Works matching DE "ADVERTISING effectiveness"

Results: 1742

Neural networks for the analysis and forecasting of advertising and promotion impact.

Published in:

Intelligent Systems in Accounting, Finance & Management, 1998, v. 7, n. 4, p. 253, doi. 10.1002/(SICI)1099-1174(199812)7:4<253::AID-ISAF150>3.0.CO;2-X

By:

Poh, Hean‐Lee;
Yao, Jingtao;
Jašic, Teo

Publication type:

Article

Promote or inhibit? Research on the transition of consumer potential purchase intention.

Published in:

Annals of Operations Research, 2025, v. 348, n. 1, p. 55, doi. 10.1007/s10479-022-04777-2

By:

Chen, Baixue;
Li, Li;
Wang, Qixiang;
Li, Shun

Publication type:

Article

Issue Information.

Published in:: 2025
Publication type:: Table of Contents

PERSUASIVENESS OF ONLINE FLU-VACCINATION PROMOTIONAL BANNERS.

Published in:

Psychological Reports, 2013, v. 112, n. 2, p. 365, doi. 10.2466/01.13.PR0.112.2.365-374

By:

YU-HUNG CHIEN

Publication type:

Article

An open trial of an anger management treatment in a correctional facility: preliminary effectiveness and predictors of response.

Published in:

Journal of Forensic Psychiatry & Psychology, 2018, v. 29, n. 5, p. 774, doi. 10.1080/14789949.2018.1508483

By:

McGonigal, Patrick T.;
Dixon-Gordon, Katherine L.;
Bernecker, Samantha L.;
Constantino, Michael J.

Publication type:

Article

Auslegung eines Gewinnabführungsvertrags.

Published in:: FinanzRundschau, 2023, v. 105, n. 2, p. 78, doi. 10.9785/fr-2023-1050210
Publication type:: Article

THE SECRET TO VIRAL SUCCESS.

Published in:

Marketing Research, 2012, v. 24, n. 4, p. 10

By:

McNeal, Marguerite

Publication type:

Article

The New Online Era of Consumer Surveys.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 14

By:

McDonald, Paul;
Mohebbi, Matt;
Slatkin, Brett

Publication type:

Article

Website vs. Traditional Survey Ratings DO THEY TELL THE SAME STORY?

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 9

By:

Brandt, D. Randall

Publication type:

Article

GIFTS OF THE NEURO-MAGI.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 10

By:

GREEN, SEAN;
HOLBERT, NEIL

Publication type:

Article

A Fundamental Error.

Published in:

Marketing Research, 2010, v. 22, n. 2, p. 31

By:

McCullough, Paul Richard

Publication type:

Article

比較對象與訊息框架對比較式廣告效果之影響*.

Published in:

Journal of Management & Systems, 2023, v. 30, n. 1, p. 39, doi. 10.29416/JMS.202301_30(1).0002

By:

周軒逸;
鄭閎睿

Publication type:

Article

Fenomen reklamy w językoznawstwie. Kilka uwag o monografii Aleksandry Radziszewskiej Pragmalingwistyczne wyznaczniki skuteczności komunikacyjnej tekstów reklamowych.

Published in:

Prace Jezykoznawcze, 2023, v. 25, n. 4, p. 255, doi. 10.31648/pj.9363

By:

Skrzypczak, Katarzyna

Publication type:

Article

An Eye Tracking Study: Effect of Audio on Video Ad Effectiveness.

Published in:

Frontiers in Biomedical Technologies, 2024, v. 11, p. 34

By:

Mahdipour, Ali Golbazi;
Ahmari, Shadi;
Aghdam, Asghar Ranjbar;
Banaraki, Anahita Khorrami

Publication type:

Article

Consumer Product Involvement, Attitude and Cognition Towards Ad, and Perceived Value Concerning Purchase Intentions.

Published in:

JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 173, doi. 10.15294/jdm.v13i2.34679

By:

Wirya, Yosephine Hannie;
Syah, Tantri Yanuar Rahmat

Publication type:

Article

Model Looks, Motives, and Affective Outcomes.

Published in:

Journalism & Mass Communication Quarterly, 2014, v. 91, n. 2, p. 357, doi. 10.1177/1077699014527454

By:

Dickinson-Delaporte, Sonia;
Ford, John B.;
Gill, Donna

Publication type:

Article

On the Value of Perceived Message Effectiveness as a Predictor of Actual Message Effectiveness: An Introduction.

Published in:

Journal of Communication, 2018, v. 68, n. 5, p. 988, doi. 10.1093/joc/jqy048

By:

Nabi, Robin L

Publication type:

Article

Measurement and Design Heterogeneity in Perceived Message Effectiveness Studies: A Call for Research.

Published in:

Journal of Communication, 2018, v. 68, n. 5, p. 990, doi. 10.1093/joc/jqy047

By:

Noar, Seth M;
Barker, Joshua;
Yzer, Marco

Publication type:

Article

Whistling Past the Graveyard: Response to Commentaries.

Published in:

Journal of Communication, 2018, v. 68, n. 5, p. 1001, doi. 10.1093/joc/jqy046

By:

O'Keefe, Daniel J

Publication type:

Article

Evidence of the Real-World Effectiveness of Public Health Media Campaigns Reinforces the Value of Perceived Message Effectiveness in Campaign Planning.

Published in:

Journal of Communication, 2018, v. 68, n. 5, p. 998, doi. 10.1093/joc/jqy045

By:

Davis, Kevin C;
Duke, Jennifer C

Publication type:

Article

Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory.

Published in:

Journal of Communication, 2015, v. 65, n. 1, p. 40, doi. 10.1111/jcom.12134

By:

Quick, Brian L.;
Kam, Jennifer A.;
Morgan, Susan E.;
Montero Liberona, Claudia A.;
Smith, Rebecca A.

Publication type:

Article

Engaging High-Sensation Seekers: The Dynamic Interplay of Sensation Seeking, Message Visual-Auditory Complexity and Arousing Content.

Published in:

Journal of Communication, 2015, v. 65, n. 1, p. 101, doi. 10.1111/jcom.12136

By:

Wang, Zheng;
Vang, Mao;
Lookadoo, Kathryn;
Tchernev, John M.;
Cooper, Cody

Publication type:

Article

Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention.

Published in:

Journal of Communication, 2012, v. 62, n. 5, p. 851, doi. 10.1111/j.1460-2466.2012.01668.x

By:

Jensen, Jakob D.;
King, Andy J.;
Carcioppolo, Nick;
Davis, LaShara

Publication type:

Article

Viewing Angle Matters—Screen Type Does Not.

Published in:

Journal of Communication, 2009, v. 59, n. 3, p. 609, doi. 10.1111/j.1460-2466.2009.01441.x

By:

Bellman, Steven;
Schweda, Anika;
Varan, Duane

Publication type:

Article

TARGET ADVERTISING TECHNOLOGIES: ESSENCE AND EFFICIENCY.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2022, v. 1, n. 42, p. 428

By:

R., Ihnatenko

Publication type:

Article

A Framework of Location-Based Advertising Effectiveness: Perspectives of Perceived Value and Satisfaction.

Published in:

Asian Journal of Business Research, 2021, v. 11, n. 3, p. 14, doi. 10.14707/ajbr.210112

By:

Xuan Cu Le;
Nguyen, Tran Hung

Publication type:

Article

언어분석을 이용한 광고효과 탐색연구 :KLIWC를 중심으로.

Published in:

Journal of Digital Convergence, 2019, v. 17, n. 9, p. 407, doi. 10.14400/JDC.2019.17.9.407

By:

유연재

Publication type:

Article

La relación entre eficacia y creatividad publicitarias: una aproximación crítica de las campañas galardonadas en los Premios Efi y en el Festival El Sol (2011-2020).

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 2, p. 279, doi. 10.14198/MEDCOM.21745

By:

MARTÍN-GARCÍA, Noemí;
ALVARADO-LÓPEZ, María-Cruz

Publication type:

Article

Las nuevas estrategias persuasivas publicitarias por inducción de niveles de procesamiento psicológico.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2020, v. 11, n. 2, p. 217, doi. 10.14198/MEDCOM2020.11.2.5

By:

BERMEJO-BERROS, Jesús

Publication type:

Article

Los nuevos perfiles profesionales como elemento transformador de la industria publicitaria.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 11, doi. 10.14198/MEDCOM2019.10.2.16

By:

DE-SALAS-NESTARES, Isabel;
MARTÍNEZ-SÁEZ, José;
ROCA-HUESO, Víctor

Publication type:

Article

Consultant Scores with Mathematical Modeling.

Published in:

Financial Executive, 2006, v. 22, n. 3, p. 10

By:

Marshall, Jeffrey

Publication type:

Article

Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube.

Published in:

Journal of Nutritional Science, 2021, v. 10, p. 1, doi. 10.1017/jns.2021.22

By:

Pollack, Catherine C.;
Gilbert-Diamond, Diane;
Emond, Jennifer A.;
Eschholz, Alec;
Evans, Rebecca K.;
Boyland, Emma J.;
Masterson, Travis D.

Publication type:

Article

Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment.

Published in:

Frontiers in Psychology, 2020, v. 11, p. 1, doi. 10.3389/fpsyg.2020.00760

By:

García-Madariaga, Jesús;
Moya, Ingrit;
Recuero, Nuria;
Blasco, María-Francisca

Publication type:

Article

El branded content en el medio sonoro: estudio comparativo de su idoneidad en la radio frente al podcasting.

Published in:

Revista de Comunicación, 2024, v. 23, n. 2, p. 73, doi. 10.26441/RC23.2-2024-3494

By:

Fitó-Carreras, M.;
Vidal-Mestre, M.;
Méndiz-Noguero, A.

Publication type:

Article

Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store.

Published in:

International Transactions in Operational Research, 2021, v. 28, n. 4, p. 2033, doi. 10.1111/itor.12805

By:

Li, Mengli;
Zhang, Xumei;
Dan, Bin

Publication type:

Article

The Adjective Frequency in Advertising English Slogans.

Published in:

Theory & Practice in Language Studies (TPLS), 2013, v. 3, n. 2, p. 275, doi. 10.4304/tpls.3.2.275-284

By:

Qunsheng Ke;
Weiwei Wang

Publication type:

Article

Emotional Response, Brand Recall and Response Latency to Visual Register for Food and Beverage Print Ads.

Published in:

Acta Graphica, 2013, v. 24, n. 3/4, p. 55

By:

Puškarević, Irma;
Nedeljković, Uroš;
Novaković, Dragoljub

Publication type:

Article

Quality information disclosure and advertising strategy in a supply chain.

Published in:

International Journal of Production Research, 2023, v. 61, n. 19, p. 6291, doi. 10.1080/00207543.2022.2127958

By:

Hong, Xianpei;
Zhou, Meiling;
Gong, Yeming;
Chen, Wanying

Publication type:

Article

Extending the Reminiscence Bump Effect in Nostalgic Advertising from the United States to South Korea.

Published in:

International Journal of Communication, 2022, v. 16, p. 4481

By:

ILYOUNG JU;
KIM, EUNJIN (ANNA);
BLUCK, SUSAN;
JONG WOO JUN

Publication type:

Article

ABSTRACT.

Published in:: 2013
Publication type:: Abstract

The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!

Published in:

International Journal of Economic Sciences & Applied Research, 2010, v. 3, n. 2, p. 79

By:

Meiners, Norbert H.;
Schwarting, Ulf;
Seeberger, Bernd

Publication type:

Article

CONSUMER ACCEPTANCE OF OUTDOOR ADVERTISING: A STUDY OF THREE CITIES.

Published in:

Revista Academiei Fortelor Terestre, 2018, v. 23, n. 1, p. 65

By:

BOŞTINĂ-BRATU, Bianca;
BOŞTINĂ-BRATU, Simona;
NEGOESCU, Alina Gabriela;
PALEA, Lucia

Publication type:

Article

Barbed and Dangerous: Constructing the Meaning of Barbed Wire in Late Nineteenth-Century America.

Published in:

Agricultural History, 2014, v. 88, n. 4, p. 566, doi. 10.3098/ah.2014.088.4.566

By:

BENNETT, LYN ELLEN;
ABBOTT, SCOTT

Publication type:

Article

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage.

Published in:: Production & Operations Management, 2022, v. 31, n. 5, p. 2185, doi. 10.1111/poms.13672
Publication type:: Article

Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth.

Published in:

Production & Operations Management, 2019, v. 28, n. 9, p. 2202, doi. 10.1111/poms.13035

By:

Ji, Yonghua;
Wang, Ruibing;
Gou, Qinglong

Publication type:

Article

Çevreci Bir Bakış Açısıyla Kadın Tüketicilerin Kozmetik Ürün Tüketim Davranışlarının İncelenmesi.

Published in:

Cag University Journal of Social Sciences, 2013, v. 10, n. 1, p. 115

By:

ÇABUK, Serap;
SÜDAŞ, Hatice DOĞAN

Publication type:

Article

Yazılı Reklamda Aldatma Algısı Üzerine Bir ön Çalışma.

Published in:

Cag University Journal of Social Sciences, 2010, v. 7, n. 2, p. 24

By:

Gödelek, Ertuğrul

Publication type:

Article

Suggesting a More Effective Way to Use the Promotional Mix in Services.

Published in:

Services Marketing Quarterly, 2014, v. 35, n. 4, p. 304, doi. 10.1080/15332969.2014.946875

By:

Loda, Marsha D.

Publication type:

Article

Effectiveness of Environmental Advertising for Hotels.

Published in:

Services Marketing Quarterly, 2014, v. 35, n. 4, p. 289, doi. 10.1080/15332969.2014.946874

By:

Chan, Kara;
Han, Xing

Publication type:

Article

A Review of Online Advertising Effects on the User Experience.

Published in:

International Journal of Human-Computer Interaction, 2010, v. 26, n. 10, p. 971, doi. 10.1080/10447318.2010.502100

By:

Brajnik, Giorgio;
Gabrielli, Silvia

Publication type:

Article