Works matching DE "ADVERTISING spending"

Results: 624

Depoliticizing Transnational Cleavage-Related Issues Through Social Media Advertising: The 2022 Danish Defense Referendum Campaign.

Published in:

Politics & Governance, 2025, v. 13, p. 1, doi. 10.17645/pag.9229

By:

Paulissen, Toine;
Jansen, Lien;
Van Hecke, Steven

Publication type:

Article

THE COMMERCIAL ADVERTISEMENT AND SOCIAL PATHOLOGY.

Published in:

Social Forces, 1926, v. 4, n. 4, p. 812, doi. 10.2307/3004469

By:

Hancock, Gordon B.

Publication type:

Article

ADVERTISING, PROFITS, AND CORPORATE TAXES REVISITED.

Published in:

Review of Economics & Statistics, 1974, v. 56, n. 2, p. 195, doi. 10.2307/1924439

By:

Siegfried, John J.;
Weiss, Leonard W.

Publication type:

Article

A COMPARISON OF ALTERNATIVE OPTIMAL MODELS OF ADVERTISING EXPENDITURES: STOCK ADJUSTMENT VS. CONTROL THEORETIC APPROACHES.

Published in:

Review of Economics & Statistics, 1973, v. 55, n. 2, p. 156, doi. 10.2307/1926990

By:

Tsurumi, Hiroki

Publication type:

Article

How Exporters Grow.

Published in:

Review of Economic Studies, 2024, v. 91, n. 4, p. 2276, doi. 10.1093/restud/rdad070

By:

Fitzgerald, Doireann;
Haller, Stefanie;
Yedid-Levi, Yaniv

Publication type:

Article

Advertising in medical journals.

Published in:

2020

By:

Baber, Rod

Publication type:

Editorial

Vermietung und Verpachtung – Umschuldung eines Fremdwährungsdarlehens.

Published in:: FinanzRundschau, 2021, v. 103, n. 4, p. 180, doi. 10.9785/fr-2021-1030415
Publication type:: Article

DIFFERING DIMENSIONS.

Published in:

Marketing Research, 2004, v. 16, n. 3, p. 8

By:

Ambler, Tim

Publication type:

Article

Crisis in Advertising?

Published in:

Marketing Research, 1992, v. 4, n. 1, p. 39

By:

Stipp, Horst

Publication type:

Article

Life Insurance Buying Decisions: Word-of-Mouth Effects on Thai People.

Published in:

Human Behavior, Development & Society, 2021, v. 22, n. 1, p. 107

By:

Wisankosol, Papitchaya

Publication type:

Article

Витрати на рекламу в соцмережах як об’єкт бухгалтерського обліку та оподаткування.

Published in:

Accounting & Finance / Oblìk ì Fìnansi, 2019, n. 86, p. 11, doi. 10.33146/2307-9878-2019-4(86)-11-18

By:

ЗДИРКО, Н. Г.

Publication type:

Article

Cooperative advertising to induce strategic customers for purchase at the full price.

Published in:

International Transactions in Operational Research, 2019, v. 26, n. 6, p. 2248, doi. 10.1111/itor.12427

By:

Farshbaf‐Geranmayeh, Amir;
Rabbani, Masoud;
Taleizadeh, Ata Allah

Publication type:

Article

Inequality aversion in cooperative advertising in supply chain: an experimental study.

Published in:

International Journal of Production Research, 2022, v. 60, n. 23, p. 7113, doi. 10.1080/00207543.2021.2004465

By:

Li, Yue;
Zhao, Xiaobo;
Xie, Jinxing;
Zhu, Wanshan

Publication type:

Article

Effects of Trade Related Intellectual Property Rights on the research and development expenditure of Indian pharmaceutical industry.

Published in:

Journal of Pharmaceutical Health Services Research, 2014, v. 5, n. 2, p. 89, doi. 10.1111/jphs.12050

By:

Banerjee, Tannista;
Nayak, Arnab

Publication type:

Article

Strategic Responses to Entry in Communications Markets: Evaluating Financial Consequences for Incumbents.

Published in:

Antitrust Bulletin, 2019, v. 64, n. 2, p. 214, doi. 10.1177/0003603X19844629

By:

Majumdar, Sumit K.

Publication type:

Article

Medium, message and advertising effectiveness in the Greek processed meats industry.

Published in:

Applied Economics, 2002, v. 34, n. 14, p. 1757, doi. 10.1080/00036840110118755

By:

Yiannaka, Amalia;
Giannakas, Konstantinos;
Tran, Kien C.

Publication type:

Article

Coordinating traditional media advertising and online advertising in brand marketing.

Published in:

Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945

By:

Kim, Alex Jiyoung;
Balachander, Subramanian

Publication type:

Article

Customer Satisfaction, Advertising Competition, and Platform Performance.

Published in:

Production & Operations Management, 2022, v. 31, n. 4, p. 1576, doi. 10.1111/poms.13632

By:

Yang, Chaolin;
Guo, Liang;
Zhou, Sean X.

Publication type:

Article

Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain.

Published in:

Production & Operations Management, 2021, v. 30, n. 11, p. 3881, doi. 10.1111/poms.13487

By:

Kennedy, Adrian Patrick;
Sethi, Suresh P.;
Siu, Chi Chung;
Yam, Sheung Chi Phillip

Publication type:

Article

Yazılı Reklamda Aldatma Algısı Üzerine Bir ön Çalışma.

Published in:

Cag University Journal of Social Sciences, 2010, v. 7, n. 2, p. 24

By:

Gödelek, Ertuğrul

Publication type:

Article

Inter-Store Externalities and Space Allocation in Shopping Centers.

Published in:

Journal of Real Estate Finance & Economics, 1993, v. 7, n. 1, p. 5, doi. 10.1007/BF01096932

By:

Brueckner, Jan K.

Publication type:

Article

Investors' response to advertising: the role of media.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 15/16, p. 1505, doi. 10.1080/0267257X.2020.1767680

By:

López-Tenorio, Pablo J.;
Romero, Jaime

Publication type:

Article

Investment, Financing Constraints, and Internal Capital Markets: Evidence from the Advertising Expenditures of Multinational Firms.

Published in:

Review of Financial Studies, 2009, v. 22, n. 6, p. 2361, doi. 10.1093/rfs/hhn059

By:

Fee, C. Edward;
Hadlock, Charles J.;
Pierce, Joshua R.

Publication type:

Article

How prices matter in politics: the returns to campaign advertising.

Published in:

Public Choice, 2009, v. 140, n. 3/4, p. 357, doi. 10.1007/s11127-009-9425-z

By:

Stratmann, Thomas

Publication type:

Article

Facebook Follies.

Published in:

CounterPunch, 2012, v. 19, n. 3, p. 1

By:

Baker, Dean

Publication type:

Article

Digital Advertising in the 2022 Midterms.

Published in:

Forum (2194-6183), 2023, v. 21, n. 1, p. 53, doi. 10.1515/for-2023-2006

By:

Fowler, Erika Franklin;
Franz, Michael M.;
Neumann, Markus;
Ridout, Travis N.;
Yao, Jielu

Publication type:

Article

Television Advertising in the 2022 Midterms.

Published in:

Forum (2194-6183), 2023, v. 21, n. 1, p. 27, doi. 10.1515/for-2023-2005

By:

Franz, Michael M.;
Ridout, Travis N.;
Fowler, Erika Franklin

Publication type:

Article

Spending Fast and Furious: Political Advertising in 2020.

Published in:

Forum (2194-6183), 2021, v. 18, n. 4, p. 465, doi. 10.1515/for-2020-2109

By:

Ridout, Travis N.;
Fowler, Erika Franklin;
Franz, Michael M.

Publication type:

Article

Help or Hindrance? Outside Group Advertising Expenditures in House Races.

Published in:

Forum (2194-6183), 2018, v. 16, n. 2, p. 313, doi. 10.1515/for-2018-0023

By:

Baker, Anne E.

Publication type:

Article

Effect of Demonetization on Advertising, Research & Development and Human Resource Intensities and its Impact on Firm's Performance.

Published in:

Vision (09722629), 2024, v. 28, n. 3, p. 361, doi. 10.1177/09722629211042437

By:

Bhattacharyya, Som Sekhar;
Nemana, Praveen

Publication type:

Article

El proceso de administración publicitaria en Chile; investigación a los principales avisadores.

Published in:

Estudios de Administración, 1997, v. 4, n. 1, p. 113

By:

Hidalgo C., Pedro

Publication type:

Article

The Internationalisation of Advertising Services in a Changing Regulatory Environment.

Published in:

Service Industries Journal, 1995, v. 15, n. 3, p. 276, doi. 10.1080/02642069500000035

By:

Daniels, P.W.

Publication type:

Article

The Historical Presidency: I like Ike: The origins of broadcast presidential campaign advertising.

Published in:

Presidential Studies Quarterly, 2024, v. 54, n. 4, p. 523, doi. 10.1111/psq.12880

By:

Endersby, James W.

Publication type:

Article

Technical Note—The Generalized Sethi Advertising Model.

Published in:

Operations Research, 2024, v. 72, n. 4, p. 1526, doi. 10.1287/opre.2021.0717

By:

Kennedy, Adrian P.;
Sethi, Suresh P.;
Siu, Chi Chung;
Yam, Sheung Chi Phillip

Publication type:

Article

Optimizing Advertising Expenditures in a Dynamic Duopoly.

Published in:

Operations Research, 1979, v. 27, n. 4, p. 682, doi. 10.1287/opre.27.4.682

By:

Deal, Kenneth R.

Publication type:

Article

Aggregate Advertising Models: The State of the Art.

Published in:

Operations Research, 1979, v. 27, n. 4, p. 629, doi. 10.1287/opre.27.4.629

By:

Little, John D. C.

Publication type:

Article

ADVERTISING AND THE PROPENSITY TO CONSUME.

Published in:

Oxford Bulletin of Economics & Statistics, 1981, v. 43, n. 3, p. 273, doi. 10.1111/j.1468-0084.1981.mp43003003.x

By:

Metwally, M.M.;
Tamaschke, H.U.

Publication type:

Article

The capital market spillover effect of product market advertising: Evidence from stock price synchronicity.

Published in:

Frontiers of Business Research in China, 2020, v. 14, n. 1, p. 1, doi. 10.1186/s11782-020-00078-2

By:

Chen, Yajie;
Zhong, Qinlin;
Jiang, Fuxiu

Publication type:

Article

Expansion of the core business of traditional media companies in Spain through SVOD services.

Published in:

Communication & Society, 2022, v. 35, n. 1, p. 163, doi. 10.15581/003.35.1.163-175

By:

Alcolea-Díaz, Gema;
Marín-Lladó, Carles;
Cervi, Laura

Publication type:

Article

Amortization of Advertising Expenditures in the Financial in the Financial Statements.

Published in:

Journal of Accounting Research (Wiley-Blackwell), 1970, v. 8, n. 1, p. 128, doi. 10.2307/2674719

By:

Peles, Yoram

Publication type:

Article

Can advertising benefit women's development? Preliminary insights from a multi-method investigation.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 503, doi. 10.1007/s11747-021-00823-w

By:

Vadakkepatt, Gautham;
Bryant, Andrew;
Hill, Ronald Paul;
Nunziato, Joshua

Publication type:

Article

Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 966, doi. 10.1007/s11747-019-00651-z

By:

Zou, Peng;
Wang, Qi;
Xie, Jinhong;
Zhou, Chenxi

Publication type:

Article

When marketing strategy meets culture: the role of culture in product evaluations.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 384, doi. 10.1007/s11747-017-0525-x

By:

Song, Reo;
Moon, Sangkil;
Chen, Haipeng (Allan);
Houston, Mark B.

Publication type:

Article

Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 605, doi. 10.1007/s11747-010-0240-3

By:

Luo, Xueming;
Jong, Pieter

Publication type:

Article

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 445, doi. 10.1177/0092070305277693

By:

Conchar, Margy P.;
Crask, Melvin R.;
Zinkhan, George M.

Publication type:

Article

Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 432, doi. 10.1177/0092070305277380

By:

Singh, Manohar;
Faircloth, Sheri;
Nejadmalayeri, Ali

Publication type:

Article

INVESTIGATING THE IMPACT OF ADVERTISING SPENDING ON BRAND EQUITY DIMENSIONS IN KOSOVO: A COMPREHENSIVE MARKET ANALYSIS.

Published in:

Journal of Eastern European & Central Asian Research, 2024, v. 11, n. 5, p. 838, doi. 10.15549/jeecar.v11i5.1419

By:

Pllana, Donjeta Zejnullahu;
Ademi, Vjosa Fejza

Publication type:

Article

Using OD to Enhance Shareholder Value: Delivering Business Results in BP Castrol Marine.

Published in:

Organization Development Journal, 2007, v. 25, n. 3, p. P97

By:

Gilmour, David;
Radford, Anne

Publication type:

Article

Media Partisanship and Fundamental Corporate Decisions.

Published in:

Journal of Financial & Quantitative Analysis, 2022, v. 57, n. 2, p. 572, doi. 10.1017/S0022109021000594

By:

Knill, April;
Liu, Baixiao;
McConnell, John J.

Publication type:

Article

ADVERTISING AND MARKET STRUCTURE: A REPLY AND SOME FURTHER COMMENTS.

Published in:

Economic Journal, 1975, v. 85, n. 337, p. 173, doi. 10.2307/2230543

By:

Sutton, C. J.

Publication type:

Article