Works matching DE "ADVERTISING of newspapers"

Results: 33

Changing ideologies and advertising discourses in China: A case study of Nanfang Daily.

Published in:

2009

By:

Feng, Jieyun;
Wu, Doreen D.

Publication type:

Case Study

The Economic Advantage of Being the “Voice of the Majority”.

Published in:

Journal of Media Economics, 2008, v. 21, n. 3, p. 158, doi. 10.1080/08997760802300639

By:

Resende, Joana

Publication type:

Article

Newspaper Ad defies Nepal's anti-Dalai Lama policy.

Published in:: Tibetan Review: The Monthly Magazine on all Aspects of Tibet, 2010, v. 45, n. 1, p. 15
Publication type:: Article

Attention and Memory for Newspaper Advertisements: Effects of Ad-Editorial Congruency and Location.

Published in:

Applied Cognitive Psychology, 2013, v. 27, n. 4, p. 429, doi. 10.1002/acp.2918

By:

Simola, Jaana;
Kivikangas, Markus;
Kuisma, Jarmo;
Krause, Christina M.

Publication type:

Article

Advertising Sterne's Novels in Eighteenth-Century Newspapers.

Published in:

Shandean, 2016, n. 27, p. 27, doi. 10.3828/shandean.2016.27.04

By:

BRANDTZÆG, SIV GØRIL;
NEWBOULD, M.-C.;
WILLIAMS, HELEN

Publication type:

Article

Examining the Influences of Senior Discount Usage in the Hospitality Industry.

Published in:

International Journal of Hospitality & Tourism Administration, 2002, v. 3, n. 4, p. 77, doi. 10.1300/J149v03n04_06

By:

Pennington-Gray, Lori;
Beland, Robert;
Sklar, Sydney

Publication type:

Article

Marketing Credibility: Chinese newspapers' responses to revenue losses from falling circulation and advertising decline.

Published in:

Journalism Studies, 2019, v. 20, n. 9, p. 1301, doi. 10.1080/1461670X.2018.1513815

By:

Wang, Haiyan;
Sparks, Colin

Publication type:

Article

Enhancing newspaper's value as local advertising medium.

Published in:

Newspaper Research Journal, 1994, v. 15, n. 3, p. 131, doi. 10.1177/073953299401500311

By:

Prater, Bruce W.;
Wang, Paul;
Lavine, John M.

Publication type:

Article

EDITORIAL COMMENT.

Published in:

1994

By:

Izard, Ralph

Publication type:

Editorial

The competitive position of newspapers in the local retail market.

Published in:

Newspaper Research Journal, 1993, v. 14, n. 3/4, p. 70, doi. 10.1177/073953299301400308

By:

Cameron, Glen T.;
Nowak, Glen J.;
Krugman, Dean M.

Publication type:

Article

LA CLASSE MOYENNE SE MET EN SCENE : LA PUBLICITÉ DES QUOTIDIENS MONTRÉALAIS COMME DISCOURS DE CLASSE, 1920-1970.

Published in:

Recherches Sociographiques, 2012, v. 53, n. 3, p. 585, doi. 10.7202/1013411ar

By:

COUVRETTE, Sébastien

Publication type:

Article

Contemporary Images of Consumption: How Advertising Defuses Radical Critique.

Published in:

Sociologia del Lavoro, 2008, n. 111, p. 195

By:

Penn, Roger

Publication type:

Article

EFFECTIVENESS OF ADVERTISING IN DIFFERENT MEDIA.

Published in:

Journal of Advertising, 2006, v. 35, n. 2, p. 111, doi. 10.1080/00913367.2006.10639233

By:

Dertouzos, James N.;
Garber, Steven

Publication type:

Article

The Leverage Theory of Tying Revisited: Evidence from Newspaper Advertising.

Published in:

Southern Economic Journal, 1998, v. 65, n. 2, p. 204, doi. 10.2307/1060664

By:

Slade, Margaret E.

Publication type:

Article

Bookseller, Circulating Library Owner, Printer, Publisher, Agent, Raconteur, Freemason, Volunteer Soldier and Cricket Enthusiast—John Varty's Auckland Career, 1858-1868.

Published in:

Script & Print, 2014, v. 38, n. 4, p. 212

By:

NICHOL, ELIZABETH

Publication type:

Article

1. ADVERTISING.

Published in:

1957

By:

Lazer, William;
Kelley, Eugene J.;
Clewett, Robert L.;
Meyer, R. E.;
Copulsky, William;
Kelley, William T.

Publication type:

Abstract

1. ADVERTISING.

Published in:

1948

By:

Breyer, Ralph F.

Publication type:

Abstract

PROMOTION AND RESEARCH.

Published in:

Journal of Marketing, 1947, v. 11, n. 4, p. 367, doi. 10.2307/1246276

By:

Reed, Vergil D.

Publication type:

Article

Advertising and the Rise of Free Daily Newspapers.

Published in:

Economica, 2012, v. 79, n. 313, p. 137, doi. 10.1111/j.1468-0335.2010.00867.x

By:

GABSZEWICZ, JEAN J.;
LAUSSEL, DIDIER;
SONNAC, NATHALIE

Publication type:

Article

V.D. Advertisements.

Published in:: International Journal of Dermatology, 1981, v. 20, n. 10, p. 652, doi. 10.1111/j.1365-4362.1981.tb00396.x
Publication type:: Article

Documents and references.

Published in:: Moving Image, 2007, n. 8, p. 101
Publication type:: Article

Selling the 'Authentic Past': The New York Times and the Branding of History.

Published in:

Westminster Papers in Communication & Culture, 2007, v. 4, n. 4, p. 24, doi. 10.16997/wpcc.109

By:

Kitch, Carolyn

Publication type:

Article

How Datafication Drives Legacy Newspapers to Change Their Advertising Model for Business Survival: The Case of elmundo.es.

Published in:

Journal of Media Management & Entrepreneurship, 2019, v. 1, n. 2, p. 1, doi. 10.4018/JMME.2019070105

By:

Sangil, Luis

Publication type:

Article

Preprints Versus Display Advertising: Which is More Profitable for Nondaily Newspapers?

Published in:

Journal of Media Economics, 1999, v. 12, n. 4, p. 233, doi. 10.1207/s15327736me1204_1

By:

Smith, Ken

Publication type:

Article

A Note on the Relations Between Circulation Size and Newspaper Advertising Rates.

Published in:

Journal of Media Economics, 1998, v. 11, n. 2, p. 47, doi. 10.1207/s15327736me1102_3

By:

Picard, Robert G.

Publication type:

Article

THE COUNTRY WEEKLY: TRENDS IN NUMBERS AND DISTRIBUTION, 1900-1930.

Published in:

Social Forces, 1934, v. 13, n. 1, p. 51, doi. 10.2307/2570217

By:

Willey, Malcolm M.;
Weinfeld, William

Publication type:

Article

Writing Features: Avoid Seven Deadly Sins.

Published in:

Public Relations Quarterly, 2002, v. 47, n. 2, p. 23

By:

Levy, Ronald N.

Publication type:

Article

Southern Voters' Reaction to Negative Political Ads in 1986 Election.

Published in:

Journalism Quarterly, 1989, v. 66, n. 4, p. 888, doi. 10.1177/107769908906600417

By:

Johnson-Cartee, Karen S.;
Copeland, Gary

Publication type:

Article

The Cross-Elasticity of Demand For National Newspaper Advertising.

Published in:

Journalism Quarterly, 1987, v. 64, n. 2, p. 346, doi. 10.1177/107769908706400209

By:

Busterna, John C.

Publication type:

Article

'Strictly Confidential' Birth-Control Advertising in a 19th-Century City.

Published in:

Journalism Quarterly, 1986, v. 63, n. 4, p. 748, doi. 10.1177/107769908606300411

By:

Endres, Kathleen L.

Publication type:

Article

Content Comparison of Free and Paid Circulation Weeklies.

Published in:

Journalism Quarterly, 1982, v. 59, n. 1, p. 134, doi. 10.1177/107769908205900125

By:

Hunt, Todd;
Cheney, Michael

Publication type:

Article

Pricing a Medium Out of the Market: The 25-Cent Daily Newspaper.

Published in:

Journalism Quarterly, 1980, v. 57, n. 3, p. 385, doi. 10.1177/107769908005700301

By:

Riffe, Daniel;
Shaw, Eugene F.

Publication type:

Article

Identifying the Relevant Factors in Newspaper Advertising Effectiveness.

Published in:

Palabra Clave, 2014, v. 17, n. 4, p. 1114, doi. 10.5294/pacla.2014.17.4.6

By:

Benavides, Cristóbal;
Leiva, Ricardo

Publication type:

Article