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Revenue Generation Through Influencer Marketing.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 4, p. 40, doi. 10.1177/00222429231217471
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- Article
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce.
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- International Journal of Consumer Studies, 2024, v. 48, n. 3, p. 1, doi. 10.1111/ijcs.13047
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- Article
Advertising spend and its impact on FMCG profitability (A case study of Unilever and Procter & Gamble).
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- Journal of Marketing & Management, 2024, v. 15, n. 1, p. 30
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- Article
Issue Information.
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- Bulletin of the Ecological Society of America, 2024, v. 105, n. 2, p. 1, doi. 10.1002/bes2.2079
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- Article
Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 802, doi. 10.1002/mar.21952
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- Article
From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories.
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- Southern Communication Journal, 2024, v. 89, n. 2, p. 119, doi. 10.1080/1041794X.2024.2308892
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- Article
Issue Information.
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- Ecosphere, 2024, v. 15, n. 3, p. 1, doi. 10.1002/ecs2.4548
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- Article
What For Art Thou, Marketing?
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- Journal of Customer Behaviour, 2024, v. 23, n. 1, p. 27, doi. 10.1362/147539224X17149185610028
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- Article
The Influence of Brand Image, Celebrity Endorser and Price Perception pn The Purchase Decision of Yamaha Mio Motorcycles.
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- Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 489, doi. 10.46799/jss.v5i2.796
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- Article
The Influence of Product Quality, Brand Image and Celebrity Endorsers on the Decision to Purchase Sunsilk Shampoo at Indomaret South Jakarta Sunday Market Area.
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- Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 680, doi. 10.46799/jss.v5i2.808
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- Article
EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.
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- MIS Quarterly, 2024, v. 48, n. 1, p. 375, doi. 10.25300/MISQ/2023/17944
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- Article
VLOGGER AND BRAND CREDIBILITY PERCEPTION: A SYSTEMATIC LITERATURE REVIEW OF ENDORSEMENT EFFECTIVENESS IN YOUTUBE VLOGS.
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- Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 2, p. 445, doi. 10.59141/jist.v5i2.905
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- Article
ANTECEDENT OF PURCHASE DECISIONS ON SOCIAL COMMERCE TIKTOK SHOP.
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- Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 2, p. 614, doi. 10.59141/jist.v5i2.911
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- Article
WHERE YOU LEAD, I WILL FOLLOW: PROFESSIONAL ATHLETES' ABILITY TO INFLUENCE LOYAL FANS' CRYPTOCURRENCY INVESTMENTS AND THE BROADER NEED FOR CRYPTOCURRENCY REGULATION.
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- Jeffrey S. Moorad Sports Law Journal, 2024, v. 31, n. 1, p. 143
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- Article
Exploring the impact of TV advertising and social media influencers in culinary marketing.
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- Journal of Enterprise & Development (JED), 2024, v. 6, n. 1, p. 172
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- Article
Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups.
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- Journal of Marketing Development & Competitiveness, 2024, v. 18, n. 1, p. 1, doi. 10.33423/jmdc.v18i1.6818
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- Article
EXAMINATION OF FAMOUS USE IN TELEVISION ADVERTISEMENTS WITH ELECTROENCEPHALOGRAM (EEG): THE EXAMPLE OF TURKEY.
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- REMark: Revista Brasileira de Marketing, 2024, v. 23, n. 1, p. 72, doi. 10.5585/remark.v23i1.23563
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- Article
Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations.
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- SAGE Open, 2024, v. 14, n. 1, p. 1, doi. 10.1177/21582440231220761
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- Article
Research on the Analysis and Impact of Internet Celebrity Economy on Consumers' Irrational Buying Behavior in the Big Data Environment.
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- Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2023, v. 11, p. 109, doi. 10.2478/eoik-2023-0064
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- Article
The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers.
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- Adhyayan: A Journal of Management Sciences, 2023, v. 13, n. 2, p. 27, doi. 10.21567/adhyayan.v13i2.05
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- Article
"A SHABY SUBLIMITY": REPRESENTING THE CAPITALIST SUBLIME.
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- Design, Arts, Culture, 2023, v. 4, n. 1, p. 62
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- Article
Ecotton: Rebranding a substantiable, sustainable ingredient brand.
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- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 243
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- Article
How Sensory Language Shapes Influencer's Impact.
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- Journal of Consumer Research, 2023, v. 50, n. 4, p. 810, doi. 10.1093/jcr/ucad017
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- Article
CONSUMERS CAUGHT IN THE CRYPTOCURRENCY CRISIS: WHY CELEBRITY ENDORSERS SHOULD NOT ESCAPE LIABILITY.
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- Boston College Law Review, 2023, v. 64, n. 8, p. 2045
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- Article
Influencers.
- Published in:
- Hedgehog Review, 2023, v. 25, n. 3, p. 150
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- Article
Social media influencers: The formation and effects of affective factors during online interactions.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 5, p. 1824, doi. 10.1111/ijcs.12957
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- Article
The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging.
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- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 175, doi. 10.32731/SMQ.323.092023.01
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- Article
Do job-relevance and severity of celebrity athlete's transgression matter?
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- Journal of Physical Education & Sport, 2023, v. 23, n. 8, p. 2138, doi. 10.7752/jpes.2023.08245
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- Article
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey.
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- Psychology & Marketing, 2023, v. 40, n. 8, p. 1646, doi. 10.1002/mar.21833
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- Article
'My Blood Was All Turning to Water': Testimonial Advertisements and the Creation of a Menstrual Network in the U.S., 1870s–1910s.
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- Gender & History, 2023, v. 35, n. 2, p. 623, doi. 10.1111/1468-0424.12608
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- Article
MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION.
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- International Journal of Entrepreneurial Knowledge, 2023, v. 11, n. 2, p. 109, doi. 10.37335/ijek.v11i2.206
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- Article
Endorsement of Intimate Partner Violence among Afghan Women: A Cross-Sectional Analysis of 2015 DHS Data.
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- International Journal on Social & Education Sciences (IJonSES), 2023, v. 5, n. 3, p. 700, doi. 10.46328/ijonses.582
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- Article
Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions.
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- Management Letters / Cuadernos de Gestión, 2023, v. 23, n. 2, p. 7, doi. 10.5295/cdg.221863cp
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- Article
PROMOTING COLLEGE ATHLETES' RIGHTS THROUGH ECONOMIC REFORM: A HEALTHY CONFLUENCE OF FREE MARKET CAPITALISM AND SOCIAL JUSTICE.
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- UMKC Law Review, 2023, v. 91, n. 4, p. 717
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- Article
Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement.
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- International Journal of Consumer Studies, 2023, v. 47, n. 3, p. 1189, doi. 10.1111/ijcs.12897
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- Article
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions.
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- Psychology & Marketing, 2023, v. 40, n. 4, p. 723, doi. 10.1002/mar.21772
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- Article
Effectiveness of Social Media Influencers in Brand Purchase Intention.
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- International Management Review, 2023, p. 133
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- Article
The Influence of Image Realism of Digital Endorsers on the Purchase Intention of Gift Products for the Elderly.
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- Behavioral Sciences (2076-328X), 2023, v. 13, n. 1, p. 74, doi. 10.3390/bs13010074
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- Article
PERCEPTION ON CELEBRITY ENDORSEMENT TOWARDS PURCHASE INTENTION OF BOOST AMONG THE CONSUMERS OF CUDDALORE DISTRICT.
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- CLEAR International Journal of Research in Commerce & Management, 2023, v. 14, n. 1, p. 1
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- Article
CELEBRITY ADVERTISEMENT FOR INDIAN RURAL BUYERS: A MYTH FOR SUCCESS.
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- Management Theory & Studies for Rural Business & Infrastructure Development, 2023, v. 45, n. 1, p. 37, doi. 10.15544/mts.2023.05
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- Article
Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z's Purchase Intention Through Social Media.
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- SAGE Open, 2023, v. 13, n. 1, p. 1, doi. 10.1177/21582440231164034
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- Article
BLOWING THE WHISTLE ON NIL SECRECY: COLLEGE ATHLETE ENDORSEMENT AGREEMENTS AND STATE FREEDOM-OF-INFORMATION LAWS.
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- Temple Law Review, 2023, v. 95, n. 2, p. 257
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- Publication type:
- Article
Experimental Approach To Study The Effect Of Endorser's Credibility & Brand Credibility On Consumer-Based Brand Equity.
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- Journal of Positive School Psychology, 2022, v. 6, n. 10, p. 358
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- Article
Voters' voting intention: The salience of celebrity endorsement—Evidence from Ghana.
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- Journal of Public Affairs (14723891), 2022, v. 22, p. 1, doi. 10.1002/pa.2803
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- Article
Celebrity Endorsement And Purchase Intentions: The Role Of Message Framing, Regulatory Focus, And Product Type.
- Published in:
- Journal of Positive School Psychology, 2022, v. 6, n. 8, p. 773
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- Article
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study.
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- Psychology & Marketing, 2022, v. 39, n. 12, p. 2384, doi. 10.1002/mar.21742
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- Article
Attitude Towards Online Product Endorsement Using Digital Celebrities: The Case of Laptops.
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- European Journal of Studies in Management & Business, 2022, v. 24, p. 1, doi. 10.32038/mbrq.2022.24.01
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- Article
An Overview of the Franchise Advertising Rules and New Forms of Advertisements.
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- Franchise Law Journal, 2022, v. 42, n. 2, p. 153
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- Article
The Analysis of the Moderating Role of Brand Type in the Association of Endorser Credibility With Endorser Congruence and Consumer Based-Brand Equity.
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- Iranian Journal of Management Studies, 2022, v. 15, n. 4, p. 793
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- Article
Testimoniales, endorsements y celebrities en publicidad. Un análisis empírico de las estrategias publicitarias en el Festival de Cannes, 2010-2020.
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- Revista de Comunicación, 2022, v. 21, n. 2, p. 135, doi. 10.26441/RC21.2-2022-A7
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- Article