Works matching DE "ADVERTISING management"

Results: 270

Computer-aided Cloud Computing for Advertising Promotion System.

Published in:

Computer-Aided Design & Applications, 2020, v. 17, p. 90, doi. 10.14733/cadaps.2020.S1.90-100

By:

Xiaotian Shi;
Yuanyuan Sun

Publication type:

Article

Advertising management principles are derived mostly from logic and very little from empirical generalizations.

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 103, doi. 10.1177/1470593112441563

By:

Rossiter, John R.

Publication type:

Article

The Impact of Artificial Intelligence on Sports Marketing: Applications and Limitations.

Published in:

Journal of New Studies in Sport Management, 2024, v. 5, n. 1, p. 1066, doi. 10.22103/jnssm.2023.22042.1218

By:

Momenifar, Fahimeh;
Pourranjbar, Mohammad;
Farazyani, Fateh

Publication type:

Article

叉车销售企业营销渠道管理优化研究.

Published in:

Construction Machinery & Equipment, 2022, v. 53, n. 6, p. 109

By:

王传芳

Publication type:

Article

QUALIDADE DE ENTREGA NO COMÉRCIO ELETRÔNICO DO MERCADO LIVRE: ESTUDO NA LOGISTICA DE ENTREGA DE UMA EMPRESA DO SETOR DE AUTOPEÇAS.

Published in:

Revista Fatec Zona Sul (REFAS), 2024, v. 11, n. 1, p. 1, doi. 10.26853/Refas_ISSN-2359-182X_v11n01_05

By:

Santos de Andrade, Gabriel Paulino;
Cavalcanti Lelis, Eliacy

Publication type:

Article

STAKEHOLDER MANAGEMENT IN THE HOSPITALITY INDUSTRY - AN EMPIRICAL SURVEY OF THE STATUS QUO.

Published in:

Journal of Economics & Management Research, 2014, v. 3, p. 135

By:

ZECH, NICOLA

Publication type:

Article

Advertising appeals and Malaysian culture norms: Scale content validation.

Published in:

Journal of Asian Pacific Communication (John Benjamins Publishing Co.), 2018, v. 28, n. 1, p. 61, doi. 10.1075/japc.00004.raz

By:

Raza, Syed Hassan;
Abu Bakar, Hassan;
Mohamad, Bahtiar

Publication type:

Article

The Teaching of Advertising Management: Essential, Elective, or Extraneous.

Published in:

Journalism & Mass Communication Educator, 2010, v. 65, n. 3/4, p. 265, doi. 10.1177/107769581006500305

By:

STUHLFAUT, MARK W.;
DAVIS, CRAIG

Publication type:

Article

The Advertising Curriculum and the Needs of Creative Students.

Published in:

Journalism & Mass Communication Educator, 1996, v. 50, n. 4, p. 25

By:

Robbs, Brett

Publication type:

Article

SUSTAINABLE OUTDOOR ADVERTISING: A PROFESSIONAL POINT OF VIEW FROM SPAIN.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 100, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.7

By:

BREVA-FRANCH, Eva;
OLIVARES-DELGADO, Fernando;
Teresa BENLLOCH-OSUNA, M.

Publication type:

Article

GOODVERTISING AS A PARADIGMATIC CHANGE IN CONTEMPORARY ADVERTISING AND CORPORATE STRATEGY.

Published in:

Communication Today, 2016, v. 7, n. 2, p. 4

By:

MINÁR, Pavol

Publication type:

Article

The role of media brands in media planning.

Published in:

Journal of Media Business Studies, 2015, v. 12, n. 3, p. 185, doi. 10.1080/16522354.2015.1070087

By:

Sommer, Christoph;
Marty, Linda

Publication type:

Article

The evolution of dominant logic: 40 years of strategic framing in the Finnish Broadcasting Company.

Published in:

Journal of Media Business Studies, 2015, v. 12, n. 3, p. 168, doi. 10.1080/16522354.2015.1069482

By:

Maijanen, Päivi

Publication type:

Article

Innovation research in media management and economics: an integrative framework.

Published in:

Journal of Media Business Studies, 2015, v. 12, n. 3, p. 153, doi. 10.1080/16522354.2015.1069478

By:

Dogruel, Leyla

Publication type:

Article

Implications of product substitutability in a distribution channel.

Published in:

Production & Operations Management, 2023, v. 32, n. 6, p. 1636, doi. 10.1111/poms.13930

By:

Zheng, Quan;
Hu, Honggang;
Pan, Xiajun Amy

Publication type:

Article

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers.

Published in:

Production & Operations Management, 2023, v. 32, n. 2, p. 618, doi. 10.1111/poms.13890

By:

Ghoshal, Abhijeet;
Mookerjee, Radha;
Sun, Zhen

Publication type:

Article

Common Retailer Channel Revisited: The Role of Supply Network Size.

Published in:

Production & Operations Management, 2020, v. 29, n. 9, p. 2175, doi. 10.1111/poms.13220

By:

Zheng, Quan;
Pan, Xiajun Amy;
Vakharia, Asoo J.

Publication type:

Article

Document management system helps businesses go green.

Published in:: ComputerWorld Hong Kong, 2017, p. 69
Publication type:: Article

Spring Ahead.

Published in:

Marketing Health Services, 2006, v. 26, n. 1, p. 33

By:

Goren, Terri

Publication type:

Article

Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure.

Published in:

Journal of Interactive Advertising, 2021, v. 21, n. 3, p. 256, doi. 10.1080/15252019.2021.2000524

By:

Jeong, Hyun Ju;
Jiang, Mengtian

Publication type:

Article

Lessons from a management of change incident.

Published in:

Loss Prevention Bulletin, 2014, n. 239, p. 12

By:

Cann, Nigel

Publication type:

Article

Supply chain model having stochastic lead time demand with variable production rate and demand dependent on price and advertisement.

Published in:

RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 4, p. 2645, doi. 10.1051/ro/2023191

By:

Debnath, Abhijit;
Sarkar, Biswajit

Publication type:

Article

Target Firm Advertising and Firm Value.

Published in:

Management Science, 2025, v. 71, n. 2, p. 1438, doi. 10.1287/mnsc.2022.01534

By:

Fich, Eliezer M.;
Starks, Laura T.;
Tran, Anh L.

Publication type:

Article

What Effect from A Single Advertisement?

Published in:

Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 222, doi. 10.1007/BF02729787

By:

Peterson, Robin T.;
Gross, Charles H.

Publication type:

Article

Psychographic Profiles of Media Usage Segments.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 379, doi. 10.1007/BF02722068

By:

Teel Jr., Jesse E.;
Bearden, William O.;
Durand, Richard M.

Publication type:

Article

Utility of advertising for creativity education: an experimental study targeting school children.

Published in:

International Journal of Advertising, 2017, v. 36, n. 3, p. 439, doi. 10.1080/02650487.2016.1139484

By:

Han, Kyoo-Hoon;
Kim, Jieun

Publication type:

Article

The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways.

Published in:

International Journal of Advertising, 2017, v. 36, n. 3, p. 457, doi. 10.1080/02650487.2015.1135773

By:

Borau, Sylvie;
Bonnefon, Jean-François

Publication type:

Article

Comedic violence in advertising: the role of normative beliefs and intensity of violence.

Published in:

International Journal of Advertising, 2016, v. 35, n. 3, p. 519, doi. 10.1080/02650487.2015.1064197

By:

Yoon, Hye Jin

Publication type:

Article

The imminent return of the advertising jingle.

Published in:

International Journal of Advertising, 2015, v. 34, n. 5, p. 717, doi. 10.1080/02650487.2015.1087117

By:

Taylor, Charles R.

Publication type:

Article

An inside-out approach to integrated marketing communication.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 511, doi. 10.2501/S0265048708080098

By:

Kerr, Gayle;
Schultz, Don;
Patti, Charles;
Kim, Ilchul

Publication type:

Article

In the mood for advertising.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 333, doi. 10.1080/02650487.2007.11073017

By:

Bronner, Fred E.;
Bronner, Jasper R.;
Faasse, John

Publication type:

Article

Dealing with complaints about advertising in Australia: the importance of regulatory self-discipline.

Published in:

International Journal of Advertising, 2002, v. 21, n. 1, p. 23, doi. 10.1080/02650487.2002.11104915

By:

Harker, Debra;
Harker, Michael

Publication type:

Article

Employment branding in the knowledge economy.

Published in:

International Journal of Advertising, 2002, v. 21, n. 1, p. 3, doi. 10.1080/02650487.2002.11104914

By:

Ewing, Michael T.;
Pitt, Leyland F.;
de Bussy, Nigel M.;
Berthon, Pierre

Publication type:

Article

The split account system and Japan's advertising industry.

Published in:

International Journal of Advertising, 2000, v. 19, n. 2, p. 185, doi. 10.1080/02650487.2000.11104794

By:

Moeran, Brian

Publication type:

Article

The unintended effects of advertising upon children.

Published in:

International Journal of Advertising, 1999, v. 18, n. 3, p. 363, doi. 10.1080/02650487.1999.11104766

By:

Preston, Christopher

Publication type:

Article

The A, B, Cs of advertising management: perceptions and practices of managers in Chile, Japan & the United States.

Published in:

International Journal of Advertising, 1998, v. 17, n. 2, p. 169, doi. 10.1080/02650487.1998.11104714

By:

Griffin, Tom;
McArthur, David;
Toshio Yamaki;
Perdo Hidalgo, Toshio

Publication type:

Article

Impact of Demographics on Interactive Advertising Effectiveness: A Study on Consumer Durable Advertisements in India.

Published in:

Anvesha, 2022, v. 14, p. 1

By:

Kumar, Ravi;
Phatak, Yogeshwari

Publication type:

Article

Conflicts between Employee and Employee and Management in Private Organisations.

Published in:

Anvesha, 2015, v. 8, n. 4, p. 14

By:

Srividya, N.;
Basu, Rita

Publication type:

Article

What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?

Published in:

Journal of Brand Strategy, 2025, v. 13, n. 4, p. 325

By:

DeLash, Jim

Publication type:

Article

A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment.

Published in:

Journal of Brand Strategy, 2022, v. 11, n. 1, p. 65, doi. 10.69554/gegx9559

By:

Bright, Laura F.;
Sussman, Kristen Leah;
Hendricks, Abby;
Archer, Leah;
Wilcox, Gary B.

Publication type:

Article

Infusing pasion (passion) into mainstream advertising: Using an emotional model to improve the measurement of advertising effectiveness.

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 3, p. 212, doi. 10.69554/gnyt7667

By:

WOOD, ORLANDO

Publication type:

Article

Brain imaging during advertising: A neuromarketing study of sound and pictures.

Published in:

Marketing Review, 2015, v. 15, n. 4, p. 405, doi. 10.1362/146934715X1450349053594

By:

Costa, João Vidigal;
de Freitas, Carlos Lucas;
Paiva, Teresa

Publication type:

Article

CATEGORIES OF MANAGEMENT IN RETAIL ENTERPRISES.

Published in:

International Journal of Sales, Retailing & Marketing, 2021, v. 10, n. 2, p. 54

By:

Vidovic, Aleksandra

Publication type:

Article

Persuasive Advertising, Autonomy, and the Creation of Desire.

Published in:

Journal of Business Ethics, 1987, v. 6, n. 5, p. 413, doi. 10.1007/BF00382898

By:

Crisp, Roger

Publication type:

Article

The Making of Self and World in Advertising.

Published in:

Journal of Business Ethics, 1987, v. 6, n. 2, p. 73, doi. 10.1007/BF00382020

By:

Waide, John

Publication type:

Article

La gestión de datos en medios de comunicación: el caso de Unidad Editorial.

Published in:

Estudios sobre el Mensaje Periodistico, 2021, v. 27, n. 2, p. 729, doi. 10.5209/esmp.75558

By:

Sangil, Luis;
Portilla, Idoia

Publication type:

Article

Litera tur zum Thema : Contemporary Branding.

Published in:

Marketing Review St. Gallen, 2023, n. 5, p. 78

By:

Brockschmidt, Oliver

Publication type:

Article

‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 1-2, p. 37, doi. 10.1080/0267257X.2014.943675

By:

Jacobi, Erik S.;
Freund, James;
Araujo, Luis

Publication type:

Article

Marketing for Muggles : Harry Potter and the Retro Revolution.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 5-6, p. 463, doi. 10.1362/026725701323366881

By:

Brown, Stephen

Publication type:

Article

Brand Mantras: Rationale, Criteria and Examples.

Published in:

Journal of Marketing Management, 1999, v. 15, n. 1-3, p. 43, doi. 10.1362/026725799784870513

By:

Keller, Kevin Lane

Publication type:

Article