Works matching DE "ADVERTISING media planning"

Results: 529

Verantwortungsvoll planen, gezielt wirken: Mediaplanung, Werbevermarktung und die Rolle der Marktforschung in einer funktionierenden Medienlandschaft.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 32

By:

Knuth, Ingo

Publication type:

Article

Beyond Likes and Dislikes.

Published in:

Marketing Research, 2007, v. 19, n. 2, p. 34

By:

Henderson, Naomi R.

Publication type:

Article

Continuous likability measurement.

Published in:

Marketing Research, 1998, v. 10, n. 2, p. 28

By:

Murphy, William H.;
Tang, Sidney S. L.

Publication type:

Article

The direct and indirect effects of advertising on materialism of college students in China.

Published in:

Asian Journal of Communication, 2009, v. 19, n. 3, p. 319, doi. 10.1080/01292980903039020

By:

Jiang, Ranxi;
Chia, StellaC.

Publication type:

Article

READERSHIP OF FREE COMMUNITY PAPERS AS A SOURCE OF ADVERTISING INFORMATION: A USES AND GRATIFICATIONS PERSPECTIVE.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 766, doi. 10.1177/107769900408100404

By:

Tsao, James C.;
Sibley, Stanley D.

Publication type:

Article

A DEMAND-SIDE VIEW OF MEDIA SUBSTITUTABILITY IN NATIONAL ADVERTISING: A STUDY OF ADVERTISER OPINIONS ABOUT TRADITIONAL MEDIA OPTIONS.

Published in:

Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 292, doi. 10.1177/107769900007700205

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising.

Published in:

Journal of Consumer Affairs, 1994, v. 28, n. 2, p. 380, doi. 10.1111/j.1745-6606.1994.tb00858.x

By:

Davis, Joel J.

Publication type:

Article

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z

By:

LaBrecque, Alexander C.;
Voorhees, Clay M.;
Khodakarami, Farnoosh;
Fombelle, Paul W.

Publication type:

Article

Competitive advertising strategies for programmatic television.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 753, doi. 10.1007/s11747-019-00691-5

By:

Guitart, Ivan A.;
Hervet, Guillaume;
Gelper, Sarah

Publication type:

Article

Ash-coloured whiteness: The transfiguration of Aishwarya Rai.

Published in:

South Asian Popular Culture, 2008, v. 6, n. 2, p. 109, doi. 10.1080/14746680802365212

By:

Osuri, Goldie

Publication type:

Article

The Advertising Marketplace and the Media Planning Course.

Published in:

Journalism & Mass Communication Educator, 2000, v. 55, n. 3, p. 4, doi. 10.1177/107769580005500302

By:

Lloyd, Carla V.;
Slater, Jan

Publication type:

Article

M - Marketing: Modeling The Factors Can That Lead To Acceptance Of Mobile Marketing.

Published in:

Khoj Journal of Indian Management Research & Practices, 2012, v. 3, n. 1, p. 26

By:

Kuruvilla, Shelja Jose;
D-mello, Larissa

Publication type:

Article

EuGH: Inbox-Werbung als Wettbewerbsverstoß.

Published in:: Computer und Recht, 2022, v. 38, n. 1, p. 38, doi. 10.9785/cr-2022-380114
Publication type:: Article

STRATEGIES IN MEDIA PLANNING.

Published in:

Communication Today, 2015, v. 6, n. 2, p. 20

By:

KRAJČOVIČ, Peter

Publication type:

Article

Branding “Real” Social Change in Dove's Campaign for Real Beauty.

Published in:

Feminist Media Studies, 2013, v. 13, n. 1, p. 83, doi. 10.1080/14680777.2011.647963

By:

Murray, DaraPersis

Publication type:

Article

IS IT ALL ABOUT THE PRICE? DECISION DRIVERS AFFECTING AD PLACEMENT OF MEDIA PLANNERS IN MAGAZINES.

Published in:

Journal of Media Business Studies, 2013, v. 10, n. 3, p. 65, doi. 10.1080/16522354.2013.11073568

By:

Knuth, Ingo;
Kouki, Monia;
Strube, Mania

Publication type:

Article

Media and Entrepreneurship: What Do We Know and Where Should We Go?

Published in:: Journal of Media Business Studies, 2007, v. 4, n. 1, p. 51
Publication type:: Article

January 2021 Placement Ads.

Published in:: Accounting Review, 2021, v. 96, n. 1, p. bmi, doi. 10.2308/accr-10762
Publication type:: Article

Coordinating traditional media advertising and online advertising in brand marketing.

Published in:

Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945

By:

Kim, Alex Jiyoung;
Balachander, Subramanian

Publication type:

Article

A hybrid advertising media selection model using AHP and fuzzy-based GA decision making.

Published in:

Neural Computing & Applications, 2018, v. 29, n. 4, p. 1153, doi. 10.1007/s00521-016-2517-z

By:

Javan, Hooshang Tadrisi;
Khanlari, Amir;
Motamedi, Omid;
Mokhtari, Hadi

Publication type:

Article

Price Discrimination and Audience Composition in Advertising-Based Broadcasting.

Published in:

Journal of Media Economics, 2008, v. 21, n. 4, p. 234, doi. 10.1080/08997760802544749

By:

Roson, Roberto

Publication type:

Article

KULTŪRINIŲ IR PRAMOGINIŲ RENGINIŲ REKLAMOS PLANAVIMAS SPAUDOJE.

Published in:

Acta Academiae Artium Vilnensis, 2011, n. 63, p. 133

By:

Rožėnas, Justas

Publication type:

Article

REKLAMOS PLANAVIMAS: KAIP SUVALDYTI DĖMESĮ.

Published in:

Acta Academiae Artium Vilnensis, 2011, n. 63, p. 117

By:

Gudonis, Kazimieras

Publication type:

Article

A Banner Year.

Published in:

Marketing Health Services, 2004, v. 24, n. 2, p. 32

By:

Gombeski Jr., William R.;
Taylor, Jan;
Krauss, Katie;
Medeiros, Clayton

Publication type:

Article

Konsessiehouers se vlak van tevredenheid met die geleenthede en beperkings van konsessies.

Published in:

Tydskrif vir Geesteswetenskappe, 2010, v. 50, n. 3, p. 328

By:

VAN WYK, GERHARD;
DE JAGER, JOHAN

Publication type:

Article

Exploring the possibilities in the print and electronic worlds.

Published in:

Serials Librarian, 2000, v. 38, n. 1-2, p. 187, doi. 10.1300/J123v38n01_24

By:

Tagler, John

Publication type:

Article

STRUCTURE AND PERSUASION: THE CASE OF ADVERTISING.

Published in:

Sociology, 1982, v. 16, n. 3, p. 377, doi. 10.1177/0038038582016003004

By:

Leymore, Varda

Publication type:

Article

Native Advertising: Current Status and Research Agenda.

Published in:

Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 79, doi. 10.1080/15252019.2017.1399704

By:

Kim, Jooyoung

Publication type:

Article

DEVELOPMENT AND CURRENT ISSUES RELATED TO INTERNET MARKETING COMMUNICATIONS IN CHINA.

Published in:

Journal of Interactive Advertising, 2010, v. 11, n. 1, p. 1, doi. 10.1080/15252019.2010.10722173

By:

Huang, Minxue;
Tsang, Alex S.L.

Publication type:

Article

Process in the evaluation and selection of advertising media for new products through the business model: Barriers and challenges of digital marketing.

Published in:

ECORFAN: Journal Republic of Peru, 2022, v. 8, n. 15, p. 1, doi. 10.35429/EJRP.2022.15.8.1.8

By:

ANTONIO-VIDAÑA, Paula Rosalinda;
OLVERA-JIMÉNEZ, Carlos Alejandro;
ALCUDIA-CHAGALA, Lorena

Publication type:

Article

Contextual Standard Auctions with Budgets: Revenue Equivalence and Efficiency Guarantees.

Published in:

Management Science, 2023, v. 69, n. 11, p. 6837, doi. 10.1287/mnsc.2023.4719

By:

Balseiro, Santiago;
Kroer, Christian;
Kumar, Rachitesh

Publication type:

Article

Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium.

Published in:

Management Science, 2019, v. 65, n. 9, p. 3952, doi. 10.1287/mnsc.2018.3174

By:

Balseiro, Santiago R.;
Gur, Yonatan

Publication type:

Article

An Efficient 0-1 Integer Programming Algorithm for Advertising Media Selection.

Published in:

Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 191, doi. 10.1007/BF02729496

By:

Ahmed, Nazim U.

Publication type:

Article

Simultaneous media usage: A critical consumer orientation to media planning.

Published in:

Journal of Consumer Behaviour, 2004, v. 3, n. 3, p. 285, doi. 10.1002/cb.141

By:

Pilotta, Joseph J.;
Schultz, Don E.;
Drenik, Gary;
Rist, Philip

Publication type:

Article

Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice.

Published in:

International Journal of Advertising, 2017, v. 36, n. 2, p. 356, doi. 10.1080/02650487.2015.1093810

By:

Ketelaar, Paul E.;
Bernritter, Stefan F.;
van't Riet, Jonathan;
Hühn, Arief Ernst;
van Woudenberg, Thabo J.;
Müller, Barbara C. N.;
Janssen, Loes

Publication type:

Article

An assessment of direct-to- consumer (DTC) pharmaceutical advertising spending.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 91, doi. 10.2501/IJA-33-1-091-112

By:

Yunjae Cheong;
Kihan Kim

Publication type:

Article

Spending Advertising Money in the Digital Age - How to Navigate the Media Flow.

Published in:

2013

By:

Harris, James

Publication type:

Book Review

Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocation.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 143, doi. 10.2501/IJA-32-1-143-162

By:

Cheong, Yunjae;
Kim, Kihan;
Kim, Hyuksoo

Publication type:

Article

The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 65, doi. 10.2501/IJA-32-1-065-084

By:

Smit, Edith G.;
Neijens, Peter C.;
Heath, Robert

Publication type:

Article

Dietary supplement advertising in the US.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 547, doi. 10.2501/IJA-31-3-547-577

By:

DeLorme, Denise E.;
Huh, Jisu;
Reid, Leonard N.;
An, Soontae

Publication type:

Article

The implicit influence of bimodal brand placement on children.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 465, doi. 10.2501/IJA-31-3-465-484

By:

Hang, Haiming

Publication type:

Article

The effectiveness of post-release movie advertising.

Published in:

International Journal of Advertising, 2011, v. 30, n. 2, p. 305, doi. 10.2501/IJA-30-2-305-328

By:

Rennhoff, Adam D.;
Wilbur, Kenneth C.

Publication type:

Article

Practitioners' perceptions of advertising strategies for digital media.

Published in:

International Journal of Advertising, 2010, v. 29, n. 5, p. 709, doi. 10.2501/S0265048710201439

By:

Yann Truong;
McColl, Rod;
Kitchen, Philip

Publication type:

Article

Product placement: a hot topic gets hotter.

Published in:

2009

By:

Taylor, Charles R.

Publication type:

Editorial

What matters most in advertising campaigns?

Published in:

International Journal of Advertising, 2009, v. 28, n. 4, p. 669, doi. 10.2501/S0265048709200813

By:

van den Putte, Bas

Publication type:

Article

The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements.

Published in:

International Journal of Advertising, 2009, v. 28, n. 4, p. 623, doi. 10.2501/S0265048709200795

By:

Ying, Lou;
Korneliussen, Tor;
Grønhaug, Kjell

Publication type:

Article

Editorial.

Published in:

International Journal of Advertising, 2007, v. 26, n. 2, p. 147, doi. 10.1080/10803548.2007.11073004

By:

West, Douglas

Publication type:

Article

Editorial.

Published in:

International Journal of Advertising, 2006, v. 25, n. 3, p. 267, doi. 10.1080/02650487.2006.11072970

By:

West, Douglas

Publication type:

Article

Development of a media selection model using the analytic network process.

Published in:

International Journal of Advertising, 2005, v. 24, n. 2, p. 193, doi. 10.1080/02650487.2005.11072914

By:

Coulter, Keith;
Sarkis, Joseph

Publication type:

Article

The Communications Challenge: A practical guide to media neutral planning.

Published in:

2004

By:

Pollard, Ivan

Publication type:

Book Review