Works matching DE "ADVERTISING rates"

Results: 111

The Financial Rewards of New Product Introductions in the Personal Computer Industry.

Published in:

Management Science, 2003, v. 49, n. 2, p. 197, doi. 10.1287/mnsc.49.2.197.12741

By:

Bayus, Barry L.;
Erickson, Gary;
Jacobson, Robert

Publication type:

Article

Advertising Fee in Business-Format Franchising.

Published in:

Management Science, 1997, v. 43, n. 10, p. 1401, doi. 10.1287/mnsc.43.10.1401

By:

Desai, Preyas S.

Publication type:

Article

AN ANALYSIS OF OPTIMAL ADVERTISING UNDER UNCERTAINTY.

Published in:

Management Science, 1985, v. 31, n. 5, p. 622, doi. 10.1287/mnsc.31.5.622

By:

Nguyen, Dung

Publication type:

Article

A COMPARISON OF INFLUENCES ON FIXED AND GRID RADIO ADVERTISING RATES.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 15, doi. 10.1080/00913367.1980.10673333

By:

Soley, Lawrence C.;
Teel Jr., Jesse E.;
Reid, Leonard N.

Publication type:

Article

A SEARCH FOR OPTIMAL ADVERTISING SPENDING LEVEL.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 25, doi. 10.1080/00913367.1979.10673285

By:

Sunoo, D. H.;
Lin, Lynn Y. S.

Publication type:

Article

A Taxonomic Evaluation of Advertising Budgeting Models .

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 33, doi. 10.1080/00913367.1979.10673269

By:

Riordan, Edward A.;
Morgan Jr., Fred W.

Publication type:

Article

Arriving at Television Advertising Rates.

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 15, doi. 10.1080/00913367.1979.10673266

By:

French, Warren A.;
McBrayer, J. Timothy

Publication type:

Article

Managing Television Commercial Time.

Published in:

Journal of Advertising, 1978, v. 7, n. 4, p. 17, doi. 10.1080/00913367.1978.10673250

By:

French, Warren A.;
McBrayer, J. Timothy

Publication type:

Article

The Effects of Circulation and Advertising Rates On Newspaper Advertising Linage: A Pilot Study.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 52, doi. 10.1080/00913367.1978.10672741

By:

Glover, Donald R.;
Hetland, Karen L.

Publication type:

Article

Modeling Newspaper Advertising.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 11, doi. 10.1080/00913367.1978.10672734

By:

Harper, Joseph M.;
Elam Jr., A. R.;
Harris, Roy D.;
Sharpe, Ernest A.

Publication type:

Article

THE ADVERTISING COST SPIRAL: ANY END IN SIGHT?

Published in:

1977

By:

Russel, J. Thomas

Publication type:

Editorial

Weekly Variation in Audience Delivery Of TV Advertising Schedules.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 36, doi. 10.1080/00913367.1977.10672724

By:

Teel, Jesse E.;
Durand, Richard M.;
Bearden, William O.

Publication type:

Article

Coordination of Advertising Free Riding in Hybrid Channel Supply Chain.

Published in:

Discrete Dynamics in Nature & Society, 2016, p. 1, doi. 10.1155/2016/7423043

By:

Sha, Jin;
Wang, Aihu;
Lv, Ting;
Wu, Wenling

Publication type:

Article

Global economy and adspend prospects.

Published in:

International Journal of Advertising, 2008, v. 27, n. 1, p. 177, doi. 10.1080/02650487.2008.11073046

By:

Macleod, Colin

Publication type:

Article

GLOBAL ADSPEND TRENDS.

Published in:: International Journal of Advertising, 2003, v. 22, n. 2, p. 307, doi. 10.1080/02650487.2003.11072853
Publication type:: Article

European adspend trends.

Published in:: International Journal of Advertising, 2003, v. 22, n. 1, p. 149
Publication type:: Article

Global TV ad trends.

Published in:: International Journal of Advertising, 2002, v. 21, n. 3, p. 429, doi. 10.1080/02650487.2002.11104942
Publication type:: Article

World Advertising Expenditure.

Published in:: International Journal of Advertising, 2002, v. 21, n. 2, p. 283, doi. 10.1080/02650487.2002.11104931
Publication type:: Article

European adspend trends in 2001.

Published in:: International Journal of Advertising, 2001, v. 20, n. 3, p. 402, doi. 10.1080/02650487.2001.11104901
Publication type:: Article

Classified Advertising Rates That Vary by Category.

Published in:

International Journal of Advertising, 1994, v. 13, n. 2, p. 185, doi. 10.1080/02650487.1994.11104571

By:

Mulligan, James G.;
Webster, Marc P.

Publication type:

Article

Index of UK Media Rates.

Published in:

International Journal of Advertising, 1986, v. 5, n. 4, p. 355, doi. 10.1080/02650487.1986.11106988

By:

Waterson, M. J.

Publication type:

Article

Index of Media Rates: United Kingdom 1961-1982.

Published in:

International Journal of Advertising, 1983, v. 2, n. 2, p. 175, doi. 10.1080/02650487.1983.11104970

By:

Waterson, M. J.

Publication type:

Article

The Advertising Association's Index of Press Cover Prices, Updated to 1982.

Published in:

International Journal of Advertising, 1983, v. 2, n. 2, p. 169, doi. 10.1080/02650487.1983.11104969

By:

Henry, Harry

Publication type:

Article

Index of Media Rates: United Kingdom 1981.

Published in:

International Journal of Advertising, 1982, v. 1, n. 2, p. 187, doi. 10.1080/02650487.1982.11104848

By:

Waterson, M. J.

Publication type:

Article

Bundling, unbundling, and pricing of multiform products: The case of magazine content.

Published in:

Journal of Interactive Marketing, 2006, v. 20, n. 2, p. 21, doi. 10.1002/dir.20059

By:

Venkatesh, R.;
Chatterjee, Rabikar

Publication type:

Article

Two for One! Save Money on 2013 Summer Workshop Advertising Packages.

Published in:: American String Teacher, 2012, v. 62, n. 4, p. 20
Publication type:: Article

SCHEDULING OF NETWORK TELEVISION PROGRAMS.

Published in:

Management Science, 1980, v. 26, n. 4, p. 354, doi. 10.1287/mnsc.26.4.354

By:

Horen, Jeffrey H.

Publication type:

Article

HIGHLIGHTS OF THE COUNCIL MEETING.

Published in:: Management Science, 1965, v. 11, n. 6, p. C-53, doi. 10.1287/mnsc.11.6.C53
Publication type:: Article

Cover3.

Published in:: IEEE Transactions on Software Engineering, 2010, v. 36, n. 6, p. c3, doi. 10.1109/TSE.2010.102
Publication type:: Article

Noisy Advertising and the Predation Rule in Antitrust Analysis.

Published in:

American Economic Review, 1984, v. 74, n. 2, p. 367

By:

Hilke, John C.;
Nelson, Philip B.

Publication type:

Article

Measuring and testing advertising-induced rotation in the demand curve.

Published in:

Applied Economics, 2010, v. 42, n. 13, p. 1601, doi. 10.1080/00036840701721570

By:

Zheng, Yuqing;
Kinnucan, Henry;
Kaiser, Harry

Publication type:

Article

Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers.

Published in:

JMM: The International Journal on Media Management, 2012, v. 14, n. 3, p. 227, doi. 10.1080/14241277.2012.657284

By:

Chyi, HsiangIris

Publication type:

Article

THE EFFECT OF TELEVISION OWNERSHIP ON LOCAL NEWS RATINGS.

Published in:

Review of Economics & Statistics, 1982, v. 64, n. 2, p. 289, doi. 10.2307/1924308

By:

Parkman, Allen M.

Publication type:

Article

2004 Classified advertising information and rates.

Published in:: 2004
Publication type:: Other

Classified advertising information and rates.

Published in:: 2004
Publication type:: Other

2003 Classified Advertising Information and Rates.

Published in:: Journal of Veterinary Emergency & Critical Care, 2003, v. 13, n. 2, p. 136, doi. 10.1046/j.1435-6935.2003.00092.x
Publication type:: Article

THE IMPACT OF COMPETITION ON WEEKLY NEWSPAPER ADVERTISING RATES.

Published in:

Journalism & Mass Communication Quarterly, 2001, v. 78, n. 3, p. 450, doi. 10.1177/107769900107800304

By:

Lacy, Stephen;
Coulson, David C.;
Cho, Hiromi

Publication type:

Article

BIL volume 14 issue 3 Cover and Back matter.

Published in:: 2011
Publication type:: Table of Contents

Advertising budgets in competitive environments.

Published in:

Quantitative Marketing & Economics, 2007, v. 5, n. 2, p. 131, doi. 10.1007/s11129-006-9018-9

By:

Miller, Nolan;
Pazgal, Amit

Publication type:

Article

Aims and Scope.

Published in:: Cardiovascular Research, 2011, v. 89, n. 1, p. NP, doi. 10.1093/cvr/cvq377
Publication type:: Article

Analytics speeds up actions at TVB.

Published in:

2011

By:

Leung, Teresa

Publication type:

Case Study

Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?

Published in:

Marketing Science, 2009, v. 28, n. 6, p. 1112, doi. 10.1287/mksc.1090.0514

By:

Kind, Hans Jarle;
Nilssen, Tore;
Sørgard, Lars

Publication type:

Article

Pricing of Advertising in Weeklies: A Replication.

Published in:

Journalism Quarterly, 1991, v. 68, n. 3, p. 338, doi. 10.1177/107769909106800303

By:

Lacy, S.;
Dravis, S.

Publication type:

Article

Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions.

Published in:

Journal of Advertising, 1995, v. 24, n. 4, p. 1, doi. 10.1080/00913367.1995.10673485

By:

Homer, Pamela M.

Publication type:

Article

Understanding the Economic Factors Affecting Help-Wanted Advertising.

Published in:

Journal of Advertising, 1993, v. 22, n. 3, p. 75, doi. 10.1080/00913367.1993.10673412

By:

Zagorsky, Jay L.

Publication type:

Article

Reply to McGann's Comment on "Speculations on the Future of Advertising Research"

Published in:

Journal of Advertising, 1992, v. 21, n. 4, p. 95, doi. 10.1080/00913367.1992.10673389

By:

Stewart, David W.

Publication type:

Article

How prices matter in politics: the returns to campaign advertising.

Published in:

Public Choice, 2009, v. 140, n. 3/4, p. 357, doi. 10.1007/s11127-009-9425-z

By:

Stratmann, Thomas

Publication type:

Article

Advertising Spending by Incumbents and Challengers A Case Study Exploring the Impact of TV Advertising in a Statewide Campaign.

Published in:

Journal of Political Marketing, 2005, v. 4, n. 4, p. 59, doi. 10.1300/J199v04n04_03

By:

Sonner, Brenda S.

Publication type:

Article

Targeted Advertising in Magazine Markets and the Advent of the Internet.

Published in:

Management Science, 2014, v. 60, n. 7, p. 1829, doi. 10.1287/mnsc.2013.1830

By:

Chandra, Ambarish;
Kaiser, Ulrich

Publication type:

Article

The Information Content and the Stock Market's Reaction to New Product Announcements in the Computer Industry.

Published in:

Journal of Applied Management Accounting Research, 2009, v. 7, n. 1, p. 21

By:

Koku, Paul Sergius

Publication type:

Article