Works matching DE "ADVERTISING executives"

Results: 182

Perceptions of Branding among Television Station Managers: An Exploratory Analysis.

Published in:

Journal of Broadcasting & Electronic Media, 2001, v. 45, n. 1, p. 75, doi. 10.1207/s15506878jobem4501_6

By:

Chan-Olmsted, Sylvia M.

Publication type:

Article

Self-Regulation and Magazine Advertising.

Published in:

Journal of Advertising, 1989, v. 18, n. 4, p. 33, doi. 10.1080/00913367.1989.10673165

By:

Rotfeld, Herbert J.;
Parsons, Patrick R.

Publication type:

Article

Humor in U.S. versus U.K. TV Commercials: A Comparison.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 39, doi. 10.1080/00913367.1989.10673150

By:

Weinberger, Marc G.;
Spotts, Harlan E.

Publication type:

Article

Determinants of International Media Purchasing: A Survey of Media Buyers.

Published in:

Journal of Advertising, 1988, v. 17, n. 3, p. 22, doi. 10.1080/00913367.1988.10673120

By:

Stewart, David W.;
McAuliffe, Kevin J.

Publication type:

Article

Ethical Problems of Advertising Agency Executives.

Published in:

Journal of Advertising, 1987, v. 16, n. 4, p. 16, doi. 10.1080/00913367.1987.10673091

By:

Hunt, Shelby D.;
Chonko, Lawrence B.

Publication type:

Article

BENEVOLENT DICTATORS.

Published in:

1986

By:

Turk, Peter B.;
King, Robert L.

Publication type:

Book Review

MARION HARPER: AN UNAUTHORIZED BIOGRAPHY.

Published in:

1983

By:

Jaffe, Morton I.;
Fletcher, Alan D.

Publication type:

Book Review

AGENCY/CLIENT RELATIONSHIPS AS SEEN BY INFLUENTIALS ON BOTH SIDES.

Published in:

Journal of Advertising, 1982, v. 11, n. 1, p. 37, doi. 10.1080/00913367.1982.10672793

By:

Hotz, Mary R.;
Ryans Jr, John K.;
Shanklin, William L.

Publication type:

Article

THE ORGANIZATIONAL ETHICS OF ADVERTISING: CORPORATE AND AGENCY VIEWS.

Published in:

Journal of Advertising, 1981, v. 10, n. 1, p. 21, doi. 10.1080/00913367.1981.10672752

By:

Krugman, Dean M.;
Ferrell, O. C.

Publication type:

Article

GOSSAGE REVISITED: REFLECTIONS OF ADVERTISING'S LEGENDARY ICONOCLAST.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 6, doi. 10.1080/00913367.1980.10673332

By:

Rotzoll, Kim B.

Publication type:

Article

ADVERTISING MANAGER'S HANDBOOK.

Published in:

1980

By:

Jugenheimer, Donald W.;
Fletcher, Alan D.

Publication type:

Book Review

Advertising Profiles.

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 48

By:

Joel, Richard;
Wright, John S.

Publication type:

Article

Sex Differences in Socially Responsible Advertising Decisions.

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 36, doi. 10.1080/00913367.1978.10673237

By:

Surlin, Stuart H.

Publication type:

Article

ADVERTISING PROFILES: The Wonderful World of Bill Marsteller.

Published in:

1978

By:

Wright, John S.

Publication type:

Biography

ADVERTISING PROFILES.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 17, doi. 10.1080/00913367.1978.10672735

By:

Coulson, John;
Wright, John S.

Publication type:

Article

John Caples: Tested Advertising Man.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 47, doi. 10.1080/00913367.1977.10672732

By:

White, Gordon E.;
Wright, John S.

Publication type:

Article

Some European Attitudes on the Advertising Transference Question: A Research Note.

Published in:

Journal of Advertising, 1976, v. 5, n. 2, p. 11, doi. 10.1080/00913367.1976.10672629

By:

Ryans Jr., John K.;
Fry, Claudia

Publication type:

Article

Top Agency Executives' Attitudes Toward Academic Preparation for Careers in the Advertising Profession in 1975.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 9, doi. 10.1080/00913367.1975.10672602

By:

Gifford, John B.;
Maggard, John P.

Publication type:

Article

A Forum For Issues In Advertising Education.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 7, doi. 10.1080/00913367.1975.10672601

By:

Mandell, Maurice

Publication type:

Article

The Role of Advertising Educators as Problem Solvers in the Field of Advertising.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 21, doi. 10.1080/00913367.1975.10672581

By:

Moore, Frazier;
Leckenby, John D.

Publication type:

Article

College Recruitment--1974.

Published in:

Journal of Advertising, 1974, v. 3, n. 3, p. 42, doi. 10.1080/00913367.1974.10672538

By:

Rogers, Edward J.

Publication type:

Article

The Company Perspective.

Published in:

Journal of Advertising, 1973, v. 2, n. 2, p. 16, doi. 10.1080/00913367.1973.10672493

By:

Montana, Patrick J.

Publication type:

Article

CRITIQUE.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 35, doi. 10.1080/00913367.1973.10672483

By:

Wolter, Louis J.

Publication type:

Article

EX LIBRIS.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 332, doi. 10.2501/S0265048710201208

By:

Steel, Jon

Publication type:

Article

Exploring cosmetics advertising in southern China.

Published in:

International Journal of Advertising, 2009, v. 28, n. 2, p. 369, doi. 10.2501/S0265048709200606

By:

Barnes, Bradley R.;
Siu, Noel Y. M.;
Yu, Qionglei;
Chan, Sally S. Y.

Publication type:

Article

Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process.

Published in:

International Journal of Advertising, 2004, v. 23, n. 3, p. 285, doi. 10.1080/02650487.2004.11072886

By:

Hill, Railton;
Johnson, Lester W.

Publication type:

Article

Exploring the missing point of view in international advertising management: local managers in global advertising agencies.

Published in:

International Journal of Advertising, 2002, v. 21, n. 3, p. 293, doi. 10.1080/02650487.2002.11104934

By:

Jaeseok Jeong;
Tharp, Marye;
Huhn Choi

Publication type:

Article

Perceptions of IMC and organisational change among agencies in South Africa.

Published in:

International Journal of Advertising, 2001, v. 20, n. 3, p. 361, doi. 10.1080/02650487.2001.11104898

By:

Kallmeyer, Janice;
Abratt, Russell

Publication type:

Article

Advertising risk-orientation & the opinions & practices of advertising managers.

Published in:

International Journal of Advertising, 1999, v. 18, n. 1, p. 51, doi. 10.1080/02650487.1999.11104744

By:

West, Douglas;
Sargeant, Adrian;
Miciak, Alan

Publication type:

Article

A longitudinal study of the professions' attitudes towards competition & advertising.

Published in:

International Journal of Advertising, 1998, v. 17, n. 3, p. 349, doi. 10.1080/02650487.1998.11104724

By:

Fay, Michael;
Bell, John

Publication type:

Article

EC-92 and International Advertising Agencies.

Published in:

International Journal of Advertising, 1991, v. 10, n. 4, p. 293, doi. 10.1080/02650487.1991.11104464

By:

Higgins, Susan;
Ryans, John

Publication type:

Article

A Very Modest Man.

Published in:

International Journal of Advertising, 1988, v. 7, n. 2, p. 95, doi. 10.1080/02650487.1988.11107048

By:

Treasure, John

Publication type:

Article

Fight light pollution & protect our dark skies - An appeal from the BAA's CIDS.

Published in:

Journal of the British Astronomical Association, 2024, v. 134, n. 1, p. 6

By:

Lawrence, Howard;
Miles, Richard

Publication type:

Article

EDITOR'S REPORT.

Published in:

Ontario Mathematics Gazette, 2024, v. 63, n. 1, p. 2

By:

CONNELLY, RALPH

Publication type:

Article

EDITOR'S REPORT.

Published in:

Ontario Mathematics Gazette, 2022, v. 60, n. 4, p. 2

By:

SIBBALD, TIM

Publication type:

Article

Actitudes hacia la publicidad convencional e interactiva por parte de los futuros publicitarios. Un análisis comparativo por sexo.

Published in:

Ecos de la Comunicación, 2009, n. 2, p. 61

By:

Llaguno, Marta Martín;
Ruiz, Alejandra Hernández;
Trujillo, Naiara López

Publication type:

Article

An Evaluation of Marketing Practices in Banks in Ghana.

Published in:

Journal of African Business, 2001, v. 2, n. 3, p. 75, doi. 10.1300/J156v02n03_05

By:

Owusu-Frimpong, N.

Publication type:

Article

Tribalism and Advertising Effectiveness in Kenya: An Exploratory Study.

Published in:

Journal of African Business, 2000, v. 1, n. 1, p. 25, doi. 10.1300/J156v01n01_04

By:

Nevett, Terence;
Perry, Antuan M.

Publication type:

Article

Managing projects in creative industries: a compromise between artistic and project management values.

Published in:

Creative Industries Journal, 2023, v. 16, n. 1, p. 76, doi. 10.1080/17510694.2021.1979278

By:

Bérubé, Julie;
Gauthier, Jacques-Bernard

Publication type:

Article

TRIBUTES:.

Published in:: Canadian Music Educator / Musicien Educateur au Canada, 2006, v. 47, n. 4, p. 3
Publication type:: Article

Identifying Potential Anglers and Customer Segments of Texas Catfish Anglers to Guide Management Actions.

Published in:

North American Journal of Fisheries Management, 2021, v. 41, p. S345, doi. 10.1002/nafm.10538

By:

Warren Schlechte, J.;
Taylor, John B.;
Buckmeier, David L.;
Hutt, Clifford P.;
Hunt, Kevin M.

Publication type:

Article

Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising.

Published in:

Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 150, doi. 10.1080/00218499.2025.2464305

By:

Demsar, Vlad;
Ferraro, Carla;
Sands, Sean;
Kohn, Andrew

Publication type:

Article

DIEGO LEV.

Published in:: Hacer Empresa, 2024, n. 130, p. 8
Publication type:: Article

The Adman’s Dilemma: From Barnum to Trump.

Published in:

2020

By:

Johnston, Mitch

Publication type:

Book Review

Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective.

Published in:

JMM: The International Journal on Media Management, 2008, v. 10, n. 4, p. 158, doi. 10.1080/14241270802262484

By:

Pashupati, Kartik;
Kendrick, Alice

Publication type:

Article

The Publisher (Book).

Published in:

2002

By:

Adams, Edward E.;
Blanchard, Margaret A.

Publication type:

Book Review

A DEMAND-SIDE VIEW OF MEDIA SUBSTITUTABILITY IN NATIONAL ADVERTISING: A STUDY OF ADVERTISER OPINIONS ABOUT TRADITIONAL MEDIA OPTIONS.

Published in:

Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 292, doi. 10.1177/107769900007700205

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies.

Published in:

Journal of Media Ethics, 2017, v. 32, n. 1, p. 45, doi. 10.1080/23736992.2016.1258993

By:

Schauster, Erin;
Neill, Marlene

Publication type:

Article

John Kelsey: The Pea Stakers.

Published in:

Brooklyn Rail, 2021, p. N.PAG

By:

Pordige, Emma

Publication type:

Article

An Exploratory Study of Level of Adoption of Integrated Marketing Communications by Advertising Agencies in Nigeria.

Published in:

International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 25

By:

Olatunji, Rotimi Williams

Publication type:

Article