Works about ADVERTISING effectiveness

Results: 1753

The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251330067

By:

Jun, Jong Woo;
Kim, Jungryum

Publication type:

Article

Better Is Better? Signaling Paradoxes in Performance-Based Advertising.

Published in:

Information Systems Research, 2025, v. 36, n. 2, p. 1217, doi. 10.1287/isre.2021.0419

By:

Ran Pan;
Juan Feng

Publication type:

Article

Predicting Mobile Payment Behavior Through Explainable Machine Learning and Application Usage Analysis.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 117, doi. 10.3390/jtaer20020117

By:

Lee, Myounggu;
Choi, Insu;
Kim, Woo-Chang

Publication type:

Article

Intelligent demand forecasting in marketing sector using concatenated CNN with ANFIS enhanced by heuristic algorithm.

Published in:

Journal of Control & Decision, 2025, v. 12, n. 4, p. 568, doi. 10.1080/23307706.2023.2257695

By:

Reddy, N. Srikanth

Publication type:

Article

Does She Have to Be Thin? Testing the Effects of Models' Body Sizes on Advertising Effectiveness.

Published in:

Atlantic Journal of Communication, 2013, v. 21, n. 3, p. 164, doi. 10.1080/15456870.2013.803109

By:

Sohn, SteveH.;
Youn, Seounmi

Publication type:

Article

HIV communication in India: Re-imaging gender.

Published in:

Media Development, 2010, v. 57, n. 1, p. 39

By:

Sarma, Nirupama

Publication type:

Article

Technology Usage and Sales Teams: A Multilevel Analysis of the Antecedents of Usage.

Published in:

Journal of Personal Selling & Sales Management, 2012, v. 32, n. 2, p. 245, doi. 10.2753/PSS0885-3134320205

By:

Weinstein, Luke;
Mullins, Ryan

Publication type:

Article

Issue Information.

Published in:: 2025
Publication type:: Table of Contents

Improving the effectiveness of personalized recommendations through attributional cues.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2559, doi. 10.1002/mar.21914

By:

Weidig, Jakob;
Kuehnl, Christina

Publication type:

Article

How companies use typeface design to engage consumers in charitable activities.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 107, doi. 10.1002/mar.21732

By:

Chu, Xing‐Yu;
Tok, Dickson;
Zhou, Xiaoyu;
Chen, Xi

Publication type:

Article

How songs from growing up and viewers' attachment styles affect video ads' effectiveness.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 209, doi. 10.1002/mar.21725

By:

Lourenço, Carlos J. S.;
Isabella, Giuliana;
Verbeke, Willem;
Vo, Khoi;
Dimoka, Angelika;
Bagozzi, Richard P.

Publication type:

Article

The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness.

Published in:

Psychology & Marketing, 2022, v. 39, n. 10, p. 1979, doi. 10.1002/mar.21697

By:

Baldo, Davide;
Viswanathan, Vaidyanathan S.;
Timpone, Richard J.;
Venkatraman, Vinod

Publication type:

Article

A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising.

Published in:

Psychology & Marketing, 2022, v. 39, n. 7, p. 1336, doi. 10.1002/mar.21659

By:

Pozharliev, Rumen;
Rossi, Dario;
De Angelis, Matteo

Publication type:

Article

Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity.

Published in:

Psychology & Marketing, 2021, v. 38, n. 1, p. 196, doi. 10.1002/mar.21434

By:

Kovacheva, Aleksandra;
Nikolova, Hristina;
Lamberton, Cait

Publication type:

Article

The effectiveness of advertising alcohol products in sports sponsorship.

Published in:

Psychology & Marketing, 2020, v. 37, n. 4, p. 556, doi. 10.1002/mar.21325

By:

Alonso Dos Santos, Manuel;
Pérez Campos, Carlos;
Crespo Hervás, Josep

Publication type:

Article

Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1237, doi. 10.1002/mar.21272

By:

Li, Cong

Publication type:

Article

The importance of advertising skepticism for brand extension appeals.

Published in:

Psychology & Marketing, 2019, v. 36, n. 7, p. 687, doi. 10.1002/mar.21205

By:

Hernandez, José Mauro da Costa;
Wright, Scott A.;
Affonso, Felipe M.

Publication type:

Article

The Effect of Media Multitasking on Advertising Message Effectiveness.

Published in:

Psychology & Marketing, 2017, v. 34, n. 2, p. 138, doi. 10.1002/mar.20980

By:

Garaus, Marion;
Wagner, Udo;
Bäck, Anna-Maria

Publication type:

Article

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music.

Published in:

Psychology & Marketing, 2017, v. 34, n. 1, p. 19, doi. 10.1002/mar.20971

By:

Craton, Lincoln G.;
Lantos, Geoffrey P.;
Leventhal, Richard C.

Publication type:

Article

Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness.

Published in:

Psychology & Marketing, 2016, v. 33, n. 9, p. 678, doi. 10.1002/mar.20909

By:

Chang, Yonghwan;
Ko, Yong Jae

Publication type:

Article

The Role of Beneficiaries' Group Identity in Determining Successful Appeal Strategies for Charitable Giving.

Published in:

Psychology & Marketing, 2015, v. 32, n. 12, p. 1117, doi. 10.1002/mar.20852

By:

Park, Kiwan;
Lee, Seojin Stacey

Publication type:

Article

Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context.

Published in:

Psychology & Marketing, 2015, v. 32, n. 12, p. 1158, doi. 10.1002/mar.20846

By:

Mishra, Aditya S.;
Roy, Subhadip;
Bailey, Ainsworth Anthony

Publication type:

Article

Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion.

Published in:

Psychology & Marketing, 2013, v. 30, n. 12, p. 1076, doi. 10.1002/mar.20668

By:

Kim, Dong Hoo;
Sung, Yongjun

Publication type:

Article

The Beliefs Which Influence Young Males to Speed and Strategies to Slow Them Down: Informing the Content of Antispeeding Messages.

Published in:

Psychology & Marketing, 2013, v. 30, n. 9, p. 826, doi. 10.1002/mar.20648

By:

Lewis, Ioni;
Watson, Barry;
White, Katherine M.;
Elliott, Barry

Publication type:

Article

The Moderating Influence of Involvement on Two-Sided Advertising Effects.

Published in:

Psychology & Marketing, 2013, v. 30, n. 7, p. 566, doi. 10.1002/mar.20628

By:

Eisend, Martin

Publication type:

Article

Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising.

Published in:

Psychology & Marketing, 2013, v. 30, n. 4, p. 318, doi. 10.1002/mar.20608

By:

Taylor, Kimberly A.;
Knibb, Jana Nekesa

Publication type:

Article

Effects of outdoor advertising: Does location matter?

Published in:

Psychology & Marketing, 2011, v. 28, n. 9, p. 909, doi. 10.1002/mar.20418

By:

Wilson, Rick T.;
Till, Brian D.

Publication type:

Article

Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness.

Published in:

Psychology & Marketing, 2010, v. 27, n. 12, p. 1101, doi. 10.1002/mar.20375

By:

Trampe, Debra;
Stapel, Diederik A.;
Siero, Frans W.;
Mulder, Henriëtte

Publication type:

Article

Consumer persuasion: Indirect change and implicit balance.

Published in:

Psychology & Marketing, 2010, v. 27, n. 10, p. 938, doi. 10.1002/mar.20367

By:

Horcajo, Javier;
Briñol, Pablo;
Petty, Richard E.

Publication type:

Article

Making unique choices or being like others: How priming self-concepts influences advertising effectiveness.

Published in:

Psychology & Marketing, 2010, v. 27, n. 4, p. 399, doi. 10.1002/mar.20336

By:

Chang, Chingching

Publication type:

Article

The spacing effect in marketing: A review of extant findings and directions for future research.

Published in:

Psychology & Marketing, 2009, v. 26, n. 11, p. 951, doi. 10.1002/mar.20307

By:

Noel, Hayden;
Vallen, Beth

Publication type:

Article

Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity-resolution humor.

Published in:

Psychology & Marketing, 2009, v. 26, n. 9, p. 779, doi. 10.1002/mar.20299

By:

Galloway, Graeme

Publication type:

Article

Effectiveness of promotional premiums: The moderating role of affective state in different contexts.

Published in:

Psychology & Marketing, 2009, v. 26, n. 2, p. 175, doi. 10.1002/mar.20266

By:

Chang, Chingching

Publication type:

Article

Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing.

Published in:

Psychology & Marketing, 2008, v. 25, n. 11, p. 1007, doi. 10.1002/mar.20250

By:

Yi, Sunghwan;
Baumgartner, Hans

Publication type:

Article

Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers.

Published in:

Psychology & Marketing, 2008, v. 25, n. 8, p. 756

By:

Choi, Yung Kyun;
Hwang, Jang-Sun;
McMillan, Sally J.

Publication type:

Article

The effects of visual and verbal information on attitudes and purchase intentions in internet shopping.

Published in:

Psychology & Marketing, 2008, v. 25, n. 2, p. 146, doi. 10.1002/mar.20204

By:

Kim, Minjeong;
Lennon, Sharron

Publication type:

Article

An open trial of an anger management treatment in a correctional facility: preliminary effectiveness and predictors of response.

Published in:

Journal of Forensic Psychiatry & Psychology, 2018, v. 29, n. 5, p. 774, doi. 10.1080/14789949.2018.1508483

By:

McGonigal, Patrick T.;
Dixon-Gordon, Katherine L.;
Bernecker, Samantha L.;
Constantino, Michael J.

Publication type:

Article

The Use of Self Regulated Learning in Increasing Student Learning Effectiveness.

Published in:

Al-Hijr: Journal of Adulearn World, 2024, v. 3, n. 2, p. 249, doi. 10.55849/alhijr.v3i2.617

By:

Rita, Costa;
Geraldo, Tostes;
Marilia, Busatto;
Federica, Keijzer;
Linty, Mathieu

Publication type:

Article

Auslegung eines Gewinnabführungsvertrags.

Published in:: FinanzRundschau, 2023, v. 105, n. 2, p. 78, doi. 10.9785/fr-2023-1050210
Publication type:: Article

AN ANALYSIS OF ADVERTISING WARS.

Published in:

Manchester School (1463-6786), 2011, v. 79, n. 1, p. 100, doi. 10.1111/j.1467-9957.2010.02187.x

By:

CHAKRABARTI, SUBHADIP;
HALLER, HANS

Publication type:

Article

Fenomen reklamy w językoznawstwie. Kilka uwag o monografii Aleksandry Radziszewskiej Pragmalingwistyczne wyznaczniki skuteczności komunikacyjnej tekstów reklamowych.

Published in:

Prace Jezykoznawcze, 2023, v. 25, n. 4, p. 255, doi. 10.31648/pj.9363

By:

Skrzypczak, Katarzyna

Publication type:

Article

Efficacité de la publicité : un état de l'art.

Published in:

Revue des Sciences de Gestion, 2008, n. 229, p. 111, doi. 10.1051/larsg:2008012

By:

Kammoun, Mohamed

Publication type:

Article

Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 3, p. 362, doi. 10.1086/208975

By:

Demirdjian, Z. S.

Publication type:

Article

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 3, p. 310, doi. 10.1086/208970

By:

Gardner, Meryl Paula

Publication type:

Article

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 2, p. 135, doi. 10.1086/208954

By:

Petty, Richard E.;
Cacioppo, John T.;
Schumann, David

Publication type:

Article

The Information Processing of Pictures in Print Advertisements.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 1, p. 45, doi. 10.1086/208944

By:

Edell, Julie A.;
Staelin, Richard

Publication type:

Article

A Longitudinal Study of Television Advertising Effects.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 3, p. 279, doi. 10.1086/208923

By:

Moschis, George P.;
Moore, Roy L.

Publication type:

Article

Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

Published in:

Journal of Consumer Research, 1982, v. 9, n. 3, p. 245, doi. 10.1086/208921

By:

Olson, Jerry C.;
Toy, Daniel R.;
Dover, Philip A.

Publication type:

Article

Perception of Time in Consumer Research: Comment.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 1, p. 116, doi. 10.1086/208903

By:

Shimp, Terence A.

Publication type:

Article

The Effects of Advertising on High and Low Loyalty Consumer Segments.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 1, p. 77, doi. 10.1086/208898

By:

Raj, S. P.

Publication type:

Article