Works matching DE "ADVERTISING management"
Results: 262
Not Just Wool: It's Merino.
- Published in:
- AATCC Review, 2008, v. 8, n. 11, p. 20
- Publication type:
- Article
Plant diversity and determinant factors across smallholder agricultural management units in Central Ethiopia.
- Published in:
- Agroforestry Systems, 2017, v. 91, n. 4, p. 677, doi. 10.1007/s10457-016-0038-5
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- Publication type:
- Article
When mobile advertising is interesting: interaction of minors with ads and influencers' sponsored content on social media.
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- Communication & Society, 2022, v. 35, n. 3, p. 15, doi. 10.15581/003.35.3.15-31
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- Publication type:
- Article
ОСОБЛИВОСТІ ТА ПЕРСПЕКТИВ РОЗВИТКУ РИНКУ РЕКЛАМИ В УКРАЇНІ
- Published in:
- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2019, v. 11, n. 1, p. 89, doi. 10.15673/fie.v11i1.1299
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- Publication type:
- Article
Exploring Differences in Males' and Females' Processing Strategies.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 1, p. 63, doi. 10.1086/209241
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- Publication type:
- Article
Advertising in Asia: Theories and Implications for Practice.
- Published in:
- Journal of Advertising, 2019, v. 48, n. 5, p. 417, doi. 10.1080/00913367.2019.1675103
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- Publication type:
- Article
Uncertainty in Prerelease Advertising.
- Published in:
- Journal of Advertising, 2019, v. 48, n. 2, p. 167, doi. 10.1080/00913367.2018.1532853
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- Publication type:
- Article
If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 3, p. 334, doi. 10.1080/00913367.2016.1172387
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- Publication type:
- Article
BANNER ADVERTISER--WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES.
- Published in:
- Journal of Advertising, 2005, v. 34, n. 2, p. 71, doi. 10.1080/00913367.2005.10639189
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- Publication type:
- Article
THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES.
- Published in:
- Journal of Advertising, 2004, v. 33, n. 4, p. 75, doi. 10.1080/00913367.2004.10639176
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- Publication type:
- Article
IMAGINE YOURSELF IN THE PRODUCT.
- Published in:
- Journal of Advertising, 2004, v. 33, n. 2, p. 37, doi. 10.1080/00913367.2004.10639163
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- Publication type:
- Article
THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION.
- Published in:
- Journal of Advertising, 2004, v. 33, n. 1, p. 83, doi. 10.1080/00913367.2004.10639156
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- Publication type:
- Article
THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS.
- Published in:
- Journal of Advertising, 2004, v. 33, n. 1, p. 55, doi. 10.1080/00913367.2004.10639153
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- Publication type:
- Article
AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING.
- Published in:
- Journal of Advertising, 2004, v. 33, n. 1, p. 7, doi. 10.1080/00913367.2004.10639152
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- Publication type:
- Article
THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 4, p. 67, doi. 10.1080/00913367.2003.10639141
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- Publication type:
- Article
WHEN DOES HUMOR ENHANCE OR INHIBIT AD RESPONSES?
- Published in:
- Journal of Advertising, 2003, v. 32, n. 3, p. 31, doi. 10.1080/00913367.2003.10639134
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- Publication type:
- Article
ON THE ISSUE OF TIME EXPRESSIONS IN PROMOTING PRODUCT BENEFITS.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 2, p. 33, doi. 10.1080/00913367.2003.10639131
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- Publication type:
- Article
ACCOUNT PLANNERS' VIEWS ON HOW THEIR WORK IS AND SHOULD BE EVALUATED.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 2, p. 7, doi. 10.1080/00913367.2003.10639132
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- Publication type:
- Article
The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.
- Published in:
- Journal of Advertising, 2000, v. 29, n. 2, p. 1, doi. 10.1080/00913367.2000.10673605
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- Publication type:
- Article
The Sleeper Effect and Negative Political Advertising.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 4, p. 13, doi. 10.1080/00913367.1999.10673593
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- Publication type:
- Article
Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 2, p. 99, doi. 10.1080/00913367.1998.10673555
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- Publication type:
- Article
Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions.
- Published in:
- Journal of Advertising, 1996, v. 25, n. 3, p. 29, doi. 10.1080/00913367.1996.10673505
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- Publication type:
- Article
Is Value Associated with Initiating New Advertising Agency-Client Relations?
- Published in:
- Journal of Advertising, 1996, v. 25, n. 3, p. 1, doi. 10.1080/00913367.1996.10673503
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- Publication type:
- Article
Value-Expressive Versus Utilitarian Advertising Appeals: When And Why To Use Which Appeal.
- Published in:
- Journal of Advertising, 1991, v. 20, n. 3, p. 23, doi. 10.1080/00913367.1991.10673345
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- Publication type:
- Article
Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management.
- Published in:
- International Journal of Consumer Studies, 2024, v. 48, n. 4, p. 1, doi. 10.1111/ijcs.13073
- By:
- Publication type:
- Article
Developing a management system for an economic development...
- Published in:
- Economic Development Review, 1991, v. 9, n. 2, p. 25
- By:
- Publication type:
- Article
Advertising as a Marketing Strategy for Private Schools Enrolment in Kwara State, Nigeria.
- Published in:
- Amity Business Review, 2019, v. 20, n. 2, p. 1
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- Publication type:
- Article
Materyalizm ve Tüketici Uzmanlığının Reklamlara Yönelik Tutumlara Etkisi: Alt Gelir Grubu Tüketiciler Üzerine Bir Araştırma.
- Published in:
- Gaziantep University Journal of Social Sciences, 2020, v. 19, n. 4, p. 1480, doi. 10.21547/jss.726015
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- Publication type:
- Article
Creative Leaders' Views on Managing Advertising Creativity.
- Published in:
- Journal of Marketing Theory & Practice, 2012, v. 20, n. 3, p. 335, doi. 10.2753/MTP1069-6679200307
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- Publication type:
- Article
Do Attractions Attract Tourists? A Framework to Assess the Importance of Attractions in Driving Demand.
- Published in:
- International Journal of Tourism Research, 2017, v. 19, n. 1, p. 120, doi. 10.1002/jtr.2091
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- Publication type:
- Article
Advertising management principles are derived mostly from logic and very little from empirical generalizations.
- Published in:
- Marketing Theory, 2012, v. 12, n. 2, p. 103, doi. 10.1177/1470593112441563
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- Publication type:
- Article
Supply chain model having stochastic lead time demand with variable production rate and demand dependent on price and advertisement.
- Published in:
- RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 4, p. 2645, doi. 10.1051/ro/2023191
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- Publication type:
- Article
Closed-loop advertising strategies in a duopoly.
- Published in:
- Management Science, 1997, v. 43, n. 1, p. 54, doi. 10.1287/mnsc.43.1.54
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- Publication type:
- Article
THE ADVERTISING BUDGET'S DETERMINANTS IN A MARKET WITH TWO COMPETING FIRMS.
- Published in:
- Management Science, 1982, v. 28, n. 5, p. 500, doi. 10.1287/mnsc.28.5.500
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- Publication type:
- Article
ADVERTISING BUDGET ALLOCATION UNDER UNCERTAINTY.
- Published in:
- Management Science, 1982, v. 28, n. 5, p. 487, doi. 10.1287/mnsc.28.5.487
- By:
- Publication type:
- Article
QUALIDADE DE ENTREGA NO COMÉRCIO ELETRÔNICO DO MERCADO LIVRE: ESTUDO NA LOGISTICA DE ENTREGA DE UMA EMPRESA DO SETOR DE AUTOPEÇAS.
- Published in:
- Revista Fatec Zona Sul (REFAS), 2024, v. 11, n. 1, p. 1, doi. 10.26853/Refas_ISSN-2359-182X_v11n01_05
- By:
- Publication type:
- Article
Theatrical Event and Alternative Advertising in the Romanian Theater.
- Published in:
- Theatrical Colloquia, 2020, v. 10, n. 1, p. 88, doi. 10.2478/tco-2020-0006
- By:
- Publication type:
- Article
Using a neutrosophic model to evaluate website usability of a web portal for the commercial management of an advertising company.
- Published in:
- Neutrosophic Sets & Systems, 2020, v. 34, p. 194
- By:
- Publication type:
- Article
Como curar as dores de Joana? O dilema da criação de um negócio inovador em Publicidade.
- Published in:
- Revista da Micro e Pequena Empresa, 2022, v. 16, n. 2, p. 179, doi. 10.48099/1982-2537/2022v16n2p179190
- By:
- Publication type:
- Article
Experiential Learning Methods in Asian Cultures: A Singapore Case Study.
- Published in:
- 2002
- By:
- Publication type:
- Case Study
La gestión de los algoritmos publicitarios en Internet. Un caso de estudio: Facebook y Google.
- Published in:
- Doxa Comunicación, 2023, n. 36, p. 243, doi. 10.31921/doxacom.n36a1713
- By:
- Publication type:
- Article
Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.
- Published in:
- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532
- By:
- Publication type:
- Article
HANDBOOK OF ADVERTISING MANAGEMENT.
- Published in:
- 1971
- By:
- Publication type:
- Book Review
EFFECT OF DECEPTIVE ADVERTISING ON CLAIM RECALL: AN EXPERIMENTAL RESEARCH.
- Published in:
- Journal of Services Research, 2009, v. 9, n. 2, p. 105
- By:
- Publication type:
- Article
Advertising Management (Book).
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Advertising management and the business publishing industry.
- Published in:
- 1993
- Publication type:
- Book Review
CHARACTERISTIC OF THE COMPLEX MARKETING COMMUNICATIONS ELEMENTS.
- Published in:
- Proceedings of National Aviation University, 2017, v. 71, n. 2, p. 126, doi. 10.18372/2306-1472.71.11757
- By:
- Publication type:
- Article
MANAGEMENT OF AN ADVERTISING CAMPAIGN BASED ON THE MODEL OF THE ENTERPRISE'S LOGISTIC SYSTEM.
- Published in:
- Eastern-European Journal of Enterprise Technologies, 2020, v. 104, n. 3, p. 40, doi. 10.15587/1729-4061.2020.201087
- By:
- Publication type:
- Article
Some Stylistic Aspects of Social Advertising in Russia.
- Published in:
- Journal of History, Culture & Art Research / Tarih Kültür ve Sanat Arastirmalari Dergisi, 2017, v. 6, n. 4, p. 1284, doi. 10.7596/taksad.v6i4.1169
- By:
- Publication type:
- Article
Litera tur zum Thema : Contemporary Branding.
- Published in:
- Marketing Review St. Gallen, 2023, n. 5, p. 78
- By:
- Publication type:
- Article