Works matching DE "ADVERTISING campaigns"

Results: 2619

Experimental comparative study between storytelling and storydoing in Facebook advertising.

Published in:

Communication & Society, 2025, v. 38, n. 1, p. 405, doi. 10.15581/003.38.1.029

By:

Rodríguez-Ríos, Antonio;
Lázaro Pernias, Patrícia

Publication type:

Article

The Effectiveness of Tax Systems on Artisanal Miners and Small-Scale Miners.

Published in:

International Journal of Economics & Business Administration, 2021, v. 9, n. 4, p. 32, doi. 10.35808/ijeba/732

By:

Rumbidzai, P. Mutare;
Newman, Wadesango;
Khashane, Malatji Stephen

Publication type:

Article

Brand Image of Nursing Perceived by Rural Society in the Wake of Covid-19 in Indonesia.

Published in:

Malaysian Journal of Medicine & Health Sciences, 2025, v. 21, n. 3, p. 40, doi. 10.47836/mjmhs.21.3.7

By:

Noviani, Wulan;
Alimuddin, Muh. Ihya;
Suprabowo, Imam;
Mei-Chan Chong;
Sumaiyah Jamaludin, Thandar Soe @

Publication type:

Article

When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising.

Published in:

Journal of Advertising, 2025, v. 54, n. 3, p. 342, doi. 10.1080/00913367.2024.2347271

By:

Zhou, Xuan;
Lou, Chen;
Huang, Xun

Publication type:

Article

Animal models of developmental toxicity induced by early life electronic-cigarettes exposure.

Published in:

Critical Reviews in Toxicology, 2025, v. 55, n. 4, p. 462, doi. 10.1080/10408444.2025.2497754

By:

Huang, Lina;
Gao, Lanyue;
Chen, Danqi;
Sun, Qi

Publication type:

Article

Recent policy recommendations won't protect young people from alcohol-related content on social media: what needs to change?

Published in:

Australasian Psychiatry, 2025, v. 33, n. 3, p. 333, doi. 10.1177/10398562251314692

By:

Patsouras, Maree;
Kuntsche, Emmanuel;
Pennay, Amy;
O'Brien, Paula;
Riordan, Benjamin

Publication type:

Article

METÁFORAS NO TIKTOK: REINTERPRETAÇÃO E APROPRIAÇÃO DO AGRO NO ESTADO DE MATO GROSSO.

Published in:

Esferas, 2025, n. 32, p. 1, doi. 10.31501/esf.v1i32.15105

By:

Aparecido Ferreira, Dôuglas;
Domingues Reis, Rosimeire

Publication type:

Article

COMMITTING TO DRUG FREE THROUGH 100% ME.

Published in:

SportEX Medicine, 2005, n. 26, p. 19

By:

Holloway, Allison

Publication type:

Article

The impact of non-financial and financial encouragements on participation in non school-based human papillomavirus vaccination: a retrospective cohort study.

Published in:

2016

By:

Lefevere, Eva;
Hens, Niel;
Smet, Frank;
Beutels, Philippe;
De Smet, Frank

Publication type:

journal article

A Semester-Long Joint Simulation of the Development of a Health Communication Campaign.

Published in:

Communication Teacher, 2012, v. 26, n. 2, p. 109, doi. 10.1080/17404622.2011.643807

By:

Miller, AnnNeville;
McCain, Joan

Publication type:

Article

The Montana Meth Project: Applying Burke's Dramatistic Pentad to a Persuasive Anti-drug Media Campaign.

Published in:

Communication Teacher, 2009, v. 23, n. 3, p. 126, doi. 10.1080/17404620902974824

By:

Dickinson, ElizabethA.

Publication type:

Article

Persuasion in Advertising: Analyzing One of the Public Faces of Corporations.

Published in:

Communication Teacher, 2007, v. 21, n. 3, p. 87, doi. 10.1080/17404620701633951

By:

Lemesianou, ChristineA.

Publication type:

Article

The effects of incentive types and appeal regulatory framing in travel advertising.

Published in:

Service Industries Journal, 2012, v. 32, n. 6, p. 883, doi. 10.1080/02642069.2010.545878

By:

Chou, Hsuan-Yi;
Lien, Nai-Hwa

Publication type:

Article

Communication Strategies and the Accountancy Profession: An Empirical Study.

Published in:

Service Industries Journal, 1986, v. 6, n. 3, p. 309, doi. 10.1080/02642068600000040

By:

Hind, David W.G.

Publication type:

Article

Sexism and the Media.

Published in:: Social Alternatives, 1978, v. 1, n. 3, p. 21
Publication type:: Article

Small Changes, Big Ideas.

Published in:

Government Technology, 2010, v. 23, n. 1, p. 30

By:

Collins, Hilton

Publication type:

Article

sale of the Century.

Published in:

2006

By:

Vander Veen, Chad

Publication type:

Editorial

Machine learning for targeted display advertising: transfer learning in action.

Published in:

Machine Learning, 2014, v. 95, n. 1, p. 103, doi. 10.1007/s10994-013-5375-2

By:

Perlich, C.;
Dalessandro, B.;
Raeder, T.;
Stitelman, O.;
Provost, F.

Publication type:

Article

Rewriting in English-Chinese translation of brand names: The establishment of images.

Published in:

Babel: International Journal of Translation / Revue Internationale de la Traduction / Revista Internacional de Traducción, 2017, v. 63, n. 2, p. 251, doi. 10.1075/babel.63.2.06cui

By:

Cui Ying

Publication type:

Article

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising.

Published in:

Marketing Theory, 2023, v. 23, n. 1, p. 141, doi. 10.1177/14705931221141732

By:

Kelsey, Darren;
Yannopoulou, Natalia;
Whittle, Andrea;
Heath, Teresa;
Golossenko, Artyom;
Soares, Ana Maria

Publication type:

Article

Advertising at the threshold: Paratextual promotion in the era of media convergence.

Published in:

Marketing Theory, 2019, v. 19, n. 2, p. 195, doi. 10.1177/1470593118787581

By:

Hackley, Chris;
Hackley, Amy Rungpaka

Publication type:

Article

Consumer attitudes towards female nudity in advertising: An empirical study.

Published in:

Marketing Theory, 2005, v. 5, n. 4, p. 397, doi. 10.1177/1470593105058822

By:

Beetles, Andrea C.;
Harris, Lloyd C.

Publication type:

Article

The future of advertising campaigns: The role of AI-generated images in advertising creative.

Published in:

Journal of Pervasive Media, 2023, v. 8, n. 1, p. 29, doi. 10.1386/jpm_00003_1

By:

Matthews, Justin;
Fastnedge, Daniel;
Nairn, Angelique

Publication type:

Article

Estimating effectiveness of the outdoor advertising with the use of transport model.

Published in:

Automation & Remote Control, 2010, v. 71, n. 9, p. 1879, doi. 10.1134/S0005117910090109

By:

Shvetsov, V.

Publication type:

Article

Triple P-Positive Parenting Program: towards an empirically validated multilevel parenting and family support strategy for the prevention of behavior and emotional problems in children.

Published in:

1999

By:

Sanders, Matthew R.;
Sanders, M R

Publication type:

journal article

THE INFLUENCE OF PROMOTION, BRAND IMAGE, AND ADVERTISING ATTRACTIVENESS THROUGH INSTAGRAM MEDIA SOCIAL ON BUYING DECISIONS OF NAMASTE RESTO INDONESIA.

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 3, p. 692, doi. 10.59141/jrssem.v3i3.568

By:

Excel;
Situmeang, Ilona Vicenovie Oisina

Publication type:

Article

Slogans that worked.

Published in:: Marketing Research, 2008, v. 20, n. 2, p. 4
Publication type:: Article

Steady Persuasion.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 30

By:

Laczniak, Russell N.;
Barone, Michael J.;
Teas, R. Kenneth

Publication type:

Article

MARKETING MIX.

Published in:: Marketing Research, 2007, v. 19, n. 1, p. 4
Publication type:: Article

FROM THE EDITOR.

Published in:

2005

By:

Chakrapani, Chuck

Publication type:

Editorial

The Research Tightrope.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 41

By:

Henderson, Naomi R.

Publication type:

Article

Pushing and Pulling on the Internet.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 28

By:

Kumar, V.;
Shah, Denish

Publication type:

Article

Is Your Message Getting Across?

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 34

By:

Teas, R. Kenneth;
Grapentine, Terry H.

Publication type:

Article

Surviving Death Wish Research.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 8

By:

Clancy, Kevin J.;
Krieg, Peter C.

Publication type:

Article

Defining marketing problems.

Published in:

Marketing Research, 1998, v. 10, n. 1, p. 4

By:

Gibson, Lawrence D.

Publication type:

Article

Advertising tracking: New tricks of the trade.

Published in:

Marketing Research, 1993, v. 5, n. 3, p. 42

By:

Gold, Laurence N.

Publication type:

Article

Cumhuriyet Dönemi İç Borçlanmalarından "Hürriyet İstikrazı Tahvilleri".

Published in:

Mevzu, 2024, n. 11, p. 397, doi. 10.56720/mevzu.1419829

By:

ASLAN, Kübra

Publication type:

Article

You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign.

Published in:

Medicine Access @ Point of Care, 2021, v. 5, p. 1, doi. 10.1177/23992026211003499

By:

Sundstrom, Beth;
DeMaria, Andrea L.;
Ferrara, Merissa;
Meier, Stephanie;
Vyge, Kerri;
Billings, Deborah;
DiBona, Dee;
Sykes, Bridget M. McLernon

Publication type:

Article

The effects of message source and fear appeal on young adults’ response to Sexually Transmitted Disease (STD) messages in Singapore.

Published in:

Asian Journal of Communication, 2018, v. 28, n. 2, p. 185, doi. 10.1080/01292986.2017.1384030

By:

Kim, Hyo Jung;
Shin, Wonsun

Publication type:

Article

Modelling negative campaign advertising: evidence from Taiwan.

Published in:

Asian Journal of Communication, 2012, v. 22, n. 3, p. 289, doi. 10.1080/01292986.2012.681667

By:

Sullivan, Jonathan;
Sapir, EliyahuV.

Publication type:

Article

Primed for Violence: Murder, Antisemitism, and Democratic Politics in Interwar Poland.

Published in:: 2019
Publication type:: Book Review

Geographic impressions in Facebook political ads.

Published in:

Applied Network Science, 2021, v. 6, n. 1, p. 1, doi. 10.1007/s41109-020-00350-7

By:

Gitomer, Adina;
Oleinikov, Pavel V.;
Baum, Laura M.;
Fowler, Erika Franklin;
Shai, Saray

Publication type:

Article

Country branding research: a decade's systematic review.

Published in:

2024

By:

Tijani, Ahmed;
Majeed, Mohammed;
Ofori, Kwame Simpe;
Abubakari, Aidatu

Publication type:

Literature Review

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2184244

By:

Ligaraba, Neo;
Chuchu, Tinashe;
Nyagadza, Brighton

Publication type:

Article

THAT'S WHO I WANT TO BE.

Published in:

Journal of Sport & Social Issues, 2003, v. 27, n. 3, p. 276, doi. 10.1177/0193732503255479

By:

Helstein, Michelle T.

Publication type:

Article

THERAPEUTIC PUBLICITY.

Published in:

Journal of Sport & Social Issues, 2002, v. 26, n. 1, p. 3, doi. 10.1177/0193723502261001

By:

Cole, C.L.

Publication type:

Article

BEYOND A BOUNDARY? Sport, Transnational Advertising, and the Reimaging of National Culture.

Published in:

Journal of Sport & Social Issues, 2001, v. 25, n. 2, p. 180, doi. 10.1177/0193723501252005

By:

Silk, Michael;
Andrews, David L.

Publication type:

Article

NIKE GOES TO BROADWAY.

Published in:

Journal of Sport & Social Issues, 2001, v. 25, n. 2, p. 115, doi. 10.1177/0193723501252001

By:

Cole, C.L.

Publication type:

Article

The Engine's in the Front, But its Heart's in the Same Place: Advertising, Nostalgia, and the Construction of Commodities as Realms of Memory.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2009, v. 42, n. 4, p. 733, doi. 10.1111/j.1540-5931.2009.00705.x

By:

MEYERS, OREN

Publication type:

Article

Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration.

Published in:

Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 1047, doi. 10.1111/j.1540-5885.2012.00952.x

By:

Rubera, Gaia;
Griffith, David A.;
Yalcinkaya, Goksel

Publication type:

Article