Works matching DE "ADVERTISING spending"
Results: 614
Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets.
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- Management Science, 2025, v. 71, n. 3, p. 2035, doi. 10.1287/mnsc.2022.00387
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Can Sustainability (ESG) Controversies Be Offset with Advertising? An Empirical Investigation into Advertising, Negative ESG, and Firm Value.
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- Journal of Risk & Financial Management, 2025, v. 18, n. 2, p. 86, doi. 10.3390/jrfm18020086
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Tax Executives Institute--U.S. Department of Treasury Office of Tax Policy and Internal Revenue Service Office of Chief Counsel Joint Liason Meeting.
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- Tax Executive, 2005, v. 57, n. 2, p. 180
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- Article
ADVERTISING, PROFITS, AND CORPORATE TAXES REVISITED.
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- Review of Economics & Statistics, 1974, v. 56, n. 2, p. 195, doi. 10.2307/1924439
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A COMPARISON OF ALTERNATIVE OPTIMAL MODELS OF ADVERTISING EXPENDITURES: STOCK ADJUSTMENT VS. CONTROL THEORETIC APPROACHES.
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- Review of Economics & Statistics, 1973, v. 55, n. 2, p. 156, doi. 10.2307/1926990
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ADVERTISING EXPENDITURE AND CONSUMER DEMAND.
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- Oxford Economic Papers, 1968, v. 20, n. 3, p. 394, doi. 10.1093/oxfordjournals.oep.a041105
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Following the money: trade associations, political activity and climate change.
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- Climatic Change, 2022, v. 175, n. 3/4, p. 1, doi. 10.1007/s10584-022-03466-0
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Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015.
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- Climatic Change, 2020, v. 159, n. 1, p. 87, doi. 10.1007/s10584-019-02582-8
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Color Blocking: How the Harmonization of Color Protection May Catalyze Color Depletion in Global Markets.
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- Indiana Journal of Global Legal Studies, 2016, v. 23, n. 1, p. 293, doi. 10.2979/indjglolegstu.23.1.293
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الشكل الفين لإلعالن يف الصحافة العراقية )دراسة حتليلية للصفحة االوىل يف صحيفيت الصباح والزمان).
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- Journal of The Iraqi University, 2021, v. 49, n. 2, p. 402
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Impact of advertising expenditure on firm performance: Evidence from listed companies of Pakistan.
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- International Journal of Financial Engineering, 2022, v. 9, n. 3, p. 1, doi. 10.1142/S2424786322500128
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Expansion of the core business of traditional media companies in Spain through SVOD services.
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- Communication & Society, 2022, v. 35, n. 1, p. 163, doi. 10.15581/003.35.1.163-175
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A Reconsideration of the Recognition of Advertising Assets on Financial Statements.
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- Journal of Accounting Research (Wiley-Blackwell), 1977, v. 15, n. 2, p. 317, doi. 10.2307/2490357
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Amortization of Advertising Expenditures.
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- Journal of Accounting Research (Wiley-Blackwell), 1977, v. 15, n. 1, p. 12, doi. 10.2307/2490553
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Amortization of Advertising Expenditures in the Financial in the Financial Statements.
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- Journal of Accounting Research (Wiley-Blackwell), 1970, v. 8, n. 1, p. 128, doi. 10.2307/2674719
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The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains.
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- Journal of Advertising, 2020, v. 49, n. 5, p. 575, doi. 10.1080/00913367.2020.1809032
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Synergistic, Antagonistic, and Asymmetric Media Interactions.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 282, doi. 10.1080/00913367.2018.1471757
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Advertising Spending Efficiency Among Top U.S. Advertisers from 1985 to 2012: Overspending or Smart Managing?
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- Journal of Advertising, 2014, v. 43, n. 4, p. 344, doi. 10.1080/00913367.2014.884955
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Advertising's Unintended Consequence.
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- Journal of Advertising, 2011, v. 40, n. 4, p. 5, doi. 10.2753/JOA0091-3367400401
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ASSESSING ADVERTISING EFFICIENCY.
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- Journal of Advertising, 2010, v. 39, n. 3, p. 39, doi. 10.2753/JOA0091-3367390303
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The Unpredictable Audience: An Exploratory Analysis of Forecasting Error for New Prime-Time Network Television Programs.
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- Journal of Advertising, 2001, v. 30, n. 2, p. 53, doi. 10.1080/00913367.2001.10673637
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Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach.
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- Journal of Advertising, 1997, v. 26, n. 3, p. 17, doi. 10.1080/00913367.1997.10673526
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Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong.
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- Journal of Advertising, 1997, v. 26, n. 3, p. 77, doi. 10.1080/00913367.1997.10673530
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The Value of Competition among Agencies in Developing Ad Campaigns: Revisiting Gross's Model.
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- Journal of Advertising, 1996, v. 25, n. 1, p. 51, doi. 10.1080/00913367.1996.10673495
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Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions.
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- Journal of Advertising, 1995, v. 24, n. 4, p. 1, doi. 10.1080/00913367.1995.10673485
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The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.
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- Journal of Advertising, 1994, v. 23, n. 2, p. 35, doi. 10.1080/00913367.1994.10673440
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Understanding the Economic Factors Affecting Help-Wanted Advertising.
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- Journal of Advertising, 1993, v. 22, n. 3, p. 75, doi. 10.1080/00913367.1993.10673412
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Reply to McGann's Comment on "Speculations on the Future of Advertising Research"
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- Journal of Advertising, 1992, v. 21, n. 4, p. 95, doi. 10.1080/00913367.1992.10673389
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Comment on "Speculations on the Future of Advertising Research"
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- Journal of Advertising, 1992, v. 21, n. 3, p. 83, doi. 10.1080/00913367.1992.10673379
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Speculations on the Future of Advertising Research.
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- Journal of Advertising, 1992, v. 21, n. 3, p. 1, doi. 10.1080/00913367.1992.10673372
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The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function.
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- Journal of Advertising, 1992, v. 21, n. 2, p. 37, doi. 10.1080/00913367.1992.10673366
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How Did the Master Settlement Agreement Change Tobacco Industry Expenditures for Cigarette Advertising and Promotions?
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- Health Promotion Practice, 2004, v. 5, n. 3, p. 84, doi. 10.1177/1524839904264600
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Bargaining Effects of the Mandatory-Permissive Distinction.
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- Industrial Relations, 1988, v. 27, n. 1, p. 21, doi. 10.1111/j.1468-232X.1988.tb01044.x
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INVESTIGATING THE IMPACT OF ADVERTISING SPENDING ON BRAND EQUITY DIMENSIONS IN KOSOVO: A COMPREHENSIVE MARKET ANALYSIS.
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- Journal of Eastern European & Central Asian Research, 2024, v. 11, n. 5, p. 838, doi. 10.15549/jeecar.v11i5.1419
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Dynamic Game Analysis on Cooperative Advertising Strategy in a Manufacturer-Led Supply Chain with Risk Aversion.
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- Mathematics (2227-7390), 2023, v. 11, n. 3, p. 512, doi. 10.3390/math11030512
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Return on Advertising Spend Prediction with Task Decomposition-Based LSTM Model.
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- Mathematics (2227-7390), 2022, v. 10, n. 10, p. 1637, doi. 10.3390/math10101637
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Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures.
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- Journal of Industrial & Management Optimization, 2021, v. 17, n. 4, p. 1423, doi. 10.3934/jimo.2020028
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Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures.
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- Journal of Industrial & Management Optimization, 2021, v. 17, n. 3, p. 1423, doi. 10.3934/jimo.2020028
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An Analysis of Competition and Displacement of Business among Media Forms in the Advertising Media Market of Pakistan.
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- Lahore Journal of Business, 2021, v. 10, n. 1, p. 121, doi. 10.35536/ljb.2021.i1.v10.a5
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Cooperative advertising to induce strategic customers for purchase at the full price.
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- International Transactions in Operational Research, 2019, v. 26, n. 6, p. 2248, doi. 10.1111/itor.12427
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THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES.
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- Bulletin of Economic Research, 2010, v. 62, n. 3, p. 243, doi. 10.1111/j.1467-8586.2009.00319.x
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Brand Recognition and Advertising Effectiveness: Study of Youth Responses for Select Print Advertisements.
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- Journal of Contemporary Management Research, 2013, v. 8, n. 2, p. 82
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We Coded 2,500 UK General Election Adverts – Here’s What We Learned.
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- Political Insight, 2023, v. 14, n. 2, p. 24, doi. 10.1177/20419058231181288
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The Rise of Online Political Advertising.
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- Political Insight, 2019, v. 10, n. 4, p. 12, doi. 10.1177/2041905819891366
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The Chairman's Rural Origin and Short-Term Expenditures in China.
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- Sustainability (2071-1050), 2023, v. 15, n. 18, p. 13873, doi. 10.3390/su151813873
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Marketing Investments and Corporate Social Responsibility.
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- Sustainability (2071-1050), 2021, v. 13, n. 9, p. 4849, doi. 10.3390/su13094849
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Effects of Marketing Decisions on Brand Equity and Franchise Performance.
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- Sustainability (2071-1050), 2021, v. 13, n. 6, p. 3391, doi. 10.3390/su13063391
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R&D, Advertising and Firms' Financial Performance in South Korea: Does Firm Size Matter?
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- Sustainability (2071-1050), 2019, v. 11, n. 14, p. 3764, doi. 10.3390/su11143764
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Does Movie Trailer Release during the Super Bowl Really Work?
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- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 67
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Using Metrics to Drive Integrated Marketing Communication Decisions: Hi-Ho Silver.
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- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 24
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