Works matching DE "ADVERTISING endorsements"

Results: 809

Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo.

Published in:

International Journal of Sport Communication, 2025, v. 18, n. 1, p. 136, doi. 10.1123/ijsc.2024-0139

By:

Pedersen, Zack P.;
Blaszka, Matthew;
Walsh, Patrick

Publication type:

Article

Influencers.

Published in:

Hedgehog Review, 2023, v. 25, n. 3, p. 150

By:

McClay, Wilfred M.

Publication type:

Article

Commercialization of America's health charities.

Published in:

Society, 1997, v. 34, n. 4, p. 67, doi. 10.1007/BF02912213

By:

Bennett, James T.;
DiLorenzo, Thomas J.

Publication type:

Article

Laser-Welded Hollow Pontic Full-Gold Fixed Dental Prosthesis.

Published in:

Journal of Prosthodontics (John Wiley & Sons, Inc.), 2010, v. 19, n. 5, p. 403, doi. 10.1111/j.1532-849X.2010.00585.x

By:

Sutton, Alan J.;
Winn, Terry R.

Publication type:

Article

Engaging with Social Media Influencers on Youtube: A Cluster Analysis.

Published in:

Istanbul Business Research, 2022, v. 51, n. 1, p. 359, doi. 10.26650/ibr.2022.51.842750

By:

Erdoğmuş, Zeynep İrem;
Arslan, Melisa Karakaya

Publication type:

Article

CELEBRITY ENDORSEMENT, PERCEIVED RISK, AND PURCHASE INTENTION: THE MODERATING ROLE OF BRAND IMAGE.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 434, doi. 10.17358/jabm.10.2.434

By:

Vanny, Kamelia;
Hidayati, Aprihatiningrum

Publication type:

Article

"A SHABY SUBLIMITY": REPRESENTING THE CAPITALIST SUBLIME.

Published in:

Design, Arts, Culture, 2023, v. 4, n. 1, p. 62, doi. 10.12681/dac.35219

By:

Stathatos, John

Publication type:

Article

Perceptions of Consumers about Celebrity Endorsements: A Study with Reference to Kolkata.

Published in:

Manthan: Journal of Commerce & Management, 2021, v. 8, n. 2, p. 122, doi. 10.17492/jpi.manthan.v8i2.822107

By:

Chaudhuri, Saswati;
Agarwal, Parmesh

Publication type:

Article

Revoluci ´on de los papeles: Una mirada desde la Revista de la Universidad Técnica del Estado (1969–1973) al proceso de la Reforma Universitaria en Chile.

Published in:

Latin American Research Review, 2022, v. 57, n. 1, p. 60, doi. 10.1017/lar.2022.4

By:

Vásquez, Rita Torres

Publication type:

Article

The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2336637

By:

Febriyantoro, Mohamad Trio;
Mulyadi, Tirta;
Hendrayani, Eka;
Kadir, Rifadli D.;
Kraugusteeliana, Kraugusteeliana;
Qoriani, Hersa Farida;
Fageh, Achmad

Publication type:

Article

Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete.

Published in:

Journal of Global Sport Management, 2023, v. 8, n. 4, p. 884, doi. 10.1080/24704067.2021.1936590

By:

Lee, Cindy;
Bang, Hyejin

Publication type:

Article

DETERMINANTS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ADVERTISEMENT.

Published in:

Journal of Developing Areas, 2016, v. 50, n. 5, p. 525, doi. 10.1353/jda.2016.0033

By:

Mat Dom, Syed Mazlan Syed;
Ramli, Hani Suhaila binti;
Audrey Lim Li Chin;
Tan Tze Fern

Publication type:

Article

DETERMINANTS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ADVERTISEMENT.

Published in:

Journal of Developing Areas, 2016, v. 50, n. 5, p. 525, doi. 10.1353/jda.2016.0033

By:

Mat Dom, Syed Mazlan Syed;
Ramli, Hani Suhaila binti;
Lim Li Chin, Audrey;
Fern, Tan Tze

Publication type:

Article

Older Consumers' Perceptions of Advertising with Celebrity Endorsement.

Published in:

Asian Journal of Business Research, 2022, v. 12, n. 1, p. 1, doi. 10.14707/ajbr.220117

By:

Fei Fan;
Kara Chan;
Yan Wang

Publication type:

Article

Children's perception of YouTube videos with product endorsements: An exploratory study.

Published in:

Asian Journal of Business Research, 2021, v. 11, n. 1, p. 105, doi. 10.14707/ajbr.210101

By:

Kara Chan

Publication type:

Article

Celebrity Endorser & Attitude towards Celebrity results in Purchase Intention – A study with reference to Chennai City.

Published in:

Scholedge International Journal of Management & Development, 2015, v. 2, n. 10, p. 1, doi. 10.19085/journal.sijmd021001

By:

Kumar, S. Dinesh;
Kumar, V. Hemanth

Publication type:

Article

SPORTS SHOES PURCHASE INTENTION AMONG MALAYSIAN VOLLEYBALL PLAYERS VS. NON-VOLLEYBALL PLAYERS: A CONCEPTUAL PAPER.

Published in:

International Journal of Organizational Leadership, 2013, v. 2, n. 2, p. 45, doi. 10.33844/ijol.2013.60306

By:

GOH PIN SIANG;
SULAIMAN, ZURAIDAH

Publication type:

Article

Research on the Analysis and Impact of Internet Celebrity Economy on Consumers' Irrational Buying Behavior in the Big Data Environment.

Published in:

Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2023, v. 11, p. 109, doi. 10.2478/eoik-2023-0064

By:

Ke, Binbin;
Wel, Che Aniza Che

Publication type:

Article

Consumer Purchase Intention for Celebrity Endorsed Products: A Study on Pakistan Clothing Industry.

Published in:

KASBIT Business Journal, 2022, v. 15, n. 2, p. 46

By:

Adam, Aamir

Publication type:

Article

The Cat among the Pigeons: The Dilemma of Lost Advertising Messages.

Published in:

KASBIT Business Journal, 2021, v. 14, n. 3, p. 1

By:

Saeed, Aamir;
Nawaz, Sardar Muhammad;
Mukhtar, Bazla;
Usman, Kazim

Publication type:

Article

Analyzing the Affect of Celebrity Endorsement through Television Advertisement on Consumer Buying Behavior; Evidence from Telecom Customers Living In Karachi.

Published in:

KASBIT Business Journal, 2015, v. 8, n. 1, p. 93

By:

Sultan, Muhammad Faisal;
Mannan, Muhammad Adeel

Publication type:

Article

What Drives Endorsement Earnings for Superstar Athletes?

Published in:

Journal of Applied Sport Management, 2017, v. 9, n. 2, p. 1, doi. 10.18666/JASM-2017-V9-I2-7997

By:

Rascher, Daniel;
Eddy, Terry;
Hyun, Giseob

Publication type:

Article

A Cross-Cultural Comparison of Negative Career Thoughts.

Published in:

Journal of Career Assessment, 2016, v. 24, n. 4, p. 685, doi. 10.1177/1069072715616112

By:

Lee, Donghyuck;
Peterson, Gary W.;
Sampson, James P.;
Park, Meejin

Publication type:

Article

JUMBO: A CAPITALIST CREATION STORY.

Published in:

Antennae: The Journal of Nature in Visual Culture, 2012, n. 23, p. 83

By:

Nance, Susan

Publication type:

Article

Editorial endorsement of good research practices.

Published in:

2021

By:

Sarkis‐Onofre, Rafael;
Dotto, Lara;
Pereira‐Cenci, Tatiana;
Agostini, Bernardo Antonio

Publication type:

Letter to the Editor

How gullible are we?

Published in:

British Dental Journal, 2012, v. 213, n. 8, p. 373, doi. 10.1038/sj.bdj.2012.932

By:

Hancocks, Stephen

Publication type:

Article

Testimoniales, endorsements y celebrities en publicidad. Un análisis empírico de las estrategias publicitarias en el Festival de Cannes, 2010-2020.

Published in:

Revista de Comunicación, 2022, v. 21, n. 2, p. 135, doi. 10.26441/RC21.2-2022-A7

By:

Fernández Gómez, J. D.;
Berenguel Fernández, J.;
Macarro Tomillo, A.

Publication type:

Article

Parents' Response to a Drug Study.

Published in:

Clinical Pediatrics, 1965, v. 4, n. 3, p. 137, doi. 10.1177/000992286500400304

By:

Jones, Dorothy J.;
Kronemer, Norton

Publication type:

Article

Humorous Celebrities endorsing high risk products: A Review of Current Knowledge and Research Gaps.

Published in:

International Journal of Management Cases, 2013, v. 15, n. 2, p. 46

By:

Szymańska-Waczyńska, Beata

Publication type:

Article

Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis.

Published in:

International Journal of Communication, 2022, v. 16, p. 3268

By:

SHIYUN TIAN;
RUOYU SUN;
QIAN HUANG;
PETIT, JOHN

Publication type:

Article

MOOD EFFECTS ON CELEBRITY CREDIBILITY EVALUATION - A COMPARISON OF EMERGING AND MATURED SPORT CELEBRITIES.

Published in:

Annamalai International Journal of Business Studies & Research, 2013, v. 5, n. 1, p. 35

By:

SUNDAR, S.;
VENKATESAKUMAR, R.

Publication type:

Article

CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS.

Published in:

Management & Marketing Journal, 2014, v. 12, n. 1, p. 41

By:

OYENIYI, Omotayo

Publication type:

Article

CELEBRITY ENDORSEMENT IN ADVERTISING.

Published in:

Management & Marketing Journal, 2010, v. 8, n. 2, p. 365

By:

Roşca, Vlad

Publication type:

Article

THE IMPACT OF ENDORSERS' CHARACTERISTICS ON CONSUMERS' REACTION TO THE ADS.

Published in:

Management & Marketing Journal, 2010, v. 8, n. 1, p. 37

By:

Comiati, Raluca;
Plăiaş, Ioan

Publication type:

Article

Insiders' Views: The Current Practice of Using Celebrities in Marketing Communications in Greater China.

Published in:

Intercultural Communication Studies, 2018, v. 27, n. 1, p. 96

By:

LEUNG, Vivienne;
Kimmy CHENG;
TSE, Tommy

Publication type:

Article

Celebrity Endorsements.

Published in:

JAMA: Journal of the American Medical Association, 2008, v. 299, n. 6, p. 625, doi. 10.1001/jama.299.6.625-a

By:

Mitka, Mike

Publication type:

Article

TESTIMONIALS.

Published in:: JAMA: Journal of the American Medical Association, 2005, v. 293, n. 8, p. 926, doi. 10.1001/jama.293.8.926-a
Publication type:: Article

THE MEDICAL SAMPLE BUSINESS.

Published in:: JAMA: Journal of the American Medical Association, 2004, v. 291, n. 20, p. 2496, doi. 10.1001/jama.291.20.2496-b
Publication type:: Article

DRUGGIST ETHICS.

Published in:: JAMA: Journal of the American Medical Association, 2004, v. 291, n. 11, p. 1394, doi. 10.1001/jama.291.11.1394
Publication type:: Article

Roles of Media Exposure and Interpersonal Experiences on Country Brand: The Mediated Risk Perception Model.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 321, doi. 10.1080/10496490902895062

By:

Jun, JongWoo;
Lee, HyungSeok;
Park, JaeHee

Publication type:

Article

The Attitudes of Middle Class versus Upper Class Male and Female Consumers Regarding the Effectiveness of Celebrity Endorsers.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 2, doi. 10.1080/10496490902854820

By:

Premeaux, ShaneR.

Publication type:

Article

Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers?

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 22, doi. 10.1080/10496490902837940

By:

Edwards, StevenM.;
La Ferle, Carrie

Publication type:

Article

Attenuating the Negative Effects of Perceived Incongruence in Sponsorship: How Message Repetition Can Enhance Evaluations of an “Incongruent” Sponsor.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 36, doi. 10.1080/10496490902837759

By:

Dardis, FrankE.

Publication type:

Article

Endorser Weight and Perceptions of Brand Attitude and Intent to Purchase.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 57, doi. 10.1080/10496490902908717

By:

Westover, MichaelLea;
Randle, Quint

Publication type:

Article

Celebrity Endorsements in U.S. and Thai Magazines: A Content Analysis Comparative Assessment.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 3/4, p. 383, doi. 10.1080/10496490802308513

By:

Seitz, VictoriaA.;
Razzouk, Nabil;
Eamsobhan, Sudawadee

Publication type:

Article

Developing Perspectives into Across-Class Associational Advertising.

Published in:

Journal of Promotion Management, 2006, v. 12, n. 2, p. 93, doi. 10.1300/J057v12n02_08

By:

Van Auken, Stuart;
Adams, Arthur J.

Publication type:

Article

Celebrity versus Company President as Endorsers of High Risk Products for Elderly Consumers.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 4, p. 63, doi. 10.1300/J057v11n04_06

By:

Maronick, Thomas J.

Publication type:

Article

The Attitudes of Middle Class Male and Female Consumers Regarding the Effectiveness of Celebrity Endorsers.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 4, p. 33, doi. 10.1300/J057v11n04_04

By:

Premeaux, Shane R.

Publication type:

Article

Celebrity Endorsements: Matching Celebrity and Endorsed Brand in Magazine Advertisements.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 4, p. 49, doi. 10.1300/J057v11n04_05

By:

Costanzo, Paul J.;
Goodnight, Janelle E.

Publication type:

Article

Ethics of Product Endorsement: Taking a Look at Freebies.

Published in:

Journal of Perinatal Education, 2004, v. 13, n. 3, p. 7, doi. 10.1624/105812404X1716

By:

Hotelling, Barbara A.

Publication type:

Article