Works matching DE "ADVERTISING copy"

Results: 162

Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 1, p. 103, doi. 10.1086/208846

By:

Holbrook, Morris B.;
Moore, William L.

Publication type:

Article

The Effects of Visual and Verbal Advertising Information on Consumers' Inferences.

Published in:

Journal of Advertising, 1991, v. 20, n. 4, p. 13, doi. 10.1080/00913367.1991.10673351

By:

Smith, Ruth Ann

Publication type:

Article

How Does an Ad Mean? Language in Services Advertising.

Published in:

Journal of Advertising, 1988, v. 17, n. 2, p. 3, doi. 10.1080/00913367.1988.10673108

By:

Stern, Barbara B.

Publication type:

Article

The Use of Framing and Characterization for Magazine Advertising of Mass-Marketed Products.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 23, doi. 10.1080/00913367.1988.10673100

By:

Shimp, Terence A.;
Urbany, Joel E.;
Camlin, Sarah E.

Publication type:

Article

Magazine Advertising Layout and Design: 1932-1982.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 20, doi. 10.1080/00913367.1987.10673073

By:

Feasley, Florence G.;
Stuart, Elnora W.

Publication type:

Article

HUMOR AND ADVERTISING EFFECTIVENESS AFTER REPEATED EXPOSURES TO A RADIO COMMERCIAL.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 15, doi. 10.1080/00913367.1986.10673000

By:

Gelb, Betsy D.;
Zinkhan, George M.

Publication type:

Article

ADVERTISING COPYWRITING (5th edition).

Published in:

1985

By:

Darian, Steven;
King, Robert L.

Publication type:

Book Review

HOW MANY CREATIVE ALTERNATIVES TO GENERATE?

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 46, doi. 10.1080/00913367.1983.10672863

By:

Vanden Bergh, Bruce G.;
Reid, Leonard N.;
Schorin, Gerald A.

Publication type:

Article

CONVERGENT AND DISCRIMINANT VALIDITY OF TELEVISION COMMERCIAL RATING SCALES.

Published in:

Journal of Advertising, 1983, v. 12, n. 2, p. 14, doi. 10.1080/00913367.1983.10672836

By:

Lastovicka, John L.

Publication type:

Article

INDUSTRIAL AD READERSHIP AS A FUNCTION OF HEADLINE TYPE.

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 34, doi. 10.1080/00913367.1983.10672828

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

PACT: Positioning Advertising Copy Testing.

Published in:: Journal of Advertising, 1982, v. 11, n. 4, p. 3, doi. 10.1080/00913367.1982.10672818
Publication type:: Article

ADVERTISING WRITING: PUTTING CREATIVE STRATEGY TO WORK.

Published in:

1982

By:

Doerner, Russell C.;
Fletcher, Alan D.

Publication type:

Book Review

CREATIVE STRATEGY IN ADVERTISING.

Published in:

1981

By:

Vandenbergh, Bruce;
Fletcher, Alan D.

Publication type:

Book Review

THE COMMUNICATIONS HIERARCHY FRAMEWORK FOR EVALUATING COPYTESTING TECHNIQUES.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 29, doi. 10.1080/00913367.1979.10673286

By:

Swinyard, William R.;
Patti, Charles H.

Publication type:

Article

John Caples: Tested Advertising Man.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 47, doi. 10.1080/00913367.1977.10672732

By:

White, Gordon E.;
Wright, John S.

Publication type:

Article

The Parity Product--Advertising's Achilles Heel.

Published in:

Journal of Advertising, 1977, v. 6, n. 1, p. 34, doi. 10.1080/00913367.1977.10672677

By:

Kottman, E. John

Publication type:

Article

Copy Stimulators.

Published in:

1976

By:

Martin, Charles H.;
Schreiber, Richard A.

Publication type:

Book Review

Creative Advertising Students: How Different?

Published in:

Journal of Advertising, 1976, v. 5, n. 2, p. 5, doi. 10.1080/00913367.1976.10672628

By:

Auer, Emma

Publication type:

Article

Consumer Attitudes toward and use of Advertising Content in a Small Daily Newspaper.

Published in:

Journal of Advertising, 1976, v. 5, n. 1, p. 28, doi. 10.1080/00913367.1976.10672619

By:

Larkin, Ernest F.;
Grotta, Gerald L.

Publication type:

Article

Subjective Deception And Cue Effects In Food Advertisements.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 21, doi. 10.1080/00913367.1975.10672604

By:

Wilkinson, J. B.;
Bonfield, E. H.;
Barry Mason, J.

Publication type:

Article

The Triumph of Creativity Over Communication.

Published in:

1975

By:

Dillon, Tom

Publication type:

Editorial

Creativeness And Imagination.

Published in:

1975

By:

Politz, Dr. Alfred

Publication type:

Editorial

Word Play: What Happens When People Talk.

Published in:

1975

By:

Hill, Conrad R.

Publication type:

Book Review

The Function of Advertising And Its Measurements.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 10, doi. 10.1080/00913367.1975.10672578

By:

Politz, Alfred

Publication type:

Article

The Measurement of Advertising Communication: Some Considerations.

Published in:

Journal of Advertising, 1974, v. 3, n. 1, p. 12, doi. 10.1080/00913367.1974.10672506

By:

Schlinger, Fred L.

Publication type:

Article

Leksikale vernuwing: neologismes en geleentheidskeppings.

Published in:

Southern African Linguistics & Applied Language Studies, 2004, v. 22, n. 3/4, p. 173, doi. 10.2989/16073610409486369

By:

Van Niekerk, Angelique;
Jenkinson, Alfred

Publication type:

Article

The role of advertising in consumer emotion management.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 339, doi. 10.2501/IJA-31-2-339-353

By:

Kemp, Elyria;
Bui, My;
Chapa, Sindy

Publication type:

Article

The right formula of execution style and cause framing.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 231, doi. 10.2501/IJA-31-2-231-256

By:

Chang, Chun-Tuan

Publication type:

Article

How the tone and wording of advertisements interact.

Published in:

International Journal of Advertising, 2008, v. 27, n. 2, p. 191, doi. 10.1080/02650487.2008.11073051

By:

Veer, Ekant;
Pervan, Simon

Publication type:

Article

Effects of violence and brand familiarity on responses to television commercials.

Published in:

International Journal of Advertising, 2001, v. 20, n. 3, p. 381, doi. 10.1080/02650487.2001.11104899

By:

Fuyuan Shen

Publication type:

Article

The communicative effectiveness of ethnically oriented advertising.

Published in:

International Journal of Advertising, 1997, v. 16, n. 3, p. 221, doi. 10.1080/02650487.1997.11104690

By:

Kinra, Neelam

Publication type:

Article

Comparison of the Linguistic Message in Advertisements According to the Criteria of Effective Writing.

Published in:

International Journal of Advertising, 1992, v. 11, n. 2, p. 139, doi. 10.1080/02650487.1992.11104486

By:

Tixier, Maud

Publication type:

Article

The Information/Puffery Profile and Magazine Advertisement Readership.

Published in:

International Journal of Advertising, 1990, v. 9, n. 4, p. 345, doi. 10.1080/02650487.1990.11107164

By:

Vanden Bergh, Bruce G.;
James, E. Lincoln;
Rifon, Nora

Publication type:

Article

Old Information and Presupposition in Advertising Language.

Published in:

International Journal of Advertising, 1990, v. 9, n. 3, p. 189, doi. 10.1080/02650487.1990.11107147

By:

Hickey, Leo;
Orta, Ignacio Vázquez

Publication type:

Article

Methods of Pre-testing Advertising: A Review and a New Approach.

Published in:

International Journal of Advertising, 1984, v. 3, n. 4, p. 347, doi. 10.1080/02650487.1984.11105033

By:

East, Robert

Publication type:

Article

Directing Advertising Copy Creativity through Benefit Segmentation.

Published in:

International Journal of Advertising, 1982, v. 1, n. 4, p. 375, doi. 10.1080/02650487.1982.11104868

By:

Hooley, Graham J.

Publication type:

Article

Books Received.

Published in:: 1996
Publication type:: Bibliography

Playful punctuation in primary children's writing.

Published in:

British Educational Research Journal, 2022, v. 48, n. 5, p. 896, doi. 10.1002/berj.3800

By:

Burrell, Andrew;
Beard, Roger

Publication type:

Article

Buy -- Sell -- Trade.

Published in:: Glass on Metal, 2009, v. 28, n. 5, p. 119
Publication type:: Article

Involvement in Fashion Advertising: The role of images.

Published in:

Academy of Business Journal, 2012, v. 2, p. 66

By:

Santaella, Monica;
Summers, Teresa A.;
Belleau, Bonnie D.

Publication type:

Article

Children's advertisement writing.

Published in:

Literacy, 2010, v. 44, n. 2, p. 83, doi. 10.1111/j.1741-4369.2010.00556.x

By:

Burrell, Andrew;
Beard, Roger

Publication type:

Article

The National Youth Anti-Drug Media Campaign Copy Test System.

Published in:

Social Marketing Quarterly, 2004, v. 10, n. 2, p. 34, doi. 10.1080/15245000490484491

By:

Foley, Diane;
Pechmann, Cornelia

Publication type:

Article

Uninformative Advertising as an Invitation to Search.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 666, doi. 10.1287/mksc.1110.0651

By:

Mayzlin, Dina;
Shin, Jiwoong

Publication type:

Article

"Do the right thing:" Diverging Effects of Accountability in a Managerial Context.

Published in:

Marketing Science, 1999, v. 18, n. 3, p. 230, doi. 10.1287/mksc.18.3.230

By:

Brown, Christina L.

Publication type:

Article

THE CANONICAL STRUCTURE OF WRITTEN ADVERTISEMENTS.

Published in:

BAS - British & American Studies, 2014, v. 20, p. 157

By:

SIMON, SIMONA

Publication type:

Article

(UN)RELIABLE ADVERTISING: AN INSIGHT INTO THE ART OF HEDGING IN ENGLISH PRINT MEDIA.

Published in:

BAS - British & American Studies, 2014, v. 20, p. 151

By:

ALEKSIĆ, IRENA

Publication type:

Article

A Search for the Optimum Line Length.

Published in:

Journalism Quarterly, 1986, v. 63, n. 2, p. 377, doi. 10.1177/107769908606300214

By:

Moriarty, Sandra

Publication type:

Article

Copywriting and the Prose of Hemingway.

Published in:

Journalism Quarterly, 1985, v. 62, n. 1, p. 121, doi. 10.1177/107769908506200119

By:

Feasley, Florence G.

Publication type:

Article

An Assessment of the Cloze Procedure As an Advertising Copy Test.

Published in:

Journalism Quarterly, 1984, v. 61, n. 2, p. 404, doi. 10.1177/107769908406100224

By:

Zinkhan, George;
Blair, Edward

Publication type:

Article

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 2, p. 196, doi. 10.1080/00913367.2013.846241

By:

Bušljeta Banks, Ivana;
De Pelsmacker, Patrick

Publication type:

Article