Works matching DE "ADVERTISING executives"

Results: 179

Paul Rutherford. The Adman's Dilemma: From Barnum to Trump.

Published in:

2020

By:

Johnston, Mitch

Publication type:

Book Review

David Ogilvy story.

Published in:: Marketing Research, 2009, v. 21, n. 2, p. 5
Publication type:: Article

The Publisher (Book).

Published in:

2002

By:

Adams, Edward E.;
Blanchard, Margaret A.

Publication type:

Book Review

A DEMAND-SIDE VIEW OF MEDIA SUBSTITUTABILITY IN NATIONAL ADVERTISING: A STUDY OF ADVERTISER OPINIONS ABOUT TRADITIONAL MEDIA OPTIONS.

Published in:

Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 292, doi. 10.1177/107769900007700205

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Probing Integrated Marketing Communications (IMC) in Turkey.

Published in:

Journal of Promotion Management, 2004, v. 11, n. 1, p. 127, doi. 10.1300/J057v11n01̱08

By:

Ebren, Figen;
Kitchen, Philip J.;
Aksoy, Şafak;
Kaynak, Erdener

Publication type:

Article

An Analysis of Senior U.S. Advertising Executives' Perceptions of Internet Communication Benefits.

Published in:

Journal of Promotion Management, 2004, v. 11, n. 1, p. 83, doi. 10.1300/J057v11n01̱06

By:

Patwardham, Padmini;
Patwardhan, Hemant

Publication type:

Article

#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game.

Published in:

Journal of Marketing Management, 2021, v. 37, n. 1/2, p. 117, doi. 10.1080/0267257X.2020.1869060

By:

Thompson-Whiteside, Helen;
Turnbull, Sarah

Publication type:

Article

Investors' response to advertising: the role of media.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 15/16, p. 1505, doi. 10.1080/0267257X.2020.1767680

By:

López-Tenorio, Pablo J.;
Romero, Jaime

Publication type:

Article

Hybrid Effect on the Demand for Advertising Executives: A Challenge in the Face of the Digital Transformation of Advertising.

Published in:

Palabra Clave, 2021, v. 24, n. 2, p. 1, doi. 10.5294/pacla.2021.24.2.4

By:

Álvarez-Flores, Erika P.;
Núñez-Gómez, Patricia;
Mañas-Viniegra, Luis

Publication type:

Article

TRIBUTES:.

Published in:: Canadian Music Educator / Musicien Educateur au Canada, 2006, v. 47, n. 4, p. 3
Publication type:: Article

The One That Got Away.

Published in:: Public Relations Quarterly, 2004, v. 49, n. 3, p. 41
Publication type:: Article

How a Publicity Blitz Created The Myth of Subliminal Advertising.

Published in:

Public Relations Quarterly, 1992, v. 37, n. 4, p. 12

By:

Rogers, Stuart

Publication type:

Article

Design Thinking and Library Practice: Inspiring Initiatives and User-Centered Services, Programs, and Physical Spaces.

Published in:

International Journal of Design in Society, 2024, v. 18, n. 1, p. 107, doi. 10.18848/2325-1328/CGP/v18i01/107-120

By:

Allison, Sarah;
Palilonis, Jennifer

Publication type:

Article

Social Ethics and the Emergence of Advertising in China: Perceptions from within the Great Wall.

Published in:

Journal of Business Ethics, 1984, v. 3, n. 2, p. 91, doi. 10.1007/BF02388808

By:

Cragin, John P.;
Kwan, Y.K.;
Ho, Y.N.

Publication type:

Article

Analysis of Gender Representation in Bengali Print Advertising During the Pandemic in Work from Home Situations.

Published in:

IUP Journal of Organizational Behavior, 2023, v. 22, n. 2, p. 85

By:

Roy Chowdhury, Amrita Basu

Publication type:

Article

Frontmatter.

Published in:: Restaurator, 2016, v. 37, n. 2, p. i, doi. 10.1515/res-2016-frontmatter2
Publication type:: Article

Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry.

Published in:

Journal of Hospitality Marketing & Management, 2019, v. 28, n. 8, p. 1010, doi. 10.1080/19368623.2019.1572563

By:

Kim, Taewoo;
Choi, Hyunsuk;
Song, Chanho;
Lee, Myong Jae (MJ)

Publication type:

Article

Obituary.

Published in:: 2018
Publication type:: Obituary

Advertising Coordinator.

Published in:: Photogrammetric Record, 2006, v. 21, n. 115, p. 299, doi. 10.1111/j.1477-9730.2006.00393_2.x
Publication type:: Article

Advertising Coordinator.

Published in:: Photogrammetric Record, 2006, v. 21, n. 114, p. 185, doi. 10.1111/j.1477-9730.2006.00376_2.x
Publication type:: Article

What advertising managers look for (and find) in their new hires.

Published in:

Newspaper Research Journal, 1993, v. 14, n. 3/4, p. 112, doi. 10.1177/073953299301400312

By:

Shipley, Linda J.

Publication type:

Article

A Decade After 'The Permissible Lie': Have Things in the Ad Business Really Changed?

Published in:

Journal of Consumer Affairs, 1978, v. 12, n. 1, p. 170, doi. 10.1111/j.1745-6606.1978.tb00644.x

By:

Rotenberg, Ronald H.;
Poirier, Pierre R.;
Tremblay, Jean A. C.

Publication type:

Article

Introduction to the special issue on the role of sustainability in advertising.

Published in:

International Journal of Advertising, 2024, v. 43, n. 1, p. 1, doi. 10.1080/02650487.2023.2290857

By:

Rathee, Shelly

Publication type:

Article

Sick of awards: hidden costs of signaling for advertising creatives.

Published in:

International Journal of Advertising, 2023, v. 42, n. 8, p. 1295, doi. 10.1080/02650487.2023.2175301

By:

Meléndez-Rodríguez, Saraí;
Roca, David

Publication type:

Article

Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising.

Published in:

International Journal of Advertising, 2019, v. 38, n. 7, p. 1000, doi. 10.1080/02650487.2019.1629226

By:

Mayer, James Mark;
Kumar, Piyush;
Yoon, Hye Jin

Publication type:

Article

NEWS VETERINARY IRELAND JOURNAL I VOLUME 14 I NUMBER 5 EDITORIAL.

Published in:

Veterinary Ireland Journal, 2024, v. 14, n. 5, p. 250

By:

Potter, Bernard

Publication type:

Article

EDITORIAL.

Published in:

Veterinary Ireland Journal, 2022, v. 12, n. 12, p. 682

By:

Potter, Bernard

Publication type:

Article

Communicating new ideas.

Published in:

Veterinary Ireland Journal, 2021, v. 11, n. 9, p. 498

By:

Potter, Bernard

Publication type:

Article

ADVERTISING LORE (Book Review).

Published in:

1984

By:

Schreiber, Stephen T.

Publication type:

Book Review

THE EDITOR'S PAGE.

Published in:

Journal of Business Communication, 1969, v. 7, n. 1, p. 3, doi. 10.1177/002194366900700101

By:

Douglas, George H.

Publication type:

Article

Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics.

Published in:

Journal of Advertising Education, 2024, v. 28, n. 2, p. 83, doi. 10.1177/10980482241285007

By:

McAlister, Anna R.;
Richards, Jef I.;
Torrance, Aileen T.

Publication type:

Article

Account Management and the Changing Advertising Landscape.

Published in:

Journal of Advertising Education, 2016, v. 20, n. 1/2, p. 144, doi. 10.1177/10980482160201-217

By:

Robbs, Brett;
Lloyd, Carla

Publication type:

Article

Preparing Young Creatives for an Interactive World: How Possible Is It?

Published in:

Journal of Advertising Education, 2010, v. 14, n. 2, p. 7, doi. 10.1177/109804821001400205

By:

Robbs, Brett

Publication type:

Article

The Asta Nielsen brand: advertising long feature star series in German local newspapers, 1911 to 1914.

Published in:

Early Popular Visual Culture, 2021, v. 19, n. 2/3, p. 121, doi. 10.1080/17460654.2022.2059834

By:

Grimm, Friederike

Publication type:

Article

Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective.

Published in:

JMM: The International Journal on Media Management, 2008, v. 10, n. 4, p. 158, doi. 10.1080/14241270802262484

By:

Pashupati, Kartik;
Kendrick, Alice

Publication type:

Article

Sustainability of Select Indigenous-Language Newspapers Through Advertising in Nigeria: Appraising the Success of Alaroye and Aminiya Newspapers.

Published in:

African Journalism Studies, 2024, v. 45, n. 2, p. 156, doi. 10.1080/23743670.2024.2420923

By:

Adeyeye, Babatunde;
Salawu, Abiodun

Publication type:

Article

How Nothing Became Something: White Space, Rhetoric, History, and Meaning.

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 82, doi. 10.1086/504138

By:

Pracejus, John W.;
Olsen, G. Douglas;
O'Guinn, Thomas C.

Publication type:

Article

Perceptions of Branding among Television Station Managers: An Exploratory Analysis.

Published in:

Journal of Broadcasting & Electronic Media, 2001, v. 45, n. 1, p. 75, doi. 10.1207/s15506878jobem4501_6

By:

Chan-Olmsted, Sylvia M.

Publication type:

Article

CREATIVE LEADERS.

Published in:

Journal of Advertising, 2010, v. 39, n. 1, p. 115, doi. 10.2753/JOA0091-3367390108

By:

Ashley, Christy;
Oliver, Jason D.

Publication type:

Article

ENVISIONING THE FUTURE OF ADVERTISING CREATIVITY RESEARCH.

Published in:

Journal of Advertising, 2008, v. 37, n. 4, p. 131, doi. 10.2753/JOA0091-3367370411

By:

Bernardin, Thomas;
Kemp-Robertso, Paul;
Stewart, David W.;
Yan Cheng;
Wan, Heather;
Rossiter, John R.;
Erevelles, Sunil;
Roundtree, Robert;
Zinkhan, George M.;
Fukawa, Nobuyuki

Publication type:

Article

FINDING THE KEYS TO CREATIVITY IN AD AGENCIES.

Published in:

Journal of Advertising, 2008, v. 37, n. 4, p. 121, doi. 10.2753/JOA0091-3367370410

By:

Verbeke, Willem;
Franses, Philip Hans;
le Blanc, Arthur;
van Ruiten, Nienke

Publication type:

Article

THE EFFECT OF AGENCY CREATIVITY ON CAMPAIGN OUTCOMES.

Published in:

Journal of Advertising, 2008, v. 37, n. 4, p. 109, doi. 10.2753/JOA0091-3367370409

By:

Hairong Li;
Wenyu Dou;
Guangping Wang;
Nan Zhou

Publication type:

Article

FROM PERFORMANCE TO MASTERY.

Published in:

Journal of Advertising, 2008, v. 37, n. 4, p. 95, doi. 10.2753/JOA0091-3367370408

By:

Griffin, W. Glenn

Publication type:

Article

PRACTITIONER AND CUSTOMER VIEWS OF ADVERTISING CREATIVITY.

Published in:

Journal of Advertising, 2008, v. 37, n. 4, p. 35, doi. 10.2753/JOA0091-3367370403

By:

West, Douglas C.;
Kover, Arthur J.;
Caruana, Albert

Publication type:

Article

A MODEL OF MARKETING INFORMATION FLOW.

Published in:

Journal of Advertising, 2004, v. 33, n. 4, p. 39, doi. 10.1080/00913367.2004.10639173

By:

Sutherland, John;
Duke, Lisa;
Abernethy, Avery

Publication type:

Article

HOW ADVERTISING PRACTITIONERS VIEW ETHICS.

Published in:

Journal of Advertising, 2004, v. 33, n. 2, p. 7, doi. 10.1080/00913367.2004.10639158

By:

Drumwright, Minette E.;
Murphy, Patrick E.

Publication type:

Article

Advertising Agency Compensation: An Agency Theory Explanation.

Published in:

Journal of Advertising, 1999, v. 28, n. 3, p. 53, doi. 10.1080/00913367.1999.10673589

By:

Spake, Deborah F.;
D'Souza, Giles;
Crutchfield, Tammy Neal;
Morgan, Robert M.

Publication type:

Article

Top-Level Agency Creatives Look at Advertising Creativity Then and Now.

Published in:

Journal of Advertising, 1998, v. 27, n. 2, p. 1, doi. 10.1080/00913367.1998.10673549

By:

Reid, Leonard N.;
King, Karen Whitehill;
DeLorme, Denise E.

Publication type:

Article

Fine Print in Television Advertising: Views From the Top.

Published in:

Journal of Advertising, 1997, v. 26, n. 3, p. 1, doi. 10.1080/00913367.1997.10673525

By:

Muehling, Darrell D.;
Kolbe, Richard H.

Publication type:

Article

Standardized Multinational Advertising: The Influencing Factors.

Published in:

Journal of Advertising, 1995, v. 24, n. 3, p. 55, doi. 10.1080/00913367.1995.10673483

By:

Duncan, Tom;
Ramaprasad, Jyotika

Publication type:

Article