Found: 175
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The growing gay market.
- Published in:
- Public Relations Tactics, 2011, v. 18, n. 1, p. 6
- By:
- Publication type:
- Article
Facing digital competition, network TV struggles to adapt.
- Published in:
- Public Relations Tactics, 2009, v. 16, n. 7, p. 11
- By:
- Publication type:
- Article
pr blotter.
- Published in:
- Public Relations Tactics, 2004, v. 11, n. 7, p. 4
- Publication type:
- Article
Trusting and valuing news in a pandemic: Attitudes to online news media content during COVID-19 and policy implications.
- Published in:
- Journal of Digital Media & Policy, 2021, v. 12, n. 1, p. 11, doi. 10.1386/jdmp_00045_1
- By:
- Publication type:
- Article
MAPPING THE SIZE AND SCOPE OF A NONPROFIT MEDIA SECTOR: THE CASE OF MAGAZINE PUBLISHING.
- Published in:
- Journalism & Mass Communication Quarterly, 2008, v. 85, n. 3, p. 647, doi. 10.1177/107769900808500310
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- Publication type:
- Article
ADVERTISING MANAGERS' PERCEPTIONS OF SALES EFFECTS AND CREATIVE PROPERTIES OF NATIONAL NEWSPAPER ADVERTISING: THE MEDIUM REVISITED.
- Published in:
- Journalism & Mass Communication Quarterly, 2003, v. 80, n. 2, p. 410, doi. 10.1177/107769900308000211
- By:
- Publication type:
- Article
BY THE NUMBERS.
- Published in:
- Marketing Insights, 2015, v. 27, n. 4, p. 3
- Publication type:
- Article
Editorial.
- Published in:
- 2011
- By:
- Publication type:
- Editorial
DYNAMIC ADVERTISING INSERTION STRATEGY WITH MOMENT-TO-MOMENT DATA USING SENTIMENT ANALYSIS: THE CASE OF DANMAKU VIDEO.
- Published in:
- Journal of Electronic Commerce Research, 2022, v. 23, n. 3, p. 160
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- Publication type:
- Article
Internet Advertising: Perceptions of the Users.
- Published in:
- International Journal of Marketing & Business Communication, 2019, v. 8, n. 2/3, p. 25
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- Publication type:
- Article
Advertising and the Rise of Free Daily Newspapers.
- Published in:
- Economica, 2012, v. 79, n. 313, p. 137, doi. 10.1111/j.1468-0335.2010.00867.x
- By:
- Publication type:
- Article
Aural Parasocial Relations: Host–Listener Relationships in Podcasts.
- Published in:
- Journal of Radio & Audio Media, 2022, v. 29, n. 2, p. 457, doi. 10.1080/19376529.2020.1870467
- By:
- Publication type:
- Article
Internal and External Competition for Advertising Revenues in the Greek Radio Market.
- Published in:
- Journal of Radio & Audio Media, 2009, v. 16, n. 1, p. 102, doi. 10.1080/19376520902848020
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- Publication type:
- Article
An Unexpected Crisis: The News Media in Postindustrial Democracies.
- Published in:
- International Journal of Press/Politics, 2012, v. 17, n. 2, p. 234, doi. 10.1177/1940161211434422
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- Publication type:
- Article
An empirical analysis of inter-acquisition time of free online content.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 2, p. 19, doi. 10.1002/dir.20111
- By:
- Publication type:
- Article
Bundling, unbundling, and pricing of multiform products: The case of magazine content.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 2, p. 21, doi. 10.1002/dir.20059
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- Publication type:
- Article
Enhancing Cab Aesthetics with Multimedia Displays.
- Published in:
- Elevator World, 2014, v. 62, n. 8, p. 104
- By:
- Publication type:
- Article
EDFAS Board of Directors Spring 2011 Extended Meeting Update.
- Published in:
- 2011
- By:
- Publication type:
- Proceeding
Challenging Days.
- Published in:
- 2013
- By:
- Publication type:
- Editorial
The Journalistic Field in the Platform Economy: The New York Times and the Inverted Pyramid.
- Published in:
- Social Problems, 2023, v. 70, n. 3, p. 849, doi. 10.1093/socpro/spac045
- By:
- Publication type:
- Article
Endogenous Consumption and Metered Paywalls.
- Published in:
- Marketing Science, 2024, v. 43, n. 1, p. 158, doi. 10.1287/mksc.2023.1444
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- Publication type:
- Article
Paywall Suspensions and Digital News Subscriptions.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 729, doi. 10.1287/mksc.2022.1400
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- Publication type:
- Article
Implications of Revenue Models and Technology for Content Moderation Strategies.
- Published in:
- Marketing Science, 2022, v. 41, n. 4, p. 403, doi. 10.1287/mksc.2022.1361
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- Publication type:
- Article
Entry of Platforms into Complementary Hardware Access Product Markets.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 325, doi. 10.1287/mksc.2020.1249
- By:
- Publication type:
- Article
What Do News Aggregators Do? Evidence from Google News in Spain and Germany.
- Published in:
- Marketing Science, 2020, v. 39, n. 1, p. 134, doi. 10.1287/mksc.2019.1150
- By:
- Publication type:
- Article
Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1112, doi. 10.1287/mksc.1090.0514
- By:
- Publication type:
- Article
Click Fraud.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 293, doi. 10.1287/mksc.1080.0397
- By:
- Publication type:
- Article
Pooling and Dynamic Forgetting Effects in Multi theme Advertising: Tracking the Advertising Sales Relationship with Particle Filters.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 659, doi. 10.1287/mksc.1070.0317
- By:
- Publication type:
- Article
How successful are media differentiation attempts?
- Published in:
- Marketing Bulletin, 2010, v. 21, p. 1
- By:
- Publication type:
- Article
Spillovers from Online Engagement: How a Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue.
- Published in:
- Management Science, 2022, v. 68, n. 5, p. 3528, doi. 10.1287/mnsc.2021.4092
- By:
- Publication type:
- Article
Compensating Online Content Producers: A Theoretical Analysis.
- Published in:
- Management Science, 2021, v. 67, n. 11, p. 7075, doi. 10.1287/mnsc.2020.3862
- By:
- Publication type:
- Article
Digital Paywall Design: Implications for Content Demand and Subscriptions.
- Published in:
- Management Science, 2021, v. 67, n. 4, p. 2381, doi. 10.1287/mnsc.2020.3650
- By:
- Publication type:
- Article
Ad Networks and Consumer Tracking.
- Published in:
- Management Science, 2020, v. 66, n. 11, p. 5040, doi. 10.1287/mnsc.2019.3481
- By:
- Publication type:
- Article
Content Provision in the Media Market with Single-Homing and Multi-Homing Consumers.
- Published in:
- Review of Network Economics, 2020, v. 19, n. 1, p. 43, doi. 10.1515/rne-2020-0021
- By:
- Publication type:
- Article
La calidad como valor añadido determinante en el consumo de contenidos informativos de pago en internet.
- Published in:
- El Profesional de la Información, 2019, v. 28, n. 6, p. 1, doi. 10.3145/epi.2019.nov.07
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- Publication type:
- Article
ICT Infrastructure, OTT Market Growth, Economic Freedom, and International Tourism: A Cross-Country Empirical Study.
- Published in:
- Sustainability (2071-1050), 2022, v. 14, n. 19, p. 12236, doi. 10.3390/su141912236
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- Publication type:
- Article
Economic Fluctuations and Changes of Media Advertising Revenue: An Overview.
- Published in:
- China Media Report Overseas, 2013, v. 9, n. 4, p. 58
- By:
- Publication type:
- Article
The poetics of goodbye: Change and nostalgia in goodbye narratives penned by ex-Baltimore Sun employees.
- Published in:
- Journalism, 2016, v. 17, n. 2, p. 208, doi. 10.1177/1464884914552267
- By:
- Publication type:
- Article
PROPAGANDOS IR REKLAMOS SĄSAJOS, „LEO LT“ ATVEJIS.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
The Journal: An Update.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
Online Advertising Research in Advertising Journals: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 31, doi. 10.1080/10641734.2008.10505236
- By:
- Publication type:
- Article
COMMENTS: JOHN D.C. LITTLE.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 107, doi. 10.1287/mksc.5.2.107
- By:
- Publication type:
- Article
How Does the Adoption of Ad Blockers Affect News Consumption?
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1002, doi. 10.1177/00222437221076160
- By:
- Publication type:
- Article
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1040, doi. 10.1177/00222437211070219
- By:
- Publication type:
- Article
Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 407, doi. 10.1509/jmr.13.0165
- By:
- Publication type:
- Article
'If you press this, I'll pay': MrBeast, YouTube, and the mobilisation of the audience commodity in the name of charity.
- Published in:
- Convergence: The Journal of Research into New Media Technologies, 2023, v. 29, n. 4, p. 997, doi. 10.1177/13548565231161810
- By:
- Publication type:
- Article
Optimal Advertorial Allocation and Contract Design of a Multichannel Networks Company on Video Sharing Platforms.
- Published in:
- NTU Management Review, 2023, v. 33, n. 2, p. 1, doi. 10.6226/NTUMR.202308_33(2).0001
- By:
- Publication type:
- Article
Chinese Newspaper Groups in the Digital Era: The Resurgence of the Party Press.
- Published in:
- Journal of Communication, 2019, v. 69, n. 1, p. 94, doi. 10.1093/joc/jqy061
- By:
- Publication type:
- Article
EDITORIAL.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
President's Message.
- Published in:
- Recorder (0704-7231), 2014, v. 56, n. 3, p. 8
- By:
- Publication type:
- Article