Works matching DE "ADVERTISING costs"

Results: 143

Investigating Types of Advertising Appeals and Cognitive and Emotional Processes of Sport Consumers in Neuromarketing: A Systematic Review.

Published in:

Journal of New Studies in Sport Management, 2025, v. 6, n. 2, p. 75, doi. 10.22103/jnssm.2024.23500.1290

By:

Shakeri, Sajad;
Seyed Hosseini, Rasool Norouzi;
Farahani, Hojjatollah

Publication type:

Article

Optimizing Recruitment for Qualitative Research: A Comparison of Social Media, Emails, and Offline Methods.

Published in:

International Journal of Qualitative Methods, 2023, p. 1, doi. 10.1177/16094069231162539

By:

Sledzieski, Nana;
Gallicano, Tiffany D.;
Shaikh, Samira;
Levens, Sara

Publication type:

Article

Optimizing Recruitment for Qualitative Research: A Comparison of Social Media, Emails, and Offline Methods.

Published in:

International Journal of Qualitative Methods, 2023, p. 1, doi. 10.1177/16094069231162539

By:

Sledzieski, Nana;
Gallicano, Tiffany D.;
Shaikh, Samira;
Levens, Sara

Publication type:

Article

Marketing Investment and Intangible Brand Capital.

Published in:

Journal of Economic Perspectives, 2022, v. 36, n. 3, p. 53, doi. 10.1257/jep.36.3.53

By:

Bronnenberg, Bart J.;
Dubé, Jean-Pierre;
Syverson, Chad

Publication type:

Article

Optimization of the Decision-Making System for Advertising Strategies of Small Enterprises—Focusing on Company A.

Published in:

Systems, 2022, v. 10, n. 4, p. 116, doi. 10.3390/systems10040116

By:

Jeong, Jihoon;
Hong, Dongchul;
Youm, Sekyoung

Publication type:

Article

ТЕНДЕНЦИИ ПРИ ГЛОБАЛНИТЕ РАЗХОДИ ЗА РЕКЛАМА ЗА ПЕРИОДА 2012-2022. ВЛИЯНИЕ НА COVID-19.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 135

By:

Николова-Минков&, Венцислава

Publication type:

Article

ТЕНДЕНЦИИ В РАЗВИТИЕТО НА РЕКЛАМАТА ЗА ПЕРИОДА 2013 - 2019

Published in:

Management & Education / Upravlenie i Obrazovanie, 2020, v. 16, n. 2, p. 138

By:

Николова-Минкова, Венцислава

Publication type:

Article

Effectiveness and Cost of Using Facebook Recruitment to Elicit Canadian Women's Perspectives on Bone Health and Osteoporosis: Cross-Sectional Survey Study.

Published in:

Journal of Medical Internet Research, 2023, v. 25, n. 1, p. 1, doi. 10.2196/47970

By:

Billington, Emma Olive;
Hasselaar, Charley M;
Kembel, Lorena;
Myagishima, Rebecca C;
Arain, Mubashir A

Publication type:

Article

Cost and Effectiveness of Using Facebook Advertising to Recruit Young Women for Research: PREFER (Contraceptive Preferences Study) Experience.

Published in:

2019

By:

McCarthy, Edwina;
Mazza, Danielle

Publication type:

journal article

Random Informative Advertising with Vertically Differentiated Products.

Published in:

Games (20734336), 2024, v. 15, n. 2, p. 10, doi. 10.3390/g15020010

By:

Lahmandi-Ayed, Rim;
Laussel, Didier

Publication type:

Article

Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth.

Published in:

Production & Operations Management, 2019, v. 28, n. 9, p. 2202, doi. 10.1111/poms.13035

By:

Ji, Yonghua;
Wang, Ruibing;
Gou, Qinglong

Publication type:

Article

A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales.

Published in:

Production & Operations Management, 2017, v. 26, n. 2, p. 189, doi. 10.1111/poms.12647

By:

Hao, Lin;
Guo, Hong;
Easley, Robert F.

Publication type:

Article

Advertise with Confidence: Evaluating Advertising Assessment in Light of Business Best Practices.

Published in:

College & Undergraduate Libraries, 2015, v. 22, n. 1, p. 45, doi. 10.1080/10691316.2013.876903

By:

Falciani-White, Nancy;
Tomcik, Laura

Publication type:

Article

May Attorney Pay Advertising Expenses of Another Attorney in Exchange for Referrals from Attorney Whose Services Are Advertised?

Published in:

2015

By:

McLain, J. Anthony

Publication type:

Question & Answer

A Study on Tiny Workshops with Special Reference to Coimbatore City.

Published in:

Special Education, 2022, v. 1, n. 43, p. 4674

By:

Renugadevi, S.;
Revathy, M.;
Kalaiselvi, P.;
Ramakrishnan, P.;
Kowsalya, M.

Publication type:

Article

The cost bearing mechanism for advertising in a capital-constrained supply chain.

Published in:

RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 4, p. 3019, doi. 10.1051/ro/2024105

By:

Li, Hongping;
Zheng, Han;
Xu, Yang;
Song, Wen

Publication type:

Article

An integrated inventory model for non-instantaneous deteriorating item under credit policy and partial backlogging with advertising and price dependent stochastic demand.

Published in:

RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 1, p. 151, doi. 10.1051/ro/2023087

By:

Mandal, Sangita;
Banu, Ateka;
Mondal, Shyamal Kumar

Publication type:

Article

How cooperative advertising interacts with distributional contracts in a dual-channel system.

Published in:

RAIRO: Operations Research (2804-7303), 2022, v. 56, n. 3, p. 1655, doi. 10.1051/ro/2022081

By:

Li, Jingyan;
Ji, Xiang;
Chen, Zhixin;
Wu, Jie

Publication type:

Article

Dynamic cooperative advertising strategy in OAO supply chain with customer return.

Published in:

RAIRO: Operations Research (2804-7303), 2020, v. 54, n. 5, p. 1537, doi. 10.1051/ro/2019067

By:

Cao, Duanyang;
Zhang, Xumei;
Yang, Lingli;
Xiao, Jian

Publication type:

Article

مفهو مپردا ز ی و ارای ه الگ و ی پاراد ا ی م ی راهبرده ا ی تب ل یغا ت ی محصولات بهداشت ی وآرایش ی در فض ا ی برخط ا یرا ن

Published in:

Innovation Management & Operational Strategies, 2024, v. 5, n. 4, p. 402, doi. 10.22105/imos.2024.470648.1373

By:

ایوب پژوها ن;
لطیفه جافر ی

Publication type:

Article

AN ANALYSIS OF ADVERTISING WARS.

Published in:

Manchester School (1463-6786), 2011, v. 79, n. 1, p. 100, doi. 10.1111/j.1467-9957.2010.02187.x

By:

CHAKRABARTI, SUBHADIP;
HALLER, HANS

Publication type:

Article

Multidimensional Targeting and Consumer Response.

Published in:

Management Science, 2023, v. 69, n. 8, p. 4518, doi. 10.1287/mnsc.2022.4604

By:

Despotakis, Stylianos;
Yu, Jungju

Publication type:

Article

Speaking green – expressing a message in a foreign language fosters consumers' pro-environmental choices.

Published in:

International Journal of Advertising, 2025, v. 44, n. 1, p. 66, doi. 10.1080/02650487.2024.2425220

By:

Saile, Katharina S.;
Neef, Nicolas E.;
Hüttl-Maack, Verena;
Otto, Siegmar

Publication type:

Article

Sick of awards: hidden costs of signaling for advertising creatives.

Published in:

International Journal of Advertising, 2023, v. 42, n. 8, p. 1295, doi. 10.1080/02650487.2023.2175301

By:

Meléndez-Rodríguez, Saraí;
Roca, David

Publication type:

Article

ТЕОРЕТИКО-ІГРОВІ МОДЕЛІ ВЗАЄМОДІЇ ВИРОБНИКА І ПОСЕРЕДНИКА В КАНАЛІ ТОВАРОРУХУ

Published in:

Scientific Proceedings of Ostroh Academy National University Series, Economics, 2019, v. 40, n. 12, p. 207, doi. 10.25264/2311-5149-2019-12(40)-207-212

By:

Миколаївна, Данилюк Наталя

Publication type:

Article

Surveying the Effect of Expenses of Advertising on Special Value of Brand and Loyalty of Customers for Maz Maz Products in Tehran Province.

Published in:

International Journal of Scientific Management & Development, 2018, v. 6, n. 1, p. 14

By:

Aghamohamadi, Majid

Publication type:

Article

Social Networks, New Ways To Promote Organizations.

Published in:

Economy Transdisciplinarity Cognition, 2011, v. 14, n. 1, p. 410

By:

Bucţă, Radu Cristian;
Ocneanu, Lucian;
Fotache, Marian;
Fotache, Gabriela

Publication type:

Article

Political Campaign Success Predictors from Social Media Financing.

Published in:

Journal of Management Policy & Practice, 2019, v. 20, n. 5, p. 101

By:

Curmi, Franco;
Said, Emanuel;
Attard, Conrad

Publication type:

Article

WHY OLD MEDIA WILL BE FUNDING JOURNALISM IN THE FUTURE.

Published in:

Journalism Studies, 2012, v. 13, n. 5/6, p. 729, doi. 10.1080/1461670X.2012.664331

By:

Krumsvik, ArneH.

Publication type:

Article

Irreführende Bewerbung „um 0 Euro".

Published in:: Wirtschaftsrechtliche Blätter, 2025, v. 39, n. 4, p. 237, doi. 10.33196/wbl202504023701
Publication type:: Article

National Culture and Advertising Sensitivity to Business Cycles: A Reexamination.

Published in:

Journal of International Marketing, 2020, v. 28, n. 4, p. 41, doi. 10.1177/1069031X20923310

By:

Kim, Jung Seek

Publication type:

Article

Behavior-based pricing and wholesale contracting in competing supply chains with informative advertising.

Published in:

Journal of the Operational Research Society, 2025, v. 76, n. 6, p. 1140, doi. 10.1080/01605682.2024.2415129

By:

Xu, Minghui;
Bao, Wei;
Yang, Dongsheng

Publication type:

Article

A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain.

Published in:

International Journal of Advanced Manufacturing Technology, 2014, v. 74, n. 1-4, p. 101, doi. 10.1007/s00170-014-5922-4

By:

Alaei, Saeed;
Alaei, Reza;
Salimi, Payam

Publication type:

Article

An Optimal Control Problem for An Inventory Model for Deteriorating Items Considering Advertising Dependent Demand.

Published in:

International Journal of Mathematical, Engineering & Management Sciences, 2024, v. 9, n. 6, p. 1433, doi. 10.33889/IJMEMS.2024.9.6.077

By:

Dhakal, Keshar Nath;
Chaudhary, Kuldeep;
Chauhan, Sudipa

Publication type:

Article

Dynamic Advertising-based Goodwill Incorporating Fuzzy Environment in Segment-Specific Market.

Published in:

International Journal of Mathematical, Engineering & Management Sciences, 2023, v. 8, n. 4, p. 688, doi. 10.33889/IJMEMS.2023.8.4.040

By:

Kumar, Pradeep;
Chaudhary, Kuldeep;
Kumar, Vijay;
Singh, V. B.

Publication type:

Article

Cooperative Search Advertising.

Published in:

Marketing Science, 2019, v. 38, n. 1, p. 44, doi. 10.1287/mksc.2018.1111

By:

Cao, Xinyu;
Ke, T. Tony

Publication type:

Article

Keyword Search Advertising and Limited Budgets.

Published in:

Marketing Science, 2015, v. 34, n. 6, p. 882, doi. 10.1287/mksc.2015.0915

By:

Shin, Woochoel

Publication type:

Article

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 3, p. 515, doi. 10.1177/0022243720978954

By:

Shi, Huanhuan;
Grewal, Rajdeep;
Sridhar, Hari

Publication type:

Article

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 37, doi. 10.1177/0022243718820560

By:

Park, Kyung M.;
Chintagunta, Pradeep K.;
Suk, Inho

Publication type:

Article

NEW-MEDIA ADVERTISING AND RETAIL PLATFORM OPENNESS.

Published in:

MIS Quarterly, 2022, v. 46, n. 1, p. 431, doi. 10.25300/MISQ/2022/15420

By:

Jianqing Chen;
Zhiling Guo

Publication type:

Article

Double Marginalization in Performance-Based Advertising: Implications and Solutions.

Published in:

Management Science, 2012, v. 58, n. 6, p. 1178, doi. 10.1287/mnsc.1110.1474

By:

Dellarocas, Chrysanthos

Publication type:

Article

Coordination of a Decentralized System with a Mobile Platform and an App by a Bilateral Advertising Contract.

Published in:

Discrete Dynamics in Nature & Society, 2022, p. 1, doi. 10.1155/2022/6468725

By:

Zhu, Jinjie;
Liu, Shulin

Publication type:

Article

Drivers of Social Media Adoption among SMEs in Sanaa and Aden Governorates of Yemen.

Published in:

Journal of Entrepreneurship & Management, 2021, v. 10, n. 1, p. 38

By:

Saleh, Mugaahed Abdu Kaid;
K. R., Manjunath

Publication type:

Article

POLITICAL MARKETING: IMPACT OF PUBLIC RELATIONS ON THE CHANGE IN VOTER BEHAVIOUR OF CONSUMERS (VOTERS).

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2021, n. 2, p. 40, doi. 10.21272/mmi.2021.2-03

By:

Bacik, Radovan;
Gavurova, Beata;
Gburova, Jaroslava

Publication type:

Article

MODELING OF MANUFACTURER AND RETAILER COOPERATIVE INCOME CONSIDERING ADVERTISING COSTS.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2013, n. 1, p. 122

By:

Oleksandrivna, Zavirukha Anna;
Volodimyrivna, Bludova Tetyana

Publication type:

Article

Who should be regulated: Genuine producers or third parties?

Published in:

Journal of Economics, 2023, v. 138, n. 3, p. 249, doi. 10.1007/s00712-022-00808-5

By:

Hattori, Keisuke;
Higashida, Keisaku

Publication type:

Article

Developing FMCG Brand using Marketing Communication Tools - A Conceptual Study.

Published in:

Journal of Marketing & Communication, 2016, p. 3

By:

Mukherjee, Soumya;
Das, Mrinal Kanti

Publication type:

Article

Abzug von Werbungskosten im Falle einer Option zur Immo-Regelbesteuerung.

Published in:

Zeitschrift für Abgaben-, Finanz- und Steuerrecht, 2025, v. 23, n. 2, p. 53, doi. 10.33196/afs202502005301

By:

Hilber, Klaus

Publication type:

Article

BFG-Erkenntnisse kurz & bündig.

Published in:

Zeitschrift für Abgaben-, Finanz- und Steuerrecht, 2024, v. 22, n. 6, p. 231, doi. 10.33196/afs202406023101

By:

Hilber, Klaus

Publication type:

Article

Funktionsgebühren und Werbungskosten einer Gemeinderätin.

Published in:

Zeitschrift für Abgaben-, Finanz- und Steuerrecht, 2024, v. 22, n. 4, p. 144, doi. 10.33196/afs202404014401

By:

Fuchs, Hubert W.

Publication type:

Article