Works about ADVERTISING endorsements

Results: 809

ENDORSING AFTER DEATH.

Published in:

William & Mary Law Review, 2022, v. 63, n. 5, p. 1531

By:

GILDEN, ANDREW

Publication type:

Article

Does Sport Celebrity Advocacy Work? Testing the Potential for Endorsements to Backfire.

Published in:

Atlantic Journal of Communication, 2017, v. 25, n. 3, p. 197, doi. 10.1080/15456870.2017.1324193

By:

Schartel Dunn, Stephanie G.;
Nisbett, Gwendelyn S.

Publication type:

Article

Commercialization of America's health charities.

Published in:

Society, 1997, v. 34, n. 4, p. 67, doi. 10.1007/BF02912213

By:

Bennett, James T.;
DiLorenzo, Thomas J.

Publication type:

Article

Is authenticity key? Mobilization by social media influencers versus celebrities and young people's political participation.

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2757, doi. 10.1002/mar.22082

By:

Harff, Darian;
Schmuck, Desiree

Publication type:

Article

Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.

Published in:

Psychology & Marketing, 2024, v. 41, n. 4, p. 802, doi. 10.1002/mar.21952

By:

Roy, Subhadip;
Mishra, Aditya Shankar;
Bailey, Ainsworth Anthony

Publication type:

Article

I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey.

Published in:

Psychology & Marketing, 2023, v. 40, n. 8, p. 1646, doi. 10.1002/mar.21833

By:

Chen, Xingyu;
Huang, Minxue;
Yu, Zhengdong;
Cai, Wenpei

Publication type:

Article

How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions.

Published in:

Psychology & Marketing, 2023, v. 40, n. 4, p. 723, doi. 10.1002/mar.21772

By:

D'Ambrogio, Simone;
Werksman, Noah;
Platt, Michael L.;
Johnson, Elizabeth N.

Publication type:

Article

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study.

Published in:

Psychology & Marketing, 2022, v. 39, n. 12, p. 2384, doi. 10.1002/mar.21742

By:

Özer, Mehmet;
Özer, Alper;
Ekinci, Yuksel;
Koçak, Akın

Publication type:

Article

The effect of brand crises on endorser reputation and endorsement portfolios.

Published in:

Psychology & Marketing, 2022, v. 39, n. 7, p. 1385, doi. 10.1002/mar.21660

By:

Johnson, Clark D.;
Bauer, Brittney C.;
Arnold, Mark J.

Publication type:

Article

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework.

Published in:

Psychology & Marketing, 2020, v. 37, n. 3, p. 488, doi. 10.1002/mar.21315

By:

Schimmelpfennig, Christian;
Hunt, James B.

Publication type:

Article

Antecedents and outcomes of digital influencer endorsement: An exploratory study.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1267, doi. 10.1002/mar.21274

By:

Torres, Pedro;
Augusto, Mário;
Matos, Marta

Publication type:

Article

Beyond endorsements: The effect of celebrity Creative Directors on consumers' attitudes toward the advertisement.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1003, doi. 10.1002/mar.21251

By:

Fowler, Kendra;
Thomas, Veronica L.

Publication type:

Article

Investigating the marketing impact of consumers' connectedness to celebrity endorsers.

Published in:

Psychology & Marketing, 2019, v. 36, n. 10, p. 923, doi. 10.1002/mar.21245

By:

Tran, Gina A.;
Yazdanparast, Atefeh;
Strutton, David

Publication type:

Article

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments.

Published in:

Psychology & Marketing, 2019, v. 36, n. 2, p. 102, doi. 10.1002/mar.21161

By:

Kennedy, Amanda;
Baxter, Stacey M.;
Ilicic, Jasmina

Publication type:

Article

The impact of death on consumer responses to celebrity endorser misbehavior.

Published in:

Psychology & Marketing, 2017, v. 34, n. 10, p. 917, doi. 10.1002/mar.21032

By:

Boeuf, Benjamin

Publication type:

Article

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement.

Published in:

Psychology & Marketing, 2017, v. 34, n. 7, p. 720, doi. 10.1002/mar.21018

By:

Gong, Wanqi;
Li, Xigen

Publication type:

Article

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement.

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 481, doi. 10.1002/mar.21001

By:

Chung, Siyoung;
Cho, Hichang

Publication type:

Article

Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?

Published in:

Psychology & Marketing, 2016, v. 33, n. 10, p. 864, doi. 10.1002/mar.20923

By:

Um, Nam‐Hyun;
Kim, Sojung

Publication type:

Article

Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness.

Published in:

Psychology & Marketing, 2016, v. 33, n. 9, p. 678, doi. 10.1002/mar.20909

By:

Chang, Yonghwan;
Ko, Yong Jae

Publication type:

Article

Issue Information.

Published in:: Psychology & Marketing, 2016, v. 33, n. 9, p. 675, doi. 10.1002/mar.20925
Publication type:: Article

Issue Information.

Published in:: Psychology & Marketing, 2016, v. 33, n. 7, p. 483, doi. 10.1002/mar.20908
Publication type:: Article

Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition.

Published in:

Psychology & Marketing, 2016, v. 33, n. 7, p. 486, doi. 10.1002/mar.20892

By:

D'Rozario, Denver

Publication type:

Article

Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context.

Published in:

Psychology & Marketing, 2015, v. 32, n. 12, p. 1158, doi. 10.1002/mar.20846

By:

Mishra, Aditya S.;
Roy, Subhadip;
Bailey, Ainsworth Anthony

Publication type:

Article

Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 1024, doi. 10.1002/mar.20750

By:

Carrillat, François A.;
d'Astous, Alain;
Christianis, Haralambos

Publication type:

Article

Eclipsing: When Celebrities Overshadow the Brand.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 1040, doi. 10.1002/mar.20751

By:

Ilicic, Jasmina;
Webster, Cynthia M.

Publication type:

Article

Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars.

Published in:

Psychology & Marketing, 2014, v. 31, n. 4, p. 294, doi. 10.1002/mar.20695

By:

Tran, Gina A.;
Strutton, David

Publication type:

Article

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation.

Published in:

Psychology & Marketing, 2013, v. 30, n. 10, p. 850, doi. 10.1002/mar.20650

By:

Chen, Arthur Cheng‐Hsui;
Chang, Rita Ya‐Hui;
Besherat, Ali;
Baack, Daniel W.

Publication type:

Article

Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio.

Published in:

Psychology & Marketing, 2013, v. 30, n. 7, p. 602, doi. 10.1002/mar.20631

By:

Kelting, Katie;
Rice, Dan Hamilton

Publication type:

Article

Stake Management in Men's Online Cosmetics Testimonials.

Published in:

Psychology & Marketing, 2013, v. 30, n. 3, p. 227, doi. 10.1002/mar.20600

By:

Hall, Matthew;
Gough, Brendan;
Seymour‐Smith, Sarah

Publication type:

Article

An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions.

Published in:

Psychology & Marketing, 2012, v. 29, n. 11, p. 907, doi. 10.1002/mar.20573

By:

Grohs, Reinhard;
Wagner, Udo;
Steiner, Regina

Publication type:

Article

Consumers' Reactions to a Celebrity Endorser Scandal.

Published in:

Psychology & Marketing, 2012, v. 29, n. 11, p. 885, doi. 10.1002/mar.20571

By:

Fong, Candy P. S.;
Wyer, Robert S.

Publication type:

Article

Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding.

Published in:

Psychology & Marketing, 2012, v. 29, n. 9, p. 690, doi. 10.1002/mar.20555

By:

Keel, Astrid;
Nataraajan, Rajan

Publication type:

Article

The Impact of Negative Publicity on Celebrity Ad Endorsements.

Published in:

Psychology & Marketing, 2012, v. 29, n. 9, p. 663, doi. 10.1002/mar.20552

By:

Thwaites, Des;
Lowe, Ben;
Monkhouse, Lien L.;
Barnes, Bradley R.

Publication type:

Article

Celebrities in Advertising: Looking for Congruence or Likability?

Published in:

Psychology & Marketing, 2012, v. 29, n. 9, p. 651, doi. 10.1002/mar.20551

By:

Fleck, Nathalie;
Korchia, Michael;
Le Roy, Isabelle

Publication type:

Article

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness.

Published in:

Psychology & Marketing, 2012, v. 29, n. 9, p. 639, doi. 10.1002/mar.20550

By:

Choi, Sejung Marina;
Rifon, Nora J.

Publication type:

Article

Introduction to the Special Issue: Psychology, Marketing, and Celebrities.

Published in:

Psychology & Marketing, 2012, v. 29, n. 9, p. 637, doi. 10.1002/mar.20549

By:

Reeves, Robert A.

Publication type:

Article

Real or relevant beauty? Body shape and endorser effects on brand attitude and body image.

Published in:

Psychology & Marketing, 2011, v. 28, n. 8, p. 843, doi. 10.1002/mar.20415

By:

D'Alessandro, Steven;
Chitty, Bill

Publication type:

Article

Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction.

Published in:

Psychology & Marketing, 2008, v. 25, n. 2, p. 179, doi. 10.1002/mar.20205

By:

Till, Brian D.;
Stanley, Sarah M.;
Priluck, Randi

Publication type:

Article

Birds of a feather flock together...definition, role and measure of congruence: An application to sponsorship.

Published in:

Psychology & Marketing, 2007, v. 24, n. 11, p. 975, doi. 10.1002/mar.20192

By:

Fleck, Nathalie D.;
Quester, Pascale

Publication type:

Article

Consumer evaluation of brand alliance signals.

Published in:

Psychology & Marketing, 2006, v. 23, n. 6, p. 465, doi. 10.1002/mar.20130

By:

Gammoh, Bashar S.;
Voss, Kevin E.;
Chakraborty, Goutam

Publication type:

Article

The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising.

Published in:

Psychology & Marketing, 2006, v. 23, n. 6, p. 487, doi. 10.1002/mar.20131

By:

Ryu, Gangseog;
Park, Jongchul;
Feick, Lawrence

Publication type:

Article

Life aspirations, values and moral foundations in Mongolian youth.

Published in:

Journal of Moral Education, 2017, v. 46, n. 3, p. 258, doi. 10.1080/03057240.2017.1347087

By:

Bespalov, Alexander;
Prudnikova, Marina;
Nyamdorj, Bavuu;
Vlasov, Mikhail

Publication type:

Article

Signaling Nonprofit Experts' Endorsement in Celebrity Advocacy: Experimental Evidence from Japan.

Published in:

Voluntas: International Journal of Voluntary & Nonprofit Organizations, 2025, v. 36, n. 3, p. 291, doi. 10.1007/s11266-025-00717-3

By:

Ogiso, Waku;
Mano, Yoshiyuki

Publication type:

Article

Efficacité de la publicité : un état de l'art.

Published in:

Revue des Sciences de Gestion, 2008, n. 229, p. 111, doi. 10.1051/larsg:2008012

By:

Kammoun, Mohamed

Publication type:

Article

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 2, p. 135, doi. 10.1086/208954

By:

Petty, Richard E.;
Cacioppo, John T.;
Schumann, David

Publication type:

Article

Identification as a mediator of celebrity effects.

Published in:

Journal of Broadcasting & Electronic Media, 1996, v. 40, n. 4, p. 478, doi. 10.1080/08838159609364370

By:

Basil, Michael D.

Publication type:

Article

Image of Women in Television Advertising.

Published in:

Journal of Broadcasting & Electronic Media, 1988, v. 32, n. 2, p. 231, doi. 10.1080/08838158809386697

By:

Ferrante, Carol L.;
Haynes, Andrew M.;
Kingsley, Sarah M.

Publication type:

Article

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness.

Published in:

Journal of Advertising, 1990, v. 19, n. 3, p. 39, doi. 10.1080/00913367.1990.10673191

By:

Ohanian, Roobina

Publication type:

Article

An Investigation into the "Match-Up" Hypothesis in Celebrity Advertising: When Beauty May be Only Skin Deep.

Published in:

Journal of Advertising, 1990, v. 19, n. 1, p. 4, doi. 10.1080/00913367.1990.10673175

By:

Kamins, Michael A.

Publication type:

Article

Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective.

Published in:

Journal of Advertising, 1990, v. 19, n. 1, p. 30, doi. 10.1080/00913367.1990.10673178

By:

Homer, Pamela M.;
Kahle, Lynn R.

Publication type:

Article