Fields.

Published in:

Journal of Marketing, 1965, v. 29, n. 4, p. 16, doi. 10.2307/1249696

By:

Kudisch, Leonard

Publication type:

Article

Sales Promotion Effectiveness Can Be Measured.

Published in:

Journal of Marketing, 1963, v. 27, n. 4, p. 69, doi. 10.2307/1248649

By:

Adler, Lee

Publication type:

Article

20. RESEARCH AND RESEARCH TECHNIQUES.

Published in:

1957

By:

Copulsky, William;
Lazer, William;
Kelley, Eugene. J.;
Meyer, Robert E.

Publication type:

Abstract

A TREATMENT OF DISTRIBUTED LAGS IN THE THEORY OF ADVERTISING EXPENDITURE.

Published in:

Journal of Marketing, 1955, v. 20, n. 1, p. 36, doi. 10.2307/1248159

By:

Jastram, Roy W.

Publication type:

Article

The Effects of Musical and Voice "Fit" on Responses to Advertisements.

Published in:

Journal of Applied Social Psychology, 2004, v. 34, n. 8, p. 1675, doi. 10.1111/j.1559-1816.2004.tb02793.x

By:

North, Adrian C.;
Mackenzie, Liam C.;
Law, Ruth M.;
Hargreaves, David J.

Publication type:

Article

The Advertising-to-Sales Ratio along the Brand Life Cycle: a Critical Review.

Published in:

Managerial & Decision Economics, 1986, v. 7, n. 1, p. 43, doi. 10.1002/mde.4090070109

By:

Liebermann, Yehoshua

Publication type:

Article

THE EFFECTIVENESS OF THE USE OF THE BASIC MEANS OF PRODUCTION AND WAYS OF ITS IMPROVEMENT.

Published in:

Education & Science Without Borders, 2014, v. 5, n. 10, p. 7

By:

Akbayev, Erbolsyn T.;
Tishtykbaeva, Arnagul Zh.

Publication type:

Article

Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting.

Published in:

Review of Industrial Organization, 2014, v. 44, n. 2, p. 147, doi. 10.1007/s11151-013-9403-y

By:

Lewis, Randall;
Reiley, David

Publication type:

Article

Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of Two-Factor Model.

Published in:

Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 50, doi. 10.2307/3151776

By:

Rethans, Arno J.;
Swasy, John L.;
Marks, Lawrence J.

Publication type:

Article

How Advertising Affects Sales: Meta-Analysis of Econometric Results.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 65, doi. 10.2307/3151793

By:

Assmus, Gert;
Farley, John U.;
Lehmann, Donald R.

Publication type:

Article

A Reply to Weinberg and Weiss.

Published in:

Journal of Marketing Research (JMR), 1982, v. 19, n. 4, p. 592, doi. 10.2307/3151729

By:

Clarke, Darral G.

Publication type:

Article

On the Econometric Measurement of the Duration of Advertising Effect on Sales.

Published in:

Journal of Marketing Research (JMR), 1982, v. 19, n. 4, p. 585, doi. 10.2307/3151728

By:

Weinberg, Charles B.;
Weiss, Doyle L.

Publication type:

Article

Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands.

Published in:

Journal of Marketing Research (JMR), 1982, v. 19, n. 1, p. 116, doi. 10.2307/3151536

By:

Aaker, David A.;
Carman, James M.;
Jacobson, Robert

Publication type:

Article

The Use of Field Experimental Observations in Estimating Advertising Recall.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 369, doi. 10.2307/3151283

By:

Strong, Edward C.

Publication type:

Article

What Big Agency Men in Europe Think of Copy Testing Methods.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 219, doi. 10.2307/3149764

By:

Boyd Jr., Harper W.;
Ray, Michael L.

Publication type:

Article

Factors Influencing the Relationship Between Buying Plans and Ad Readership.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 40, doi. 10.2307/3149335

By:

Smith, Stewart A.

Publication type:

Article

Transnational Advertising-to-Sales Ratios: Do They Follow the Rules?

Published in:

International Journal of Advertising, 1989, v. 8, n. 4, p. 375, doi. 10.1080/02650487.1989.11107121

By:

Keown, Charles F.;
Synodinos, Nicolaos E.;
Jacobs, Laurence W.;
Worthley, Reginald

Publication type:

Article

Newspaper Classified Advertising: Who Advertises What?

Published in:

International Journal of Advertising, 1986, v. 5, n. 1, p. 83, doi. 10.1080/02650487.1986.11106955

By:

Liebermann, Yehoshua

Publication type:

Article

Advertising Interrelations in an Oligopolistic Market.

Published in:

International Journal of Advertising, 1985, v. 4, n. 4, p. 305, doi. 10.1080/02650487.1985.11106938

By:

Sturgess, Brian;
Wheale, Peter

Publication type:

Article

A New Promotion Mix Appropriation Model.

Published in:

International Journal of Advertising, 1985, v. 4, n. 3, p. 209, doi. 10.1080/02650487.1985.11105064

By:

Abratt, Russell;
van der Westhuizen, Brian I. C.

Publication type:

Article

How to Choose the Optimum Advertising investment.

Published in:

International Journal of Advertising, 1984, v. 3, n. 4, p. 321, doi. 10.1080/02650487.1984.11105031

By:

Simon, Julian L.

Publication type:

Article

The Globalization of Advertising.

Published in:

International Journal of Advertising, 1984, v. 3, n. 3, p. 223, doi. 10.1080/02650487.1984.11105019

By:

Harris, Greg

Publication type:

Article

Is Advertising Budget Planning Changing?

Published in:

International Journal of Advertising, 1984, v. 3, n. 2, p. 149, doi. 10.1080/02650487.1984.11105009

By:

Rabino, Samuel

Publication type:

Article

An Application of Advertising Planning under Inflation.

Published in:

International Journal of Advertising, 1982, v. 1, n. 3, p. 255, doi. 10.1080/02650487.1982.11104856

By:

Kioulafas, K. E.

Publication type:

Article

Advertising/Sales Ratios in the UK, 1969-1980.

Published in:

International Journal of Advertising, 1982, v. 1, n. 1, p. 53, doi. 10.1080/02650487.1982.11104836

By:

Waterson, M. J.

Publication type:

Article

Budget Determination for Highly Advertised Brands.

Published in:

International Journal of Advertising, 1982, v. 1, n. 1, p. 39, doi. 10.1080/02650487.1982.11104834

By:

Doyle, Peter;
Corstjens, Marcel

Publication type:

Article

MARKETING COMPETENCIES OF PUBLISHERS AND AD SALES SUCCESS: AN EMPIRICAL ANALYSIS.

Published in:

Journal of Media Business Studies, 2011, v. 8, n. 1, p. 23, doi. 10.1080/16522354.2011.11073517

By:

Wirtz, Bernd W.;
Pelz, Richard;
Ullrich, Sebastian

Publication type:

Article

Impressum.

Published in:: Umsatzsteuer-Rundschau, 2019, v. 68, n. 16, p. r3, doi. 10.9785/ur-2019-680214
Publication type:: Article

Advertising as an intangible asset: profitability and entry barriers. A comment on Reekie and Bhoyrub.

Published in:

Applied Economics, 1985, v. 17, n. 4, p. 603, doi. 10.1080/13691066.1985.603617

By:

Swales, J. K.

Publication type:

Article