Book Review: The Handbook of International Advertising Research, edited by Hong Cheng.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
Works matching DE "ADVERTISING effects theory (Communication)"
Results: 25
1
2
Magazine Reading Experience and Advertising Engagement: A Uses and Gratifications Perspective.
- Published in:
- Journalism & Mass Communication Quarterly, 2015, v. 92, n. 1, p. 179, doi. 10.1177/1077699014559914
- By:
- Publication type:
- Article
3
The Mass Media and Adolescent Socialization: A Prospective Study in the Context of Unhealthy Food Advertising.
- Published in:
- Journalism & Mass Communication Quarterly, 2014, v. 91, n. 3, p. 544, doi. 10.1177/1077699014538829
- By:
- Publication type:
- Article
4
Mr "Py" is Probably a Good Mathematician: An Experimental Study of the Subjective Attractiveness of Family Names.
- Published in:
- Names: A Journal of Onomastics, 2011, v. 59, n. 1, p. 52, doi. 10.1179/002777311X12942225544750
- By:
- Publication type:
- Article
5
HOW DO FIGURES OF SPEECH, CUE RELATEDNESS, AND MESSAGE INVOLVEMENT AFFECT CONSUMER ATTITUDE PERSISTENCE?
- Published in:
- Social Behavior & Personality: an international journal, 2012, v. 40, n. 2, p. 201, doi. 10.2224/sbp.2012.40.2.201
- By:
- Publication type:
- Article
6
PRODUCT INVOLVEMENT IN THE LINK BETWEEN SKEPTICISM TOWARD ADVERTISING AND ITS EFFECTS.
- Published in:
- Social Behavior & Personality: an international journal, 2011, v. 39, n. 2, p. 153, doi. 10.2224/sbp.2011.39.2.153
- By:
- Publication type:
- Article
7
Processing Food Advertisements: Initial Biological Responses Matter.
- Published in:
- Communication Monographs, 2015, v. 82, n. 1, p. 163, doi. 10.1080/03637751.2014.971417
- By:
- Publication type:
- Article
8
Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay.
- Published in:
- Journal of Optimization Theory & Applications, 2018, v. 176, n. 2, p. 509, doi. 10.1007/s10957-018-1217-5
- By:
- Publication type:
- Article
9
Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?
- Published in:
- Journal of Advertising, 2013, v. 42, n. 4, p. 320, doi. 10.1080/00913367.2013.795122
- By:
- Publication type:
- Article
10
RELACIÓN ENTRE LOS NIVELES DE TRP'S, LAS MEDIDAS DE RECORDACIÓN, PREFERENCIA DE MARCA Y LA CONDUCTA DE COMPRA EN CONSUMIDORES COLOMBIANOS.
- Published in:
- Psicología desde el Caribe, 2010, n. 25, p. 30
- By:
- Publication type:
- Article
11
Market Scarcity and Persuasion: An Information Congruity Perspective.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
12
Advertising Effects on Brand Search Behavior: Conceptual Model and Research Propositions.
- Published in:
- 1999
- By:
- Publication type:
- Abstract
13
From the Editors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 1, doi. 10.1080/10641734.2010.10505280
- By:
- Publication type:
- Article
14
The Moderating Influence of Involvement on Two-Sided Advertising Effects.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 7, p. 566, doi. 10.1002/mar.20628
- By:
- Publication type:
- Article
15
Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 12, p. 1101, doi. 10.1002/mar.20375
- By:
- Publication type:
- Article
16
Toward a Process-Transfer Model of the Endorser Effect.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 565, doi. 10.1177/0022243720910453
- By:
- Publication type:
- Article
17
Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 94, doi. 10.1509/jm.12.0166
- By:
- Publication type:
- Article
18
The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics.
- Published in:
- Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 363, doi. 10.1515/commun-2019-0117
- By:
- Publication type:
- Article
19
Leftward lighting in advertisements increases advertisement ratings and purchase intention.
- Published in:
- Laterality, 2011, v. 16, n. 4, p. 423, doi. 10.1080/13576501003702663
- By:
- Publication type:
- Article
20
ONLINE IN-GAME ADVERTISING EFFECT: EXAMINING THE INFLUENCE OF A MATCH BETWEEN GAMES AND ADVERTISING.
- Published in:
- Journal of Interactive Advertising, 2010, v. 11, n. 1, p. 63, doi. 10.1080/15252019.2010.10722178
- By:
- Publication type:
- Article
21
To substantiate or not to substantiate? Analysis of Claim Substantiation and Product Identification on Advertising.
- Published in:
- American Communication Journal, 2010, v. 12, n. 1, p. 1
- By:
- Publication type:
- Article
22
Quasi-film commercials. Analysis of selected car manufacturer campaigns.
- Published in:
- Acta Universitatis Lodziensis. Folia Litteraria Polonica, 2017, v. 5, n. 43, p. 171, doi. 10.18778/1505-9057.43.12
- By:
- Publication type:
- Article
23
The effect of involvement on ad judgement in a computer- mediated environment: The mediating role of presence.
- Published in:
- International Journal of Advertising, 2010, v. 29, n. 4, p. 597, doi. 10.2501/S0265048710201361
- By:
- Publication type:
- Article
24
LA PROMOCIÓN TURÍSTICA A TRAVÉS DE TÉCNICAS TRADICIONALES Y NUEVAS: Una revisión de 2009 a 2014.
- Published in:
- Estudios y Perspectivas en Turismo, 2015, v. 24, n. 3, p. 737
- By:
- Publication type:
- Article
25
A Meta-Analytic Comparison of the Effects of Text Messaging to Substance-Induced Impairment on Driving Performance.
- Published in:
- Communication Research Reports, 2012, v. 29, n. 3, p. 227, doi. 10.1080/08824096.2012.696079
- By:
- Publication type:
- Article