Works matching DE "ADVERTISING copy"

Results: 162

Slogans that worked.

Published in:: Marketing Research, 2008, v. 20, n. 2, p. 4
Publication type:: Article

Steady Persuasion.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 30

By:

Laczniak, Russell N.;
Barone, Michael J.;
Teas, R. Kenneth

Publication type:

Article

Involvement in Fashion Advertising: The role of images.

Published in:

Academy of Business Journal, 2012, v. 2, p. 66

By:

Santaella, Monica;
Summers, Teresa A.;
Belleau, Bonnie D.

Publication type:

Article

Client influence and advertising standardization: a survey of ad agencies.

Published in:

Service Industries Journal, 2010, v. 30, n. 13, p. 2151, doi. 10.1080/02642060903215048

By:

Waller, David;
Shao, AlanT;
Bao, Yeqing

Publication type:

Article

The Kid in Upper 4.

Published in:

2002

By:

Pinzon, Charles;
Swain, Bruce

Publication type:

Interview

HUMOR APPEAL IN ADVERTISING: HOW TO USE IT EFFECTIVELY.

Published in:

Economics & Management, 2012, v. 17, n. 3, p. 1115, doi. 10.5755/j01.em.17.3.2132

By:

Sliburytė, Laimona;
Klimavičius, Mindaugas

Publication type:

Article

DIFFERENCES IN ADVERTISING CREATIVITY BETWEEN THE U.S. AND JAPAN: A CULTURAL POINT OF VIEW.

Published in:

Journal of Business Communication, 1980, v. 17, n. 2, p. 23, doi. 10.1177/002194368001700203

By:

Kobayashi, Yasuhiko

Publication type:

Article

A READABILITY COMPARISON BETWEEN INDUSTRIAL AND CONSUMER ADVERTISING COPY.

Published in:

Journal of Business Communication, 1974, v. 11, n. 2, p. 32, doi. 10.1177/002194367401100204

By:

Bruno, Sam J.

Publication type:

Article

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste.

Published in:

Journal of Consumer Research, 2010, v. 36, n. 5, p. 748, doi. 10.1086/605327

By:

ELDER, RYAN S.;
KRISHNA, ARADHNA

Publication type:

Article

Consumer Response to Polysemous Brand Slogans.

Published in:

Journal of Consumer Research, 2007, v. 33, n. 4, p. 515, doi. 10.1086/510225

By:

Dimofte, Claudiu V.;
Yalch, Richard F.

Publication type:

Article

Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 266, doi. 10.1086/432236

By:

APPLETON-KNAPP, SARA L.;
BJORK, ROBERT A.;
WICKENS, THOMAS D.

Publication type:

Article

Linguistic Gender Marking and Categorization.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 224, doi. 10.1086/432232

By:

YORKSTON, ERIC;
DE MELLO, GUSTAVO E.

Publication type:

Article

Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion.

Published in:

Journal of Consumer Research, 2005, v. 31, n. 4, p. 760, doi. 10.1086/426609

By:

Luna, David;
Peracchio, Laura A.

Publication type:

Article

Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing.

Published in:

Journal of Consumer Research, 2002, v. 28, n. 4, p. 589, doi. 10.1086/338211

By:

Mothersbaugh, David L.;
Huhmann, Bruce A.;
Franke, George R.

Publication type:

Article

Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective.

Published in:

Journal of Consumer Research, 1997, v. 24, n. 2, p. 178, doi. 10.1086/209503

By:

PERACCHIO, LAURA A.;
MEYERS-LEVY, JOAN

Publication type:

Article

The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research.

Published in:

Journal of Consumer Research, 1994, v. 21, n. 3, p. 461, doi. 10.1086/209411

By:

Scott, Linda M.

Publication type:

Article

Copywriters' Implicit Theories of Communication: An Exploration.

Published in:

Journal of Consumer Research, 1995, v. 21, n. 4, p. 596, doi. 10.1086/209421

By:

Kover, Arthur J.

Publication type:

Article

Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 1, p. 103, doi. 10.1086/208846

By:

Holbrook, Morris B.;
Moore, William L.

Publication type:

Article

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 2, p. 196, doi. 10.1080/00913367.2013.846241

By:

Bušljeta Banks, Ivana;
De Pelsmacker, Patrick

Publication type:

Article

SCARCITY MESSAGES.

Published in:

Journal of Advertising, 2011, v. 40, n. 3, p. 19, doi. 10.2753/JOA0091-3367400302

By:

Aggarwal, Praveen;
Sung Youl Jun;
Jong Ho Huh

Publication type:

Article

ENHANCING RECALL AND RECOGNITION FOR BRAND NAMES AND BODY COPY.

Published in:

Journal of Advertising, 2008, v. 37, n. 3, p. 107, doi. 10.2753/JOA0091-3367370308

By:

Ahn, Jungsun;
La Ferle, Carrie

Publication type:

Article

CONCLUSION EXPLICITNESS IN ADVERTISING.

Published in:

Journal of Advertising, 2003, v. 32, n. 4, p. 57, doi. 10.1080/00913367.2003.10639148

By:

Martin, Brett A. S.;
Lang, Bodo;
Wong, Stephanie

Publication type:

Article

ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM).

Published in:

Journal of Advertising, 2003, v. 32, n. 4, p. 19, doi. 10.1080/00913367.2003.10639146

By:

Pracejus, John W.;
Olsen, G. Douglas;
Brown, Norman R.

Publication type:

Article

MEN, DOGS, GUNS, AND CARS: The Semiotics of Rugged Individualism.

Published in:

Journal of Advertising, 2003, v. 32, n. 1, p. 9, doi. 10.1080/00913367.2003.10601001

By:

Hirschman, Elizabeth C.

Publication type:

Article

The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999.

Published in:

Journal of Advertising, 2002, v. 31, n. 4, p. 1, doi. 10.1080/00913367.2002.10673681

By:

Phillips, Barbara J.;
McQuarrie, Edward F.

Publication type:

Article

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions.

Published in:

Journal of Advertising, 2000, v. 29, n. 3, p. 29, doi. 10.1080/00913367.2000.10673615

By:

Andrews, J. Craig;
Burton, Scot;
Netemeyer, Richard G.

Publication type:

Article

The Impact of Verbal Anchoring on Consumer Response to Image Ads.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 15, doi. 10.1080/00913367.2000.10673600

By:

Phillips, Barbara J.

Publication type:

Article

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements.

Published in:

Journal of Advertising, 1999, v. 28, n. 4, p. 1, doi. 10.1080/00913367.1999.10673592

By:

Morgan, Susan E.;
Reichert, Tom

Publication type:

Article

Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages.

Published in:

Journal of Advertising, 1999, v. 28, n. 2, p. 1, doi. 10.1080/00913367.1999.10673580

By:

Zhang, Yong;
Buda, Richard

Publication type:

Article

Making the Ad Perfectly Queer: Marketing "Normality" to the Gay Men's Community.

Published in:

Journal of Advertising, 1999, v. 28, n. 1, p. 25, doi. 10.1080/00913367.1999.10673574

By:

Kates, Steven M.

Publication type:

Article

The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads.

Published in:

Journal of Advertising, 1998, v. 27, n. 4, p. 9, doi. 10.1080/00913367.1998.10673566

By:

Bhat, Subodh;
Leigh, Thomas W.;
Wardlow, Daniel L.

Publication type:

Article

Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes.

Published in:

Journal of Advertising, 1997, v. 26, n. 3, p. 33, doi. 10.1080/00913367.1997.10673527

By:

Babin, Laurie A.;
Burns, Alvin C.

Publication type:

Article

A Content Analysis of Guilt Appeals in Popular Magazine Advertisements.

Published in:

Journal of Advertising, 1997, v. 26, n. 2, p. 35, doi. 10.1080/00913367.1997.10673521

By:

Huhmann, Bruce A.;
Brotherton, Timothy P.

Publication type:

Article

Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings.

Published in:

Journal of Advertising, 1996, v. 25, n. 3, p. 61, doi. 10.1080/00913367.1996.10673507

By:

Stern, Barbara B.

Publication type:

Article

The Use of Figures of Speech in Print Ad Headlines.

Published in:

Journal of Advertising, 1994, v. 23, n. 2, p. 17, doi. 10.1080/00913367.1994.10673439

By:

Leigh, James H.

Publication type:

Article

Feature Advertising: Policies and Attitudes in Print Media.

Published in:

Journal of Advertising, 1992, v. 21, n. 3, p. 47, doi. 10.1080/00913367.1992.10673375

By:

Cameron, Glen T.;
Haley, John Eric

Publication type:

Article

The Effects of Visual and Verbal Advertising Information on Consumers' Inferences.

Published in:

Journal of Advertising, 1991, v. 20, n. 4, p. 13, doi. 10.1080/00913367.1991.10673351

By:

Smith, Ruth Ann

Publication type:

Article

How Does an Ad Mean? Language in Services Advertising.

Published in:

Journal of Advertising, 1988, v. 17, n. 2, p. 3, doi. 10.1080/00913367.1988.10673108

By:

Stern, Barbara B.

Publication type:

Article

The Use of Framing and Characterization for Magazine Advertising of Mass-Marketed Products.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 23, doi. 10.1080/00913367.1988.10673100

By:

Shimp, Terence A.;
Urbany, Joel E.;
Camlin, Sarah E.

Publication type:

Article

Magazine Advertising Layout and Design: 1932-1982.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 20, doi. 10.1080/00913367.1987.10673073

By:

Feasley, Florence G.;
Stuart, Elnora W.

Publication type:

Article

HUMOR AND ADVERTISING EFFECTIVENESS AFTER REPEATED EXPOSURES TO A RADIO COMMERCIAL.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 15, doi. 10.1080/00913367.1986.10673000

By:

Gelb, Betsy D.;
Zinkhan, George M.

Publication type:

Article

ADVERTISING COPYWRITING (5th edition).

Published in:

1985

By:

Darian, Steven;
King, Robert L.

Publication type:

Book Review

HOW MANY CREATIVE ALTERNATIVES TO GENERATE?

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 46, doi. 10.1080/00913367.1983.10672863

By:

Vanden Bergh, Bruce G.;
Reid, Leonard N.;
Schorin, Gerald A.

Publication type:

Article

CONVERGENT AND DISCRIMINANT VALIDITY OF TELEVISION COMMERCIAL RATING SCALES.

Published in:

Journal of Advertising, 1983, v. 12, n. 2, p. 14, doi. 10.1080/00913367.1983.10672836

By:

Lastovicka, John L.

Publication type:

Article

INDUSTRIAL AD READERSHIP AS A FUNCTION OF HEADLINE TYPE.

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 34, doi. 10.1080/00913367.1983.10672828

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

PACT: Positioning Advertising Copy Testing.

Published in:: Journal of Advertising, 1982, v. 11, n. 4, p. 3, doi. 10.1080/00913367.1982.10672818
Publication type:: Article

ADVERTISING WRITING: PUTTING CREATIVE STRATEGY TO WORK.

Published in:

1982

By:

Doerner, Russell C.;
Fletcher, Alan D.

Publication type:

Book Review

CREATIVE STRATEGY IN ADVERTISING.

Published in:

1981

By:

Vandenbergh, Bruce;
Fletcher, Alan D.

Publication type:

Book Review

THE COMMUNICATIONS HIERARCHY FRAMEWORK FOR EVALUATING COPYTESTING TECHNIQUES.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 29, doi. 10.1080/00913367.1979.10673286

By:

Swinyard, William R.;
Patti, Charles H.

Publication type:

Article

John Caples: Tested Advertising Man.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 47, doi. 10.1080/00913367.1977.10672732

By:

White, Gordon E.;
Wright, John S.

Publication type:

Article